Chapter 168 Caring about the name means a lot

Caring about others is not as good as caring about his name first.The name is one of the first important information about the other party that we should remember in communication.Names can have subtle connections with human dignity, status, and desires.Therefore, in communication, keeping the other party's name in mind and using it flexibly can also benefit greatly. How did Andrew Carnegie, who knew nothing about steel, become a world-famous steel king?The secret to his success is this: extreme respect for other people's names. Carnegie raised a female rabbit as a child, and soon the female rabbit gave birth to a litter of young rabbits.However, he didn't have enough money to buy food to feed the litter of rabbits.So, he came up with an idea. He told the children in the neighborhood that as long as they were willing to feed the little rabbit with food, he would name the little rabbit after the children.After hearing this, the children immediately offered food enthusiastically.This incident gave Carnegie a very profound revelation: people care about their names very much.

When Carnegie grew up, he once had a relationship with the competitor Bullgate Railway Company in order to bid for the sleeping car project of the Pacific Railway Company.In order to win the bid, the two sides continued to cut prices and fight, but it was not profitable. Soon, both Carnegie and Bullman went to New York to meet with the board of directors of the Pacific Railroad Company, and they met by chance in front of the hotel.Carnegie said to Boolean: "Aren't we all humiliating ourselves?" Boolean said: "What are you referring to?" cooperate.Bullman thinks it makes sense, but still can't accept it all.Burman suddenly asked: "If we cooperate, what name should the new company take?" Carnegie recalled the past of raising rabbits in his childhood, and he replied decisively: "Of course it will be named 'Bullman Sleeping Car Company'! "Boolean's eyes lit up when he heard this, and the two quickly reached a cooperation agreement.

On another occasion, Carnegie built a steel mill in Pittsburgh, Pennsylvania, to produce railroad tracks.At that time, the Pennsylvania Railway Company was a major customer of railroad tracks, and the chairman of the railway company was named Thomson.Carnegie remembered the story of the rabbit again, so he named the newly built steel plant "Thomson Steel Plant".In this way, when Chairman Thomson wants to purchase rails, he will naturally give priority to "Thomson Iron and Steel Works". Carnegie's ability to "respect other people's names" made him invincible, his business prospered, and he finally established his steel kingdom.

After understanding the importance and value of "respecting people's names", the next step is to try to remember people's names.We often hear many people say "I just have a bad memory and can't remember people's names" or "My memory is not good, so people and names just don't match up". Is it difficult to remember people's names?The general manager of the General Motors branch, Bob Rand, can memorize the names of 6,000 people; Zhan Yizheng, the chairman of Taiwan Quanhua Science and Technology Book Company, can memorize the names of 10,000 people; Jem, the former postmaster general of the United States, can memorize the names of 50,000 people.Bob Rand can remember more than 6,000 Chevrolet dealers across the United States.In every dealer meeting, he can name each dealer one by one and greet them kindly.His extraordinary ability to remember people's names is one of the reasons for his success.

Maybe you will say that these people are special cases, and ordinary people can't do it.In fact, memorizing people's names is the same as memorizing English words. As long as you are willing to work hard and work hard, you will succeed. If you're a salesman, the number of customers you're dealing with is much smaller than what we've listed above, probably hundreds at most.If you can remember their names one by one, it will be of great help to your sales success. Recording names can be carried out from the following three aspects: The first is characteristic association: for example, the other party's name is Maosheng, and his characteristic is lush hair, which can be associated with his name.

The second is personality association: for example, if the other party's name is Lin Wenbin, and his personality is gentle, you can associate it with the name from the personality. The third is homonym: for example, if the other party is called Cheng Anxing, you can use "please rest assured" to associate. 1. Caring and caring, what you pay attention to is the "heart" of the other party. 2. If you want to really care about others, you have to find out what others want with your heart. 3. Use your heart to find out what the other party urgently needs to care about.

4. Sending one's "heart" to the heart of the other party without spending much effort and money is the essence of "caring" for making big things out of small things.