Chapter 31 Chapter 6 Style: Building Your Brand of Speaking

Speech eloquence also has its own style, which is one of the important factors for a speaker's success.A successful speaker will display a distinctive personality during his speech, which perfectly reflects the essence of the speaker's content and psychological changes.The formation of speech style requires a relatively long cycle. As one of the world-recognized great orators, Lenin's speeches and eloquence style are also unique.Lenin's unique speech personality and eloquence style are best displayed when he fights back against the enemy or refute opponents. He pulled his fingers out of the suit vest, straightened his body slightly, took a few steps back, shrugged his shoulders and spread his hands.Immediately afterwards, a logical attack was launched: the left hand was reinserted into the vest, or inserted into the trouser pocket, and the right hand vibrated violently with the rhythm of thinking.When Lenin spoke to the key point and center of the issue, he watched the audience, walked to the edge of the stage, leaned forward and folded his hands in a circle to emphasize his point.

Lenin's speech was lively, pertinent and accurate, and hit the nail on the head.His eloquence in speeches is the same as his articles. There are no abstract discussions, empty preaching, or too many figures, but full of vivid examples and vivid metaphors.He organically combined the elaboration of abstract theories with the explanation of specific opinions and the analysis of actual conditions, and organically combined spiritual vocabulary with commonly used spoken language and even folk sayings, thus enhancing the persuasiveness of his speeches.Some critics even said: "In this regard, it seems that no one is as good at using Russian as Lenin." Gorky also made a wonderful comment on Lenin's eloquence style: "His speech is harmonious, perfect, straightforward , powerful, and his whole presence on the podium is simply a typical work of art."

Speech eloquence style refers to a kind of eloquence personality and characteristics displayed by the speaker during the speech process.That is to say, the eloquence style of speech is the characteristic of the speaker's subjective personality and the expression of personal talent.Speech style includes the language of emotions, the skill of eloquence, the inspired response to the fleeting emotions of the audience, and the adaptability to use impromptu speech to reorganize the speech.At the same time, it also covers the internal rhythm and tone of speech eloquence. Speech eloquence style is a comprehensive reflection of the speaker's ideological level, theoretical accomplishment and oral expression art level.

Speech eloquence style can be divided into two types according to its constituent reasons: one is overall speech eloquence style, and the other is individual speech eloquence style.Here, what we want to study is individual speech eloquence style. Individual speech eloquence style is mainly composed of speech content, form and speaker's personality and other factors. The content of a speech is composed of factors such as the theme, theme, emotion and knowledge of the speech; the form of the speech mainly includes the expression form of the spoken language of the speech.Form cannot exist without content, and the beauty of content depends on the beauty of form in oral expression, and the beauty of form can better reflect the beauty of content.The personality of the speaker is composed of factors such as the speaker's moral quality and ideological cultivation. It is one of the elements of the individual eloquence style of speech, and it is also the true expression of the speaker's internal factors during the speech process.

Although there are many objective factors in the formation of speech eloquence style, it is the speaker's subjective personality that ultimately makes it work.It is difficult to talk about eloquence style without the subjective personality and characteristics of the speaker. The formation of speech style is greatly influenced by the times.In the process of its formation, it must be affected by the social reality of a specific era and the dominant aesthetic needs and aesthetic psychology.A speech is a face-to-face communication with a broad audience. To infect, motivate, and persuade the audience, the speaker must choose the content of the era that the audience is most concerned about, adopt the most characteristic form of expression, and show a distinctive style of the era.

The formation of speech style is inseparable from national characteristics.In the process of forming the speech style, due to the influence of the nation's special material living conditions, cultural traditions, common language and psychology, it shows some characteristics of the nation. The formation of speech style, the most important thing is the formation of personality style.There is such a famous saying, "Style is like a person".For example, Lu Xun was good at philosophical thinking and sharp irony. His speeches were deeply analyzed, penetrating, humorous, philosophical, cold on the outside and hot on the inside, and he knew his skills in the subtleties.Guo Moruo's speeches are full of enthusiasm and unrestrained, and he often observes things with a broad perspective, cheering and shouting with poetic language.The two have very different styles, but their speeches are both very good. This is their own unique style gradually formed in their long-term life, struggle and speech practice.

