Chapter 19 eighteen

The old professor realized his dream in China, owned a very standard Beijing courtyard house, and adopted a Chinese BOY in Jiangxi. He was extremely satisfied, and every day in the courtyard house, he was drying those bought from Dunhuang and Datong Grottoes. Antique handicrafts, I almost forgot about running a company.Fortunately, Li Jun reminded him that he remembered the business to do when he came to China.Perhaps for the old professor, loving Chinese culture is his business, and running a company is purely amateur.When he was young, he had dedicated his youth, imagination, courage and dignity to BUSINESS. After decades of hard work, he now has no shortage of money and a very mature and healthy company. When someone else manages it for him, he starts his journey of Chinese culture by grasping the most critical part of the enterprise - the capital.Fortunately, he has a hobby of Chinese culture, otherwise it would be hard for him to imagine what fun he would have in his old age.Now Li Jun is the opposite of the old man. He has youth, imagination, and courage, but he lacks capital, the most critical part of an enterprise. So when he found the old professor, he felt like a treasure. Foreigners are different, because although the old professor is an authentic Yankee, he has a Chinese heart. This is Li Jun's breakthrough in persuading the old professor.

The old professor himself was basking in the sun in the courtyard with a group of handicrafts like an old antique that day. The rocking chair was swaying and the Kung Fu tea was fragrant. Li Jun came to the old professor from Zhuyuan Hotel.He said from the bottom of his heart that he was bored with Zhuyuan Hotel. He wanted to live in a higher place to see what Beijing looked like. He walked in and out of the courtyards full of bamboos all day long, feeling a bit like the late Ming and early Qing dynasties in his heart. , Heart falling, affecting his passion for entrepreneurship. Seeing the old professor swinging on the rocking chair, Li Jun also lay down on the bamboo chair next to him, put his legs on the coffee table, and said, "Alphat, WE MUST B EGIN OUR BUSINESS (we should start our business)." Lying there motionless, the professor said in a Chinese Sichuanese dialect similar to the Xinjiang roast mutton population: "YES! Tomorrow I will go to the Bank of China to see my money order, and now you can go to the recruitment notice. You should think about how many people you want." Already!" "YEAH!, but we haven't chosen an office address yet." Li Jun reminded.

"To make a website, the office address is not important. Everything is virtual. We can rent a server in the United States and use an international domain name, which is much faster than accessing it in China." The old man said clearly. Li Jun looked up at the sun and squinted his eyes and said, "Then we still need an office, or use a room here as an office?" Li Jun also speaks Mandarin in Xinjiang. "NO, NO, YOU ARE WRONG!" The old man didn't scold Li Junniang Xipi this time.After arriving in China, the old man stopped swearing in Chinese. "Siheyuan can't be used as an office, which will affect the company's image. I suggest renting a place with a good environment." The old professor sat up from his chair and took a sip of bamboo hookah.

Li Jun scolded in his heart: Mother Xipi!I chatted here with a fake Chinese old man, got up and left the courtyard. Later, the old man bought a house in Tianzhu Garden in Shunyi, which was bought by one of his fellow Americans. It has a duplex structure of 158 square meters, but no one has lived in it, and the room has a damp smell.In this way, Li Jun finally got his own residence in Beijing, moved out of Zhuyuan Hotel, and took a taxi to the countryside.There are four rooms in the duplex structure. Li Jun lives in one room, two rooms are used for office work, and the other room is upstairs. Li Jun has not yet figured out what it will be used for.

"Damn it! This old man is so smart, he must have Jewish blood!" This was the first sentence Li Jun uttered when he met with us after setting up the office, and he began to curse again.After a long period of tossing and tossing, Li Jun completed the formalities of the office and officially registered, and only then did he get the first month's salary from the old man.The living expenses and hotel expenses given to him by the old man in the past were regarded as the old man's treat, because his employment period should start from the establishment of the company office!In the New Century Hotel, Li Jun bought us a meal in the name of his monthly salary.

"It's said that the Chinese are smart, and Americans are smart and make you lose your temper. It's all in line with business norms. You can only bear with it." After working in a foreign public relations company for so long, I summed up a sentence for Li Jun. Li Jun frowned and said: "The Chinese are still different from the Americans. This old man is very smart, but he won't let you completely distrust him. I'm angry because I think working with him can make it clear. Follow the rules and don't worry about him plotting against you." "This is probably the difference between American culture and Chinese culture!" "The difference between American culture and Chinese culture is not only this. Americans also pay attention to relationships, but relationship does not mean no Be principled." Li Jun smacked his lips and said.

