Chapter 6 Text Session 2 Tolerance and Communication Skills (2)

Doing business is a kind of layout, a kind of strategy, a kind of love, and a kind of desperation, and you must cut off your own back road. Player profile Zu Zheng, 31 years old, from Los Angeles, USA, has a master's degree.He has worked as a software engineer and product manager in several multinational companies. In 2006, he resigned to start a business and founded an online shopping search company in Beijing. He is currently the general manager of the company. player project statement My entry is a shopping search engine.Our product is already online, called Malt Shopping Search.We are currently serving B2C companies, in the field of personal retail.For an ordinary consumer, Malt is a good helper for online shopping. It can help you browse all the online retail shelves in China, ensuring you get the best price and the most satisfactory after-sales service.If you have already selected the product you want to buy, Malt can go to all the retailers in China for you.For online retail companies, Malt is a very cost-effective promotion platform, which can continuously deliver high-value customers who have formed a strong purchasing tendency after self-selection to merchants.At the same time, Malt can also analyze the accumulated consumer behavior data and do very targeted online marketing for retail brands.Our aim is to let consumers all over China and retailers all over China enjoy online shopping more through our services.

live playback Yu Minhong: You went to high school, university and graduate school abroad. What is the biggest benefit of studying abroad, especially for your current business? Zu Zheng: The United States is a very open cultural country, where there are many people from different backgrounds and different nationalities.It taught me to be tolerant, to understand, and to broaden my horizons, which is good for the team management in my business.In particular, the business administration education I received taught me a lot of tools to help me start a business, and taught me how to run a company in a standardized manner.But I have to point out to everyone that entrepreneurship cannot be learned. Entrepreneurship is a kind of character. A person can be very capable and he can become an important government official. But if the gene of entrepreneurship is not engraved in his bones, he may not Will go out to start a business.What the school can teach us is to help us master the tools for better entrepreneurship.

Yu Minhong: You just said that entrepreneurship is a kind of gene, but judging from your resume, from graduating from university to working, and later on to MBA, you actually have no entrepreneurial experience. When did you suddenly find out that you have entrepreneurial experience? genetic? Zu Zheng: I have always been, I have been waiting for an opportunity, waiting for myself to feel that I am ready. Yu Minhong: You think you are ready now, don't you? Zu Zheng: Yes. Yu Minhong: You returned to China to start this company in 2006, so you should spend most of your time in China now, right?

Zu Zheng: Yes, I am in China. My house and car in the United States have been disposed of, and my family is in China. Yu Minhong: Then, do you think that your urge to come back to start a business was attracted by China's economic situation, or was it because your entrepreneurial genes suddenly broke out? Zu Zheng: I have always had the idea of ​​starting a business. It is not a sudden explosion. The voice of starting a business has always been in my ears.I went to high school in the United States. In the United States, high schools are different from universities. Universities and graduate schools are very civilized places where everyone is equal, while high schools are compulsory education. There are all kinds of people.When I was in high school in the United States, I experienced a lot of prejudice and discrimination against people of color in the United States. In fact, you don’t need to say anything, even a look, a movement, or a sneer will make you feel deeply.At that time, I made up my mind that I must do something in my life. I insisted that these people look back at their behavior today 20 years later, at least to make them feel that it was wrong.

Yu Minhong: I also had this experience in college, because none of the girls in my class loved me, so I made up my mind to make them all love me in 20 years. (Moderator: You said you made up your mind, have you made it now?) Yu Minhong: I don't know what they think now, I think some girls will regret it.What I want to ask you is what kind of state you were in when you were in high school, and what kind of stimulation you received, which led you to say that you must do something for them to see after 20 years. Zu Zheng: That is to say, at that time they felt that the Chinese were not good at anything. In this way, you are not good at sports, and your country is also very backward.

Yu Minhong: Overall, you think Chinese people are not good, and you think you are not good. Are these two different concepts?I think you are very good, you are tall and handsome, I fell in love with you at first sight. Zu Zheng: Thank you, you are handsome too. Yu Minhong: What kind of stimulation did you personally receive? Zu Zheng: Actually, it’s not aimed at me, because it’s not just me, there are 5 students from mainland China in our class, more or less have the same feeling, first, they don’t want to approach us, and second, what do you do? When it comes to things, people tend to think of a prank to spoof you, just to laugh at you.In fact, not only white people do this, black people, but also people of color who went there earlier, sometimes the Vietnamese will tease us to tell the truth.

