Home Categories Biographical memories Ren Zhengfei, Godfather of Huawei

Chapter 25 "Full of Expansive Power"

Wolves have a strong mentality. Whether it is a ferocious cheetah, a strong bison or reindeer, or a gazelle known as the "long-distance running champion", once the wolf makes up his mind, he will look for the right opportunity to attack decisively. He vowed not to give up when he reached his goal. "The Chinese nation is a culture of patience, not a culture of expansion. We just want to enforce a culture of expansion based on the principle of equal interests." Ren Zhengfei has the boldness to break the tradition. He emphasized, "Huawei will take 5 to 10 years Reasonably straighten out the internal relationship and fill it with the power of expansion.”

When the hungry wolves encounter their prey, they will make decisions without hesitation. The decisive decision allows the wolves to seize the best opportunity to launch a surprise attack on the prey and have a good meal. When Huawei was founded, it was the era of shortage of goods in China, and the contradiction between huge demand and limited supply was prominent.However, China's telecommunications market is monopolized by multinational giants, and the price is high, and huge profits are put into the pockets of foreigners.Since there is no independent technology property right, the government can only spend huge sums of money to introduce foreign advanced technology.The technology is monopolized by foreign telecom operators. To gain a foothold for Chinese enterprises, owning independent technology is the key.Huawei is faced with a choice: engaging in independent research and development is risky, which is tantamount to courting death; not engaging in technology research and development, is waiting for death.Ren Zhengfei became a guide at the critical moment, and made a decisive decision: to die is to die openly, and to engage in technology research and development.

Since 1994, Huawei has entered the wireless business.China Telecom has decided to adopt a new standard - GSM standard, Huawei's ETS450 standard is outdated.At that time, Huawei people worried that the product would not be available until 1998 at the earliest, and foreign manufacturers had already finished dividing the market by then.After some research, in 1996, Ren Zhengfei made a decisive decision: command the GSM business.Xu Zhijun, executive vice president of Huawei, also said in an interview with Caijing magazine that "the decision at the time was correct" now.This decision of Huawei has cultivated a reserve army for entering the 3G market.

Before entering the U.S. market, Ren Zhengfei had contact with Chambers and expressed his desire for friendly cooperation to him, but Cisco didn't look down on this "unknown junior" at all.Chambers proposed that Cisco could simply merge with Huawei, but in the end the two parties broke up unhappy.Later, "the tiger's teeth were pulled out", and Ren Zhengfei proposed that "only if you dare to fight can you make peace, and a small loss is a win."In the end, Huawei reconciled with a decent way first, and Huawei's reputation was greatly improved. The ancients said: "If there is no interruption, we will suffer from chaos." Ren Zhengfei is well aware of this shortcoming, and made prompt and decisive decisions, won the best business opportunities, and enabled Huawei to go on smoothly.

The wolf is as big as a dog, and it seems insignificant compared with the burly carnivore, but the wolf is the mighty one in the animal world.Wolves can kill cattle that are much larger in size and strength than themselves, and even dare to challenge strong lions. Even tigers, known as the "king of beasts", are three points afraid of wolves.The key to the wolf's power lies in its amazing execution. Masayoshi Son, chairman of SoftBank Corporation of Japan, said: "Third-rate ideas plus first-rate execution are always better than first-rate ideas plus third-rate execution." Low, insufficient enforcement.To improve competitiveness, execution is the key.

In just over ten years, Huawei has achieved such great achievements, and there has been no crisis of ambiguous execution and team ambiguity on the high-speed road, which is largely due to strong execution. In the training of new employees, there is an iron discipline: "Wear leather shoes, trousers, shirts, and ties, all of which must be missed." From the first day of entering the company, they will be carefully inspected, and those who fail to pass must be corrected immediately , or risk being returned.Many people are accustomed to casual attire and feel "uncomfortable" with this requirement, but Huawei firmly enforces this rule because it is a sign of completing the transition from student to career.

