Chapter 27 Text Scene 7 The true maturity of a man is to present joy to others

The real maturity of a man is to present joy to others and keep pain in his heart. Player profile Shi Changfeng, 28 years old, from Shandong, bachelor degree.He used to work as a technician in a state-owned enterprise, resigned to start a business in 2005, founded an education and training school, and currently serves as the principal of the school.Shi Changfeng's goal is to establish a professional platform for Chinese education and training. player project statement The project I bring is vocational quality training for college students. According to figures released by the Ministry of Labor and Social Security, in 2007, 1.5 million college graduates across the country were unable to find employment. On the other hand, enterprises still lack outstanding college graduates.

Why is there such a problem?I would like to ask all the entrepreneurs and college students here to think about the reason: Is it the result of the expansion of university enrollment?Or is it because colleges and universities lack an effective employment system?Or is it because college students themselves lack professional qualities? Faced with such a situation, in order to integrate the resources of the society and the school to jointly create employment opportunities for college students, our "College Students Vocational Quality Training" project came into being. The mode of our operation is as follows: Firstly, we recruit college students as our members. At present, we have 30,000 members in Shandong, and then we will systematically evaluate the members, group them according to the evaluation results, and then group them according to the evaluation scores. Provide them with corresponding training according to the situation. Now we train about 5,000 college students every year.Finally, we will also recommend internship positions for some college students. At present, we have recommended and arranged employment internship positions for 3008 graduates.In addition, we also provide 3-year follow-up services for those college students who have graduated and found jobs.

live playback Yu Minhong: I am very glad that you also do training. How much is your total annual income now? Shi Changfeng: About 3 million. Yu Minhong: Of the 3 million income, how much is the tuition fee paid by the students?And how much is paid to the student's salary by the company you arrange the work for the student? Shi Changfeng: The tuition fee paid by the students is about 750,000 yuan, and there is also income from membership fees. Yu Minhong: What does membership fee mean?Do college students need to pay to become your member? Shi Changfeng: Yes, you need to pay a membership fee to become our member.

Yu Minhong: Then what are the benefits of being a member? Shi Changfeng: The first benefit is to pay 10 yuan a year as a membership fee, and we will conduct psychological and personality assessments for him. Yu Minhong: If you charge 10 yuan a year, what benefits can you get besides the evaluation membership? Shi Changfeng: There are many benefits.For example, we will give them some shopping discounts.For example, when we organize members to go to New Oriental for training, New Oriental may offer discounts due to group purchases.In addition, we will also invite some experts and professors or professional managers to attend classes and provide systematic consulting services.At the same time, we will also organize some Korean salons and Japanese salons, which can do many meaningful things.

Yu Minhong: You trained more than 3,000 students for Qingdao Star Academy for free. Why did you do this? Shi Changfeng: Free means that students do not have to pay tuition fees, but in the end my source of money is still students.Because if students who have not been trained by our system go to work in the factory after graduation, the factory will pay them an average salary of 700 to 800 yuan per month, while those who have undergone systematic training will be paid 900 to 1,000 yuan per month. The month will return a portion to us. Yu Minhong: How can you guarantee that the students after your training can earn money when they go out to work?

Shi Changfeng: We understand the needs of enterprises very well, and we often invite relevant teachers to do training.For example, this year we hired a teacher who specially trained Haier's human resources department. Yu Minhong: You trained more than 3,000 students at once, and found jobs for them, 3,008 students? Shi Changfeng: Yes, they all found jobs. Yu Minhong: Did you find them jobs? Shi Changfeng: We did the intermediate communication link, and the company arranged work for them. Yu Minhong: Then how did you discuss with the company?For example, I am the boss of a company, and you want to send students to New Oriental to work, how do you convince me to accept your students?

Shi Changfeng: Teacher Yu, can you be the owner of a factory? Yu Minhong: Well, I am a factory owner, for example, I am Melatonin. Shi Changfeng: Mr. Yu, there is a shortage of workers in our Jiangsu area, and these college students have undergone our three-year systematic training and are very good. There are also students with different majors for different types of work, so we want some students to be in your assembly line. I have been a worker for one year. I wonder if you have this need now? Yu Minhong: The first batch of internship students have already gone to the factory, so now your intuition tells you, will the factory accept the second and third batch of students you sent?