... The dinner in the new century means that we all ushered in a new future and new opportunities, especially Li Jun, whose return to China to start a business has finally begun. Li Jun's office quickly recruited a female graduate student from Tsinghua University, who had greater confidence in the office than Li Jun.Li Jun was really surprised when he saw that she had traveled all the way from the city to the countryside.During the interview, they went to the main road in the airport industrial zone.The two chatted while walking along the wide road, and they were very happy with each other. Finally, Li Jun said to the female graduate student wearing black-rimmed glasses: "We don't recruit women here." A little displeased, but still suppressing the unhappiness in my heart, I said: "Mr. Li, your company's recruitment notice did not indicate this." "Yes, but I just discovered now that our office does not have the qualifications for recruiting female employees Ability. The company is at the beginning of its business, and there are a lot of overtime, unless you can solve the problem of commuting. Now there is a vacant room in the office. If it is a man, it will be more conducive to work.” The graduate student suddenly withdrew his reserve, Some mockingly asked: "Mr. Li, did you study abroad?" "Yes!" "Then you think too much. I don't like such a boss." A taxi leaves.

Li Jun's face was flushed, and he stood on the road in a daze for a long time. It felt like meeting his girlfriend and breaking up unhappy, and he felt panicked.After thinking about it for a long time, I think the female graduate student is right, why do I think so much. Two days later, according to the graduate student's resume, Li Jun dialed the pager number she had left behind, and then waited anxiously by the phone. This call was the most meaningful call since the establishment of the office.Li Jun dialed many times, but still no one answered. Li Jun felt empty in his heart, and suddenly felt that his career needed support.And female graduate students are the best candidates.

Unexpectedly, the female graduate student called Li Jun back two days later, which made Li Jun a little overjoyed.The tone of the female graduate student was very polite: "Mr. Li, hello! I am Bian Hong who came for the interview 3 days ago, can I help you with anything?" "If you think this company needs you very much, please come to work tomorrow." "I will think about it! You are the least boss-like boss I have ever met. I am very busy now, and I will give you an answer as soon as possible." Bian Hong said in a normal business-like tone, but Li Jun actually sensed it It's cold, he can't describe that feeling, and he might not feel cold if it is someone else, because he has chatted with many applicants, and he has never felt this way.Is there something weird about this girl? !He warned himself that vulnerability was the last quality a businessman needed.

Three days later, Bian Hong appeared downstairs in the office carrying a suitcase, and Li Jun waited at the gate of Tianzhu Garden after receiving a call from her.Unsure of why, Li Jun had great expectations for Bian Hong, and it seemed that she had to do the work in the office. In this way, Bian Hong lived in the upstairs room.Li Jun explained this phenomenon as fate. Li Jun found it very strange that Bian Hong's peaceful state was so good, as if she had a connection with this house in a previous life, living in it was very practical and habitual. When Li Jun first moved in, he felt empty about the house. The room was too big for him to develop a sense of affinity with it. The arrival of Bian Hong made him full of confidence in the house.

