Chapter 8 Text Session 2 Tolerance and Communication Skills (4)

Hard work is not enough, you must do it skillfully, that is, you must use your brain to do it skillfully. Player profile Zheng Kangchun, the top 36 players in the first season. 36 years old, from Guangdong, college degree.He once worked as an administrator and marketing manager, and founded several cultural communication companies. Founded a gift company in 2006 and is currently the chairman of the company. player project statement My entry project is to build our company into the most professional gift group buying service provider.At present, in the gift market, there is a market share of more than 300 billion yuan. In 2007, our sales volume has reached more than 60 million yuan.How do we provide services to customers?It is through our supplier management system, customer management system, and quality management system, from the planning of market research gifts, to the final product development, production, and finally participating in its promotional activities.Our service philosophy is: what customers don't think about, we think about it and do it for it.And we believe that there is no best professional gift company, only the most suitable professional gift company.So our goal is to make us the most professional gift group buying service provider in the whole country and even in the world.

live playback Yu Minhong: You have been in business for 17 years. In fact, you have been working as an assistant to the general manager since 1988, and as the general manager since 1991. That means you have 17 years of experience as a general manager, including being the chairman.Until now, you are still starting a business.What do you think has prevented you from taking the company to a certain scale in 17 years? Zheng Kangchun: First of all, I think it is, I have already said it when I came up, that is, fall, get up, fall again, and get up again. Yu Minhong: What do you think was the cause of the fall?

Zheng Kangchun: I became the general manager at a very young age. My father said a word, he said: a young man who succeeds in his career, but a poor family.Why do you say that?Because if you succeed too early, you may be too frivolous.When I was doing a lot of things at the time, I had no experience and it was very inappropriate.But I think that after this period of experience, I already have self-confidence and maturity. Yu Minhong: Because you have been practicing for 17 years, you think that this kind of youthful and crazy things are completely gone now, for sure, I can't tell from your appearance.If you go further, you will either succeed or fail.If you fail in the end, besides being young and crazy, will there be other personalities that cause you to fail?

Zheng Kangchun: For those who have just met, many people think that I am introverted, but as we get to know each other for a long time, many people may think that I am extroverted.When I first came into contact with people, I was relatively reserved, but if you give me an hour or two, we sit down and talk, and we may become friends.In terms of self-expression, I may not be able to perform my best in 3 minutes. Yu Minhong: It has been many minutes now.You seem to be a very honest and honest person on the outside. It is precisely this that may be the reason why everyone can trust you, but it is also precisely this that restricts you when you do things in the end.When you do something, there will be an inner impulse, and you will feel full of passion. I just want to do this. Do you have this feeling?

Zheng Kangchun: I can't be impulsive, I'm not an impulsive person. Yu Minhong: I mean the feeling of being full of passion. Zheng Kangchun: I am a passionate person. In fact, my passion is reflected in my company all the time. At that time, I said to the employees, when you have no passion, please leave my company. Yu Minhong: Now is the time when you need to show your passion the most. Please use three sentences to show your passion. Zheng Kangchun: I once said this to the employees during a meeting: If you start a business here, one day you will become employees of a listed company.But if you have left this company before, I am also very happy to tell you that after our company goes public, you can come to me to write a letter of introduction, proving that you have worked for a listed company before it goes public.

(Moderator: Do you think this is passionate enough?) Yu Minhong: Actually, passion does not lie in language and intonation.For example, what you just said about motivating employees, if it were me, I would use the meaning of gifts to society to motivate employees, instead of saying that the company goes public, which means that you will not make money when you leave, and you are here You can make money.So I think, at least on this point, you have not grasped the point of passion correctly. This is not a language problem, nor a movement problem, but a psychological problem. Comments by Yu Minhong

You are a very practical and honest person, but there must be a deep-seated reason for your constant falls. The deep-seated reason must be in yourself. You must analyze your deep-seated problems. After more than a dozen analyzes The reason why I haven't made things bigger in the past year.If you find out the reason, the 60 million behind you may reach 600 million.Your business model is not particularly prominent, because you are just a hypermarket.It is very important for you how to socialize and make meaningful gifts, and even put Chinese cultural awareness into them, and pursue a higher level of meaning in gifts.In fact, hard work is not enough, you must do it skillfully, that is, use your brain to do it skillfully.You just said that you are very passionate. Passion comes from your inner recognition and pursuit of a certain cause. That is to say, your passion comes from your recognition and pursuit of gifts. You think it can bring social significance to China. Only in this way can you have passion, instead of saying that if you don’t get listed, you will lose money if you don’t get listed, and you will lose money if you don’t follow me. This is not passion, but the temptation of interests, or even the temptation of false interests. It is impossible to put employees under your command for a long time.In addition, although your biggest characteristic is sincerity, but frankly speaking, I think your sincerity is not enough, reflected in the sentence you just said, what is your attitude towards family business?You say you're thinking about your family every minute, that's certainly not possible.Sincerity is a natural thing, I think you are a bit too much tossed by the society, so I always feel that you have something hidden in it, but you just don’t want to say it, and you don’t want to say it. It's not something dark, but I don't know what you're hiding, we can talk slowly later, okay?