Chapter 21 Text Scene 6 Bright smile and inner strong personality

The charm of a man lies in the bright smile on the outside and the strong personality on the inside. Player profile Yang Junping, 32 years old, from Inner Mongolia, bachelor degree.He has been engaged in hairdressing and hairdressing training, and has established two beauty and hairdressing training schools. In 2007, he founded a company with cosmetics sales as the leading business, and is currently the chairman of the company.Yang Junping's entrepreneurial dream is to create the first brand in China's beauty and hairdressing training industry. player project statement My project is "Beautiful Systems Engineering".As we all know, beauty and hairdressing will be the fifth largest consumer hotspot after real estate, IT, automobiles and tourism, and my project is specifically to combine beauty and hairdressing vocational education with beauty and hairdressing chain stores. I founded a beauty and hairdressing school 12 years ago, and the school was upgraded to a technical secondary school and finally a junior college. In the past 12 years, the school has trained more than 30,000 graduates, and directly benefited about 150,000 people.At the end of last year, I founded a beauty salon chain company.Now, I send the graduates of beauty and hairdressing vocational schools directly to my chain stores for employment, and then my chain stores all over the world continue to recruit students for my school, forming a virtuous circle. This is my "beauty system engineering" ".At present, I have opened 10 directly-operated stores, and plan to open 5 more in Hohhot.These 15 stores will improve our standardized system and enhance our business model.After that, we plan to launch the chain store model in Shanghai by our core team in June 2008, and then promote it to the whole country.

live playback Yu Minhong: This belongs to my industry.I think you have done a good job in developing a short-term training school for hairdressing and hairdressing into a college jointly run by Hohhot University, that is, the College of Image Arts.But in fact, there is only one school in your school now, but you plan to open many chain stores. The students who are qualified to open your chain stores are the students trained by your school, right? Yang Junping: In fact, the model of our direct chain stores is that students go to work directly after graduation. Yu Minhong: You must have invested in the directly-operated chain stores. You said you planned to open 150 stores in two or three years.

Yang Junping: About 5 years. Yu Minhong: Even for 5 years, you need 10 million to 15 million RMB. According to my understanding of the education and training industry, your money is definitely not enough. Yang Junping: I plan to do this: first use 400,000 yuan to open 10 standard stores, then use 1.2 million yuan to open 2 flagship stores, and use my remaining 3 million yuan as marketing expenses.In fact, all my stores, whether they are to be opened in the future or those that have already been opened, have such an operation model: as soon as each store passes the balance point of profit and loss, I will sell half of the shares of this store to store employees.

Yu Minhong: Do you also sell half of the shares in your directly-operated stores to employees? Yang Junping: Sell 49%, nearly half.I carried all the details of each store during the period of loss. Once it passed the break-even point and started to make a profit, I sold 49% of the shares of the store to the main master in the store.In this way, I only had enough money to open 10 stores, but I was able to open 17 stores. Yu Minhong: Do you control 51% of the shares in each store? Yang Junping: Yes. Yu Minhong: Is there anyone who wants to join? Yang Junping: Yes, there are now more than 10,000 of my students who open stores, and they all want to join me, so if I do join, it would have been the largest in China five years ago.But I think that the franchise model is my irresponsibility to the students. It is no problem for me to charge 30,000 to 50,000 yuan for the franchise fee, but I cannot guarantee your development in the future. My loyalty, that is to say, I can't control the franchisees well.

Yu Minhong: I can understand, because New Oriental has owned 100% of the shares from the beginning to the present.What I want to ask you is, what if you sell 49% of the shares to an employee, but find that the employee does not follow your request? Yang Junping: I think it doesn't matter if it's a store. I can take back the shares or close the store. Yu Minhong: But I have 49%, although you have 51%, how do you turn off my 49%? Yang Junping: If he doesn't implement according to our purpose, he will lose money. Why does he continue the loss-making business? Yu Minhong: That's not necessarily true. I have encountered situations where he was not loyal to you, but he made more money than you.Let me ask you a few more questions: First, you have many honorary titles, much more than mine.

