Chapter 26 Lions and tigers are also afraid of wolves

People often say that they have seen packs of wolves but never seen packs of tigers.Wolves like to act in groups, and the actions of wolves are super consistent and work together.Regardless of victory or defeat, they all face it together: if they win, they will share the fruits of victory, and if they fail, they will desperately rescue each other.This super cohesion ensures that the wolves advance and retreat together in action, maintaining a high degree of internal coordination. A single wolf is not terrible, the most terrible thing is a pack of wolves.The wolves march forward bravely in order to achieve their goals. No matter whether there are lions, tigers or advanced armed humans in front, they are not their opponents and will be eaten by them all.

Sun Zhongmou said in the Three Kingdoms period: "If you can use all your strength, you will be invincible in the world; if you can use all your wisdom, you will be fearless among sages." A single-handed horse has no power, and geniuses are born among talented people.Relying on the strength of the group, Huawei has overcome difficulties one after another and braved the wind and waves. Wolves usually do not act alone when hunting, but rely on the strength of the group to fight together.All wolves are united, united as one, the formation of the wolves, even the ferocious cheetahs have to give up three points, the team spirit of the wolves frightens the Quartet.

The reason why Ren Zhengfei's "wolf team" has a strong attack power is also due to strong teamwork.He believes that heroes are a group, and individuals must restrain their hero complex. During product development, Huawei follows the most standardized software engineering design methods in the world.This approach requires the brains and brains of everyone, and everyone must open up to form a good team, so that the collective wisdom can be used to the best. In 1996, shortly after graduating from Zhejiang University, Zhang Aidong came to Huawei and received a research task on the T120 protocol that H products urgently needed. In 1998, the H product was at a critical moment. The hardware single board was developed without an upgrade. The software faced the problem of interconnection and mutual control with foreign products, and the operation stability of the entire system was extremely poor.The Zhongyan headquarters readjusted the H product line, and he began to be responsible for the software work.So far, Huawei has gathered all the elites to go to Ningxia to fight intensively.After returning to Shenzhen, in a room in Building 4 of Huawei, they started their hard work again.A dozen or so individuals were divided into development and testing groups. Everyone cut off all contact with the outside world and lived a life like a concentration camp.During the period, everyone studied the software version library and carried out version control. For the first time, they proposed the ideas of "virtual MCU", "virtual terminal" and other large-scale network construction, and put them into practice one by one, solving the networking problems in Fujian, Yunnan and other places.However, H products are still repeatedly defeated in the market, but Huawei people are repeatedly defeated.

One day in 2002, three Huawei employees including Yu Jianhua came to Russia in a hurry. They had a daunting task: to open Huawei's first 3G overseas test bureau in Moscow in just two months.This is the second batch of technicians sent by Huawei.At this time, the debate on the 3G standard is still unclear, and the 3G bubble is intensifying.The operator in Moscow is also hesitant about this. Another company has stumbled here before, and they have no idea about cooperating with Huawei this time. Operators are vacillating, which brings great difficulties to Huawei.There is no core computer room, and a large number of test bureau materials are stranded at the customs. Operators do not agree with Huawei to use their internal transmission network. "The mountains and rivers are full of doubts and there is no way out, and the willows are dark and the flowers are bright and there is another village." At this moment, the opportunity came.The International Telecommunication Union and the GSM Association held a seminar in Moscow, and Huawei finally got a chance to show.The time limit was 3 days, and Huawei people quickly installed the base station and software.But the weather is unpredictable, and the excitement is half disappointing.The controller and the base station just can't connect, the data service also has problems, and the video-on-demand rate is too slow.There is still the last day, and everyone is in a hurry, like "ants on a hot pot".

They set up a conference TV in the computer room, connected to the Internet through broadband, and connected to the distant Shanghai Open Laboratory.After a sleepless night, the fault was finally eliminated.Led by the operator, the experts and officials from relevant departments had a full view of the streetscape and cityscape of Moscow on the Mercedes-Benz test vehicle.In addition, on the mobile phone, a video stream of "lazy cat stretching its waist" was downloaded in the blink of an eye, and the Russians present were all surprised. This is an invincible team. In a series of technical breakthroughs, they unite as one, troubleshoot together, and rely on collective strength to achieve success again and again.With such a team, can Huawei fail?

Useem said: "The ability of the management team is more important than the leadership ability of the top leader, and the management team is a better predictor of the company's performance." Many of the strategic decisions of the former IBM CEO Gerstner came from many senior staff in the company, such as accepting the suggestion of former IBM senior vice president Danny Welsh to transform into IT services; repeated discussions with Danny Welsh Discuss the brewing decision to develop e-commerce, etc.Jack Welch, CEO of General Electric Company (GE) of the United States, after listening to the advice of his consultants, implemented Six Sigma and eventually surpassed Motorola.

