Chapter 15 Chapter 15 Pay attention to the external leadership image

There are too many examples of leaders who arouse the opponent's disgust due to their poor image in public relations.Here is a simple example. The leader of a steel factory in my country negotiated a business of medical oxygen cylinders with a foreign medical company. Everything went smoothly. The two parties negotiated happily and agreed to sign the contract the next day.The leader of the factory led a foreign customer to visit the factory that afternoon. During this process, the leader unconsciously spit out a mouthful of phlegm and rubbed it off with the sole of his shoe. The foreign customer was very upset when he saw this situation.When signing the contract the next day, the reason for the foreign client's refusal was that oxygen cylinders are a matter of life and death, and must be carefully considered.Foreign customers inferred from the leader of the factory that the overall quality of the steel factory was not good.Although the actual situation may not be what he imagined, but the image of that leader did damage the company's business.

The role of image in foreign communication is self-evident from the above-mentioned examples.The image mentioned here does not refer to the appearance and body of the leader in a narrow sense.The image here refers to the overall quality of the leader in public relations activities, including the leader's appearance, gestures, language, etc.If a leader wants to improve his image, he must start from all aspects, so that he can be chic and behave properly. It is not easy to establish a good image; but it is easy to destroy an image.The experts at destroying the reputation and credibility of others are news organizations and journalists.As Theodore White, an expert who specializes in analyzing the US presidential election, said: "Hereditary news kings can make politicians rise to the top; and in many cases, they can also ruin them." Dealing with journalists is inevitable.In the United States, it is the journalists who cause trouble the most, and the biggest victim is often the president.It is also the presidents who are the most tolerant and careless.In the history of the United States, there are very few presidents who have confronted reporters in court, although there are many people who have tarnished the image of the press for the "righteousness or inappropriateness" of the press and brought disaster to their families.The reason why the President of the United States can swallow his anger in this way is to protect his own image.If the president sues the press, not only will it be difficult to win the case, but it will tarnish the image and damage the reputation.For example, the lawsuit between President Theodore Roosevelt and Priley ended in the defeat of the president.

President Ford of the United States has been extremely successful in dealing with reporters and protecting his image.When President Nixon's reputation was tarnished, Ford came to power.In order to keep the reporters from talking, he said that foolish people have foolish blessings, and he did not hesitate to hide his strength and bide his time, "self-deprecating himself".Reporters claimed that his brain had been dulled by an injury he had once played football, and Ford vehemently hit back at the press conference by donning his old-fashioned ball cap again.Ford's shrewdness lies in his frank admission of his mediocrity and incompetence early on when others attack him as incompetent and mediocre.If the reporter fabricates his jokes again, he will only be making fun of himself.Ford's presidential image remains unscathed.

From the moment you are introduced to the other party, you really enter the role of the conversation.As soon as the introducer opens his mouth, your gaze will shift from his face to the face of the stranger being introduced. Your gaze needs to be warm and frank, not affectionate or cold.Introducing yourself is considered an act of friendliness on any occasion and there is no need to be embarrassed.When you need to get acquainted with someone but no one introduces you, or when the people around you are unfamiliar in a social situation and the host has no time to introduce you, you may wish to introduce yourself, "Hello, my name is ××, It is in ×× unit..."

When addressing each other, you should be careful not to make a mistake. "Comrade" is generally used in China. However, with the deepening of reform and opening up and the increase in overseas exchanges, there are more "Miss" and "Mr." in the address. In foreign affairs communication, men are generally referred to as "Mr."For ladies, if you don't know your marital status, you can call them "Miss" or "Ms." Don't call them "Madame" indiscriminately. Chinese are often used to shake hands to express greeting after meeting.When shaking hands, look into each other's eyes to express your sincerity and confidence.Don't look around while shaking hands, or don't finish shaking hands with one person before your eyes move to the next person.What others see from your eyes at this time is contempt and panic.The strength of the handshake should also be mastered. If you hold it too lightly, people will think you are perfunctory.If it is too heavy, not only will people not feel your enthusiasm, but they will think you are a rough man.

