Chapter 166 Small gift to facilitate the transaction

Joe Girard is known as the greatest salesman in the world. He sold 13,001 cars in 15 years and set a record of selling 1,425 cars in one year (an average of 4 cars per day). "Guinness Book of World Records".So you want to know the secret of his sales pitch?He told this story: I remember a middle-aged woman walked into my showroom once and said she wanted to pass the time looking at cars.In the chat, she told me that she wanted to buy a white Ford like the one her cousin drove, but the salesman at the Ford dealership across the way told her to come back in an hour, so she came here to have a look.She also said it was her birthday present to herself: "Today is my 55th birthday."

"Happy birthday! Ma'am." As I said, I asked her to come in for a casual look, then I went out to explain to her, and then I came back and said to her, "Madam, you like white cars. Since you have time now, let me introduce you to them." Our coupe—also white." We were talking when the secretary came in and handed me a bouquet of roses.I gave the woman flowers: "I wish you a long life! Dear Madam." She was obviously moved, and her eyes were wet. "It's been a long time since no one gave me a gift." She said, "The Ford salesman just now must have seen me drive an old car and thought I couldn't afford a new one. So I came here to wait for him. In fact, I just want a white car, but my cousin’s car is a Ford, so I also want to buy a Ford. Now that I think about it, it’s the same if I don’t buy a Ford.”

In the end she bought a Chevrolet from me and wrote a check for the full amount.In fact, I did not persuade her to give up Ford and buy Chevrolet in my words from the beginning to the end. It was just because she felt valued here, so she gave up her original plan and chose my product instead. Therefore, don't be stingy, don't be stingy, and help others more. A greeting, an encouraging look, and a word of praise will bring happiness to others, and will also bring you unexpected gains.