In terms of management, Ren Zhengfei also realizes that it is inevitable that there will be problems in decision-making by one person, so management decisions require a team and rely on collective wisdom. After 2001, Ren Zhengfei began to change this situation.He appointed Hong Tianfeng as the company's COO, responsible for the company's daily business. In 2001, Huawei established an investment decision-making committee headed by Senior Vice President Fei Min. In 2002, Huawei established the Marketing Engineering Department, with Zheng Baoyong as the president.After Zheng Baoyong fell ill, Xu Wenwei took over.

In 2004, Ren Zhengfei made up his mind, formally assigned the company's strategy and marketing functions to the Marketing Engineering Department, and appointed Xu Zhijun as the department president. In November 2004, Huawei made another major adjustment, reorganizing the daily top decision-making layer at the company level into an executive management team (Execute Management Team, EMT). Hu Houkun, Xu Zhijun, Fei Min and Hong Tianfeng are responsible for the four major departments of marketing, products and solutions, operations and delivery.Together with the three major departments of finance, strategy and cooperation, and human resources, it was reorganized into seven major departments.

At present, Huawei has formed the "Six Diamonds" under the leadership of Chairman Sun Yafang, Executive Vice President Xu Zhijun, Chief Financial Officer Ji Ping, Product President Fei Min, Sales and Service President Hu Houkun, Capital and Human Resources Department Guo Ping, and Chief Operating Officer Hong Tianfeng. Each perform their duties, a new atmosphere of collaboration and cooperation. Wolves and vultures make a great pairing.They all like to eat the carrion of animals, but wolves move on land, and the range they can see with their eyes is limited.Vultures fly at high altitudes, so they have a relatively wide range of observation, and it is easy to find dead animals, but they cannot tear off the thick fur of animals.Therefore, vultures ask wolves for help, and they can share delicious food through division of labor.The wolf cherishes food very much and always wants to enjoy it to itself. However, it knows that without the guidance of the vulture, it will never find food easily. Therefore, the wolf is grateful to the vulture and is willing to share food with it.

Ren Zhengfei understands that the rise of Huawei is inseparable from the support of customers.To this end, Huawei has established joint ventures with customers in a profit-sharing manner in the process of development, and established extensive customer relationships. In 1996, China Merchants Bank began to cooperate with Huawei to launch a buyer's credit business, allowing the post and telecommunications sector to purchase Huawei's equipment with loans from China Merchants Bank, and Huawei then drew the payment from the bank. In 1997, Ren Zhengfei proposed for the first time to establish a joint venture with users to win the trust of customers by sharing profits.This not only promotes sales, but also dredges long-term customer relationships.

Just like at the beginning of the 20th century, the United States missed the opportunity and proposed an "open door" policy in order to get a share of the pie. Huawei is a small upstart. It will be bloody.Why not take a roundabout policy and get along well?Ren Zhengfei fully estimated Huawei's strength, and proposed to develop friendly business relationships with multinational giants, keep a low profile, seek mutual benefit, and try to strive for a relaxed development environment for himself. On March 20, 2003, when Huawei was being bitten by the "Lion King", 3Com extended a helping hand, and the two established a joint venture company.After the lawsuit is over, Huawei products will not be able to enter the US market in the short term.However, through 3Com, Huawei has justifiably entered the US market, and 3Com has quickly opened up the situation in the Chinese market with the help of Huawei.On August 29 of the same year, Huawei and Siemens announced the establishment of a joint venture company, TD Tech, to jointly develop TD-SCDMA. The former "enemies" finally came together and began to live in peace.With the help of Siemens, Huawei quickly entered the hinterland of Europe; and Siemens, together with Huawei, has increased a large share in the Chinese market. On September 16, 2003, Schumacher, President and CEO of Infineon Technology Corporation of Germany, came to Huawei and shook hands with Chairman Sun Yafang cordially. Huawei gained another friend in the 3G field.Infineon is the sixth largest semiconductor manufacturer in the world, with mature technologies in 2G and 3G chips and complete solutions.The two parties jointly announced in Beijing that they will jointly develop a low-cost WCDMA mobile phone platform.This cooperation provides conditions for the rapid development of WCDMA commercial mobile phone platforms, rapid occupation of the market, and the realization of a win-win situation. As of 2005, Huawei has successively cooperated with major companies such as Texas Instruments, IBM, Motorola, Lucent, Intel, and SUN.