A business conversation is different from a social chat.The two parties in the conversation often sit together to solve certain problems and negotiate certain things. They are less relaxed and more serious and tense than usual, and perhaps debate is inevitable.But in any case, it is always everyone's hope to achieve a result acceptable to both parties.In order to have such a result, among other preparations, attention should be paid to the etiquette during the conversation.The distance when speaking should be basically kept at 60 cm in general business conversation.It is better for us to speak loudly when we talk to people, but it is better to lower it a little when talking, as long as both parties can hear clearly, there is no need to shout at the top of our voice.Otherwise, it will cause misunderstanding to others, which is not conducive to solving the problem.The most important thing is to be sincere when talking.Carnegie pointed out that when you want others to agree with your ideas, please don't forget to "start in a friendly way, don't pick out the other party's faults, that will only irritate the other party, you should find out more about the other party's advantages and strengths so that he can get rid of it." Mentally alert, feel your sincerity."

You should also pay attention to politeness when talking, listen carefully and look at each other when the other party is talking.Don't look around, make small gestures, or desert when others are talking.Ask questions appropriately and show your sincerity.Don't interrupt the other person casually. If it is necessary, first apologize, such as: "I'm sorry, can I interrupt?" Listen carefully to what the other party has repeated several times.You can say: "Yes, this is really important, you have reminded me." So that the other party will not repeat it, don't keep looking at your watch when you are talking, it will appear that you are absent-minded, which is impolite .

In relatively luxurious hotels, almost all the facilities and etiquette are "Westernized", which is quite unfamiliar to most Chinese people.It is also an important part of the image of a leader to learn to adapt to this strange environment and not be disturbed by this occasion. Before entering a modern hotel, you should first pay attention to whether your clothes are moderate and decent, and whether your appearance is healthy and energetic.Be polite, courteous, and civilized in your interactions with staff.Your image represents the image of the organization.When you meet other guests in the corridor or in the elevator in the morning, whether you know them or not, it is best to say "good morning".If other people greet you first, you should immediately answer with a smile.

If you want to find someone in another room, it is best to make an appointment in advance and go according to the appointment time, so as not to keep the other party waiting for a long time.When you are a guest in the female guest's room, if you are not familiar with it, you should leave the door ajar. Do not wear pajamas and slippers when entertaining guests in the living room, or appearing in hotel lobbies, restaurants, shopping malls or entertainment venues, because this is a sign of disrespect for others. When you go out and walk, you should also pay attention to the rules.First of all, pay attention to your walking posture, hold your head high, and don't hunch your back.The walking route should be as straight as possible, not swaying, looking left and right.If you go out with your girlfriend or wife, you can't hug each other and hinder others from walking.If you meet an acquaintance on the street with people coming and going, if you have something to say, don't stand still in the middle of the road, but move to the side of the road or other secluded places.Don't eat while walking, it seems uneducated.

When going out, it is inevitable to take a car.At this time, you need to pay attention to the posture of getting on and off the car.If you want to get on the car under the eyes of the greeter, you should raise your knees first, sit on the seat shallowly, then stretch your head towards the car, and finally draw your knees and turn to the front.Both legs are straight in the car, the body is facing the front of the car, the waist is leaning against the backrest, and the door is closed.The situation of getting out of the car is opposite to that of getting in the car. First open the door, turn your waist, put your foot firmly on the ground, and then stick your head out of the door to get out of the car.When taking a bus, you should try to avoid crowded situations. If there are many people, you should politely let the elderly, women and children get on the bus first, and offer your seat to them. This will show your civilization and good spirit.

