Chapter 20 Main text Scene 6: A dead tree is still a pillar of talent

A tree is a beautiful scenery when it is alive, but it is still a pillar of talent when it is dead Yu Weijiang: "My entrepreneurial speech is: first, focus, second, concentration, and third, professionalism." Yang Junping: "I think as long as you are persistent and diligent in doing the right thing, you and I will be successful." Huang Yanze: "Let us demobilized soldiers unite and create our own cause together." Zhao Jiabin: "Enjoy entrepreneurship and persist in entrepreneurship." The ceiling of an enterprise is the boss of the enterprise. If the boss is like a small businessman, then the enterprise will always be a small business.

Player profile Yu Weijiang, 35 years old, from Guangdong, college degree.He once founded a chemical company and served as the CEO of a listed company. In 2005, he started his second venture and founded a technology company in Shenzhen, which is dominated by mobile power business. He is currently the general manager of the company.Yu Weijiang's goal is to become the leader in China's mobile power industry. player project statement The project I brought today is - mobile power.Below I will describe my project from four aspects: First, what is a mobile power supply?For example, among the top 108 contestants of our "Win in China", some of their mobile phones ran out of battery, some of their digital cameras ran out of power, and some of their laptops ran out of power. They could ask me to solve them.Our Hainatong mobile power supply is used to provide emergency power supply for the batteries of digital products such as mobile phones, digital cameras, and notebooks.

Second, the power bank is characterized by large capacity, which can be several times that of the original battery, and it is also compatible, and can charge digital products of different brands and categories at the same time. Thirdly, our company currently has 19 products in 6 categories and 16 patents. The sales volume from January to November 2007 has reached 4.2 million US dollars, and it is expected to reach 4.8 million US dollars by the end of 2007. Fourth, our long-term goal is to build a leading enterprise in the mobile power industry and make Hainatong the number one brand in the industry.

live playback Yu Minhong: I read your entrepreneurial summary. Your first venture failed, or you withdrew your shares. You said that the main reason was that you thought the market space was too small. Yu Weijiang: Yes. Yu Minhong: But I also heard from you just now that its market in China this year is about 100 million. Yu Weijiang: My first entrepreneurial project was different. Yu Minhong: I am talking about the market with you, no matter what the project is.For example, if I see a certain market and plan to enter it, then my consideration is, first, whether this market has relatively large expandability and can grow every year.Second, even if the market doesn't grow anymore, if I can eat a piece of the existing market by entering, the piece of the market I eat is large enough to allow me to survive.So, if the national market for this project is 100 million this year according to your description, we assume that this figure is correct, but I think the market is still too small.However, I think the market for this project will still increase. For example, I am actually looking for such a power supply. Mobile power is still very important for people like us who often travel, so its market will still increase. growing.So, I would like to ask you, how much do you think the mobile power supply market in China can grow every year?

Yu Weijiang: I will answer this question in two parts. Yu Minhong: I think the simpler, more direct and clear the answer to the question, the better. Yu Weijiang: Of course, I can also answer very simply, but this question prevents me from answering very simply. Yu Minhong: In other words, after 5 years, how much do you estimate its total sales volume in the world? Yu Weijiang: If we talk about the total market sales, it must exceed 10 billion RMB. Yu Minhong: The whole world or the whole of China? Yu Weijiang: There is 10 billion RMB in China, that is to say, only 1% of the domestic market has been developed.

Yu Minhong: On what basis did you calculate the "10 billion"? Yu Weijiang: I calculated it based on the current market capacity of all digital products, because there is no market research data for mobile power products. Yu Minhong: In other words, the 10 billion is actually your guess. Yu Weijiang: It was not guessed, but calculated. Yu Minhong: Didn't you just say that there is no market research data available? Yu Weijiang: I am based on the current survey data of digital products such as mobile phones, digital cameras, and digital video cameras. Xiong Xiaoge: Then who calculated this?

Yu Weijiang: We participated in the calculation. Xiong Xiaoge: Then you figured it out yourself. Yu Weijiang: I did the math myself. Yu Minhong: Let me ask you another question. You started your first business with everyone for more than two years, and then you quit. You said that one of the reasons for quitting was "a big challenge for yourself, and you couldn't handle it in terms of management and personnel. Need to learn more", so what is the main reason for you to quit? Yu Weijiang: That’s right. The first time we started our business, there were very few people making it in China. We were almost the first one.At that time, we also bought a patent. In the next two years, we achieved an output of 6,000 tons. In fact, the output of the entire industry is only 20,000 tons. market.

Yu Minhong: So after you withdrew the shares, does this company still exist? Yu Weijiang: It is still there. Yu Minhong: That actually means that this company can continue to operate, no matter how big its market is. Yu Weijiang: Yes. Yu Minhong: I would like to ask, you summed up the reason for your withdrawal as "too big a challenge for yourself, unable to cope with management and personnel, and need to learn more", what does this specifically refer to? Yu Weijiang: The specific situation is as follows.At that time, the company was in the countryside, so the people we hired were basically from the countryside. Under such circumstances, I felt that no matter how I managed it, it would be very difficult.

