Chapter 11 Raise your status and "do" to success

There is a famous saying in the West: "You can pretend to be 'that way' until you become 'that way'." British image designer Robert Pound said: "Most unsuccessful people fail because they don't look like successful people in the first place. Moreover, they don't seem to want to succeed; or they don't know what success is at all. Or when the opportunity for success comes, they don't know how to take it." "Looking like a winner" will open you the lucky door to success and make you stand out.When selecting a leader, people will vote for you because you are 'like a leader'; when negotiating business, because you are 'like a successful person', future partners are willing to believe that your company is also successful, so they are willing to cooperate with you Company cooperation.If you look like a winner, you are getting closer to success.So, how do you make yourself look like a winner?There are the following suggestions for reference.

Europeans and Americans attach great importance to the application of psychology in business.Especially as senior cadres of the company, they usually pay more attention to using the principles of psychology to create an image of themselves as "superior". There is also a very thick book written on this topic in the United States.The book respectively explains the conversation that a big man should have (from how to choose words and sentences to how many pauses should be between each sentence, etc.), the expressions he should have when dealing with various situations, the tone of speech, the posture of smoking, etc., which can be described as things. No size.The most interesting thing is that the book mentions that "walking towards the other party against the light will make the other party have the illusion that you are 'bigger'".

Of course, backlighting is not easy for the other party to see the expression on your face clearly, so it will make the other party have doubts of "I don't know what he is thinking" or a sense of oppression of "Why does he look like a devil". Some people even adjust the brightness of the light in their room according to the object or content of their conversation to create the most appropriate atmosphere. We may not need to go to this point yet, but it is indeed better to choose a backlight position when talking to people.Because the backlight will make the other party not see the expression on our face clearly, if we sometimes show a hesitant expression, the other party will not be easy to detect, so that we can leave a good impression on the other party.

Illusions are a principle of visual psychology.Among them, the visual difference brought by vertical stripes and horizontal stripes is often used by people.This illusion principle is often applied to clothing. If we want to make ourselves look taller, we might as well wear clothes with vertical stripes. Conversely, if we want to make ourselves look fatter, we can wear clothes with horizontal stripes. . According to a research report by a university in the United States, height has an absolute relationship with future promotion.It is an indisputable fact that most people will always feel a sense of oppression when standing next to someone who is taller than themselves.In other words, a tall person can give others the illusion that "this person is capable".Therefore, we should wear more straight-striped clothes to make ourselves look taller and bigger.This can give others the impression of a big man.

Someone once had a relationship with a "greatest" reporter. Although the reporter's speech was quite in-depth, it made people feel not only like a big man, but a bit like a bum!why?It was because the reporter's actions were not steady enough.Although actions are not directly related to the essence of a person, our impression of a person is often changed by the actions he expresses. People have always had a preconceived notion.Usually called a big man, his movements must be slow and steady.Therefore, if you want others to treat you as a big shot, you should deliberately slow down your actions.Slow and steady movements, no matter visually or psychologically, can make the other party feel that you are a big shot!

Naturally, the best way to project a successful image is to excel at work.Your excellence and the reputation it brings will let people know how great you are.People can tell this from your past record of success or simply by seeing you at work.Just as you know a tennis player is a pro when you see him playing well on the court, people won't doubt your professionalism when they see you excel in what you do. If your business has just started, or after several years of development, but still has not reached the ideal level, you can use the principle of "success breeds new success".The first thing you should do is: always appear busy and never let your customers know that you have little business; instead, give them the impression that you are always "full schedule" .

The feeling of "outstanding work" is not only manifested in motivation, but also pay attention to the external "packaging" on this basis, that is, to use the principle of "success breeds new success" to create a successful image.The following tips can be used for reference: One is to have an exterior that looks successful.If your shirt collar is frayed, your shoes are dirty, your suit has an outdated lapel, and your tie is dirty, you're clearly coming across as a loser. The second is that you can decorate the walls of your office with symbols that enhance your image.These symbols include your degree certificates, academic certificates, awards, medals and trophies you have received.These things can tell others exactly how good you are.

