Chapter 10 Text Scene 3 The real atmosphere is not the atmosphere on the surface (2)

It is recommended that you remove the small abacus and become more atmospheric, truly atmospheric. Player profile Xing Yuanpeng, 34 years old, from Shaanxi, college degree.He used to be a salesman, a marketing director, and founded a communication equipment company. Founded a furniture company in Tianjin in 2005 and is currently the general manager of the company. player project statement My entry is sofa chain operation.I will explain it from four aspects: First, the market positioning of the project. My project is a sofa chain operation project aimed at the second and third tier cities in the Beijing-Tianjin-Hebei region.The sofa industry has an annual growth rate of more than 30% in recent years, and the market size of this industry has reached 136 billion.Second, I would like to talk about my design and production. We have always designed and developed independently. Now we can design 20 new sets at the same time every month. In terms of production, we have always found other people to manufacture, which can increase Liquidity of our funds.The third point is about our advantages. We have a relatively good business model, which is to pay equal attention to franchising and self-operation. Our marketing team has worked in some well-known Chinese companies in the provincial market and has strong sales experience. .In addition, we have done a flat sofa packaging project, which can reduce our shipping costs a lot.The last point is the prospect. Next year, our estimated sales are 50 million, and we expect to open 64 stores.

live playback Yu Minhong: In the past, you mainly did two things: communication equipment and sofas. In 2005, you suddenly started selling furniture. It seems that you didn’t open those stores at the beginning, right? Xing Yuanpeng: I opened them all. Yu Minhong: You drove it in the first place?But it wasn't called Royal One back then, was it? Xing Yuanpeng: At that time, I was representing other people's brands. Yu Minhong: Then when you opened that store, did you already distribute 70% of the shares? When did you transfer the 70% shares? Xing Yuanpeng: I joined this company, not the founder.

Yu Minhong: Then you are going to reopen the store after getting another sum of money, right? Xing Yuanpeng: It is also possible. Yu Minhong: That is to say, if you get money from "Win in China" Xiong Xiaoge, you can open another store, give him 50%, and you get 50%, right? Xing Yuanpeng: That's right.Regarding this issue, I had a special communication with another shareholder, and he was very supportive of me doing it again, and said that he was willing to be our most solid foundry manufacturer. Yu Minhong: That is, you return 30% of the shares to him, and then you reopen a store.

Xing Yuanpeng: He is very willing for us to do this, whatever. Yu Minhong: But after you come out, return the shares to him, and bring out what you have learned. Xing Yuanpeng: You are wrong. This set of things was brought by me, not learned by me. Yu Minhong: Then if you come out, won't you kill that person? Xing Yuanpeng: No, no, the first point is that we are friends, and the second point is that they have slowly entered the process and are on track. Yu Minhong: Did you transition from communication equipment to the sofa industry because you thought sofas could make money, or because you loved sofas?

Xing Yuanpeng: Let me tell you a little secret. I have summed up a rule before, that is, you can watch CCTV. When you find that a certain type of advertising on CCTV starts to compete, it means that the market demand for this type of advertisement has been quickly activated. . Yu Minhong: You saw a lot of sofa advertisements at that time. Xing Yuanpeng: I found that furniture advertisements began to increase. There had never been before. Suddenly, there were one, two, and three advertisements. When furniture advertisements popped up, I began to pay attention to this industry. After choosing more than a dozen industries From then on, I resolutely plunged into this place that everyone said was the Red Sea, and I made money.

Yu Minhong: You just said that you are very smart, where is your smartness reflected?Is it all-round?Still at a point. Xing Yuanpeng: It is reflected in my quick response. Yu Minhong: Sometimes quick responses can lead to troubles. In doing business for so many years, what negative impact do you think quick responses have brought to you? Xing Yuanpeng: Before I have fully investigated a matter, my whole thought comes out and I blurt it out.Sometimes my subordinates are next to me. After I say this, I look back and think again, no, I say sorry, I made a mistake just now, we should have done it this way.This kind of thing happens to me often, and it still happens often now.

Yu Minhong: Among your friends, are you quick and responsive? Xing Yuanpeng: To be honest, I don’t have many friends. In fact, I have friends all over the world, and I have two or three confidants. Yu Minhong: What is the reason why you don't have many friends?Is it because you care more about benefits?Or is it that you react too quickly and others can't keep up, so they stop playing with you? Xing Yuanpeng: No, actually there is a question here, I want to ask you, do you have many friends? Yu Minhong: I have many friends. Xing Yuanpeng: Do you have many real friends? Yu Minhong: I also have many real friends.

Xing Yuanpeng: Well, let me tell you, you were born in Beijing and grew up in Beijing. Yu Minhong: I was born in Jiangsu and grew up in Jiangsu. Xing Yuanpeng: You have been staying in Beijing since you went to university in Beijing, right? Yu Minhong: Yes, in Beijing. Xing Yuanpeng: I came out of Shaanxi, and it has only been two or three years since I arrived in Tianjin.When I got to what I am now, I found that there seemed to be a lot of clients and entertainment, and there were not many opportunities to really make friends. Yu Minhong: Do you have good friends in Shaanxi? Xing Yuanpeng: Yes, a lot.

Yu Minhong: I think your appearance is quite simple and honest, your reaction speed is indeed relatively fast, and your smile is also very sweet. I think you should have many friends in principle. Xing Yuanpeng: No. Yu Minhong: If you deal with customers, what is the most pertinent evaluation they will give you? Xing Yuanpeng: Really. Yu Minhong: I always feel that there is something hidden behind your reality. Xing Yuanpeng: Then dig it out and have a look. Yu Minhong: Why?Pull it yourself! Comments by Yu Minhong Your personal character is relatively mature, and you are smart enough to seize business opportunities.You have not made a big deal in the field of communication equipment in the past. I am not sure whether you can make a big sofa now.You have a good relationship with your current boss, but you said that after raising 10 million yuan, you will start a new company. What does that mean?It means that when you get benefits, it doesn't matter how the other party feels or how it feels, regardless of brotherhood.If I were your collaborator, I would feel abandoned.If this kind of information is spread, whether it is investors or your follow-up partners, they will be less likely to help you. I think you are a bit commercially opportunistic in this regard.So I suggest that when you do things in the future, you should stick to it and make it bigger. I think even the sofa can be made bigger, and your mind is indeed smart enough to make the sofa into a work of art in the future. I think this is useful. possible.

Regarding your personality, your simple and steady personality is a bit prettier, and I can feel it from your actions and words.Because your way of doing things is a little bit drifty, which gives people a sense of unreliability, and doing business with you may also produce this feeling.I personally think that you have your own little calculations behind your honesty, and you have quite a lot of calculations.It is suggested that you get rid of the small abacus and become more atmospheric, truly atmospheric, rather than appearing atmospheric on the surface.