Chapter 9 Text Scene 3 The real atmosphere is not the atmosphere on the surface (1)

Chen Sida: "If you think, you will achieve, and if you achieve, you will gradually follow. This is my life motto. I must do what I think of today, and I must help others when I have achievements and abilities." Xing Yuanpeng: "On this stage, I believe I will go far, believe me." Xie Li: "Chongqing has three famous business cards, beauty, beauty, and food. Today I will bring you two, beauty and her food." He Xinhao: "I have always remembered two sentences in the process of starting a business. A company without imagination is very sad, but a company without execution is ridiculous."

When a business model is not actually competitive, the only way you can win is to do well in services and channels. Player profile Chen Sida, 30 years old, from Guangdong, high school education.He used to be a salesman in an airline company and a marketing manager in a travel agency. In 2005, he resigned to start a business and founded a remote control model company in Shenzhen. He is currently the general manager of the company. player project statement In my memory, there are the following fragments: In 1986, when I was in the second grade of primary school, Mr. Wu Binglian, our township sage, invited model teams from Hong Kong and Henan to perform remote control models in our township primary school. , Let us rural children learn about remote control models and the fun of manipulating them for the first time. In 1996, my first year of work, my salary was only 1,000 yuan. I bought a two-channel remote control model plane worth 800 yuan, and since then I have started my dream of flying. In August 2005, I founded Shenzhen Feikeda Remote Control Model Technology Co., Ltd., which currently has a team of 50 people. The turnover this year is 25 million yuan, and it has the largest direct-sale remote control model store in China.We hope to replicate the profit model of the directly-operated store to every city in China through standardized and branded operations. We plan to have 50 directly-operated stores within three years. Our dream is to make the remote control model, with our technology The road to a strong country flies together.

live playback Yu Minhong: How do you solve the safety problem when children play with remote control models? For example, when my son plays with this thing, there is danger. How do you solve this safety problem. Chen Sida: Models are a very professional thing. Like the airplane model on our desktop, it is specially limited to children aged 6 to 12. No matter how young they are, they can't play with it, and it will hurt them.If it is a larger aircraft, such as some of the larger aircraft we control, it has certain lethality, and some are even fatal. In foreign countries, it must be through some flying associations and model associations. , by setting a specific airport to do this, and with the assistance of the Shenzhen Municipal Government, we are building an airplane model airport.

Yu Minhong: Let me ask you another question. When you founded the company, you were the founder and the legal representative, but then you gave 70% of the shares to the investor, and you only got 30% of the shares. May I ask how much the investor invested in you? ? Chen Sida: I didn’t have 30% at the time, and I only had 14 points at that time, but later the number of shareholders increased when the equity was changed. I think my team’s share is too small, because there will be some decision-making problems during the operation process. question. Yu Minhong: But 30% of the shares cannot be decided.How much money did the investor give you to account for 70% of the shares?

Chen Sida: Our starting point is about 700,000, but now it is the second expansion. Yu Minhong: With a starting capital of about 700,000 yuan, what is the total assets of the company now? Chen Sida: About 10 million. Yu Minhong: How much is the annual sales volume? Chen Sida: 25 million. Yu Minhong: How much profit? Chen Sida: The basic annual profit is about 30% to 40%. Yu Minhong: Looking back now, this investor took 70% of the shares, did you lose money? Chen Sida: I think the money paid must be rewarded. Yu Minhong: When you introduce venture capital such as Xiong Xiaoge and then dilute your shares, you originally said that 14% is less, but now that you dilute it, you don’t even have 14%.

Chen Sida: I think that as long as you feel reasonable in your heart and hold it comfortably, it will be fine.But I agree with what you mentioned, that is, if you have fewer shares, you will encounter big problems in decision-making, which is why my communication and coordination skills are relatively strong. Yu Minhong: It is not just a decision-making issue, it must be an attribution issue.If I am in a company, especially before it goes public, and my shares are reduced to less than 30%, I feel that this company does not belong to me, and I lack a sense of belonging to this company.Do you have a way to let others never move your shares, and if Xiong Xiaoge wants to vote, he will buy the 70% of the major shareholders.

Chen Sida: That's why I came to "Win in China", because I have 10 million funds to expand my shares. Yu Minhong: They want 50% of the shares?One more dilution and you become 15%, so you must be careful when dealing with investors. Chen Sida: Thank you. Yu Minhong: What do you think is your image among friends and employees? Chen Sida: I may be their best friend. When I usually go to work, I also wear sportswear. I rarely wear it like this. Moreover, they may ask me for help when they encounter difficulties in life, including some financial problems. . Yu Minhong: If you were asked to give you a one-sentence evaluation, what do you think would be the most frequent sentence your friends and employees gave you?

Chen Sida: Sincere and helpful. Yu Minhong: Then where do you think your sincerity is reflected? Chen Sida: I don't know how to answer this question, because my education level is relatively low, and I only graduated from high school. Yu Minhong: You don't need to answer, in fact, you are already very sincere, you know, what you just said is a manifestation of sincerity.The last question, you are 30 years old, but you look very young, what is the reason?I want to learn a lesson? (Xiong Xiaoge: Playing with airplanes, playing with airplanes.) Chen Sida: First of all, I think you should travel frequently. I have been in the travel industry for 8 years. You should travel frequently, have a good attitude, and you should be able to play with models.I also like raising birds. My friends say that I love life very much, because I have many hobbies and I can stick to them.

Yu Minhong: Is there any necessary connection between raising birds and playing with models? (Moderator: Fly.) Chen Sida: Nothing, maybe freedom. Yu Minhong: But this freedom is a bit wrong, because if you raise a bird, you have to put it in a cage. Chen Sida: I like it, that is my freedom. Yu Minhong: The bird is not free and you are free, okay, thank you. Comments by Yu Minhong You have a very good attitude and a relatively happy mood, and you love your work very much. It has not changed since you were a child, you just like playing with models and flying.Although you have not yet driven a real plane, I guess you may have your own private jet in the future. I think this should be one of your ideals. Besides playing with models, you should also drive a real plane.You have no obvious shortcomings, but there are certain shortcomings hidden in the middle: first, you are not the only one making models. Although foreign models are more expensive, they may be better than you in terms of quality and patented technology. have more advantages.When a business model has no actual competitiveness, that is, when your product has no competitiveness such as patents, the only way for you to win is to do a good job in services and channels.Just like I do education and training, I don’t actually have any core competitiveness. Then you need to serve students, or do better than others in a certain field. It doesn’t have to be many times better, just a little bit.Just like climbing a mountain, when you climb to the top of Mount Everest, you may be two or three meters away from the one who didn't climb up in the end.I once asked Wang Shi why he would rather risk his life to climb to the top of the peak, and he said that it would be a lifetime short of such a small difference.As for your shares, whether it’s 30% or 70%, it doesn’t matter if you put your mind right, you will only account for 5% of the shares in the end, but if your business reaches several billion, you will also be hundreds of millions. rich man.Second, you are a player and like to play. Shi Yuzhu is the one who wants to play big. I also hope that you can "play" big, but you have to learn the tenacious entrepreneurial spirit of Shi Yuzhu. Suffering.For the time being, I don't see the point of suffering from you. This requires you to reflect more in the future. Your life has been relatively smooth.