Yu Minhong: It has nothing to do with whether you live in a rural area or not.After you quit, you immediately applied to Guanghua School of Management, Peking University, which means that you have realized your own shortcomings, and then you will find ways to further study.So, I want to ask you, what do you think is your biggest weakness through this first startup?What lessons did you learn from your first startup? Yu Weijiang: I realize that my biggest shortcoming is that I lack the ability to control the enterprise, especially the ability to think systematically about the enterprise. Yu Minhong: Is the control ability you mentioned reflected in leadership or judgment?Or is it reflected in execution?

Yu Weijiang: I think it should be reflected in the aspect of controlling the future development direction of the enterprise. Yu Minhong: Now that you are starting your own business for the second time, do you think that your lack of control ability, or in other words, have you overcome this defect? Yu Weijiang: I have completely overcome it. Yu Minhong: How did you overcome it? Yu Weijiang: When I reported to Guanghua School of Management... Yu Minhong: But you did not go to Guanghua School of Management. Yu Weijiang: Yes, it refused to accept me. It told me that your materials were not suitable and the conditions were not enough.

Yu Minhong: Since you failed to overcome this defect through learning, what did you do to overcome it? Yu Weijiang: The most important thing is the experience I gained later in a relatively large-scale enterprise. Yu Minhong: I am going to ask you exactly this question.According to your resume, you have successively served as the vice president and general manager of this relatively large-scale enterprise, and led the company to be listed on NASDAQ.When you first started a company, you still lacked the ability to control the company as a whole, and then you suddenly entered a large company and served as the vice president and general manager, and even led the company to go public on NASDAQ.I don't think this kind of ability matches what you just described. Yu Weijiang: I think it matches.Because in a large company, the strategy of the company is not decided by me.I am just an executor, and the corporate strategy is formulated by the chairman of the company. Yu Minhong: Are you the vice president or general manager of the entire company or the general manager of a certain department? Yu Weijiang: It belongs to this company. Yu Minhong: That is to say, you are the second in command of the company, and you are under the chairman.I think that as a general manager, you actually need to have the ability to control.You said that you led the company to go public on Nasdaq. Have you ever participated in a road show? Yu Weijiang: I have participated, but the listing of our company is not an IPO, but an RTO, a reverse merger. Yu Minhong: Did you buy someone else's shell? Yu Weijiang: Yes, backdoor listing. Yu Minhong: A person who worked in the countryside suddenly joined a large company, became the general manager, and led the company to the NASDAQ listing. This experience should be very rich, so why did you run away from this large company? Woolen cloth?Because I think that since you have led the company to go public, it means that you will get a lot of equity and wealth. Why do you have no money to start a business now? Yu Weijiang: I didn't say I had no money. Yu Minhong: Let’s put it this way, how much assets did you personally get when you came out of that company. Yu Weijiang: During my first two years in that company, I personally received more than 1 million US dollars. Yu Minhong: Did you use this money to make the mobile power supply? Yu Weijiang: Yes, and in fact, when I withdrew from the first company, I also received nearly 3 million RMB. Yu Minhong: It seems that you are still able to collect money.Let me ask you the last question. In your current company, is there such a person who is so important that if he leaves, your company will not be able to do it? Yu Weijiang: No. Yu Minhong: None? Yu Weijiang: I think, including myself, there is no problem if you leave for a year. The company is run by a team. Yu Minhong: It means that your team is very important, so if some members of your team leave, there is still a problem. Yu Weijiang: It’s okay for one person to leave, but the whole team can’t leave. Yu Minhong: Let me give you a piece of advice, be straightforward when you speak, because even if you make a big circle, you still can't avoid the last question. Comments by Yu Minhong I feel that there is something wrong with your company's strategy and corporate culture: your company doesn't seem to have any thickness and depth other than selling and manufacturing power supplies, and you don't have a clear and complete understanding of the market .If this is the case, you are always doing a small business, no matter whether the products you sell are made by yourself or imported from abroad, you are still doing a small business. As far as your personality is concerned, you are very focused in doing things, but I think you are a bit stubborn, not flexible enough, and your language expressions are extremely cumbersome. It seems that you always want to explain a problem, but in fact you don’t have a clear understanding of this problem. So we can only use language to cover up the lack of understanding.I think knowing is knowing, and not knowing is not knowing. For example, if we ask you a piece of data, you don’t necessarily have to answer it.So, the way you speak makes people feel that you are not authentic enough, and even doubt your integrity in doing business, but in fact, you may not have integrity issues at all, and you are just trying to answer questions. Finally, your problem is not actually what you said about "the ability to control the overall situation". You do have the ability to control the overall situation, and your work in that big company has proved your ability.Your real problem is this: the ability to control yourself.You should learn to control your own expression, control yourself, and the source of this ability is actually in your heart. The feeling you gave me during the whole competition is: your temperament and expression look more like a small businessman than an entrepreneur, that is to say, your expression is not high enough, which is actually related to your thoughts, your It is related to your values ​​and your life orientation.So I hope you will find the reason, so that you can further improve yourself.Because the ceiling of an enterprise is the boss of the enterprise. If the boss is like a small businessman, then the enterprise will always be a small business.