Speech eloquence style and speech style are two concepts that are closely related but also have certain differences.Speech style is a big concept. It is the individualized speech style and speech style comprehensively expressed by the speaker through the speech content, expression method, language use and other ways.The eloquence style of speech is a small concept, which is an integral part of the big concept of speech style.However, speech eloquence style plays an extremely important role in the whole speech process. The eloquence style of the speech is directly related to the effect of the speech, it is related to the quantity and quality of the information actually received by the audience.Played an extremely important role in the whole speech process.

A perfect eloquence style not only has profound expressive power, magnetic attraction and thorough persuasion, but also has great agitation and appeal.The history of speech development proves that speeches of real value can add great spiritual power to the audience.Just like Lenin and Comrade Mao Zedong's speech eloquence style characteristics, it has a very strong agitation and appeal.For decades, it is still attracting, conquering and inspiring people, calling on hundreds of millions of people to move forward bravely. Speech eloquence style has a wide range of meanings and functions. Studying it can not only improve the effect of speech, but also has important significance for speech writing, speech appreciation, speech comment, and speech theory research.From the perspective of the speaker, deliberating on the eloquence style of speech can recognize one's own strengths and weaknesses, so as to maximize one's strengths and circumvent weaknesses, and better exert one's speech ability; from the perspective of the audience, grasping the eloquence style of speech can improve one's own Speech appreciation and speech critique ability can cultivate various aesthetic tastes; from the perspective of speech theory construction, careful study of speech eloquence style is conducive to comprehensively summarizing speech experience and scientifically clarifying the laws of speech development, thereby promoting All kinds of speech eloquence styles flourish, promoting the prosperity and prosperity of speech career.

The expression of the speech generally has a tone.Once the tone is established, it can determine many factors in a speaking engagement. Mr. Wen Yiduo's "Last Lecture" established the tone of the speech at the beginning. In the beginning, Mr. Wen Yiduo was not impassioned, but his tone was deep and calm, as if he buried all his indignation deep in his heart, and with a feeling of "forbearance", he "gathered strength" for the subsequent outbreak.Then the emotions poured out, the speeches were impassioned, and the mountains and rivers were swallowed up. Gorky once said: "The most difficult thing is the beginning, the first sentence. Just like in music, the tone of the whole song is given by it." This also fully affirms the tone of the speech.

The speaker should use language changing skills (such as weight, speed, ups and downs, stops, etc.) to set the tone so as to arouse the audience's good thinking orientation. Generally speaking, the beginning should be slow, flat, and steady. If the beginning is too high, the voice will be hoarse when the emotion is strong; It appears discordant.After the tone is set, it is forbidden to keep moving flat, but there should be ups and downs, tension and relaxation, echoing back and forth, and endless changes. To determine the tone of the speech, we should also pay attention to the manifestation of the first syllable: the pronunciation of the first syllable should not be too fast or too loud, and should form a trumpet shape, from weak to strong.For example, when reading the word "ah", it is necessary to show a process, of course not too artificial.