Shi Changfeng: I will. Yu Minhong: I want to ask you two questions. First, the teachers in the training school should be stronger than the teachers in other schools in principle. Then how do you recruit your teachers? Shi Changfeng: There are teachers from training companies as well as teachers from various universities. Yu Minhong: Then how did you train these teachers? Shi Changfeng: Different methods are adopted according to different courses.For example, take the Korean language training course as an example, we require the teachers of this course to be proficient in Korean. (Xiong Xiaoge: Let’s not speak Korean, let’s talk about something else, what about computers? Say computers.)

Yu Minhong: He is most familiar with Korean, so let him speak Korean. (Xiong Xiaoge: He has been very successful in Korean, so let’s see if he can do other things?) Yu Minhong: You earn more than 700,000 yuan a year from Korean language training, which is a small number. New Oriental’s Korean language training has already earned several million. In fact, your students are not enough. Shi Changfeng: Yes.So I see more hope. (Xiong Xiaoge: I am competing with you.) Shi Changfeng: It's not a competition. Yu Minhong: Since you founded the school in 2005, except for some basic employment training in cooperation with universities, the other main focus is Korean language training, so you are still a language training school in essence.So if you are ready to enter the Qingdao market like New Oriental, what should you do?

Shi Changfeng: First of all, our positioning is college students... Yu Minhong: The positioning of New Oriental is also for college students. Shi Changfeng: Our brand has been in operation for two or three years, and we have five marketing models... Yu Minhong: This is troublesome.As far as I know, Shi Yuzhu has only one marketing model, and his advertising words have only been one sentence for so many years.You actually have five marketing models? Shi Changfeng: There are five methods in one mode, and I said it into five modes when I got excited. Yu Minhong: What is this model? Shi Changfeng: Speech.

Yu Minhong: Isn't that the model of New Oriental? Shi Changfeng: Learning from successful people is the first step. Yu Minhong: Who do you think will win when we both give speeches to college students at the same time? Shi Changfeng: I believe you will win. Yu Minhong: So how do you compete with New Oriental? Shi Changfeng: If I can speak second only to you, I believe I have few opponents in the whole country.As Niu Gensheng, the boss of Mengniu, said, "I am willing to be the second place in the dairy industry."If I can be the second New Oriental in China, that would be great. Yu Minhong: I won't ask any more. I do know a lot about the training industry. If I ask any more questions, it will be a discussion of professional issues. Comments by Yu Minhong You have taken the college entrance examination twice, and I have one more than you, so I am doing better than you now.It's really good that you can still have so much passion after two college entrance exams. Training is a big industry with fierce competition, but I don't see where your "core competitiveness" is. You may think that it is for you to establish your "core competitiveness" by complementing the resources of universities and enterprises to solve employment problems for college students. "Competitiveness" breakthrough, but let me tell you, you are called a talent dispatch company.Of course, if you simply start a talent dispatch company, you can actually go public.There is a listed company in Japan that is engaged in talent dispatch, and New Oriental is actually doing talent dispatch now, and it is very smooth. You are a passionate person, but passion alone is not enough.Frankly speaking, your passion is too much. Passion is a kind of motivation from the heart, an indelible dream, not the shouting of words and the constant repetition of words.Moreover, in addition to passion, training requires rationality. You encourage yourself to "be the first", and your starting point is already much higher than mine. When I was most desperate, the only slogan I had was "seek hope from despair", as long as I can survive, I must not commit suicide .You have surpassed my state at the time.Besides, you now have an income of at least 3 million and a profit of more than 1 million.Therefore, I think you must be rational and calm in your passion, and you can make things bigger. Also, on occasions where you are so excited, you should not bring your parents into your emotional vortex.Parents want their children to grow up and live peacefully, but you let them cry with you.Tears of joy are fine if they are successful, but not on an occasion like today.This is your immaturity. The real maturity of a man is to present joy to others and keep pain in his heart.