Home Categories social psychology Thirty-six Strategies for Communication

Chapter 42 Tear off your face to provoke

When persuading, deliberately make the task very difficult, and imply that the other party cannot take on this important task, or directly say that the other party does not have the ability to undertake this task.This approach often arouses the other party's desire to take on the task and resolve to do it well. Trees are afraid of peeling, and people are afraid of anger.Many things can be done with this passion. The provocation method is effective because it arouses a person's self-esteem.Psychology believes that it is a common psychology of people to hope to be respected by others.You think the task is difficult, but he says it's not that difficult; you imply that he can't do it, but he says I'm competent;This is all psychological motivation to maintain self-esteem at work.Utilizing the "provocative method" to intentionally tell the truth and arouse people's need for self-esteem can subtly achieve the purpose of persuasion.

Zhang Yi went to Su Qin's mansion to meet Su Qin one day because of his lack of ambition and poverty.Several days later, Su Qin came out to see him, and only let him sit in the hall where the servants sat, only gave him meals for the servants and concubines, and deliberately blamed Zhang Yi several times, saying that he was poor and did not want to deal with him.After hearing this, Zhang Yi was very angry, left Su Qin, and went to Qin State. On the way Zhang Yi went to Qin, a stranger accompanied him and gave him a lot of money.After Zhang Yi arrived in Qin State, relying on the money funded by this person, he was able to meet King Hui of Qin, and was soon worshiped as a guest by King Hui of Qin.At this time, the companion bid farewell to Zhang Yi and was about to leave. Zhang Yi asked him the reason, and the man said: "I don't know you. It is Su Jun (that is, Su Qin) who really understands and cares about you. He was worried that Qin would attack Zhao. And the plan to fight against Qin went bankrupt, thinking that only you have the ability to influence the national policy of Qin, so he used words to stimulate you and made you come to Qin. Then he sent me to follow and approach you in private, for you Use it. Now that you have been hired by the King of Qin, even if I have completed the task, I should go back and tell Su Jun."

Zhang Yi was greatly moved after hearing this.Later, with his wisdom and talent, Zhang Yi persuaded the King of Qin to keep the Qin army from crossing the Hangu Pass for 15 years, and won a high reputation for the strategy of combining Su and Qin. In this story, Su Qin directly provoked Zhang Yi to leave Qin by hurting Zhang Yi's self-esteem, and sent people to follow him along the way, and finally found an opportunity to explain his motives. When the truth came out, Zhang Yi would help Su Qin out of gratitude. The provocative method can also be stimulated by means of "comparison", that is, to achieve the purpose of communication by comparing the object of persuasion with others.

A boss hired a driver who has been driving for him for many years. Recently, the driver's work attitude is lax. Not only is he often late, he is also absent-minded when driving, which makes the boss feel insecure. However, the boss didn't blame him directly, but just said nonchalantly: "You know Mr. A too, right? He is your junior. He is very serious about his work and gives a very good impression. He never arrives late or leaves early." The boss only said this, and will not say more.The driver didn't respond at the time, but since then, his work attitude has undergone a 180-degree change.Because it is an honor to be the driver of the boss.

If you directly criticize the driver for not working hard, it is like killing people directly with a knife. Although the lethality is very strong, it will inevitably make him feel rebellious.However, this boss used a "junior" to stimulate this "elder". Naturally, the "elder" had a dull face, which aroused his dissatisfaction with the "junior", and he would definitely improve his work to show that he was not inferior to "Juniors", or even surpassing juniors, can win back their "face". When facing subordinates who are slack at work, we might as well learn from this boss and mobilize his work enthusiasm and initiative with the aggressive method.Of course, the premise of using the aggressive method is that the subordinate is an aggressive person. If he has no aggressiveness and sense of shame, no matter how aggressive you are, the effect will be minimal.

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