There are different types of speech styles, such as humorous, deep, colorful and so on.Only when a speaker forms his own speech style can he bring vigor and vitality to his speech.Once a speech style is formed, it has its own stability and variability. Cultivate your own speaking style and make it unique, which will have an unexpected effect on your speech. Only when a person has his own style of speaking can he attract others easily and produce the charm he deserves.Likewise, if you want to be a good talker, there has to be something unique about your speaking style that will catch people's attention or make it easy for people to remember you.You can use your appearance, or something special about your body, to attract attention, but this is only temporary, and it is not enough. It can only help you attract people's attention, but it cannot really attract people.Unless you have the charisma of a great man, you must develop your own style of speaking, which is the best way to make you convincing and memorable. The Keokook Hotel in Signy, Iowa, USA is the favorite place for traveling salesmen with a radius of tens of miles, and they want to stay there no matter how far or near they are.why?Because the owner of the store there, known as "Happy Weller," is a man who laughs a lot.He can say a few nice words to anyone, and since people have known him for so many years, he has never heard him say a bad word to anyone.Weller has his own unique place, speaking has his own unique style.Later he succeeded and became a well-known local rich man. Remember that your talking style, the way you talk to others, can contribute significantly to your reputation and your success.If you speak arrogantly or even contemptuously to your subordinates, the subordinates will resent you.If you speak too condescendingly to your superiors, they may perceive you as incompetent or spineless and afraid to entrust you with important responsibilities.The style of your speech is not only a matter of your use of vocabulary, but also a matter of the way and method of your use of words, which can also reflect your attitude and self-cultivation.Therefore, if you want to establish your own speech style, you can't change your speech from left to right, let alone try to imitate others, showing things that don't belong to your own style or don't suit your own style.While it's good to learn from others, don't deliberately try to imitate their style and tone of voice.This kind of reasoning is very simple, and everyone will understand without much explanation, and no one wants to meet a pretentious talker.Imitate other people's speech, just like the kind of person who has drunk a lot of alcohol, he can't hide the fact that he has drunk alcohol, because people will understand as soon as they smell it, "he regards himself as someone else". When it comes to talking, it's best to bring out your own natural style, but try to develop your own unique style, not someone else's.Some people, when they talk to other people, think they have to put on airs, or put on a mask; some try to be nice, sometimes even obsequious; .The mistake of these people is that they are not showing their true colors, so naturally they cannot be convinced by others.Have your own personality, what you see me is what I am, whether you like it or not, but you will always believe that the person you are talking to is real and not a fake.Right or wrong, treat everyone with sincerity.Therefore, as long as you grasp the propriety and principles of speaking, you will always be liked by others, and gradually develop your own speaking style, because you use your sincere self to communicate with others, and you use your own style to communicate with others. The formation of speech style is inseparable from the characteristics of the times, because it is bound to be affected by the social reality of a specific era and the dominant aesthetic concept in the process of formation; the formation of speech style is also inseparable from national characteristics, because it The formation of a nation is bound to be affected by the nation's special cultural traditions and psychological state, thus showing the common characteristics of the nation.However, the most important thing in the formation of speech style is the formation of subjective personality style, which is the so-called "style as a person".The formation of individual style is a gradual process of repeated practice, exploration and experience, accompanied by learning and reference.Therefore, there is no shortcut to form your own speech style and achieve a perfect artistic state; the only way is to make up your mind to practice for a long time and train hard. The speech eloquence style of Abraham Lincoln, the sixteenth president of the United States, has been recorded in the speech history for its simplicity and rigorous logic.However, his speech eloquence style is by no means born, but formed after long-term hard self-training and repeated speech practice (including experience). Former British Prime Minister Winston Churchill was an outstanding eloquent and orator, and his beautiful speech style was also the result of his life-long efforts.He has been fascinated by the language of his nation since he was a student, and he used it proficiently in his speeches. After graduating from the army and going to India, when other officers and soldiers slept soundly to pass the hot afternoon in India, Churchill read a lot and sought knowledge extensively. .His speaking career began after he was elected to Congress at the age of 27.In Nixon's conversation with Churchill's son Randolph in 1952, when he expressed his admiration for Churchill's eloquence, Randolph said with a smile: "Those speeches should be wonderful. He spent most of his life writing and memorizing speeches." cook them." De Gaulle's speech is luxurious and elegant, solemn and smooth, which is also the result of his painstaking pursuit. Without long-term hard training, repeated practice and experience, de Gaulle would not be able to form his own unique speech style. It can be seen that a person's unique speech style is gradually formed through repeated experience and repeated training in long-term life, study and speech practice.Without long-term practice, experience and training, it is impossible to form a speech eloquence style with personal characteristics. Different