Chapter 7 Text Session 2 Tolerance and Communication Skills (3)

Do not be too prudent when doing business. When you see an opportunity, you must seize it and work hard. Player profile Wu Peng, the top 36 player in the second season. 37 years old, from Beijing.After graduating from university, he entered a sporting goods company and worked as a marketing planner and sales manager. In 2003, he resigned to start a business and founded a sports culture company. He is currently the general manager of the company. player project statement This is my second time participating in the competition.The project I brought this time is different from the project of the second session. It is a sports project called the chain sales of exclusive souvenirs and collectibles of the National Gold Medal Sports Team and Sports Association. The chain store of the 2008 Olympic Games is my future model, similar to the Chinese gymnastics team, the Chinese diving team, and the Chinese badminton team. Clothes, sporting goods and souvenirs with their LOGO are sold as a product to consumer.We obtain this kind of exclusive authorization from these gold-medal national teams, and then sell them in exclusive stores in the market through franchise chains.

live playback Yu Minhong: You graduated from China Foreign Affairs University, a very good school, where you were a diplomat, and your father is a diplomat of the Ministry of Foreign Affairs, and you have learned diplomatic English, so your performance is not a problem, and you look very similar A diplomat looks a lot like an ambassador.After graduating from China Foreign Affairs University, you didn't work in the field of diplomacy at all, so you suddenly went to the sports industry? Wu Peng: I am very poor at learning foreign languages. Yu Minhong: When I graduated from university, I was also the fifth from the bottom of my class.

Wu Peng: When I finally graduated, the teacher commented to me that Wu Peng did not come to China Foreign Affairs University to learn foreign languages, but to study diplomacy, so as long as I can pass the test, it will be OK.To be honest, I regret it now, because when I was chatting with international friends, I regretted that I didn't learn well at the beginning. Yu Minhong: Did you ever want to be a diplomat? Wu Peng: No, because I am a student of the Ministry of Foreign Affairs and a student in Beijing, so I don't want to join the Ministry of Foreign Affairs.Because the Ministry of Foreign Affairs is a national institution that focuses on seniority, I don't want to go there, I go to the office to clean the room every day, serve tea and water, and then read the newspaper.I want to come out and do things, I feel like I'm no worse than anyone, I don't want to do those things.

Xiong Xiaoge: Don't regret it, you can go to New Oriental to learn English. Wu Peng: No, my English is not good, but I can understand. If I really want to use it, I have a translator available. Yu Minhong: I entered the sports industry as soon as I graduated, was it by chance or because of my hobby? Wu Peng: It should be said that the first is a hobby, and the second is an opportunity, because my father knew Li Ning. Yu Minhong: I used his back door to work in Li Ning's company. Wu Peng: It's not about opening the back door.Li Ning said, let Wu Peng come to my company, and I will teach him.At first I didn't want to go. I worked in another company for 3 months. Some people said that when they come to Li Ning, they have to interview, and you can get in without an interview.It happened to be the best time for Li Ning Company. I said OK, I will learn something.Before I went in, I thought, I don't know how to work long, I want to learn, and after learning, I must do it myself.

Yu Minhong: In your introduction, you quoted what Ma Yun said: To do something well, you must first like it, then focus, persevere, and have a long-term passion to do it, and you will surely succeed.Since you quote this sentence so strongly, as your ending, but you are doing two things at the same time, completely unrelated things.Do you agree with Jack Ma's point of view?I also agree. Wu Peng: Yes. Yu Minhong: Then how do you explain that you are coming to "Win in China" for the second time now, are you here for some kind of pleasure, or are you really here to start a business?

Wu Peng: To be honest, the second time I come here is really to get another experience and get more gains. This is my heart. Yu Minhong: I really like the feeling that you are old. Wu Peng: No, others have already said it, you give the newcomers a chance. Yu Minhong: Let me ask you another question. You have signed agreements with so many associations and teams. You use their brands to make products and sell souvenirs. How do you share with them? Wu Peng: I have to pay. Yu Minhong: It must be distributed to them. Wu Peng: Yes, this is necessary. Yu Minhong: So is this an act of yours publicly or behind the scenes?

Wu Peng: For public behavior, there is a cooperation agreement, which is open and transparent. Yu Minhong: Will you guarantee that you are open and transparent from the beginning to the present? Wu Peng: Yes.Because this is the principle of my life. Yu Minhong: What do you think is your greatest strength?Two or three words will do. Wu Peng: My greatest strength should be sincerity. Comments by Yu Minhong You have a very stable appearance, perhaps because of your age, and even seem a little too stable.For example, if your lover is very young, it means that when you were young and fell in love, you had a lot of rational judgments in the midst of passion, whether this girl is suitable or not, and whether that girl is suitable or not.Maybe the judgment is correct, but after all, a lot of youth was wasted.The same is true of business, you can't be too prudent, if you see an opportunity, you have to seize it and work hard.For example, you have worked in the field of sporting goods for 8 years, but you have not worked in sporting goods since you came out, and it is only now that you remember that it has been 10 years.Underneath the stable appearance, in fact, there is some hesitation in my heart to do things, including you came to this "Win in China", last time you came with an electric car, this time you came with this gift.If I were to ask for it, the second time I would push an electric car, and a beautiful woman would stand on it, and put a good advertisement in front of the beautiful woman. I think this is my business model.As a result, this time, you split into two and dispersed your strength, so you feel a little opportunistic.I think you can do something, but I don't know how much you can do, because I don't know how big your heart is.You will not fail, because you are more considerate and more stable.On the outside, you look good, but when you really express yourself in words, you lack charisma, and your language appears to be very smooth. This is how I feel about you.I hope you will throw away this smoothness and go horseback riding, skiing, and mountain climbing. This will give you a little more pride, because you have the blood of a diplomat, and the blood of a diplomat is born to be cautious. Know.I have a classmate who was very forthright when he was in college, but he became as timid as a mouse when he entered China Foreign Affairs University.This is not good.