Home Categories Biographical memories Shi Yuzhu's Self-Report · My Marketing Experience

Chapter 32 Section 4 My failure lessons are the most valuable

I have had some contact with some young entrepreneurs in China, and everyone has regarded Mr. Wang Lifen as the spiritual leader or spiritual pillar of young entrepreneurs, because Mr. Wang also founded such a Youmi.com, which is also for young people. Assembly point.Ma Yun, when we were chatting together, I felt that Mr. Wang and Youmi.com needed those of us who are engaged in enterprises, especially those with a small scale, to give us some support when they started, so the original intention of my participation in the event was to It is my original intention to participate in this auction to give some support to Mr. Wang's entrepreneurship and Youmi.com.

(About the auction time) I didn't think much about it. I got 20,000 yuan on the first day, and when it reached 80,000 yuan, I suddenly felt that my time was so valuable, and I was already very satisfied. I only need to do a little thing to accomplish such a big thing. My time is worthless. I play games for 10 hours a day. If I play for 3 hours less, I can use the 1.9 million they gave to do a very meaningful charity. business, so I am very satisfied with the result of this matter. I am not good at communicating with people. In fact, if I can talk well, I have a lot of topics, and I am quite nagging. I was quite nagging when I was talking with Ma Yun yesterday.

If Ma Yun is auctioned, the price will definitely be higher than mine, and it will be more than a little higher.I think in my heart that the first is what it should be, and the second is that I will take advantage of it.If his auction price is high, the next time he eats, he pays the bill, and I don't pay the bill, so I can take advantage. Will it be like Buffett in the future (regularly auctioning his own time)? I think this is not up to me, but also depends on Youmi.com. If Youmi.com says to auction once a year, I will auction once a year; if Youmi.com thinks it is not necessary, then there is no need for it.

There is no comparison between me and Buffett. There is no comparison. If he is an elephant, I am at most an ant.He is an investor, and if he says a few key words to others, the money may be recovered within a week.I have more lessons from the past, and I will tell them the lessons, so that they will make fewer mistakes, saying that it can bring them direct economic benefits, but I don't think there may be direct benefits. Whether it is an Internet company or a traditional company, the success criteria should be the same, that is to say, have the goals set by the entrepreneur been realized in the end?The goal set by the entrepreneur is finally realized through his efforts, and I think it can be defined as his success.

I have failed before, and failed vigorously. I think the experience summed up when I succeed is often distorted, but the lessons learned after a person fails are really valuable, so I think I still have some value. They communicate, and I prefer to talk about my failure process and some of my experiences. Regarding the investment philosophy, I think it is this: don’t invest in things you are not sure about, and invest less.If you think a project can be voted or not, you must not vote. If you are not sure, don't vote.In today's society, in the current period of rapid economic growth, there are many opportunities, and the investment needs to be small, but once the investment is made, it is best to make this investment well, so that this investment can achieve great success.

As a company, it actually provides products to meet the needs of consumers.But first of all, the premise is that the product must be a good product. I know that the society has a lot of misunderstandings about me. I don't want to explain too much, because this thing will become darker and darker, even if it is white.First of all, for any successful product, if it lasts for a long time, this product will definitely help consumers. If it does not help, it will definitely not last for a long time. For example, Melatonin has been in sales for 13 years, and its sales are still at a record high. However, friends in the media say that Melatonin is a lie.

So assuming that melatonin is deceiving people, so many people are buying it again, is it because of marketing?Marketing is important, but its foundation must be a good product, and the product itself is helpful to consumers. I take melatonin every day, and I eat it very well. It improves sleep. There is a consensus among scientific, medical, and nutrition experts all over the world, including Teacher Wang and Liu Chuanzhi. Everyone thinks It is really good for improving sleep, but it is not good when it comes to the media. It has been sold for 13 years, and its sales are increasing, so it must be helpful for sleep.

My things are always demonized. Once you are demonized, you will think that my products are aimed at the hearts and weaknesses of consumers. In fact, they are just for fun. I think that if a company wants to grow big and last long, it must make good products and responsible products, otherwise the company will not be able to do it at all, at least not for a long time. In fact, my money is not much, what is money? Banknotes are called money. I am now Giant Network, and Giant Investment has relatively more money. Giant Network is a company listed in the United States. It is not my money, it is the company’s money, and I just own its shares.

I will not sell this share. If I don’t sell it, it is not money, it is paper. Because my shares have not been converted into market circulation, so this part cannot be counted as money.But I have a little more money than the average person. As for how to deal with this money in the future? My thinking is this. At the prime of life stage or in the period of entrepreneurship and development, the main energy at this time is still on the company's profit. Now I feel that I can't do what I want, or my successors are already in place, so I will retire. up. After retirement, enter the second stage, the money-spending stage, most of the money is spent on charities.According to Bill Gates and Buffett, it is actually more difficult to spend money than to earn money. It is difficult for you to use your money wisely. To use funds wisely must use a lot of brains and work hard.I know that this area will be very challenging in the future. If I lose energy, I will put my main business on it.

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