Chapter 24 Chapter 7 Unique Corporate Culture: Huawei's "Wolf Culture"

A well-developed sense of smell is a "powerful weapon" for wolves to find prey, "eyes see all directions, ears hear all directions", wolves rely on their keen sense of smell to catch opportunities. "Where there is meat, you can smell it from a long distance, and once you smell the smell of meat, you will be desperate." Huawei has also cultivated a group of "wolves". These "wolves" have an extremely developed sense of smell and can smell "meat" "thousands of miles away". Therefore, they quickly seized the opportunity and continued to attack cities and territories, achieving fruitful results.

Wolves have a keen sense of smell and can smell prey animals from a distance of two kilometers.The attitude of the wolf is also very simple, unswervingly yearning for success.The patience of wolves is always amazing. They can spend a long time on a goal without getting bored.With a keen sense of smell, a single-minded goal, and perseverance, wolves always succeed. Ren Zhengfei can grasp the pulse of the industry and make correct strategic judgments. Like a "wolf", he can smell the "bloody" profits or the "bloody" cold in the market in advance. Ren Zhengfei, using the word "wolf" is really appropriate. He has a keen sense of smell and can smell things that ordinary people can't.As early as the beginning of Huawei's establishment, working as a product agent made him see the huge business opportunities hidden in the communication market. He "ducked in" without hesitation, developed the C&C08 machine, "surrounding the city from the countryside", and began to sell in the market. It's up and coming.

Appropriately leading technologies can bring opportunities and profits, so Huawei aims at revolutionary mainstream technologies to achieve a qualitative leap. In the 1990s, Ren Zhengfei had already smelled the market, gritted his teeth and put all his eggs in one In the basket, relying on collective struggle, day and night to tackle key problems, key breakthroughs, and develop the first digital program-controlled switchboard. In 1995, Ren Zhengfei boldly anticipated the unlimited opportunities brought by new technologies, and shifted his R&D goal to the third-generation mobile communication technology.Ren Zhengfei firmly believes in the technical direction of GSM-based WCDMA and concentrates on tackling key problems.Although China has not issued 3G licenses for a long time, there will always be a day when they will be issued. At that time, Huawei will lead China's mobile communication technology frontier.

Guo Haiwei, director of Huawei's Marketing Planning and Promotion Department, said that in 1999, Huawei first started the Shenzhouxing prepaid business with China Mobile.At that time, they had been aware of the upcoming market in advance and made technical reserves in private.As soon as China Mobile made a demand, it immediately responded with all its strength.The first phase of the project has paved sites in 25 provinces and cities across the country, and only Huawei has undertaken the construction.As a result, after the business was launched, China Mobile tasted the sweetness and gave Huawei 820 million yuan at one time in the second phase of bidding. This is the largest contract in Huawei's history, and the profit margin is much higher than other products.Later, other manufacturers followed up, and now the price of the project is only 1/5 of the original price.

In recent years, the next generation network has become the focus of the industry.With its well-developed sense of smell, Huawei smelled this smell.It has quietly completed the transformation from trial, commercial trial to commercial use. In October 2003, Huawei launched a complete set of next-generation network solutions at the International Communication Exhibition in Geneva. On December 25, 2004, the National Development and Reform Commission, the Ministry of Information Industry, the Ministry of Science and Technology, the Ministry of Education, the Chinese Academy of Sciences, and the Chinese Academy of Engineering jointly announced that the CERNET2 backbone network of China's next-generation Internet demonstration project core network was officially opened in Beijing.In the equipment bidding for this project, one of the three winning bidders was Huawei.Because Huawei has paid great attention to the next-generation network technology and has unique advantages, it has become the "leader" of large-scale commercial use of China's next-generation network.

A keen sense of smell brings extraordinary insights. Ren Zhengfei always leads the "wolves" to catch up with the front, preemptively strikes, and leads cutting-edge technology. This also makes Huawei continue to thrive and maintain a strong vitality. In Shanda's young coach Chen Tianqiao, we saw the speed of wolves running. In 2003, Chen Tianqiao suddenly became the richest man in the "Forbes" list of China's richest people. After his stunning debut, he rushed here and there: raiding Sina, favoring Internet TV, and forming an alliance with Baidu. The speed is amazing.

As an old rival, Motorola has been pondering Huawei's difficult "coyote" for a long time.Gao Ruibin, president of Motorola Asia, said that users always feel that Huawei's response speed is fast. If there is a problem in the computer room, Huawei can send people to it overnight and fix it immediately. Huawei's biggest advantage is its quick response to customer needs.The quick response of Huawei's "wolf team" made foreign counterparts give a thumbs up.Huawei once completed the installation, testing and operation of Thailand's AIS intelligent network within 45 days, but in the eyes of foreign telecom equipment vendors, it will take at least half a year.

In 1996, Hong Kong Hutchison Telecom obtained a fixed-line telephone operating license, but it faced a difficult problem: it had to complete all the work of transferring the phone without changing the number within 3 months. Hutchison had found many European equipment suppliers, but they The fastest is 6 months, and the price is sky-high.At this "juncture", someone recommended Huawei, and Huawei successfully completed the task in less than three months. In 1997, people from Tianjin Telecom raised the issue that "it is difficult for students to make phone calls on campus".Fang Weiyi, vice president of Huawei's Central Research Department, recalled that Ren Zhengfei gave an urgent instruction at the time: "This is a golden idea, respond immediately." Huawei made the 201 campus card two months later.By the time other companies reacted, Huawei had been doing it for nearly a year.In fact, this new service only needs a "little" technical innovation on the original 200 card number function of the switch, but it was this small innovation that turned Huawei's disadvantage in the market into an advantage. 40% market share.

During the Spring Festival of 2000, a local network switch in Heilongjiang was interrupted, and various models were running on the network. It was not known which manufacturer's equipment the problem was.Huawei's technicians rushed from Shenzhen to Heilongjiang within 1 day and found that the problem was not with Huawei.However, the manufacturer that had the problem did not respond for a long time. Huawei had to change its access network to another router, and the call was restored.The user was overjoyed and greeted affectionately: let's go out and drink. In mid-June 2003, Liu Yanling, a Huawei employee, received a mission to start the business in Azerbaijan.She was at home for less than an hour, so she quickly sorted out the materials. After 20 hours without closing her eyes, she hurriedly applied for a visa and arrived in Azerbaijan on the 26th.The economy of Azerbaijan at that time was not doing well, much like China in the 1980s, with shortages of goods.Liu Yanling stayed there for two or three nights, and the start was a complete success. After returning to China on July 31, she can finally have a good meal.But on August 19th, she was suddenly notified that the Russian V110 issue was to be taken down, and she began to work hard again. On October 1, Liu Yanling flew to Moscow. On October 9, the upgrade activity began. It took a lot of trouble to upgrade the second and third rounds. The business did not run, and it was impossible to locate the problem.She and a few colleagues began to study the agreement seriously, looking for problems, repeatedly, and finally found some clues, then began to modify the code, and quickly completed the modification of the plan.After the upgrade, every time I called, Huawei's hearts were beating non-stop, and the call was finally opened.Everyone cheered.