Chapter 19 The truth in Scene 5 of the main text is not spoken

Player profile Hou Yanwei, 31 years old, from Shandong, college degree.Hou Yanwei, who was born in rural Shandong, went to work in the city at the age of 17, and returned to his hometown at the age of 24 to start a business and started a feed company. In 2005, he started his business for the second time, founded a food company and is currently the chairman of the company.Hou Yanwei's goal is to create a well-known brand in China's food industry. player project statement Hou Yanwei: The project I participated in is the slaughter of pollution-free pigs and the deep processing of meat products.Our product positioning is based on safe, hygienic and nutritious chilled meat, and we also produce low-temperature and high-temperature meat products.Our market positioning is to meet the export and meet the demand of some domestic consumer groups for green and healthy meat products.Our sales method is the cold refining model, and we use direct supply, chain, meat specialty stores and other business methods to build our brand.Our advantage is that we started with safe feed, fine-bred piglets, and healthy breeding. Through years of hard work by the team, we have now developed into a breeding base with 120,000 green and healthy pigs, and strive to develop to a scale of 500,000. Meat food safety guarantee from field to table.Our aim is to base ourselves on agriculture, face the countryside and serve farmers.Our mission is to devote ourselves to the industrialization of agriculture, so that more families can eat safe and nutritious green pork.After our project is implemented, it can drive 2,000 farmers to increase their income and become rich, meet the annual demand of 1 million people for green pig cold fresh meat, and drive 100,000 tons of feed production worth 1 billion yuan.

live playback Yu Minhong: I am very happy. Today I met someone who raises cattle, bees, or pigs. It has something to do with the country’s emphasis on agriculture. There are quite a lot of agricultural projects this year. I am really happy. When I was 18, I also raised pigs every day. Hou Yanwei: Yes, every day.No, since I was 5 years old, I don't remember it when I was a child. Yu Minhong: You registered and established the company in 2000 as a feed company with a registered capital of 10 million. Hou Yanwei: I am 500,000, invested in 2003. Yu Minhong: You had 10 million by 2003. Hou Yanwei: We injected capital twice, 10 million may be in 2004 and 2005.

Yu Minhong: You earned all the capital injection money from raising pigs, right? Hou Yanwei: I made it for feed. In fact, I started my business in 1998 and established the company in 2000. Yu Minhong: Turn profits into capital, right?Your venture capital is actually only 500,000 RMB. Hou Yanwei: Yes. Yu Minhong: From 2000 to today, how much money have you accumulated in seven years? Hou Yanwei: Because this is a traditional industry, there is not much profit. Now the total assets are 34.5 million, but the liabilities are 30%. Yu Minhong: In other words, you are in debt of about 10 million.Why don't you return more than 10 million yuan?

Hou Yanwei: More than 30 million is the total assets. Yu Minhong: Total assets, not cash, how much cash do you have now? Hou Yanwei: I don't know the cash. Yu Minhong: How can the chairman not know?There are reports every month. Hou Yanwei: The cash is really unclear, we still have a president. Yu Minhong: The chairman must know.You are determined to raise 500,000 pigs. How many pigs did you raise in 2007 through various means? Hou Yanwei: Now the cooperative has reached 120,000 heads, including more than 40,000 piglets. Yu Minhong: How many years do you think it will take to raise 500,000 head?

(Xiong Xiaoge: 3 to 5 years, he said just now.) Hou Yanwei: Let me tell you a number. There are 680 million pigs in the country, 47 million pigs in Shandong Province, and 3.02 million pigs in Tai'an. Yu Minhong: This large number has nothing to do with your 500,000 pigs.Even if the people of the whole country eat 500,000 pigs, they can all come from you. Hou Yanwei: That's impossible. Yu Minhong: How many pigs do you kill a day? Hou Yanwei: ... Yu Minhong: Now you definitely haven't killed 500,000 pigs.You have a slaughterhouse now? Hou Yanwei: No. (Xiong Xiaoge: If he wants that money, he will set up a slaughterhouse.)

Hou Yanwei: I have worked hard for many years for the slaughterhouse, including last year, I went to one of the largest slaughterhouses in the country as the president, two months, I have been preparing for this matter for a long time. Yu Minhong: I have a friend in Hainan Island. His own company can raise about 700,000 pigs a year.If you keep pigs, you should know this well. Hou Yanwei: Not sure yet. Yu Minhong: You don't know a place that can raise 700,000 pigs. I suggest you first investigate how many big pig farmers there are in the country? Hou Yanwei: We started training before the establishment of the pig farm. We went to Guangzhou, Dongguan and Hangzhou for 4 months of training.

Yu Minhong: I would like to ask you a question that may not be relevant. You are a native of Shandong. What do you think are the advantages and disadvantages of Shandong people in doing business?Because I see the honesty and honesty of Shandong people in you. Hou Yanwei: My advantage is that the environment I live in is suitable for this industry.I have been exposed to the rural environment since I was very young, and I have a better understanding of farmers. I am also a farmer now.I once left my hometown to work in the Animal Husbandry Bureau, and finally returned to my hometown to start a business.My experience cannot be replicated by others.

