Chapter 9 Your smile is worth a million dollars

Smile, it costs nothing and creates a lot.It enriches those who receive without impoverishing those who give.It occurs in an instant, but it leaves a permanent memory. Smile is a precious wealth of human beings, a symbol of self-confidence, and a symbol of politeness. A smile has the power to shake people's hearts, and at the same time, it will win you success in your career. William Wyla is the top life insurance salesman in the United States, with an annual income of up to one million dollars.His secret is to have a smiling face that customers can't resist.That charming smiling face is not born, but a long-term practice.

William was originally a well-known professional baseball star throughout the country. At the age of 40, he was forced to retire due to his declining physical strength, and then went to apply for a salesman for an insurance company. He thought he should be admitted because of his popularity, but he was rejected.The personnel manager said to him: "The salesman of the insurance company must have a charming smiling face, but you don't have one." After hearing what the manager said, William was not discouraged, and determined to practice smiling face hard.He laughs out loud a hundred times a day at home.Neighbors thought he was losing his job, and to avoid misunderstanding, he simply hid in the toilet and laughed.

After practicing for a while, he went to see the manager, but the manager said, "It still doesn't work." William was not discouraged and continued to practice hard.He has collected photos of charming smiling faces of many public figures and pasted them all over the house so that he can observe them at any time. In order to laugh three times a day, he also bought a large mirror that was as tall as his body and placed it in the toilet.After a period of time, he went to the manager again, and the manager said coldly: "It's better, but it's still not attractive enough."

William refused to admit defeat and went back to practice intensively.One day, when he was walking, he met the administrator of the community. He greeted the administrator with a natural smile. The administrator said to him: "Mr. Wyla, you look different from the past." This sentence gave him confidence Dazeng, immediately ran to see the manager, the manager said to him: "It's a little taste, but it's still not a heartfelt smile." Unwilling to give up, William went back to practice hard for a period of time, and finally realized that the "innocent smile from the heart like a baby" is the most charming, and practiced that million-dollar smile.

When you smile, remember to smile from the heart and with energy.Insincere, unnatural, fake and malicious smiles will not only not add credit to the image, but will also destroy the original calm image.A sincere smile allows people to see your sincere emotions through your smile.No one likes the hypocrisy of "smiling on the skin but not on the flesh", it will only make people hate you more. The famous "Hotel King" Hilton has benefited a lot from smiling.Since he founded the first Hilton hotel in 1919 with the 5,000 dollars he borrowed, by 1976, his assets had reached billions of dollars, and he owned 70 hotels named after Hilton in major cities on five continents of the world. Many famous hotels in the world have been annexed, such as the Ostoria Hotel in the Waldorf Astoria in New York, which is known as the "King of Hotels".

Although Hilton's success depends on his keen business vision, it depends even more on his unique service art.The service of Hilton Hotel is unmatched by any hotel in the world, and "smile" is the core embodiment of unparalleled service in the world. Hilton once asked everyone at a new hotel business staff meeting: "Now that our hotel has added first-class equipment, what other first-class things do you think should be equipped to make customers like Hilton Hotel more?" His own opinion, but Hilton was not satisfied, he shook his head with a smile and said: "Think about it, if the hotel only has the first-class equipment without the smile of the first-class waiter, the customers will think that we have provided all their favorite things." Is it? If the waiter’s beautiful smile is missing, it’s like the garden has lost the spring sun and spring breeze. If I were a customer, I’d rather stay in a hotel with worn-out carpets and smiles everywhere than in a hotel with first-class equipment But there is no place to smile." "Hilton's Smile" has brought credibility and success to Hilton, won visitors from all over the world, and created a wealth of money.

In 1930, a full-scale crisis broke out in the U.S. economy, and almost 80% of the hotels in the United States closed down. Hilton's hotels were also hit hard, with debts as high as 5 billion U.S. dollars at one point.However, Hilton still warns employees not to put gloom on their faces, but to let the smile always belong to the customers.He inspected each of his hotels and told the employees: "No matter how difficult the hotel is, the smile of the Hilton hotel staff will always belong to the sunshine of the customers." During the period of economic depression, we took the lead in entering a new period of prosperity and entered into a golden age of operation.

Hilton has to contact at least one Hilton Hotel service staff every day, and often flies from one continent to another, and from one country to another country, inspecting the Hilton Hotel he opened there, understanding the situation, and solving problems, but his This sentence is the most frequently asked by service personnel at all levels: "Have you smiled at the customer today?" It has made Hilton's hotels continue to thrive in the competition on the five continents of the world.Hilton's smile embodies such a rule: establish a good image that satisfies the public, so as to survive and develop in the fierce market competition. In order to remain invincible in the competition.

No wonder a businessman praised it so much: "A smile is easy, it costs nothing, but it is always worth it." A personnel manager of a well-known department store once said: "I would rather hire a girl who has a cute smile and hasn't finished high school." , and don’t want to hire a Ph.D. with a poker face.” Smiling can not only maintain your own good external image, but also affect the emotions of yourself and others.Smiling sincerely can regulate the hormones in the body, making people radiate joy from the inside out.Smiles can affect others and make them feel as happy as you. Psychologists believe that if you smile at others, the other party will return a friendly smile, but behind this return smile, there is a layer of The deeper meaning is that the other party wants to tell you with a smile that you let him experience happiness.And this is a benign process of spreading happiness.

Those who do not understand the value of smiling are really unfortunate.You know, a smile can play a great role in communication, no matter at home, in the office, or even meeting friends on the way, as long as you smile, you will immediately show your good side. Show your smile to others, and what you get is not only happiness, but also recognition from others.