Home Categories social psychology Thirty-six Strategies for Communication

Chapter 28 Some people love

Psychologists have found that when affirming or negating, rewarding or punishing others, it is not that blindly affirming and rewarding people is the most favorable, nor is blindly implementing negation and punishment the most disgusting.The truth is that negating followed by affirming is the most favorable, and conversely, affirming followed by negating is the worst. American psychologist Aronson Landy did an experiment.He divided the subjects into four groups, implemented different measures, and the results were also different, as follows: Always negative (-, -) to the first group of subjects, the subjects showed dissatisfaction.

The second group of subjects always affirmed (+, +), and the subjects showed satisfaction. For the third group of subjects, first negate and then affirm (-, +), the subjects showed the most satisfaction. For the fourth group of subjects, they first affirmed and then denied (+, -), and the subjects showed the most dissatisfaction. This psychological law is very common in real life.People usually say: "Kowtow a thousand heads and fart once, and it will have no effect" "There are a hundred good ones, and the last one is not good enough to form an enemy" is a reflection of this law.

Negating first, then affirming, has a contrasting effect, which is more favorable to people than simply affirming; and first affirming, then negating, also because of the contrasting effect, is worse than purely negating. There is a famous director who also knows how to use this psychological law to stimulate the enthusiasm of actors.This director is known for his strict requirements, so ordinary actors are more afraid of him.But this director is also very good at discovering the potential of the actors.He always has a straight face at the beginning of the work, making the actors afraid when they see it, and they are very worried that the performance will not be good and will not meet his requirements.This forces actors to give their best and bring out their best.And when the director is satisfied with the actors, he shows a bright smile of approval.This rare smile has greatly encouraged the actors, and one actor even said that the director's smile is the biggest motivation for him to perform well.

Lao Li of a certain car sales company can sell more than 30 cars every month, which is appreciated by the company manager.But this month's business is not going well. Due to various reasons, Lao Li estimates that he can only sell 10 cars that month.But Lao Li knows psychology very well. He first told the manager: "Due to the tight money and the depressed market, I estimate that at most 5 cars will be sold this month." The manager nodded and agreed with his opinion.Unexpectedly, a month later, Lao Li sold 12 cars, and the manager of the company praised his performance greatly. If Lao Li said at the beginning that he could sell 15 cars this month, or did not say his forecast in advance, but only sold 12 cars in the end, the company manager may feel completely different.He may feel that Lao Li has failed too much, and instead of praising him, he may criticize him.Lao Li used the method of suppressing others when he wants to promote, first lowering the psychological expectations of others, and then making the results exceed his expectations, so that he can give the other party a good impression.

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