Ren Zhengfei believes that execution is competitiveness.Ren Zhengfei, who was born in the military, knows that to ensure combat effectiveness, he must have strong execution.Huawei has also acquired a strong military tinge. In militarized management, the company emphasizes that unreasonable systems can only be disobeyed after modification.Ren Zhengfei also understands that the company's rules and regulations are unreasonable, but he would rather make some mistakes in order to ensure the efficiency and speed of implementation. In April 1999, employee Wang Hong was sent to Kenya to be responsible for the implementation of the ETS450 project.This is Huawei's first project in Africa, and Ren Zhengfei hopes to make it a model project.In order to get to know the site as soon as possible and make preliminary preparations, Wang Hong came to Naivasha, a project site more than 80 kilometers away from the Kenyan capital, to start work quickly.Late one night, a user called to say that there was a peculiar smell coming from the computer room where the Huawei equipment was located. Wang Hong rushed to the scene urgently. It turned out that the current modules of other manufacturers had been burned and were emitting an unpleasant smell.In order to ensure safety, he tested various equipment one after another until more than 3 o'clock in the morning.After 9 months of hard work and testing, the partners are very satisfied with the results.

exist? ?It was even more difficult for Ethiopia to start. The base station was built on a mountain nearly 4,000 meters above sea level.There are dirt roads along the way, starting at 8:30 in the morning, and arriving at the computer room at 11:00.In order to gain more time, he could only stay on the mountain at noon and eat bread when he was hungry.The temperature on the base station is low, the wind is strong, and it is difficult to set up the antenna.But he overcame many difficulties, successfully completed the task and passed the acceptance test. Huawei's success today is due to the strong executive power of Huawei people.There is only one principle in Huawei's implementation: united as one.Methods and means are just forms. The important thing is to unify the thinking, make the upper and lower levels agree with each other, and truly get out of the bottleneck of difficult implementation and achieve a win-win situation.

"Wolf ambition", the wolf is difficult to deal with, and will never give up until the goal is achieved.It will try all kinds of tricks to achieve its goals.Multinational companies call Huawei a "difficult coyote", which makes them restless, and for good reason. After Huawei developed its own switch, the first business it undertook was Zhejiang Yiwu Experimental Bureau.At that time, Huawei had just started, and its "mass base" was not good. It did not have the economic strength to advertise, and most of its business was sold on credit.Therefore, Yiwu is the most important opportunity for Huawei to show itself and gain the right to survive. Once it fails, Huawei will fall down.A Huawei person who had experienced the thrilling and bitter battle said: "If something really went wrong that time, if it didn't work out, there would be no Huawei today." With the hope of the company, the Huawei people went to Yiwu, before and after. For four full months, everyone ate and lived with the machine. After repeated debugging, the first test bureau was completed.

In 1992, the plan of Huawei Wanmenji was basically determined, and a group of technical backbones were recruited to start research and development.In order to develop it as soon as possible, the scientific research team worked on the machine from Monday to Saturday, leaving early and returning late.One day off, after lunch at the company, Liu Ping just wanted to have a good sleep when he was called away by Li Yinan for joint debugging.After a lot of work, Li Yinan dialed a number on one module, and the phone in the other module rang, and the two cheered.Li Yinan seemed to suddenly think of something: "Did you set the 'permanent connection' during the experiment just now?" Liu Ping checked and sure enough.After removing the permanent connection, it is still unavailable, and there is still a problem with the software.After repeated pondering and experimentation, the call was finally connected, and the day slipped away.

The signaling network of the narrowband telephone network is the commanding height of technology, and later telephones adopt this network operation mode.In the process of developing this technology, Huawei people encountered some insurmountable technical difficulties, and everyone was dying of anxiety.The Ministry of Posts and Telecommunications is about to send people to test it, but the equipment keeps crashing. After repeated inspections, it is found that a certain component is caused by abnormal high temperature, but the problem cannot be solved for a while.On the day of the test, everyone's "ghost idea" came, and put a desk fan behind the machine, and finally got away with it. As soon as the staff of the Ministry of Posts and Telecommunications left, they immediately started working again.Everyone checked the design drawings and all the components, "I searched for her thousands of Baidu", but the problem still hasn't been solved.Just fought fiercely, and by chance, I finally found the answer. It turned out that a capacitor was welded backwards, and it was normal after adjustment.By the time of troubleshooting, the technician had been living in the computer room for a month. It is precisely because of this spirit of not giving up until the goal is achieved that Huawei people continue to break through one problem after another, making great contributions to Huawei's development.
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