Home Categories social psychology Thirty-six Strategies for Communication

Chapter 48 Let the props speak for themselves

When Queen Elizabeth of England visits Japan, there is an arrangement to visit the NHK Radio Station.At that time, the receptionist sent by the Japan Broadcasting Association was Nakao Nomura, the company's managing director.After receiving this important task, Nomura studied all the information about the queen in order to impress her deeply when they first met. He racked his brains, but he didn't come up with a good idea. By chance, he discovered that the queen's pet dog was a long-haired dog, so the inspiration followed.He went to the clothing store and specially made a tie embroidered with the Queen's dog.He wore the tie on the day he greeted the Queen.Sure enough, the queen noticed the tie at a glance, and came over to shake hands with him with a smile.

Nomura's ingenious tie brought him closer to the queen. In communication, through deliberate selection and design, the use of certain props with specific meanings, such as a pen, a painting, etc., can permeate the communicator's intentions, directly or indirectly affect people's communicative activities, and affect the other party. "Dialing" can often receive the effect of "full words and endless meanings". Although props and situations express a kind of overtones and subtext in communication, their ideographic function is still very distinct.In human communication activities, sometimes it is inconvenient and unnecessary to explain a certain meaning in detail. As long as a certain communication situation is properly designed and highlighted, the meaning will be fully revealed and the purpose of communication will be realized.The use of props and situations has many uses, whether it is in politics, business or daily life, if used well, it can often achieve miraculous results.

In 1942, Huang Yanpei flew from Chongqing to Yan'an to visit Yan'an in order to promote the unity of the Kuomintang and the Communist Party when he was a member of the National Political Council.Mao Zedong met him in the reception room of the Great Hall of Yangjialing, where the Central Committee was located at that time.The interior is well lit and there are several paintings hanging on the walls.One of the paintings shows a jug and several cups, with "Maotai" written on it, and Huang Yanpei's inscription: "It is rumored that there are guests passing by Maotai, and they come to wash their feet in the brewing pool. I don't care if it is true or not. Drink two or three cups." This painting was "painted for entertainment" by Shen Junru's second son, Shen Shuyang, for his father during the Kuomintang's third anti-communist campaign.When Huang Yanpei was asked to write an inscription, he remembered the rumor that the Red Army washed their feet in the Moutai wine pool. The title was an allegory, but he didn't expect it to be hung in the living room where the CCP leaders received guests.Therefore, he raised his eyes and felt a deep sense of kindness, and the feeling of knowing him welled up in his heart. He opened up his heart and had a long talk with Mao Zedong, which led to a major turning point in his life.

Here, the reception room of the central hall and the paintings in it constitute a specific communication situation, subtly conveying the meaning of sincerity, friendship and understanding to the other party, paving the way for the communication activities, thus making the communication a great success. In the first communication, you are not very clear about the other party's thoughts, dispositions, and communication purposes. By using the communication situation, creating a friendly atmosphere and opening up an emotional channel, you can achieve warm and harmonious communication. In 1972, U.S. President Nixon and his wife, accompanied by Secretary of State Rogers and National Security Adviser Kissinger, arrived in Beijing by special plane and visited China for the first time.When he got off the plane, he deliberately asked the guards to guard the hatch, and he did not allow his entourage to follow him off the plane.Nixon walked down the gangway alone, and hurriedly reached out his hand to shake hands with Zhou Enlai. The photographers present hurriedly took pictures of this precious historical scene: the time, 1972; the location, Beijing Airport; and the leaders of China and the United States tightly holding hands Two big hands together, this constitutes a situation with special meaning.It not only makes people realize that the psychological gap caused by Dulles shaking hands with members of the Chinese delegation led by Zhou Enlai during the Geneva Conference in 1954 was filled by Nixon; , an era has begun."The use of communicative situations here is appropriate, typical, and expressive, which is better than certain words.

All scenery language is love language.With the help of props and scenes, it can not only be used to convey the friendship between big countries, but also play a unique role in ordinary business contacts. There was a lady named Mary Kay in the United States who wanted to buy a black and white car, so she went to the auto shop to choose it.At the first auto shop, because the salesman didn't take her seriously, she felt slighted and walked away.Went into the second auto shop.The salesman was very enthusiastic about her, and introduced to her the performance and price of various models of cars in detail, which made her feel that the salesman was really thinking about her.When she happened to mention that it was her birthday, the salesman immediately asked her to wait a while. Fifteen minutes later, a secretary brought a bouquet of flowers, and the salesman gave her the flowers and wished her a happy birthday.At that time, she was very moved and felt that the bouquet of flowers was worth more than one million dollars!So, without hesitation, she bought a yellow car that the salesman recommended to her, and gave up her plan to buy a black and white car.

A bouquet of flowers has become a bridge to communicate the minds of buyers and sellers, filling the car shop with a friendly and warm atmosphere, and making customers have a deep sense of trust. Of course, the business at this time is easy to do.It is of course very accidental to meet a customer for a birthday, but not everyone can think of opening the customer's heart with a bouquet of flowers. The use of scenarios can not only achieve the purpose of communication, but also sometimes resolve the unsatisfactory aspects of communication.For example, don't express your dissatisfaction with the other party's inappropriate words and deeds face to face, but wait until later, choose or set up an appropriate situation, make similar words and deeds to the other party, and then give some advice to the other party to make the other party understand your intentions.

The wife is sitting by the sewing machine, and the husband is constantly expressing his opinions: "Slow down...be careful...your needle has broken, pull the cloth to the left...stop for a while..." The wife said angrily: "Why are you hindering me, I can sew!" "Of course you would, honey, I just wanted you to experience how I felt when you taught me how to mop floors." Here, the husband uses the technique of setting the scene.When he was cleaning the floor, his wife was pointing and yelling, as if he was in charge.Perhaps because he didn’t want to refute his wife’s face immediately, the husband didn’t express his dissatisfaction. Instead, he seized the opportunity of his wife to do sewing work and set up a situation similar to that at that time, so that the wife could also experience being driven and listened to. The feeling of yelling, subtly expressing his dissatisfaction with his wife's pickiness.

What needs to be explained is that not all communication situations are chosen and designed by oneself. If the other party chooses and designs, one must pay attention to the contextual meaning of communication, achieve accurate understanding, be flexible and adaptable, and prevent passivity and mistakes in communication.
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