Bian Hong naturally arranges everything from her bedroom to the bathroom to the kitchen. She seems to be a prop worker for a film crew. Based on her understanding of the family, she arranges the indoor shooting set of a movie step by step.Or she really regards this house as a dormitory given to her by the company. Although the ownership does not belong to her, as long as she works in this company, she can arrange the decoration of this room according to her own preferences. Li Jun's arrangements for her are naturally understandable, even though he buried his head and enjoyed all the convenience brought by it.As long as Bian Hong told me what was missing, he would buy it.Although this kind of cooperation should belong to husband and wife, Li Jun tried his best to break away from this kind of imagination and carry out the work of the company.He needs to eat fried eggs in the morning, and he often eats out for lunch and dinner, because he needs to go out frequently because of the initial operation of the company. The company's work began with a telephone yellow pages and two telephones.The main job of the office is to establish contact with domestic clothing foreign trade departments, clothing magazines, clothing factories, and cloth factories, and then establish a consensus, hoping that they can organize their own materials online and publish them on the website opened by the old professor in the United States.The company opened a CHINA directory on the US website, and the content was produced by domestic Internet companies.The clothing and cloth information organized by Li Jun in China, through an ICP (Internet Content Provider) company that operates online content, helped him FTP (file transfer) to the United States. In order to obtain a low price, Li Jun negotiated with a domestic ICP for a month, and finally determined the interests of both parties and signed an information production contract. According to Li Jun's production requirements, ICP classified the clothing and cloth information into English web pages, and then sent them to the old professor's website in the United States.The webpage information needs to be refreshed once a week, and the fee is charged according to the number of pages (pages) produced, 120 yuan per page. If the production of webpages is increased, a 20% technical surcharge will be charged. Information organization is no less difficult than hunting lions in Africa with bare hands. The first job of the office is not for any profit purpose, but to establish contact with cloth producers all over the country and reach a consensus so that they can provide the latest and best cloth information. Sometimes it takes a lot of effort for Li Jun to persuade some cloth manufacturers, and he gets nothing.First of all, they don't understand why Li Jun can give them the Internet for free without money or goods.Li Jun said that this is our investment. They asked why you invested. Li Jun said that many Internet companies in Silicon Valley are companies that spend money and do not need to make profits from users at all. They said that Silicon Valley is Silicon Valley and China is China. Li Jun also discovered some new situations. The people who talked about this project with him were all the sales staff in the factory. The sales skills they knew were clearly stated in a catchphrase: first drink, then eat, after dinner, what to do, karaoke singing Sing, what to do after singing, practice in the bowling alley, what to do after practice, sweat in the sauna, what to do after sweating, find a ballroom to see, what to do after watching, find a lady to press One click, press to find out what to do, look through the lady's bag, the first level of health care... Even so, there are often people who eat and drink for free and do not buy anything, and they have never given them cloth information like Li Jun Online, sold all over the world, and not receiving a penny, so they always look at Li Jun with the eyes of a researcher. Of course, Li Jun brought the idea of ​​the United States to talk about win-win with them, and sometimes he almost talked out his business secrets.Li Jun told them that he was building the largest cloth site in the world. The more cloth information this site collects, the more famous it becomes. The more famous it is, the more people it visits, and the more money it makes.Li Jun said that many websites in the United States, such as YAHOO and AOL, provide free Internet space and free content search for others. So far, they have been losing money, but more people go there. cash out money.There are two major characteristics of the Internet, one is free, and the other is that if you don’t stay on the Internet, you can take action when it’s time to do so.Li Jun has almost become a popular science teacher, often shuttles between township enterprises to explain Internet knowledge to people. Li Jun confessed that he has two ways to make money: First, if his website has more visitors, of course someone will advertise on it; the other way is that he can compile an e-magazine based on the content, which is dedicated to the world. The master of fashion design, the garment factory sends it, and charges a certain information fee, so it will never lie to the cloth manufacturer.Li Jun pulled out the last fig leaf, but many factories are still puzzled by Li Jun's godly behavior. They even suspect that he is a high-tech liar who uses the Internet to deceive them. They don't know how to deceive them, but one thing is very clear. , cannot cooperate with such high-tech crooks. Seeing that this was not possible, Bian Hong gave Li Jun an idea that charging money would be better than free.Li Jun felt annoyed and amused in his heart. These manufacturers insisted on paying them, so let's try it once.Sure enough, charging is much better than free. Although it is not easy to take money out of other people's pockets, it increases the credibility of the work. As part of their marketing expenses, many manufacturers are willing to pay and regularly pass Provide information to Li Jun by mail. Li Jun thought that he should regularly report the company's situation to the chairman, the old professor. Two months later, he went to the courtyard and told the old professor about this profit-making method, but unexpectedly made the old professor very annoyed.The old professor said: "I don't want the company to make profits from this. This is not the