Chapter 132 June 30 E-magazine "Fengmaniu"

Compared with other celebrity e-magazines, "Wind Horse Niu" has a stronger, more thorough and purer personal color. Its content is what Feng Lun sees, hears, thinks, thinks, feels, and says. It is Feng Lun's thought. Exclusive eBooks. The task of "Fengmaniu" is to have an effective interaction with the company's brand, and to convey Wantong's cultural image to readers. It is a flexible communication tool for brand promotion, serving the company's overall strategy and culture, and not for profit. "Fengmaniu" was first published in August 2006. It is a personal e-magazine brand created by Mr. Feng Lun, chairman of Vantone Real Estate.It integrates video, audio, animation and other multimedia performances, with Feng Lun as the core, showing the vast world around him and business insights from various aspects such as business, industry, enterprise, and life.

The irreplaceability of content gives "Fengmaniu" a unique competitive advantage in the field of electronic magazines. "Wind Horse Niu" is eclectic, just like Feng Lun himself.In "Wind Horse Niu", Feng Lun is unconstrained, tells Chinese-style business ways from multiple perspectives, and uses the most grassroots language to ridicule secular life. The names of the five sections of "Feng Ma Niu" are all deconstructed and nonsensical: Feng Zi Analects, Senseihui, and Brick Industry? ?Stir, Ku. "Fengmaniu" is a monthly issue, which can completely insist on filtering out all garbage and water, intensive cultivation, and slow suffering. The content is very responsible to the readers, and it continues the personalization of the blog.

So far, the monthly reading volume of the "Fengmaniu" e-magazine has exceeded 1 million, and many netizens left messages saying that "Fengmaniu" has become a spiritual feast they look forward to every month. After repeated adjustments, Feng Lun finally positioned "Fengma Niu" as a tool for flexible communication and promotion of the company's brand, so since it is a tool for brand promotion, it must be required that the content of the magazine be associated with the company's brand. "Wind Horse Niu" relies heavily on Feng Lun's personal charm, and skillfully conveys the brand affinity and humanistic value of Vantone Real Estate.