Chapter 11 Text Scene 3 The real atmosphere is not the atmosphere on the surface (3)

If I want to further increase the wages of the employees, I would rather go to your place to eat and pay a few more dollars, so that I can get a better service attitude from the employees. Player profile Xie Li, 35 years old, from Chongqing, college degree.Born in a military family, he has been an angel in white for 5 years. In 1997, he resigned to start a business and founded a hot pot catering company in Chongqing. He is currently the general manager of the company. player project statement My project is a hot pot franchise chain wealth sharing plan.Starting from 7 tables in 1997, after 10 years of hard work and promotion, now I have 9 large direct stores in the main urban area of ​​Chongqing, 170 franchise stores across the country, a base food factory, and a logistics center. There are more than 8,000 employees.From 2004 to 2006, it was rated as one of the top 100 restaurants in China for three consecutive years, and has successively won 50 honors such as China's famous hotpot, China's famous restaurants, and Chongqing's top ten hotpot brands.Many people tend to get angry when eating hot pot. Therefore, we established our own hot pot research institute in 1998. Through three years of hard work, we successfully developed a hot pot base that is unique in the industry and is not easy to copy. It is called odd hot pot.Odd hot pot, odd is odd because you can’t get angry after eating it. This patented slogan is almost a household name in Chongqing, which makes us stand out from the traditional ordinary hot pot, thus further expanding our consumer group.Our ultimate goal is to build our brand into a world-renowned catering brand, and we can list our company within 3 to 5 years. We hope that through the rapid development of the company, we can provide more employment opportunities for the society and change more The fate of many rural youths, while using our quality to bring health, happiness, and delicious food to the world, it also allows more entrepreneurs with dreams to share our wealth platform, so as to experience the joy of entrepreneurial success.

live playback Yu Minhong: What do you think is the biggest danger of running a restaurant? Shelly: I think it is quality, hygiene and safety. Yu Minhong: Then you usually control these processes very well, don't you? Shelley: Very good, because I have experience working in hospitals, I hold this one very tightly. Yu Minhong: Yes, I think you were a nurse, right? Shelly: Yes. Yu Minhong: The newspapers described the love between you and your husband very well. Are you and your husband really as good as the newspapers said? Shelley: Why not?The origin of our love is hot pot. Xiong Xiaoge: For the sake of love, why do you cook hot pot?I still want to hear the love story.

Shelly: When my husband and I fell in love, I was working in the hospital, and he was, in today's terms, self-employed.At that time, we young girls often talked about what your boyfriend did. I was very inferior, and he was also very inferior.Later, based on this situation, I said that I would also come out, and the two of us would be the same.At that time, there was no capital and no technology. The only thing I thought was that opening a small restaurant might be very simple. You need a little capital and you can hire a master to run it. Xiong Xiaoge: Where did the money come from? Xie Li: I opened a small restaurant with 3000 yuan.

Yu Minhong: When your husband made hot pot with you, were you two married or not? Shelly: Married. Yu Minhong: Now your husband is still working with you, right? He is the president, right? Shelley: Yes, I do direct management. Yu Minhong: Then who are the two of you who are the chairman of the board? Shelly: He's the chairman. Yu Minhong: Then do you think that when it comes to this hot pot restaurant, do you contribute more, or does your husband contribute more? Shelley: Same.Without his support, I would not have been able to go on this road for so long, but if he is running this, without my careful management, it would not be possible to develop into what it is now.

Yu Minhong: Then do you think that the crystallization of love like yours will turn bad in the end?Just like hot pot will change its taste. Xie Li: No. In fact, what I have always admired is that running a business is the same as running a family. There are two aspects to pay attention to: one is integrity, and the other is quality.Integrity in family life means that the husband and wife must keep their promises to each other, so what is the quality called?Maybe our women on the road to entrepreneurship have a lot of work to do, and we may only stay together two days a week, so I must improve the quality of these two days.

Yu Minhong: Don't you work in the same company?How come we only stay together two days a week? Shelly: Our work is different. He does brand promotion and franchising, and often travels. Yu Minhong: It's in your palm and he blocks it, right? Shelly: It should be said so. Yu Minhong: Let me ask you a question, that is, when the health bureau comes to inspect your restaurant, will you or your husband come forward? Shelly: My husband is responsible for public relations. Yu Minhong: It is he who deals with those people, right?You have never seen those people from the Health Bureau and Quarantine Bureau?

Shelly: Yes, I do the internal management of the enterprise. Yu Minhong: Your income is already big enough, tens of millions, and the profit is also tens of millions. Why do you rush to invest this 10 million? Xie Li: Participating in "Win in China" and being able to be with so many entrepreneurs I have admired for a long time, for me, this kind of learning opportunity is not many, and this kind of meeting opportunity is certainly not many.If my company is good, the most important thing for venture capital is capital security, and the second is profit. If Mr. Xiong thinks my company is good, he can invest more than 10 million.

Yu Minhong: The problem is, if venture capital is willing to invest, it is 50 to 50. If he invests 10 million, he will take 50% of your shares. What are you doing? Xie Li: I am only a regional brand now. If I want to become a national brand or even a global brand, funding will be a problem. At the same time, I also want to use the carrier of venture capital to introduce many advanced management concepts to me. Even some foreign knowledge information. Yu Minhong: I think your real purpose seems to be to use this platform to promote your Qi hot pot. If you want to really raise money, if you don’t ask him for 100 million, you will definitely not do it. If I were you, I would definitely It costs 100 million.

Shelly: Actually, it’s like this. If I own 100% of a company, I only earn 10 yuan a month. If someone invests, I only own 50% of the shares, but I can earn a month. 1000 yuan, why not? Yu Minhong: Last question, this company is still 100% owned by you and your husband, right? Shelly: No, now we give out 15% of the shares to middle-level employees who have followed the company for many years. Yu Minhong: Do you pay them dividends at the end of each year? Shelly: Dividends. Comments by Yu Minhong You are a beautiful woman, not only on the outside, but also on the inside, as shown by your unwavering love for your husband.But Chongqing women have a characteristic, that is, they are too vigorous and resolute.I think you should inject more feminine tenderness into your husband, instead of being busy with the hotel business, love your husband like you love your daughter, so that your husband can taste a more warm feeling.In the future, you want to expand this business and go public like a little sheep.I suggest you go in this direction, because China's catering industry is unmatched in the world, and now foreign hot pot is also on the rise.What is more important to you is the improvement of the system, the improvement of the service, the further improvement of the brand, and the further improvement of the training and wages of the employees, because you said that the salary of your employees is about 1,000 yuan, and I think it will become a more powerful one. Brand stores are not enough, I would rather go to your place to eat and pay a few more dollars, so that I can get better service attitude from the staff.