Chapter 4 Main text Scene 1 Confident expression (4)

A man's strength lies behind his smile, not his grim exterior. Player profile Fu Dekun, 33 years old, from Yunnan, college degree. At the age of 16, he dropped out of school to start a business, and failed several times.Later, he worked as a planning director and sales manager in several Internet companies. In 2006, he resigned and started his own business again. He founded an online video technology company in Shenzhen and is currently the general manager of the company.Fu Dekun's goal is to build China's largest membership-based online shopping mall. player project statement

I am a contestant in Yunnan. Since I put down my hoe and walked out of the mountains in Yunnan 13 years ago, I have been to Shenzhen. I have three companies of my own. I deeply understand that people who can fly do not necessarily have wings.So when I participated in the entrepreneurial competition, I always used a slogan to motivate myself, that self-improvement is the strongest, keep moving forward, keep going up.The project I brought today is the online shopping mall for Jixili members. The main business core of this project is to go on the production line and buy directly.We have applied the patented technology of video to realize the visualization when you shop online.At the same time, it solves the trust problem between many people's transactions, and adopts a double chain of online and offline, that is, a chain of dual store managers.In addition, we have just negotiated a third-party liability insurance with the insurance company. All Jixili members shop on Jixili. If they buy fake products or are damaged due to the products you purchased, the insurance company will pay first.

live playback Yu Minhong: Under the premise of such a small scale, I think it is better to focus on one than three, no matter how much it is related to your business.If you separate it to participate in the "Win in China" competition, it is easy to arouse suspicion from investors, that is, you put aside the profitable ones and take over the bids that may not be profitable. This is a suspicion of business ethics. how to explain? Fu Dekun: In the process of explaining, I only stated that I have three companies and created three businesses that belong to me.This has nothing to do with professional ethics at all, just like one person can open many stores. Investors may think that this person is not energetic and capable enough, but they think that the actual operation is another matter.Just like I believe that Mr. Yu's school has many schools.

Yu Minhong: But I am only under one brand, and all of them are owned by investors.Let me ask a question, if investors decide to invest in your Jixili, Mr. Xiong will give you 10 million, will your other two companies join forces or continue to operate? Fu Dekun: I will spell it out in a suitable mode. I developed this project to expand the customer's information. At this time, it is related to each other. Yu Minhong: What do you think is the main ability to retain core members? Fu Dekun: The first beautiful vision, I will draw you a cake with sesame seeds on it, but every time you can get sesame seeds, this is the big vision.The second is respect and prestige. The best management method is that this person has the ability to be respected and respected.

Yu Minhong: Do you think you have the ability to be highly respected? Fu Dekun: It may be a small joke to say it in front of the three, but it can be said that way in my own company. Yu Minhong: Two more questions.The first question, because your growth path is very tortuous, let me ask you, for the current Chinese society as a whole, it does not refer to the environment, nor does it refer to other business things, do you love the whole society more, or hate it more? ? Fu Dekun: Let's put it this way, a simple answer, more love and more responsibility. Yu Minhong: After working so hard, why love more?Because at least from your 2000 years of work experience and the pain in society, I think you seem to hate more, how did you turn from hate to love, I believe you must have a good relationship with your parents, you hated your parents when you were 18 years old If you don't help, can you understand your parents now?

Fu Dekun: Actually, no, because at that time, before a person ran or took off, it was impossible to determine whether he could succeed, and he had to be given a chance.As a parent, at least push him from a loving perspective, even if he really falls. Yu Minhong: From your point of view, any child asks parents for money, and parents have to give it. If they don't give it, it's wrong. Fu Dekun: It depends on what kind of child, like me, a man who is good enough, should indeed be given. Yu Minhong: Last question, what do you think is the strongest in your character?What is the weakest?

Fu Dekun: My strongest character is my straightforwardness. I have already caused quite a bit of controversy. Within 10 days of participating in "Win in China", my blog volume has reached 1.2 million. Fans are pinching each other. This is what I am very confident in, dealing with issues fairly and frankly.The weakest point is exactly this, I think. Yu Minhong: Do you think that your current personality, the frankness that is both an advantage and a disadvantage, will not affect the future development of the company? Fu Dekun: It should not be affected. When running a business, there are gentle types, more romantic types like Wang Pinjie, and bright sword types like Li Yunlong.

Yu Minhong: I think you have more self-confidence in your personality, for example, self-confidence that you can do it, self-confidence that you are a genius, does this have something to do with your life when you were young and young, you have experienced so many hardships, you can’t Does not build outward confidence.Personally, I feel that this kind of confidence is either polished or faked.Because I personally think that when you repeatedly emphasize self-confidence, there must be some kind of weakness that cannot be touched by others; secondly, I think this kind of cover-up is exactly your weakness. When you start a business in the future, no matter who you tell, if you always Emphasizing your own genius will also bring some obstacles to your future entrepreneurship, including attracting talents after you grow bigger.So I personally suggest that this kind of self-confidence should be expressed through actions, not words. This is my little suggestion, thank you.

Yu Minhong: From the beginning of your speech until now, you have never smiled. I don’t know how you smile to your employees, for example, whether you drink and eat with them, which is a very important part of corporate culture.Sometimes your language is very ideal. Saying a sentence seems to memorize a lot of adages. Do you usually influence your employees with your personality or smile? Fu Dekun: That's what I do, if what I say is a maxim for others, then I will do it. Yu Minhong: Believe in your fighting spirit, and also believe that you are a genius? Fu Dekun: Yes.Another reason not to laugh is that today is indeed a lot of pressure. Maybe I am eager to win and the pressure is relatively high, but in life, I and my employees are very good. They are my boss.

Comments by Yu Minhong Contestant No. 4 Fu Dekun, I think you still have quite aloof and low self-esteem in your personality. In fact, when you talk, such words will make it difficult for you to let go of your mind when doing things. Do it completely.I found that you are not focused, and you have created three companies at once. Although they are all related, if I come to make a presentation, I must put them together.I put it all together to show that things have become big. This kind of thing can easily attract the attention of investors and everyone.So there are two points. First, no matter what the occasion, you must show your generosity and smile, even though you may be very generous.Of course, I also scold the employees sometimes, and I also have fierce times, but on such occasions, I think a man’s smile is a kind of charm, and the strength of a man is reflected behind the smile, not in the serious appearance.Second, since you insist on doing it now, I also suggest that you continue to do it. If it is not possible, you can only do the B2C model, and you can still learn from Jack Ma. If you can’t do it, we can persuade Jack Ma to buy your B2C model.