Chapter 3 Main text Scene 1 Confident expression (3)

The way and style of doing business in the mainland may have to be changed, to be more flexible, and to be better at dealing with all levels of society. Player profile Wang Pinjie, 35 years old, from Taiwan, China, high school education.In Taiwan, I worked as a technician, as a salesperson, and opened a retail store. In 2000, he went to mainland China to start a business and founded a coffee chain company in Zhongshan City, Guangdong Province. He is currently the marketing director of the company. player project statement My entry is Jack's Magic Bean Coffee Chain.The profit is divided into three parts: the first part is the coffee shop, which mainly targets the age group of 18 to 45 years old, with 20 to 35 years old as the cutting-edge consumer group, mainly female consumption, and its gross profit rate is 70% -75%; the second part is the Pandora Action Coffee Bar, which is mainly aimed at the age group of 12 to 35 years old, with an average consumption of 10 yuan, mainly takeaway, and its gross profit rate is 60%; the third part For business sales and franchising services, Jack Magic Bean Headquarters mainly produces raw materials and develops catering products.In terms of franchise service, we help franchise stores to do some related consulting and services, so our profit amount is 10% of the investment amount of franchise owners.With our mature engineering team, design team, R&D team, and education team to expand rapidly, we will become the first listed coffee company in China within 5 years.

live playback Yu Minhong: Just now you talked about the issue of employees' sense of belonging. You cited three things you did to make employees have a strong sense of belonging to you, so that they are willing to do it even if they are given a salary of 200 yuan a month. Wang Pinjie: First of all, I build confidence and self-confidence for them. Why?Because when every new employee comes in, we will make a personal career plan. The career plan means that I will first teach self-confidence and build personal self-confidence.Because most of our employees have just graduated from school and have no experience in the society, then you need to teach him to build self-confidence, otherwise he will feel that he is just a waiter.

Yu Minhong: Can you give an example, how to use a goal or a sentence to build the confidence and self-confidence of your employees?For example, if an employee wants to come to me, if I tell him a few words, he is willing to stay here. If I ask you to say a few words, which two words will you say? Wang Pinjie: Destiny is in your hands, big brother is just your lucky knocker. Yu Minhong: Who are the most important members of your current team? Wang Pinjie: There are four design directors, engineering directors, and an administrative director. Yu Minhong: Do they own shares in your company?

Wang Pinjie: At present, we have no shares. Yu Minhong: How much are their average monthly wages? Wang Pinjie: In terms of salary, our design director is currently in the range of 8,000 to 10,000 yuan, and our engineering director uses engineering as a profit balance.So at present, the salary of the engineering director is in his own hands. Yu Minhong: Let me ask you another question. Jack Magic Bean Coffee was actually founded in 1997. The founder is Wang Minghong. What is his relationship with you? Wang Pinjie: My name is Wang Minghong. It’s like this. After my tobacco and alcohol business failed in Taiwan 7 years ago, my parents asked me to say that it might be easier for you to use this name to go to the mainland, so I use Wang Minghong.I have been using Wang Minghong for the past 7 years, but when I came to "Win in China", I had to use my real name, and I just used my real name, so I am also very moved here, why?Because I haven't really used my name for 7 years.

Yu Minhong: Thank you. I am very glad that the two characters behind you are written differently, because my name is Yu Minhong and your name is Wang Minghong. Maybe you will succeed in the end.Let me ask you another question, how is the store in Taiwan doing? Wang Pinjie: It's all over now. Yu Minhong: Since you closed it in Taiwan, do you think it will be successful in the mainland?What do you think is the root cause of the failure in Taiwan and the success in the mainland? Wang Pinjie: In fact, I think it is persistence, because I have always insisted on the coffee industry, and it has never changed until now, and I am constantly researching and innovating on coffee, so I really hope that the three judges and teachers, because today I want to use A cup of coffee for you to drink, but the project team said that you can’t take the product, because I think Lao Wang must sell melons and boast. I just want you to drink our coffee first, and then decide whether you can advance.

Yu Minhong: Thank you. Judging from your actions, it seems that you have more confidence in doing business with the mainland than with Taiwan, which is conducive to national unity.But I want to ask you a question. Doing business in mainland China is not easy. What is the biggest difficulty you encountered in doing business in mainland China? Wang Pinjie: Rule by man.That is, your shop is run by people, so you can't do well.It's the whole environment. Yu Minhong: How many meals do you have with Chinese government leaders every month? Wang Pinjie: No. Yu Minhong: Never eat? Wang Pinjie: It’s not that they never eat, but rarely, because they all come to my store to eat. After they come to my store, if they meet me, I just drink coffee directly. Coffee is the best communication tool.In the future, Mr. Shi, Mr. Xiong and Mr. Yu will all come to my store to socialize. I believe my store will be very suitable for you.

Yu Minhong: As far as I know, the leaders of the Chinese government like to drink, and we also like to drink. Do you provide it? Wang Pinjie: I only drink coffee and not alcohol, sorry. Comments by Yu Minhong Contestant No. 3 Wang Pinjie, the difference between Taiwan compatriots and mainland compatriots is Taiwan’s cultural education since childhood. Although you have not learned everything in education, its traditional education system is still relatively complete, so I can clearly see your honesty. The soundness of personality.There are two main flaws in what you are doing here: first, the competitiveness of your business model means that we have not seen your core competitiveness; second, your way and style of doing business in mainland China may not be We have to make changes, be more flexible, and be better at dealing with all walks of life in order to strive for such opportunities.I think you can do it successfully, but I don't know how far you can go.In mainland China, you can continue to open coffee shops, but I don’t know if you can create a culture like Starbucks, or even the culture of Shangdao Coffee.