Yu Minhong: These are now your advantages in doing business.Frankly speaking, you grew up in your hometown and were not too polluted by the city. Now that you are familiar with pigs when you return to your hometown, you love pigs so much. In fact, the pig industry in China is closely related to the lives of ordinary people and directly affects people’s living standards. , which reflects your strengths.You have been working in your hometown for seven or eight years, which is amazing, so tell me about your disadvantages. Hou Yanwei: I feel that sometimes I have a bad temper. Yu Minhong: I think that in seven or eight years, whether it is feed or pig raising, in principle, it should be bigger than it is now, so there must be something blocking you.

Hou Yanwei: When I started making feed, I aimed to go to the national market, but in 2003, I realized that this path would not work.Because the feed needs to be sold to farmers, and when you provide feed, you also have to provide piglets, and you also have to help them sell them. You must be responsible to your customers.So what should farmers do to raise pigs?We breed first, because there are no good breeds, and the quality of piglets is too poor, so we first built a breeding base, and then provided services through cooperatives to allow ordinary people to raise pigs.The cooperative law was implemented on July 1, 2007, but it has been in operation since 2006.

Yu Minhong: You are talking about the industrial chain. What I want to ask you is that you have more than 30 million assets, but I think you may be able to achieve more than 300 million. I want to know what is blocking you from going up. Don’t worry about it. The national industry, the price of pork is increasing every year. Hou Yanwei: There is no price increase, only this year. All my energy is devoted to raising pigs, and I have been in contact with slaughtering since the year before last. Yu Minhong: You already have more than 100 employees. Summarize in one sentence, your employees' evaluation of you.

