Chapter 33 Section 8 Enthusiasm and Enthusiasm

If two people are similar in all aspects, the more enthusiastic one will achieve success more quickly.A person of mediocre ability but great enthusiasm will often outperform a person of great ability but lack of enthusiasm. The power of enthusiasm cannot be underestimated.Emerson once said: "Every great moment is the time when enthusiasm triumphs." "There is no great achievement without enthusiasm." Many people fail not because they lack intelligence, ability, opportunity, or talent, but because they don't try their best to deal with the problem. Enthusiasm is no less important than great ability and hard work.We've all known people who were smart and got nothing, and we've always known people who worked hard and got nothing.Young people should remember that only those who love their work, are committed to it and are passionate about it can achieve anything.

Enthusiasm has a quality that it is contagious and responsive.Whether in the classroom or other activities, it is the same.Even the game of ice hockey requires passion.If you yourself are not enthusiastic about an idea or project, others are even less likely to be.If corporate leaders themselves don't believe wholeheartedly and passionately in the company's purpose and direction, don't expect employees, customers, or the stock market to believe in it.The best way to get anyone excited about an idea or a project or an activity is to get excited yourself first, and to show your excitement.

Tom Delph recently landed a job as a salesman at Calfer Electronics Sales, an import company in California.According to the company's historical practice, the company will hand Tom Delph a list of potential customers who are difficult to deal with.One of these companies had been a large Tom Delph client before, but it had ceased dealings with it many years ago.Tom Delph said: "I decided to make it a personal challenge to do business with them. It meant convincing the boss that I could bring the company back. My cold water. So he allowed me to visit that client." Tom Delph had made it his mission to win the customer back, so he offered a guaranteed price, shortened lead times, and promised better service.He told the Purchasing Director that Calfer & Co. "will do everything to your satisfaction."

When Tom Delph first spoke face-to-face with the Chief Procurement, his enthusiasm played an important role.He walked into the reception room with a smile on his face and said, "It's a pleasure to be back again, let's work together." It never occurred to Tom Delph that he might not be able to make a deal.He completely ignores the fact that his company has lost this client.With the utmost zeal he convinced his clients that Calfer & Company was ready to serve them again. “Later, the head of procurement told our boss that the only reason they considered us was because of my enthusiasm. Their order later made a profit of $500,000 a year.”

Enthusiasm nourishes the soul, and by cultivating and developing the characteristic of enthusiasm, we can add sparkle and interest to everything we do. I once asked a friend how to choose managers.This friend's answer may sound surprising: "These winners and losers actually have little difference in their abilities and intelligence." New York Central Railway Company President Fodley Wilson said: "If two people All things being equal, the person who is more enthusiastic must achieve success more quickly. A person of mediocre ability but enthusiasm will often outperform a person of great ability but lack of enthusiasm."

Enthusiasm is a fire, it can burn the hope of success.To reap the greatest rewards in this world, you must develop and sell your talents by turning your dreams into all worthwhile devotion like the greatest pioneers of the past. Once, when I was staying in a hotel in California, I ordered room service. The waiter was a Mexican, and he spoke English in a faltering way: "Good morning! Good morning! Good morning!" Strangely, he repeated He said hello three times, but it didn't seem long-winded, but it made people feel very comfortable. He infected me deeply with that unique Mexican enthusiasm, and he told me with a happy face that he had a good job and he was in the United States.Then he poured me coffee with enthusiasm, while talking to me about the weather in a friendly way: "Yes! But rain is also very good, rain makes the grass green, and flowers and trees need rain, don't they?"

When he left the room, I was deeply moved by him.I said to myself, I know why he has a job. The brightest and most dedicated people get jobs and deliver results faster.Dedicate yourself to an active life with enthusiasm, and you'll be amazed how much people want to hire you. I have told my students more than once in class that there are many factors that make a person successful, and enthusiasm is the first. As long as a person or a team has enthusiasm, the result must be positive actions, success and happiness. An ounce of passion can make all the difference in our lives.Famous life insurance salesman Frank Bettger articulates this point well in his autobiography:

"Shortly after I turned professional baseball, I got the biggest blow of my life -- I got fired. The reason was that I wasn't playing well. The boss said to me, 'Frank, when you get out of here, wherever you go, Brace yourself, work with life and enthusiasm'. This is an important piece of advice, costly, but it's not too late. So when I entered the New Haven team, I made up my mind that in this league I must To be the most passionate player. "Since then, I've been on the court like a fully charged warrior. Throwing the ball so fast and so hard that it almost knocks off the glove of my infield catcher. In the scorching sun, in order to win crucial The important point, I was running around the field completely forgetting that it would be easy to suffer from heat stroke. The next morning's paper was full of our news, it said: 'This rookie is full of enthusiasm and infection Our lads. Not only did they win the game, but they seemed to be in better spirits than ever'. The newspaper even nicknamed me 'Spirit' and called me the 'soul' of the team. Three A few weeks ago I was called a 'lazy guy', but now my nickname is 'Spirit'.

"So my monthly salary went from $25 to $185. It wasn't that I was good at the game or had a lot of ability. I didn't know much about baseball until I played it with passion. What else could make a What if my monthly salary increased by 700% within ten days? "After I quit professional baseball, I went into life insurance sales. After 10 months of frustrating sales, I was shocked by Mr. Carnegie. He said, 'Bettger, how can your lifeless speech Interesting people'. I decided to put my passion into playing for the New Haven team into my job as a salesman. One day, I went into a store and tried with all my enthusiasm to persuade the owner of the store to buy insurance. He has probably never met such an enthusiastic salesman. He straightened his body, opened his eyes wide, and listened to me until he finished speaking. In the end, he did not refuse my salesman and bought an insurance. From that day on , I really started to sell. In my 12 years of sales career, I have seen many salesmen multiply their income through passion, and I have also seen many people achieve nothing because of lack of passion.”

Frank Bettger's success in his career was less due to his talent than to his passion.With passion, he excels in the heat of the sun and in the sky; with passion, he convinces his clients and ultimately achieves extraordinary results.