Who you work with has a huge impact on your image.This is not to say that you dump all your friends who are not good for your image, but the kind of people you associate with do have a lot to do with your image.As the saying goes, "Things of a feather flock together, people are divided into groups" and "If you live with dogs, you will attract fleas", which is not nonsense.Both of these proverbs are very true, especially in terms of how others will react.For example, if you have friends who are famous and successful, people think: He must be very talented, otherwise, how can he be with those people.If your friends are all losers and you hang out with them, even if it doesn't seriously damage your image, it won't have a positive effect on you.Also, if you hang out with disreputable people all the time in the company, your image will be damaged.

What needs to be emphasized is that in order to better shape your image, you have to find out which of the people you interact with are helpful to your image shaping and which ones are detrimental to your image shaping. If your friends are exceptional people, people will assume that you are probably, or will be, sooner or later.Because of this, prestigious universities are favored by parents who hope their children will succeed.They know that the atmosphere of a prestigious university is enough to cultivate a distinctive temperament, which will be of great benefit to their children's career success.

When it comes to projecting your own image of success, don't underestimate the impact your partner has on your image.In many social situations, your wife plays a vital role in your career.The impression she makes on others will definitely affect how people perceive you. If you are a business person, it is very important to bring your wife to some business-related social events.It's not just that your clients are there on these occasions, but your prospects are also there.How these prospective customers and their wives perceive you and your wife may determine how well you can convince them to accept cooperation.If they find your wife attractive, they will respond positively.If your wife disappoints them, your hopes of doing business with them will be dashed.

In most cases, there are many things you can do to improve your wife's image.For example, if you know she drinks very little, be careful not to let her drink too much.If you're afraid of embarrassment because she doesn't know much about the business, teach her more about it.If she's willing to learn, she'll quickly acquire some knowledge of your business, and you'll be surprised how good she is at talking about business when she's not getting too technical.In fact, purely professional issues are generally not discussed on such occasions. Naturally, your wife should act like a lady at all times.As the saying goes: "As long as she is a lady, you have a fortune, not a burden." Of course, her appearance largely determines how others perceive her.And without a doubt, her style of clothing is just as important as yours.Because women always need to dress up more than men.So if you can afford it, you might as well buy her some high-end clothes. This is a very cost-effective investment.Your wife is dressed in high-end clothing and jewelry, which not only establishes her beautiful image, but also makes you look full of hope for success. Some married men will warn newly married men that from the first day of marriage, they should communicate with their wives in a commanding manner, so that the wives will be obedient in the future. In fact, this phenomenon is quite reasonable from a psychological point of view.Psychological research shows that: If a man can show a dominant attitude to his wife immediately after marriage, the wife will get used to this attitude of the husband over time.For example, a husband can express to his wife, "Pour me a cup of tea", "Bring me the newspaper", or "Put the bath water away immediately", etc., so that the wife will naturally have the impression that "the husband is the ruler and he himself is the submissive". On the contrary, if you show an equal attitude between husband and wife at the beginning, you must maintain this relationship throughout your life. A similar situation can also apply in the office.For those employees who don't take their boss seriously, the boss can naturally change his impression of the boss as long as he speaks to him in a commanding tone. Having the right sense of humor can not only do your business a huge boon, but it can also make your work more enjoyable.Humor can relieve tension, create a relaxed and pleasant working atmosphere, and make your career more successful.It is also a factor in shaping a successful image.Whenever faced with a choice, the vast majority of people prefer to deal with those who have a sense of humor. In general, humor can really help you break the ice, but it may backfire in certain situations.Therefore, it is very important to master the "heat".Otherwise, it may be self-defeating.For example, it would be ludicrous to pitch a high-profile potential customer like this: tap him on the shoulder from behind and ask, "Hey, buddy! Heard that saleswoman joke?" Or, You don't appreciate your lawyer's bankruptcy jokes when your business is going through hardships and going downhill. In today's complex society, many people are discouraged and depressed.With stress and tension more prevalent than ever, the right amount of humor is ever more important.It is often the best way to defuse an awkward situation.If you have a natural sense of humor, by all means develop it, as it is a surefire quality that people will enjoy working with you for.