people have different speaking styles.The speech style has its own characteristics due to the different eloquence styles of the speakers. Generally speaking, the common speech styles are as follows. Conversational presentation style.Conversational speech style is often characterized by natural and simple timbre, kind and euphemistic tone, fresh and natural, without embellishment, relaxed and easy-going expression, pure, sincere and thick context, friendly and vivid image, and close to usual habits, without affectation feeling.The speaker chatted like a family with the audience.Mr. Lu Xun's speeches have this characteristic.He talks in front of the audience, sometimes giving some vivid examples, sometimes using metaphors to explain the truth, explaining the profound truth very popularly, and explaining the abstract philosophy very vividly, so that the audience can be educated and inspired at the same time. , enjoy the beauty of language and art. Rigorous speech style.The speech eloquence of the rigorous speech style shows that the language has been processed rigorously and carefully, with strong logic, and more emphasis on oral language is used.For example, use stress, repetition and other techniques to focus on some important content.This style of speech generally does not use too much posture language, and the speaker's standing posture and position remain relatively stable.In some grand occasions, such as political speeches such as the Party Congress and the National People's Congress, or some important academic reports, we can often see this rigorous speech style. Enthusiastic speaking style.The impassioned speech style is manifested by the speaker's wide range, loud timbre, full of energy, and large gestures, giving people an uplifting, vigorous and exciting feeling. language style.For example, Mao Zedong's speech "Refuting the False Unification Theory" at the Yan'an People's Conference against Wang Jingwei fully demonstrated his impassioned speech style.He clearly compared the Communist Party with the Kuomintang, and the anti-Japanese democratic base areas with the Kuomintang ruled areas, denounced the false unity theory of traitors and anti-communist diehards head-on, exposed their dangerous tendencies of surrender, split, and retrogression, and expounded the Communist Party's policy from a positive perspective. The theory of true unification shows the firm stand of the war of resistance, unity and progress.Its momentum and strength are unstoppable, leaving a deep impression on people. Combat speech style.In the fighting speech style, the speaker generally adopts a tense and rapid rhythm, a high pitched and agitated tone, and shows a fighting posture with the help of sharp eyes, deep and powerful gestures, etc.During the period of the democratic revolution, many revolutionaries in our country were good at this style of speech. When using the fighting style of speech, the speaker should not only persuade people with reason, but also use emotion, that is, stimulate the audience's feelings through the emotions expressed by the speaker, so as to make them resonate.The emotion expressed by the speaker must be sincere and real, not fake.Confucius said: "If you want to believe, you want to be clever." Faith is truth.Zhuangzi also said: "If you are not refined or sincere, you cannot move people. Therefore, those who cry strongly are sad but not sad, and those who are angry violently are majestic but not dignified." A speaker's tribute to the heroine Liu Hulan goes like this: "The enemy killed six comrades in one go, let you see what death is when you are 15 years old. You knew what was going on, walked over without blinking, and let the oath become a picture. When your head rests on the other side of the guillotine On the one hand, you tell the executioner: Those who are not afraid of death are Communists! You stand up and fall down, but in the final analysis, you fall down and stand up again!" Brilliant speech style.The flamboyant speech style pays attention to richness and magnificence. It not only pays attention to the thickness of the content, but also emphasizes the diversity of forms; often uses some colorful words and changeable sentence patterns, pays great attention to facial expressions, demeanor, and gestures, and pays attention to oral expression. Priority and cadence, full of rhythm and musical beauty, express the speaker's heartfeltly; in the speech, like to quote from many sources, from ancient to modern times, citing a large number of famous sayings, anecdotes, allusions and historical facts, as well as some fresh and interesting materials.This type of speech style is quite popular with some audiences, especially young audiences. For example, Sun Tuan's speech "Long Live Understanding": "Riding Noah's Ark in Genesis, it is understood that it is the dove that spied on nature and took back the olive branch; "Along the Miluo River with thousands of twists and turns, it is understood that it is a long poem in Sao style that Qu Yuan lamented the society and sang today; "Double the sound of the piano of the high mountains and flowing water, understand that it is Cai E Xiaofengxian's rare confidant in life..." A dashing speaking style.The unrestrained speech style requires the speaker to have ups and downs in tone, beautiful timbre, beautiful and conspicuous appearance, clean and agile movements, and fresh and lively language, which can give people a beautiful feeling of orderly, relaxed, humorous, and colorful.In short, it is necessary to give the audience a "handsome" feeling both in terms of hearing and vision.For example, its overall style is roughly similar to that of an announcer at a literary gala.This dashing style of speaking is more suitable for celebratory and entertaining occasions. Li Liejun's speech "Praise You, Sun": "I praise you, the sun! You illuminate the road of the world, illuminate the long river of history, and give birth to a magnificent and colorful epic. "Think about it: the bright moon in the Qin Dynasty, the Xiongguan Pass in the Han Dynasty, the sail shadow of Zheng He, the gunpowder smoke in Humen; "Listen to it: the bell of Xinhai, the roar of May Fourth, the gunfire of the Northern Expedition, the thunder in Lugou..." Soft speaking style.The soft speech style is similar to but different from the conversational and dashing speech