Home Categories social psychology Thirty-six Strategies for Communication

Chapter 142 The original Yipingqian "grinding" to expand the market

Soft and hard foam is not afraid of thick skin. As the saying goes: "People's hearts are made of flesh." No matter how big the cognitive distance between people is, as long as you are good at proving your sincerity with actions, you will prompt the other party to think and understand your painstaking efforts. Jump out of the box, then you will "bubble" out of hope. Japan's insurance "God of Sales" Yuan Yiping was a well-known "Demon King" in the village when he was a child, and everyone was afraid of him.Due to his notoriety, he came to Tokyo alone at the age of 23 to start his own business.At the age of 35, he has become a well-known figure in the Japanese insurance industry. After being away from his hometown for more than ten years, he finally went back happily to visit relatives and friends.

Yuan Yiping has two purposes for returning home this time. One is to let people in his hometown know that the old "devil king" has been changed; the other is to start insurance business in his hometown.So soon after returning to his hometown, he vigorously promoted insurance knowledge.It's a pity that the villagers don't understand insurance at all, and they don't believe in the "devil king of the world" back then. They are afraid of losing money, so no one is willing to participate.Yuan Yiping understands that if he wants to carry out insurance work in the village, he must first persuade the villagers to understand and participate in insurance, and the most important thing is to seek help from the village head before it can go smoothly.

The current village head is a friend who played with Yuan Yiping back then, and Yuan Yiping often bullied him at that time. It must be very difficult to get the village head's help now.However, Yuan Yiping did not give up, and found time to come to the village head's house with a gift. The village head saw that the "devil king" had returned, and couldn't help but think of the bad things he did in the village before, and was subconsciously surprised. When Yuan Yiping mentioned asking the village head to help mobilize the villagers to study together and participate in insurance, the village head vetoed it.

The next day, Yuan Yiping came again with a gift. The village head seemed a little embarrassed, but he still refused.In fact, the reason for rejecting Yuan Yiping is nothing more than the bad impression he left on everyone when he was a child. Early in the morning of the third day, Yuan Yiping came again.But this time, the family of the village chief told him that the village chief went to a relative's house in a neighboring county dozens of miles away to help build a house.After Yuan Yiping heard the news, he understood that the village chief refused to see him on purpose.So Yuan Yiping rode his bicycle and chased after the location that the village chief's family said. As soon as he let go of the car, he rolled up his sleeves and started working.

In order to find a time for a long talk, Yuan Yiping simply got up before dawn, rushed to the village in the rain, and stood outside the village chief's house for two hours. The village chief pulled him into the house and said, "Yiping, don't 'bull'. I mobilize the whole village to learn insurance knowledge, can't you? You have such a mentality that even the 'Emperor' has to do it." Raise your hands and surrender!" Once the fortress of the village chief is breached, the situation for the village to participate in insurance work is opened.Not everyone can do this kind of "soft grinding and hard foam" finding people to do things well. Only when you control yourself well can you give full play to its role.From Yuan Yiping's performance, we can conclude that the following points must be mastered in soft grinding and hard foaming.

If Yuan Yiping was embarrassed by the village chief's rejection, he would not be able to impress the village chief.The most important thing about grinding and soaking is to have a thick skin, not to be embarrassed by the other party's rejection and ridicule, and to feel like giving up. Many times people think that it is very difficult to find someone to do things, so there is a saying that "it is difficult to ask for someone".But it’s impossible not to do things. If the other party deliberately shirks or refuses, then we can only achieve our goal by patiently dealing with it.Therefore, thick-skinned and patient are also the basis for finding someone to do things.

Yuan Yiping knew that it was not enough to open the market to find ordinary villagers, and he had to find a village head with charisma.So he chose the village chief as the key breakthrough target.The time it takes to find the village chief to grind and soak is much more economical than the time it takes to find an ordinary villager to grind and soak.Because taking down the village chief is tantamount to taking down all the villagers.When making a bubble, you must find someone who is decisive for your affairs to make a bubble. Yuan Yiping seized any opportunity to do the ideological work of the village head, and he was very good at expressing himself.The first is to give gifts; the second is to drive a long distance, and to help others with work; finally, I just waited hard in the heavy rain.Putting all these together, the effort is indeed not small.

People's hearts are fleshy, Yuan Yiping worked so hard, can the village chief not be moved?
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