Chapter 26 Text Chapter 7 Business mind and business mind are two concepts

Business acumen and business acumen are two concepts. Business acumen means that you can make things happen, but business acumen means not only doing things, but also creating an ideal world and a business. Player profile Zhang Rongkui, 37 years old, from Beijing, master degree.He once opened a laundry and leather care shop, and founded a laundry chain company in Beijing in 1994.Currently developing a new laundry chain brand.Zhang Rongkui's entrepreneurial dream is to create a well-known brand in China's laundry industry. player project statement What I bring is TOPY (high grade) laundry items.

Our core competitiveness is our successful entrepreneurial experience in the laundry industry. In 1990, I, who was engaged in the leather industry, and Luo Xuening, who was engaged in the laundry industry, started with a few thousand yuan and founded the first Rongchang laundry. We established the company in 1994, and now it has grown to more than 500 franchised stores across the country, with more than 5,000 employees and an output value of more than 500 million yuan. At the same time, we are a team with technology.I have studied leather maintenance technology in Italy, and the leather bright oil developed in the early stage has won a national patent. We also have laundry experts who are members of the China Laundry Expert Committee.

TOPY (高品) is now lowering the threshold, and you can join with only 30,000 yuan, so TOPY (高品) is currently developing at the speed of "one big store leads to ten small stores".The rise of Mengniu is the best example for us to learn from, and TOPY is also striving to become the fastest growing company in the laundry industry. live playback Yu Minhong: You had no choice but to start your own business from the Rongchang laundry shop you founded together with your brother. I think you and your brother still have a brotherhood after all. How did you decide? Zhang Rongkui: Actually, it was my daughter who made the final decision. I still can't bear the grievance of going out and starting my own business, but since my daughter decided to ask me to come out, then I will come out.Including participating in "Win in China" this time is also the name my daughter gave me.

Yu Minhong: I found that there are two very good women by your side, one is your daughter and the other is your lover. Their hearts are very broad, even wider than yours.And I think your eyes are very clear, which shows that your mentality is very good. Is this also due to their credit? Zhang Rongkui: I think it has a lot to do with my family. Yu Minhong: Do you feel that your mentality has been fully adjusted now? Zhang Rongkui: Yes, the winner is king. I just need to succeed in my future career. Isn’t there a saying called self-proof, that’s how it is.I say the same thing on my blog: Survive for self-esteem, for self-proof.

(Xiong Xiaoge: On the way.) Zhang Rongkui: On the road, I have to be on the road. Yu Minhong: There are two good women behind you.But I feel that brothers are not so unfeeling, and your brother can finish college because *you sold popsicles to pay for it.So I personally feel that there must be someone behind your brother who is influencing him. Zhang Rongkui: There are several, not just one. Yu Minhong: How many women are there?Or are there several men? Zhang Rongkui: Probably, it seems, there are no men. Yu Minhong: They are all women. Zhang Rongkui: I didn't say that, I just think that there should be no men.

Yu Minhong: Then I won't ask any further, but I know that it was definitely not your brother's intention to force you out. He would not have done this, and he must have been affected in some way.So I want to say that a man's heart is to forgive everything, as long as he does not lose his ambition. Imagine what the brand TOPY will look like 10 years from now?What would you be like? Zhang Rongkui: To be honest, if there is venture capital, TOPY will definitely go public in five years. Yu Minhong: Are you confident that you can become a listed company in 5 years? Zhang Rongkui: Yes, why am I so confident?This is not Wang Po selling melons. Everyone should know that the cost of laundry is very low. The cost is only washing powder, but the profit is very high. For example, the price of washing a piece of clothing is more than 100 yuan for leather clothes and 28 yuan for wool clothes.

Yu Minhong: You are really sincere and have revealed all the secrets of the industry. Zhang Rongkui: So, if shops in other industries go out of business, laundry shops cannot go out of business either. (Xiong Xiaoge: Because there are always dirty clothes.) Zhang Rongkui: Yes, and people are wearing better clothes now, so this industry can exist for a long time. Yu Minhong: You said just now that it is impossible for others to take away your company. You must keep your official seal with you. But in the future you will open many stores, and each store will have an official seal. In the end, you will have to hire a car The truck is here to load the official seal.

Zhang Rongkui: This is just a metaphor. Yu Minhong: You are a very good and cheerful person, and you can also do business.But I still suggest you, you need a cabinet that can help you, in order to avoid similar problems before. Comments by Yu Minhong On the one hand, you are very down-to-earth, simple, and a good person, but on the other hand, you have business acumen but not business acumen.Business acumen and business acumen are two concepts. Business acumen means that you can make things happen, but business acumen means not only doing things, but also creating an ideal world and a business.So what you need to increase is business acumen, and it’s fine to lower your business acumen a little bit.You lack the control and precautions necessary to do business, and this is precisely the most important thing in doing business. I believe that business failures are, in a sense, the result of lack of control and precautions.

No matter how generous you are, you must remember that when doing business, you should first be a villain and then a gentleman. Even between husband and wife, you must take precautions in advance and have an eternal guarantee.What is the guarantee of eternity?is a contract.Contracts are the foundation of your business.