eloquence styles.It requires the speaker to have a mellow and sweet voice, clear and accurate enunciation, supplemented by a friendly smile and soft eyes, reflecting a soft and euphemistic, slender and beautiful, peaceful and unrestrained language style with twists and turns.Such a speech will create a well-being spring in the hearts of the audience.The talent conditions of young female speakers determine that they are more suitable for using this eloquent style of speech. Wang An's "Yellow Land, My Ideal Land" speech: "To add a touch of green to the yellow land, to pursue tenaciously in the cold wind, although weak, after all want to grow up; Showing the value of being a son, this is the character that Huangdi gave me." Humorous speaking style.The characteristics of humorous speech style are: large changes in tone, with a certain degree of drama, vivid language, funny, light and flexible gestures, and comic facial expressions.It can often liven up the atmosphere very well and enhance the friendly feelings between the speaker and the audience.Except for a few serious occasions, this characteristic speech style can be widely used. Many of Comrade Mao Zedong's speeches have this eloquent style.For example, the speech "Opposing Party Stereotypes" fully demonstrated Mao Zedong's humorous speech style.The reason why this speech has great charm is not only its profound ideological content, full of philosophy and emotion, but also because it has a fascinating sense of humor, which can enable the audience to learn and be enlightened in a pleasant and relaxed atmosphere. Deep speaking style.Speakers with this eloquent style use low-pitched voices, slower rhythms, less gestures and body movements, and more eyes and facial expressions in their speeches.Sometimes there is a feeling of nostalgia, and sometimes a sense of depression and depression makes people feel a heavy feeling.This eloquent style of speech is generally used in eulogies at memorial services or in commemorative speeches. Nobody likes a stilted, programmed speech.Speakers should not only form their own speech style, but also learn to show their brilliance to the audience and refine their natural speech style.How can you refine your natural speaking style? Organize your speech from your own background.If you're a farmer and you're speaking at a meatpacking company, you talk in the way you would normally talk to a friend, and you complain that the atmosphere down there is cold and lifeless.In fact, your profession and interest circle have their own special way of speaking, and you may not be aware of it because everyone around you speaks in this way. Writer Jack Webb spent several weeks working the night shift with detectives when he was writing "The Horseman of the Raptor."He told them he wanted to know the language and the way they talked about their careers, "We speak the same way you do." But when Webb asked him what his first reaction was when he ran into the suspect, he said, "I'll start Go to the R (records) and I (identification) departments, and then go to the suspect's P (criminal record)." Weber exclaimed excitedly, "Yes, this is what I'm looking for! Police language!" We should borrow Weber Based on my experience, I collected some special terms in the industry and used them in my own language. These authentic expressions can make the most ordinary speech very cordial, and make others feel that you are in the industry and listen more carefully to your ideas. If you are talking about something you are familiar with, you will be very confident, you will bring a sense of authority to the audience, and people will listen to you very carefully and ignore your grammatical mistakes. If someone asks you a question that you are not familiar with or don't understand, don't pretend to understand it.Because your lies will be exposed sooner or later, others will doubt your credibility and think that you are not a trustworthy person.The best thing to do is to admit that you are ignoring the question and will find a way to learn more and figure out the answer.If you do this, not only will people not look down on you, but they will also see you as a straightforward and sincere person, and thus respect you more. Speak with your natural tone and speed, and don't hide your accent, intonation, or other special way of speaking.Surveys show that people have a strong dislike for speakers who speak too loudly.Accent actually means that a person has rich life experience and profound life experience.Think about those famous actors or speakers, isn't it the unique voice that sets them apart?This shows that the special tone and way of speaking will not only have no effect, but will increase the attractiveness of your speech.People may perceive your opinion as more weighty and wiser.Even if you make small lapses in speaking, an accent can even make up for those lapses.So you should speak with ease, because an accent can make your speech more effective.You don't have to worry about whether what you say is expressing yourself adequately. When you speak, you don't want others to feel like you're imposing your point of view, or to get so excited that your audience feels overwhelmed.You can, however, allow your emotions to flow naturally—enthusiasm, interest, anger, agreement, doubt—as long as it's your genuine feeling.World-class orators admit that provocative language is not as persuasive as natural emotion. (No matter how poor or boring the subject is, as long as the speaker shows strong interest, others will listen carefully and try to figure out where the interest lies.) Here are some suggestions you might want to try: ⑴Is my voice monotonous? ⑵What language do I use? (3) Do you need to use gestures when you speak? ⑷Am I using too much body movement? ⑸ What information does my instrument convey?Does it facilitate speech? ⑹ Do my body movements, voice, and words convey the same message, or do they conflict with each other? You keep asking yourself these questions, which are exactly the questions your audience will be asking.These questions will help draw attention to your speaking style, help you recognize areas that need improvement and actually correct them.When you ask yourself these questions, you will be surprised to find that there are still some areas where you are not enough, and you also know how to fix it and strive to do better yourself.