Yang Junping: It was all given by the government, and I couldn't refuse it. Yu Minhong: Let me ask you another question. In your training company, I believe that many students come from poor families. Some of them have not gone to college or even high school. When they were there, how did you convince yourself that what you were doing was noble?How can you spread this belief, this sense of sublime, to your students and your teachers? Yang Junping: This is actually one of the important purposes for me to open a chain store.The vocational education I am engaged in is actually an education for disadvantaged groups, which is different from the education for advantaged groups you are engaged in.Many of my students can’t afford the tuition fees. I have talked to some chain stores in Shanghai. I told them that these students of mine will come to work for you after graduation. Can you pay them some tuition fees first, and you can pay them after they are employed? Tuition fees deducted from his salary.However, some companies are unwilling, but some companies are also willing.It's just that this communication is difficult to do.Later, I tried it in my own store. As long as the very poor child promised me to work in my store for two years after graduation, he would not have to pay tuition fees.

Yu Minhong: Can you make the blood of all the students who study beauty and hairdressing in the classroom excited with less than a minute of speech? Yang Junping: Everyone has the desire to love beauty, and everyone enjoys beauty and health. We believe that the ultimate goal of human beings is to realize self-worth and create a better life. Beauty and hairdressing are an important part of a better life, so we are engaged in It is a beautiful profession. I hope that everyone will work hard and work hard to become entrepreneurs and bosses in the beauty and hairdressing industry in the future.

Yu Minhong: It's not exciting enough, it's a bit like memorizing it. Yang Junping: This is the core value of my company. Yu Minhong: But it's still pretty good. Yang Junping: It is our school-running philosophy to make the unemployed find employment and make the employed happy. Yu Minhong: I think of someone who once opened a vocational training school. He said that Yu Minhong, what you do is icing on the cake. Your children are already college students in China, whether they learn foreign languages ​​or not. He said, look at my children. If you can't get a job without a professional certificate, it will affect the family behind him, and affect his brothers and sisters who are still in the countryside, so he said that you have to support me anyway, because I am sending charcoal in a timely manner.

Comments by Yu Minhong Teacher Yang Junping, I am very happy that we are in the same education industry. You must be very confident in education. You must believe that I am doing good deeds. For example, many people question why I send so many students abroad, because I I always believe that this will be a good thing for Chinese history and can promote cultural exchanges between China and the West.Therefore, you also have to believe: your beauty and hairdressing business is not just your business, but also to show the Chinese people's temperament in front of the world. I think you still have such a concept, but you have not expressed enough of this concept, such as just now If you are asked to give a one-minute speech to students, I think your speech is very flat.

Well, you're going to see how I motivate my students and staff.I now come to a paragraph: Dear students, each of us needs our own space for growth. We study at New Oriental, work outside, and study abroad, all for our own growth.There are two ways of life for us people. The first is to live like grass. Although you are alive, you are still growing every year, but you are just a grass after all. You also absorb rain, dew, and sunshine, but you do not grow up. People can step on you. You, but people don't suffer because of your pain.People don't take pity on you for being stepped on because people don't see you at all.So each of us should grow like a tree, even if we are nothing now, but as long as you have the seeds of the tree, even if you are stepped into the middle of the soil, you can still absorb the nutrients of the soil and grow up by yourself, maybe two years You won't grow up in three years, but you will definitely grow into a towering tree in 10, 20, or 30 years.When you grow into a towering tree, people can see you from far away, and when they approach you, you can give people a piece of green and shade, and you can help others.Even if someone leaves you, looking back, you are still a beautiful landscape on the horizon. A tree is a beautiful landscape when it is alive, but it is still a pillar of talent when it is dead. It is useful even when it is alive. This is the standard for each of our classmates to be a person. and growth standards.

In addition, you have not managed systematically yet, and the only mature school is this school. Then, I hope that when you use this school for further development, you can go step by step. I believe you can succeed. So, as for you personally, you are more mature and experienced, and your natural personality and passion are a little less.What you have to face are 20,000 to 30,000 students, each of them needs your passion to inspire, and each of your employees also needs to be encouraged from your passion.And you seem too reserved and mature now. I think this is not acceptable in the training industry. Otherwise, your number of students should not be 30,000. As far as I know, there are 10 million practitioners in the beauty and hairdressing industry in China. Then you have been working for so many years It is far from enough to train only 30,000 students. This may be related to your reserve and conservatism. At least when you face students and employees, you should have a bright smile, because the charm of a man lies in A bright smile on the outside and a strong personality on the inside, this is also my suggestion to you.