Chapter 31 Section 3 I am the opposite of a gambler, the least courageous

I went to Tibet 12 years ago because the old giant couldn't be saved.After I couldn't save my life, I chose to give up, thinking that I would make money in the future before repaying the debt, but I couldn't solve the debt problem at that time, so I was completely desperate.Then the new project Melatonin was in the approval stage at that time, so I had nothing to do. I really like to go to Tibet and yearn for that place, so I went to play. At that time, it was such a background. This time I went to Tibet because I have been doing online games for the past year or two.That is to say, my personal role is to focus on research and development, and the president Liu Wei is responsible for everything other than research and development.But I feel that R&D is very dependent on me personally. If there is a problem with my personal status, it will affect the development of the entire company. Therefore, I have gradually chosen to withdraw from specific management positions such as R&D for about a year and a half. come out.So I want to cultivate talents, I want to choose the right people, and put them in the right positions for training.

(Currently) the time of the selected person is almost ready, and he also feels that he is more competent for the job, so I suddenly withdraw from the front line of management.I used to have a lot of things to do, but now suddenly there are fewer things to do, and I feel uncomfortable in Shanghai, so I just ran out to play, so I went to Tibet. This is different from 12 years ago, when my company was dead or in shock, and now we also encounter some difficulties, but the current difficulties are development difficulties.First of all, the company has no financial problems. At present, we have zero debt. Both my personal company and my listed company have zero debt, and there are billions in cash reserves.However, the company's sustainable growth has been sluggish. From July last year to a little over this year, the stamina was insufficient.Although the company's after-tax profit still exceeds 1 billion, it is not a loss-making company, but the future growth point and development strategy really need to be considered.

There are indeed several problems after the listing of the giant. First, the entrepreneurial passion of the entire R&D team has disappeared after the listing.Why does entrepreneurial passion disappear?That is, before I went public, everyone except me was very poor, relying on wages. Although wages may have an income of 10,000 to 20,000 a month, this income is at least not rich in Shanghai.But after going public, so many millionaires and multi-millionaires suddenly appeared. These R&D personnel live in villas and drive BMWs to work. He is not as desperate as before, and there are too many interferences.In the past, research and development may have been one thing, but the interference at this time means that BMW has launched a new model, and some villas are sold at a discount, and everyone is disturbed.

I don't think it's okay to waste as the company grows. Anyway, there are still 5 billion cash in the book.However, a company with thousands of employees is prone to the disease of a large company. Once the disease of a large company occurs, the situation of "big pot meal" cannot be avoided.So the solution now is to put each R&D personnel in a small accounting unit, except for the relatively successful operation of "Journey" to stay in the group, and set up an independent company for all projects.A project team sets up a company, an independent limited company registered with the Industrial and Commercial Bureau, and then the giant network deposits 51% of the cash, and all R&D personnel must pay for it, and the deposit is 49%. If the project is successful, the 49% you can share dividends, if you have a second "Zhengtu", then your company can continue to be listed.If they lose money, 51% of Giant Network must be lost, and 49% of yours will be lost. In this way, their pressure will be greater, and the passion for entrepreneurship will be rekindled.

(Employees) have nothing to do, because the success of online game companies is actually very fast.So everyone is thinking, maybe this company can be established, and it can be listed immediately, and then the problem of entrepreneurial enthusiasm and the problem of big pots of rice will be solved in one fell swoop.For example, in the past, employees who worked overtime until 12 o'clock in the evening took taxis home, and took the invoices to the company for reimbursement the next day. Now they don't print them, and the invoices they print are not used for reimbursement. They know that they are saving, so our entire R&D Costs are reduced.Similarly, the cost of developing a project can now be reduced by half compared to the past, and the efficiency is higher than before.

Now that the free model is used by everyone, the innovative competitiveness of our business model is gone, so we must continue to innovate.After our discussion, the strategy we are currently formulating is model reengineering, and the focus of this innovation is to fully tilt towards non-paying players.So we put forward a slogan: Those who win non-renminbi players win the world.We use this as our basic guiding ideology to explore. For "Green Journey", I am still full of confidence.Now we are developing 7 games, which will be launched in the next year. All 7 games adhere to this business model.When the next game comes out, our players will love it very much.

In traditional free online games, the props, materials, equipment, etc. that players need must be purchased through the official website. The more money you spend, the stronger your character will be. "Green Journey" allows non-paying players to have "money" to spend. The official no longer sells props, equipment and materials. Players can manufacture them by themselves and trade with each other. Non-paying players can obtain game coins by manufacturing materials and selling them to other players. Non-paying players are more "powerful" - in traditional free online games, non-paying players cannot obtain good equipment, and are at an absolute disadvantage when fighting against paying players. "Green Journey" protects the PK environment of players with low levels and poor equipment, and prevents players from spending more time and energy on game levels and equipment, making it easier for non-paying players to play and feel more fair.In a word, it is to make non-paying players more "important"-non-paying players have more unique value, and can experience rich game fun and character glory without paying.

Communication (with other entrepreneurs) has recently started to increase, and it used to be quite rare.Because recently I have deliberately reduced going to the company, but I still participate in public events.I didn't participate in entrepreneurs' gatherings before, but now I think I usually attend when they can talk, but this will also have side effects. Not long ago, an entrepreneur friend said, I have a party and you have to attend it. You can’t save face, but in fact, you went there just to save face.It was only after I went there that I found out that there were so many stars there, including movie stars, but I didn’t know any movie stars, so it was very embarrassing. I still want to avoid such things in the future.It was a charity event.But even so, why do things have to be so high-profile?For example, charity, in fact, we are also doing it, but charity should be done in a low-key manner. In China, many people scold you if you do it in a high-profile way.

Taishan Industrial Research Institute, Jinding Club, I mainly belong to these two social circles, most of these two circles I will participate in, and my current entrepreneur circle is basically these two. (My topic) is very complicated, and each company talks about its own business.There may be a little more talk about investment now, because now companies are different from the past, and they have money in their hands. There may be more talk about investment, financial investment. In fact, for more than 100 million yuan, there is not much difference between 100 million and 10 billion.With a house, a car, 100 million, in fact, it is almost the same.For example, now I feel quite safe.

I used to be very courageous, but in the past 12 years (in) I have been the least courageous.Why put so much cash in the account and dare not go into debt.I only do one thing at a time, which is actually a sign of timidity.At least among the dozens of entrepreneurs I know, (I am) the least courageous, and it is generally accepted that the opposite of a gambler.