Yu Minhong: I understand what you are talking about. Let me ask you a question. If you have not done anything in 20 years, how are you going to deal with the Americans? Zu Zheng: Continue to work with them. Yu Minhong: Take a gun? Zu Zheng: No, keep working hard. Yu Minhong: Keep working hard, put yourself in 30 or 40 years, anyway, it will be done in the end. Zu Zheng: Even if I return to my motherland to start a business, even if my contribution in China is only a little bit, I will contribute my little contribution to my motherland. Yu Minhong: Thank you.With such noble words, I cannot ask any further.Let me ask you the last question. You said that one of your partners has worked in another company for 8 years and has achieved sales of almost 1 billion. Is it 1 billion?

Zu Zheng: A market value of 500 million. Yu Minhong: Yes, the market value of 500 million.Such a person must be very successful, and he must be paid a high salary. He has worked for so many years, and now he suddenly comes to you, and you share 2,000 US dollars with so many people, which means that he will not get a salary at all. Zu Zheng: Our entrepreneurial team does not get paid. Yu Minhong: The entrepreneurial team does not get paid, and you have no venture capital. Zu Zheng: But we have received three government funds, including innovation funds from the Beijing Municipal Science and Technology Commission, the National Science and Technology Commission, and the Ministry of Science and Technology.

Yu Minhong: How much is the total? Zu Zheng: 1 million RMB. Yu Minhong: 1 million RMB can easily be spent. Faced with such a situation, how do you convince someone who is already so successful to work with you under your command? How do you convince him to trust you?Is it because he looks uglier than you and follows you? Zu Zheng: No, it’s because through our long-term exchanges, we trust each other’s personality and work ability, and we agree with the prospects and development of the Chinese market, especially the shopping and search market. Yu Minhong: If I were that person, you can tell me three words now to make me fall in love.

Zu Zheng: We have known each other for many years. You know my character. China is developing so fast. You also know the potential of this market. You also know the advantages and characteristics of our team. Let us do this. Yu Minhong: Is he a classmate in college? Zu Zheng: No, just friends. Yu Minhong: Are you Chinese? Zu Zheng: Chinese. Yu Minhong: Like you, he couldn't integrate into American society and had to return to China. Zu Zheng: I have to correct you on one point. In fact, after I went to graduate school in the United States, I have worked in several American companies, and my relationship with my colleagues is very good.It’s not that I can’t integrate into American society. I have a purpose for returning to China, and I don’t come back because I can’t stay in the United States, as many people imagine.

Yu Minhong: Very good. In fact, I saw that you had a really good stay in foreign companies, and I appreciate you coming back to start a business. Comments by Yu Minhong I am very glad that you have returned to China to start a business.The significance of you is that you have set an example, that is, you think China is a major opportunity.But when it comes to this issue, you appear narrow-minded.You may be trying to show your patriotic stance by pleasing the audience, but the end result is just the opposite.Because the current world is an era of great cultural communication and exchanges, nationality is no longer important, what matters is your mentality.Although you said that you learned tolerance, generosity, and some characteristics of Americans in the United States, you still showed forms of intolerance in your behavior. I don’t know if you did it for everyone to see. I still really think so.If you really think that way, it will be terrible; if you do it for everyone, you will appear insincere, so this is your problem, which is a bit contrary to your handsome appearance.So to love the whole human race, not just limited to these two countries, this is what you have to pay attention to.In addition, coming back to start a business is not to take chances, but to really do it.You have to have the spirit of Jack Ma, once you go in, you won't come out.Doing business is a kind of layout, a kind of strategy, a kind of love, and a kind of desperation. Frankly speaking, you have not seen these four aspects yet.I only see that you feel a little lucky when you return to China to start a business.And you have a way out, you can go back to work in any company you used to work for, with an annual salary of at least 50,000 to 100,000 US dollars, or even higher.This retreat may be on your mind all the time, especially if your business is not doing well.Therefore, you must cut off your back road, and it is very difficult for you to cut off the back road. From your personal experience, it is indeed relatively smooth.