Chapter 28 Text Scene 8 The person who molded the mold is yourself

One of the most important qualities of a human being is the ease with which he lifts weight It is you who molds the mold. Player profile Ke Xiyong, 36 years old, from Beijing, doctor degree.He used to be a software engineer and served as the director of the research center of a power company. In 2003, he started his own business and founded an environmental protection technology company. He is currently the general manager of the company.Ke Xiyong's goal is to become a pioneer in the field of environmental protection technology in China. player project statement My project is about energy-saving and environment-friendly products. Let me give you two examples: for example, in winter, if the indoor temperature is already relatively high, then our products can automatically reduce heating; If our products are used in a hot computer room, the indoor air conditioner can be turned on less or even not turned on.

This kind of energy-saving product has been very mature abroad, but it has just started in China, so the potential of the domestic market is huge, and the initial estimate should be more than 30 billion. After 4 years of accumulation, we have many advantages: First, our products have completely independent intellectual property rights and a number of patents.Second, the team and products are relatively mature, so we have a price advantage. In addition, in order to quickly occupy the market and expand the market scale, we adopt the "energy-saving revenue sharing" model, so we can increase profits more quickly.What is the "energy-saving revenue sharing" model?For example, if a community wants to use our products, it needs a cost input of 100,000 yuan, but the annual energy savings will reach 200,000 yuan. We only extract our share from the saved energy costs, so that Calculated, our income can reach 200%.And if we adopt the traditional product sales model, we can only get 25% of the gross profit.

live playback Yu Minhong: You did not have any entrepreneurial experience before 2003. How did you think of starting your own business? Ke Xiyong: In fact, it may be influenced by a more traditional education. I am indeed a person who likes stability very much. I used to do well in those companies, but often in the third year, I will I found my problem: I do know a lot about technology, but when I see that some technologies may have good market prospects and I want to use this to help the company develop further, I do this role of technology It restricts me.This is a very important reason why I choose to start a business. I hope to make better use of my technology and ability.Thinking about it now, my judgment at the time was still very correct.

Yu Minhong: You started your own business from working for others. What do you think is the biggest challenge for you to start a business? Ke Xiyong: There are many challenges.For example, I used to do technology, even now I still spend 20% of my time doing technology, but in this way, I don’t pay enough attention to marketing, business, etc., which has become a relatively large obstacle to development. For example, our company's business system, many friends said that it could have been done better, but why didn't I do better? I think this is the reason. Yu Minhong: You are now the top leader of the company, the chairman and president, and you are already an expert in technology, but if the company is to continue to grow, which aspect of your ability do you think you need to improve?

Ke Xiyong: I think it is the ability to establish the company's business model and formulate the company's development strategy, but in this regard, I feel that I have improved a lot through the "Win in China" program, because I can compare other people's business models with the specific conditions of my company. Compare and combine. Yu Minhong: The business model is actually a problem of the enterprise. You can discuss it with other people or consult us. It should not be a problem. What I want to ask is what is the biggest challenge you face? Ke Xiyong: I often tell myself that I am still an ignorant person in a field that I don't know.So the biggest challenge I face myself should be: I still have some ignorance, and I want to overcome this ignorance.

Yu Minhong: I think these aspects may include market, business, etc., so according to your feelings in the past four years since you started your business, do you think you can overcome these ignorance? Ke Xiyong: I believe I can overcome it. In fact, I have been learning from marketing to management in the past 4 years, and many of my current understandings are indeed much stronger than before. Yu Minhong: On the surface, you are the leader of the company, but from the psychological point of view of your team members, do they see you as a technical director or a leader of the company?For example, when they see you, do they think "you are just a technician", or say, "Leader, we are fine, we will definitely be able to do a good job."

Ke Xiyong: I think before 2006, everyone might think that I was just a relatively good technician, but by 2007, everyone had begun to feel that I was indeed a relatively good leader. Yu Minhong: That is to say, your image among employees has changed from a technician to a leader, and you have begun to have leadership? Ke Xiyong: Yes. Yu Minhong: You all studied at Tsinghua University for your bachelor, master and doctor degrees. Tsinghua University is undoubtedly an excellent university, so I won’t talk about your advantages, but what do you think are the limitations that Tsinghua has brought to you?

Ke Xiyong: There used to be a contestant named Qian Jiang who also graduated from Tsinghua University. He talked about this at the time. He said that the limitation of Tsinghua University is that it has trained us into a mold. Our thinking patterns and judgment standards are all different. the same.I feel like I did suffer from that too. Comments by Yu Minhong In fact, I think that your best role positioning is: the founder of the company and the technical director. Of course, it is no problem for you to be the chairman now, but I suggest that you still find someone to help you do things like channel expansion and marketing. , In this way, you can not only focus on technology, but also ensure that the company's management does not get out of control.

You are a very good technical talent, very stable, but the imprint of the mold on your body is too obvious. I think this mold is not necessarily the mold of Tsinghua University. It may also be caused by the environment in which you grew up, or it may be because of You have formed a fixed way of behavior and thinking in the long-term learning process.In fact, the one who molded it is yourself. Of course, you are also gradually changing yourself, but it is absolutely impossible for you to become a passionate leader like Shi Yuzhu all at once. Therefore, it is better for you to be a leader with technology, and you can hand over the management to another People, you don't have to worry about this person threatening you at all, because you are the founder of the company and master the core technology, and you are also a person who makes people feel unbearable.