Chapter 5 Text Session 2 Tolerance and Communication Skills (1)

Increased tolerance and improved personal communication behind passion Ding Hengli: "Be a responsible mine owner." Zu Zheng: "Entrepreneurship is the most difficult experience in life, and entrepreneurship is also the greatest enjoyment in life." Wu Peng: "Entrepreneurship is a difficult road, but as long as you keep going with passion, you will surely succeed." Zheng Kangchun: "I fell down, got up, fell down and got up again, this is me in entrepreneurship." Excessive passion can sometimes hurt people. Behind the passion, you need to increase your tolerance and improve your personal communication skills.

Player profile Ding Hengli, 31 years old, from Yunnan, bachelor degree.Two entrepreneurial failures. In 2002, he started his business for the third time. He founded a company mainly engaged in mining development business. He is currently the general manager of the company. player project statement My project is comprehensive utilization of tailings resources.Take Yunnan as an example, the value of discarded ore resources is 30 billion yuan, which are discarded because they contain harmful substances such as arsenic and sulfur.My project deals specifically with arsenic-containing iron ore, copper ore, and lead-zinc ore.Our business model will adopt a cooperative model, co-production, profit sharing and direct cooperation with the owner of the tailings or waste residue. He provides the site and raw materials, and we provide management, technology, and personnel. The market is controlled by us.Why can we win?There is already a model in Japan, 200 yuan per ton, and the value of 600 yuan is extracted.We are refining at 150 yuan, and the value is 500 yuan.

live playback Yu Minhong: You studied marketing at Chongqing Jianzhu University, but when you were an undergraduate, you also taught yourself an undergraduate major in law at Southwest University of Political Science and Law, and you once aspired to work in Beijing, Shanghai, and Shenzhen. go to work, right? Ding Hengli: Beijing and Shanghai have done it, and Shenzhen often travels there. Yu Minhong: You took the undergraduate law exam at the same time. What was the reason? Ding Hengli: I have my own pursuit of law. My dream at the time was to become a lawyer and have my own law firm. Yu Minhong: Why didn't you become a lawyer later?

Ding Hengli: Later, I felt that this job was not suitable for me. Yu Minhong: What is the reason? Ding Hengli: I thought the law was fair, but I found out that Chinese legal practitioners also have many unspoken rules. I despise such unspoken rules. Yu Minhong: I think Chinese children already know by the age of 18 that Chinese laws may need to be improved.It's not just a matter of legal justice, you must have your own problems.What do you think was the biggest reason for giving up the pursuit of law? Ding Hengli: The most fundamental reason is the pursuit of interests.Because my father passed away in 1996, the burden of the whole family rests on me and my elder brother to take care of our mother and grandma.

Yu Minhong: Make money to support the family. Ding Hengli: Making money quickly is the most real and fundamental reason. (Xiong Xiaoge: It's not that I hate this law, but that I don't make any money.) Yu Minhong: I have a friend who is engaged in law and earns tens of millions a year, so law is also an industry that can make money.The second question is that when you first started your business, you broke up with two business partners in Shanghai due to communication failure. When you started your second business, you separated from the employees.In the previous two startups, there were communication failures. Do you think the main reason is you or someone else?

Ding Hengli: Mainly because of me, I was young and aggressive at the time. Yu Minhong: Do you feel that you are not young anymore? Ding Hengli: I am 31 years old now, and I am standing in my thirties. There is also a Li in my name, Ding Hengli, who is a little more stable. Yu Minhong: So what is the reason for your stability? Ding Hengli: I think it is very important to become a family, a husband, and a father. Yu Minhong: Do you think that the cooperation between you and your partner failed, is there any reason for your tolerance, for example, you are not strong enough, or you care too much about benefits.

Ding Hengli: That's not true. In fact, I am quite generous. On the contrary, I think they are not very generous, because my personality is too strong. Yu Minhong: When you first started your business, were you the head or someone else? Ding Hengli: I am the head. Yu Minhong: You are the leader, but others left you, and I have also experienced such a situation.I think that as long as the head of an enterprise has a clear strategic goal and is big enough, the partners will generally not leave.This shows that you have defects in some aspects. What is the defect that you can summarize in one sentence?Being young and vigorous is not a defect, Shi Yuzhu is still young and vigorous.

Ding Hengli: The most fundamental reason lies in the different attitudes towards capital. Yu Minhong: You really want money, but they don't want money? Ding Hengli: They especially don't want the money invested by others. Yu Minhong: So you simply broke up. Ding Hengli: Yes.I think it's too slow to start like this. Yu Minhong: You didn't describe your brother's personality, he seems to be an honest man.Because your brother started his business in 1998 and worked until 2004. You established the company in June 2004 and invested a total of more than 40 million yuan to do this. It is obvious that you did not create this 40 million yuan. It was created by your brother.Then, how many shares does your brother hold in the newly established technology company now?

Ding Hengli: Still 49%. Yu Minhong: It means that he has more than you, and you are willing to give it to him. Ding Hengli: Yes, I am 31%.In the end who is more responsible, the three of us are together, there may be a more equal statement. Yu Minhong: But in fact, you still admit that your brother has made great contributions. It is already remarkable that you can give him 49%.But now you are doing the important work. If your contribution is getting bigger and bigger, all the funds are drawn by you, and the industry will grow bigger and bigger in the end, will you regret it? Ding Hengli: No, I have written an article in my blog, which is about brotherhood in the process of starting a business.

Yu Minhong: Do you promise that in the future, like Liu Yonghao and others, the four brothers will become four companies, and your two brothers will become two companies? Ding Hengli: If it is for the needs of strategic development, it may change, but it will never tear the face, and the relationship will not be broken. Yu Minhong: That is to say, the company will not break up because of the internal conflict between the two of you.You have experienced two ruptures before, will you be sure about the third time? Ding Hengli: I am sure, absolutely sure. Yu Minhong: Well, we will wait and see.

Ding Hengli: The first two times were heart-piercing, too painful. Comments by Yu Minhong What you do is very meaningful, especially for China now, where there is a huge waste of resources.I encourage you to keep going, and this time you can't fail, because it means too much to China's environment.I think this matter can mobilize resources, because it is of great benefit to the country.Personally, you have a hard temper.It is okay to have a temperament when you are young, young and vigorous, and always love to be a little aggressive, but because you have failed in the previous two startups, at your current age, in your 30s, you need to change this rigidity into flexibility. Rigidity remains in the mind, become elastic rigidity, and be resilient.It can also be seen that you are a very passionate person, but passion itself may not be able to accomplish things. I guess the two entrepreneurial failures are also related to your passion. Excessive passion sometimes hurts people. Behind the passion is to increase your tolerance and improve your personal communication skills.Your third startup is all family and buddies, which is a step backwards, not progress.So I hope that while your career is expanding, you can further expand people outside of your family members, and you can truly learn to deal with people who have no family relationship with you. This is the biggest foundation.Because like our large company with thousands of people, it is not enough for your family members to use it.