Speeches are the best opportunity for leaders to show their image. However, no matter how much you think in your heart, you need to be sincere, but if you behave petty and trivial, your aura will not be revealed.Therefore, when speaking, the posture should be generous and the appearance should be beautiful. Human beings transform the world according to the laws of beauty.In the whole speech activity, the speaker should not only be the propagandist of beauty, but also the embodiment of beauty.This requires the speaker to have a beautiful posture that can reflect the spirit of organization and personal quality, and set an example for the audience, which will help to improve the audience's aesthetic taste.Conversely, the good mood of the audience caused by the beauty of manners must also be conducive to the expression of the speaker's thoughts and emotions, thereby improving the effect of the speech. First of all, pay attention to your appearance and figure, because this is the natural beauty of a person.It includes moderate fat and thin, dignified and beautiful appearance, and the mental state expressed by these.But these are all determined by the speaker's inherent physiological conditions, which are generally difficult to change. Comrades Engels and Zhou Enlai, their burly bodies, upright and handsome appearances, chic and steady manners, contain a convincing majesty and inspiring power.As soon as they go to the platform, they will impress the audience.This is the ideal meter for a speaker.In this way, does it mean that comrades with poor stature, appearance, or even physical defects cannot speak?Although physiological conditions are difficult to change, we must not give up the opportunity and responsibility of speaking.Moreover, there are many other conditions that can make up for this deficiency.These conditions, first, have a beautiful heart and noble moral sentiments, and have their own insights in knowledge.The second is to try to change your own conditions.Today, with the rapid development of science and technology, people already have certain methods, such as a proper face-lift or some other decorations, which can make up for their physical deficiencies and deficiencies. Second, pay attention to your clothing.It is not only a condition to increase the beauty of body and appearance, but also an important part of the beauty of the whole appearance.As the saying goes, "Buddha needs a golden body, and people need clothes." Clothing plays an important role in a person's appearance. So, what kind of clothing is considered beautiful?Its specific requirements can be neat and generous, solemn and simple, light and coordinated, and harmonious in color.Because neatness and generosity can reflect the personal dignity of the speaker, lightness and coordination can show the speaker's chic demeanor, harmonious colors can show the speaker's enthusiasm, and so on.In short, the color of the clothing should be in harmony with the speaker's thoughts and feelings and the characteristics of the speech content.The feeling of color is very sensitive.Dark colors make people feel deep and solemn; light colors make people feel light and relaxed; white makes people feel pure; blue makes people feel peaceful; red and yellow make people feel festive and happy.If the content of the speech is serious, solemn or angry or mournful, it is more appropriate to wear dark or black clothes.If the content of the speech is cheerful and cheerful, it is better to wear light-colored clothes.Clothing should also be adapted to the body shape and skin color.Generally, obese people are suitable to wear dark clothes, so that they look focused and more symmetrical.Thin body, suitable for wearing light-colored clothing, so that it looks loose, it will appear plump.People with fair skin can wear dark or light-colored clothing.For people with darker skin, it is best to wear lighter-colored clothing.Chunky people can look slimmer in vertical clothing.And thin and long people can look plump when they wear clothes with horizontal stripes.What is worth mentioning here is that when there is a conflict between the color required by the content of the speech and the color required by the body shape, it must be subject to the content, not the body shape.Because the content determines the form, the beauty of thought is prior to the beauty of form. In addition, you should also pay attention to your standing posture when giving a speech, you must stand upright and steady.Do not swing back and forth, constantly changing the center of gravity of your legs, it is easy to make people think that you are restless and unnatural.You should exercise all control over yourself, like a gymnast on the playing field. The position and function of gaze in speech is also very important.The speaker not only relies on it to observe the words and feelings of the listener, but also relies on it to express thoughts and emotions.It is required that the eyes and thoughts and emotions must be consistent. The speaker must look at the audience, not only to overcome the sluggishness, hesitation and invariability of the eyes, but also to oppose the mysterious and unpredictable appearance.Dodging eyes from left to right will give people a sneaky feeling, which is disgusting. Facial expressions are no less functional than the eyes in terms of rapidly expressing psychological changes.For example, when you talk about happiness, you smile.When it comes to anger, his face is stern.When you talk about depression, you frown and frown... This kind of changeable expression information must act on the visual organs of the listener, generate corresponding resonance, and receive good results from the speech. Gestures can not only express emotions, but also imitate shapes, which are helpful for the expression of thoughts and emotions.The content of gesture expression is very rich, which can be roughly divided into four types, namely emotional gestures, pictographic gestures, pointing gestures and symbolic gestures.No matter what kind of gestures, it must be accurate, natural, and elegant, so that the actions are appropriate, simple, and clearly explain the problem. Avoid excessive gestures and meaningless gestures, because in addition to distracting the audience's attention, it will also Confuse the audience and weaken the effect of the speech.