Eloquence, as the main manifestation of personal comprehensive quality, is more important than ever in this rapidly developing information age. Confucius once regarded eloquence as the main tool for exchanging ideas and expressing opinions.American eloquence education expert Dale Carnegie said: "15% of a person's success depends on knowledge and technology, and 85% depends on communication-the ability to express one's own opinions and the ability to inspire enthusiasm in others." And the great writer Montaigne also said Guo: "Language is a tool through which our wishes and thoughts can be communicated. It is the interpreter of our soul."

The explanation of the word "eloquence" in "Ci Hai" is simple and clear, that is, "the ability to speak". "Speaking" is a "compulsory course" in daily life. We rely on speaking to maintain family ties, build friendship, and pursue love. Therefore, life becomes rich and exciting, and life becomes more meaningful. In business, we use speaking to strengthen and Maintain various relationships, expand our work field, improve our work ability and work efficiency, make work easy and happy, and have a broad space for development; in personal growth, we use words to acquire knowledge, increase personal charm, and constantly Strengthen yourself, constantly pursue or improve your life goals, and shape your ideal image.But it is also because of this that differences between people exist and tend to vary widely over time.Similar people with different speaking abilities will naturally produce different effects. Over time, this effect will change from quantitative to qualitative, and the fate of life will also change accordingly.Therefore, an eloquence expert once boldly asserted: "Language is the link of life and destiny." A western philosopher also believed: "There is a kind of achievement in the world that can make people accomplish great deeds quickly and gain the recognition of the world, that is, speaking makes people understand. the ability to delight."

Ancient people paid attention to eloquence, and modern people need eloquence even more.Due to feudal conservatism, transportation and communication were underdeveloped in ancient times. "The sound of chickens and dogs is heard, and old and dead do not communicate with each other." Can know the affairs of the world"; women stay in the "boudoir" for many years.In this way, there are fewer contacts and fewer opportunities for oral language communication.However, in modern times, generations of peasants have entered the city, cadres and intellectuals who have held "iron rice bowls" all their lives have gone to the sea, and those who are knowledgeable, skilled, rich, courageous, and well-connected have gone out. out of the country.So eloquence has become the third communication tool for modern people (the first is transportation, the second is communication).Only with good eloquence can the overall image be considered perfect.

Language has been used since it was produced, and good eloquence is accumulated and tempered in practice.Therefore, the ancients made various metaphors and descriptions of eloquence, such as: "able to speak well", "eloquent", "a three-inch tongue", "the queen sells melons, sells melons and boasts about herself"... These are the practical aspects of "eloquence". proverbs and sayings. It is not difficult for us to find: in social places, on the negotiation table, in the sales circle, on the podium... wherever there are people, there is a need for communication, dialogue, superb speaking ability and excellent eloquence.There is no doubt that eloquence is productivity.Anyone can achieve a certain purpose through effective expression.In today's China, we can see the great value and unique charm created by eloquence and speech from Jack Ma, Kai-fu Lee, Minhong Yu and other successful people from all walks of life.

But it is obvious that it is easy to learn to speak, but it is not a simple matter to say good things, to make others love to hear, to really express yourself and to help yourself.In life, there are some people who chatter endlessly and sound like they are eloquent, but after careful consideration, you will find that they have nothing to say; Water; some people are eloquent and eloquent, but in fact they are sophistry;And some people in life speak concisely.But it is easy to understand and easy to hear; some people's language is plain, but their words are well-founded and reasonable.It can be seen that piling up rhetoric, mixed words, empty words, and clichés are not real eloquence.

True eloquence is inseparable from a person's spiritual temperament, ideological character, and knowledge.It is a comprehensive ability, including many abilities such as expression, listening, and response; it is a psychological skill that cannot be separated from the joint operation of psychological activities such as perception, observation, memory, thinking, and imagination.Personality characteristics such as personality, ability, and temperament determine the level of cognition and expression skills and the style of oral expression. Eloquence is the reflection of a person's wisdom and the flower of thinking.

However, eloquence is not an innate talent, it is acquired through hard training.All the eloquent and eloquent speakers and orators in ancient and modern China and abroad.They all achieved success through hard training. In order to practice his eloquence, Lincoln, the former president of the United States, walked 30 miles to a court to listen to the defense words of lawyers and see how they argued and how to make gestures. He imitated while listening.He practiced eloquence to trees, stumps, rows of corn. Kakuei Tanaka, the former Prime Minister of Japan, suffered from a stuttering disease when he was young, but he was not intimidated by difficulties. In order to overcome stuttering and develop eloquence, he often recited and read texts slowly.In order to be able to pronounce accurately, he repeatedly checked and corrected the pronunciation in the mirror.His serious and meticulous attitude towards practicing eloquence made him succeed in the end.

Xiao Chunv, an early proletarian revolutionist and orator in my country, acquired extraordinary eloquence through hard training.When Xiao Chunv was teaching, she would find a secluded place on the mountain behind the school every morning, hang a mirror on a tree branch, practice speaking in front of the mirror, and observe her own expressions and movements from the mirror.After such hard training, his teaching level has improved rapidly, and he has also developed superb eloquence skills and speech art. In 1926, Xiao Chunv, who was only 30 years old, worked in the Guangzhou Peasant Movement Workshop hosted by Mao Zedong. His speeches have been respected by the world so far.

Premier Zhou Enlai made an impassioned speech at the Bandung Conference, expressing the voice of the Chinese people with eloquence. The words are amazing, and the eloquence embodies "the ability to speak and the achievement to do". On November 4, 2008, Obama, the first black president in the history of the United States, captured the hearts of many American people with his charming eloquence and bright smile.His excellent eloquence is even considered to be comparable to that of former US President Lincoln and black civil rights leader Martin Luther King.Obama's inauguration set off an "Obama mania" for learning eloquence around the world.

From many eloquent elites and leaders from all walks of life, we can see that truly eloquent people can make keen judgments and adapt to the situation in more complicated situations; Accurately express the situation; be able to make a concise summary according to the specific situation; be able to infect the audience to the greatest extent, so that one's thoughts and intentions can be effectively communicated... The real eloquence should be clear, concise and humorous; full of wisdom And a pleasure to listen to.Eloquence is a skill, but also a strength. In view of this, this book "appreciates the good and the good", learns from others' strong points, and "advises" readers from various aspects such as social eloquence, humorous eloquence, leadership eloquence, speech eloquence, sales eloquence, negotiation eloquence, debate eloquence, etc., and introduces in detail how to exercise, improve The knowledge, experience and classic cases of eloquence are rich in content and scientific in method, for readers, hoping that readers can benefit from it.