Hou Yanwei: Sometimes I have a bad temper. Yu Minhong: Beating people is the same as beating pigs. Hou Yanwei: No.Although I am a farmer, I don't know how to beat people. I will introduce modern enterprise management system. Yu Minhong: Do you think bad temper will hurt employees?We also have moments of urgency with our employees. Hou Yanwei: Our employees are very loyal and rarely leave. Yu Minhong: No matter how bad your temper is, how much you hurt them, they won't leave. Hou Yanwei: In addition, our geographical location... Yu Minhong: They can't leave even if they want to, no matter how bullying they are. Hou Yanwei: That's impossible. I have a bad temper, but I have very high requirements for work. Yu Minhong: Don't be right about people. Hou Yanwei: Don't be right about people. Yu Minhong: Have you ever hurt an employee?To make up for the damage later? Hou Yanwei: When I am grumpy, basically 99% of the time he feels that he is really wrong, because I will not say anything without judging and analyzing it. Yu Minhong: The employees have come to admit their mistakes and have already felt that they were wrong, so you are still grumpy? Hou Yanwei: They will not take the initiative to come to me. Yu Minhong: After you scolded him, he has a bad temper? Hou Yanwei: I won't swear anymore, but my voice is louder. Yu Minhong: Loud voice does not mean grumpy, this definition is wrong.Comrade Shi Yuzhu's voice is very loud! Comments by Yu Minhong Mr. Hou Yanwei on the 19th, what you do is also a matter of great merit. You have already had very rich entrepreneurial experience. You have been doing the same thing for 7 years, and you are passionate about your career, otherwise you would not be able to do it for 7 years.Your question is to think more mature about the business model and how to connect the industrial chain. The Chinese government supports agriculture, especially the pig industry. It is still possible to use the power of the government, or to get government support, because pork is directly related to the national economy and people's livelihood, and it is related to people's quality of life. This is not an exaggeration. , This is the reason why you should stick to it.People can leave people, but those who eat pork cannot live without pork. Your performance is very real, which is also an advantage of Shandong people.On the surface, you seem to have a calm temper, and you are not in a hurry to answer the question, but I can see that you are still in a hurry behind the scenes, and you want to refute and express your reasons.However, the truth is not just spoken. If you really have a reason, you can show the charm of your thoughts with a word and a facial expression.I guess you do the same with employees. For example, if an employee tells you something, you have to refute him, which is unnecessary.You are the boss, you should be generous.Our temper is also short-tempered, but we don’t hurt employees, so I suggest you, it’s okay to speak louder, but it’s troublesome to hurt people with words. Once words hurt people, you can never make up for it. Also, you got a lot of titles and I'm sure you spent a lot of time on them.It's good to have more titles, but for a person who has become a great player, his fame and wealth will follow naturally, not for you to pursue.If you do things in a down-to-earth manner and accomplish them well, fame and wealth will come. If you make your career outstanding, everything will be outstanding.The pig is happy too, and you are happy too. The text chose you because of your passion for entrepreneurship Player profile Wen Henry, 39 years old, from the United States, has a master's degree.He used to work in financial transactions, served as the marketing director of a management consulting company, and founded an interactive marketing company. In 2002, he founded a points service company in Shanghai and is currently the CEO of the company.Wen Henry's goal is to build the points company preferred by Chinese white-collar netizens. player project statement Wen Henry: My name is Wen Henry, from the United States, and I have been in Beijing for more than 12 years. My project is called "Smart Buying Tao", "wisdom" for wisdom, "buying" for shopping, and "Tao" for morality.It is a service that provides points for white-collar netizens. There are already more than 2 million members. Our members go to our website to consume points.Where to spend it?Various e-commerce websites in China are available, such as Dangdang.com, Joyo.com, and Taobao.com.Not only can you accumulate "smart points" for consumption, but you can also be an active member on other websites, such as MSN, QQ points, and Shanda points, and you can also accumulate wisdom points.Offline points, points from Lianhua Supermarket, China Unicom, and Broadway can also be exchanged for more smart shopping points.What to do after scoring?Of course, go to our website to redeem prizes.It can be exchanged for physical prizes, cosmetics, digital product prizes, lottery tickets, donations to public welfare, and games. How does our company make money?Three ways, first, we have commissions for our members to buy things, if they buy through the website, half of the commissions are reserved for members to make points budget, half is our income, second, our value-added services, we have a lot The data can be used for data analysis. Thirdly, we can do outsourcing services. We already have a prize background, a point system, and a prize procurement team. We can have project costs, prize outsourcing gross profit and service fees, thank you! live playback Yu Minhong: How many years have you been in China? Wen Henry: I lived in Beijing for 6 years, and I lived in Shanghai for 6 years before. Yu Minhong: The total is actually 12 years. Wen Henry: Good at math. Yu Minhong: Thank you for bringing us American humor and relaxation, thank you very much!Why do you like China?Can't find a job in the US? Henry Wen: Who told you?And, I also really like your sense of humor, let's take it easy. Yu Minhong: Thank you. Henry Wen: The reason why I like China is because I learned Chinese martial arts and Kung Fu. Through this, I learned a little bit of Chinese culture, especially philosophy, "Lao Tzu", etc.I am very interested in learning different languages, I have learned French, Italian, Spanish before. After I left my first job in 1993, I came here to study without any commercial intentions. It was purely for my personal hobby, to learn Chinese and to learn more kung fu.Later, I felt that the economic opportunities here are actually good. I have invested so much time and am so interested in this culture, so I might as well move here to have a look. Yu Minhong: You have stayed in China for so many years and started your own business in China. What are the difficulties you really encountered? Henry Wen: Of course, being a foreigner in China is not easy, and it has its advantages, such as being able to attract the media sometimes.But there are also some disadvantages. Some people feel uncomfortable dealing with me, or dare not deal with me at all. As a foreigner, the most difficult thing is that it is difficult for the other party to tell me how much bonuses and red envelopes I have to pay.If it is two Chinese, he will immediately tell a price, how much the consultant fee will be paid, but with a foreigner, how much will it cost before we drink a hundred cups of hot water.So I can't help it.I want my colleagues to deal with him. Yu Minhong: It may be because you don't drink alcohol. Henry Wen: It's possible.I drink wine all the time. Yu Minhong: You said you paid yourself a salary of 50,000 yuan here, but you didn’t actually get it. As a graduate of the top Wharton business school, if you work for a big company, the salary is quite high. You Why did you choose to start a business? Henry Wen: I worked as a management consultant in 1996, and my salary was 1.5 million RMB that year.But the incredible thing is that in a management consulting company, there is nothing to do, and I work more than 20 hours a week. Dividing my salary by my working hours is amazing!You can also make free calls all day long and watch porn on the Internet.I thought I was the luckiest at that time, but after a few months I felt, I can no longer be 26, 27, these days, so I can't waste my life, so I quit. Comments by Yu Minhong Wen Henry, you are really a lovely person. I have met many foreigners. My company’s vice president is also from the United States. He has worked in China for six or seven years and is doing very well here. , Chinese is also very good.I think you are born with a sense of humor to face problems and reality. Chinese people really need to learn this. You can show natural ease in the face of difficulties and pressures. In fact, I think you must not be at ease. Money is a lot of pressure for you. If you fail to start a business, whether your girlfriend can talk to you is still a problem.Moreover, you know Chinese people very well, and you love China very much. This is also an important foundation for your success in starting a business in China. China is a world of entrepreneurship. You have set an example for the world and can attract more talented Americans to come here. China, it is very important to promote cultural exchanges and business exchanges between China and the United States.One thing I want to say, we chose you, at least I chose you, not all because of your business model and your profitability, and your business genius, although you have studied Wharton MBA, but frankly, you have not really seen it .What you choose is your enthusiasm for entrepreneurship, and the optimism you have faced difficulties for so many years.