company's source of profit. I hope you can act in accordance with the company's principles, otherwise the board of directors will replace you." In fact, there is no one else on the board of directors, and the old man has the final say. Li Jun was also furious. He yelled at the old man: "This is China's national conditions. I must do this, otherwise it will be difficult to achieve our goals. I have the right to operate independently in China's affairs. I hope the board of directors will not interfere too much. ""NO! The board of directors has the right to supervise your approach. You have completely changed our business model by doing this, do you know?" The old man was very angry, because the business model is equivalent to the rules of the game. If the rules of the game change, it will change him It turns out that the nature of the business will affect the overall situation if it is not done well. "I take full responsibility for what I do!" Li Jun was furious after grinding his feet for so long, and threw the old man out of the courtyard. Back in Tianzhu, Bian Hong was sorting out the mailed cloth information that was more than one foot thick. Li Jun saw this and said, "Don't do it, clean it up. I will treat you to dinner tonight." "Really?" Bian Hong deliberately exaggerated Looking at Li Jun. "This old man is too stubborn, I feel very restricted!" Li Jun threw out a sentence. "Then you have to listen to him! When you become your own boss, you will not be restricted." "Hurry up and clean it up, and I will tell you later." Li Jun said as he untied his tie. "You quarreled with the old professor." Bian Hong asked nervously. "..." Li Jun went to change clothes by himself. Li Jun first discovered that Bian Hong was a very good consultant. The office was starting up and needed such good employees.Now he feels that Bian Hong has become his own pressure.For some reason, Li Jun always likes to tell Bian Hong about the pressure. He hopes to get some comfort from her.Bian Hong may be deliberately avoiding this comforting role, as she doesn't like a man who often needs comfort.So as long as Li Jun is very strong and stubborn, Bian Hong can be delicate and show her concern, but when Li Jun is weak, Bian Hong will use unpleasant words to stab Li Jun like a gadfly. he.Only Li Jun can understand these subtle feelings. Bian Hong mistakenly thinks that Li Jun likes her like this. After get off work, Li Jun drove Bianhong to a seafood restaurant.Although there were only two of them, Li Jun ordered a large table of toads, frogs and crabs, which was very lively.Bian Hong changed into a dress with small white flowers on a blue background, and walked gracefully, with a rare delicacy. Seeing Li Jun in such a big battle, she frowned deliberately and said, "Isn't it the Hongmen Banquet?!" Li Jun Jun smiled and said, "For the last dinner, you can also eat the Hongmen Banquet!" "My value will not be just such a table of frogs." Bian Hong deliberately continued to surround Li Jun. But Li Jun said: "When I first met you, I thought you were weird and stubborn, which really attracted me. I think the company must use you." "Then what do you mean? Now Do you regret it?" Bian Hong stared at Li Jun and said. "Don't dare. I'm hard but not soft. Do you know what is the sentence that I remember the most?" "What is it? I forgot, don't hold grudges!" Bian Hong said with a smile. "You said I was the least boss-like boss. I'm still thinking about that! I really wanted you to tell me what kind of boss is like a boss. So I found you like a needle in a haystack."" I'm worth the price of a needle!" Bian Hong pretended to be unhappy, picking from a plate of shells. "Tell me the truth, what kind of boss is the boss?" Li Jun repeated seriously. "I just said something casually, you just take it so seriously, I don't dare to say nonsense in the future, I'm afraid it will miss your future." "No way, I just think childish words are more real." "You are too much! "Bian Hong was so angry that he slapped the table, Li Jun laughed loudly. "Bian Hong, I trust your intuition, what do you think of me?" Li Jun stared at Bian Hong seriously. Bian Hong's face was a little red, Li Jun knew that he hadn't explained the premise clearly, but he also wanted to make a mistake and see his impression in Bian Hong's heart. "Well, you are just a little bit smart and arrogant and arrogant." Bian Hong blushed more and more beautifully, deliberately avoiding Li Jun's question, in fact, her avoidance just answered what Li Jun really wanted to ask Question: How about my career as a person? "Aren't you a little self-indulgent?" Li Jun stared at Bian Hong deliberately and said. Bian Hong tapped Li Jun's arm with a spoon and said that he was really thick-skinned. ... The two talked and laughed, and had a very enjoyable dinner.Li Jun ordered another bottle of French Bordeaux red wine and served it in a small tulip cup with a gold mouth. The atmosphere became a bit luxurious. Just now, Bian Hong's nonsense answer Li Jun thought it was quite right, but Li Jun felt that he was a little self-centered.American education plus his personality, it is not difficult to understand. After eating almost, Bian Hong said in a tone of voice, "I'm rarely honored to be invited by you. Is there anything you want to discuss with me?" Li Jun drank a lot of wine, and he was still articulate, but his face was a little red , the complexion is better.He wiped his mouth with a napkin, sat down on his collar, and said, "My mission in this company is coming to an end. To be clear, I have decided to resign." Li Jun's sudden words made Bian Hong as round as a grape Looking at Li Jun in surprise, she had a premonition that something was wrong with Li Jun after he came back from the old man, but she didn't expect that Li Jun would resign.Bian Hong said excitedly: "I don't understand why you resigned? Could it be that the old man criticized your inappropriate actions?" Investment, this restricts our development, the upper limit is clearly visible, why don't I leave?" Bian Hong stopped talking for a long while, the spoon clinked in the soup bowl, then slowly raised his head, his eyes were a little red : "Then what do you want to do?" "I have a lot of experience in China's Internet market now, and I am optimistic about the business of online classified search. I believe I will raise funds abroad and come back to develop. I think many domestic mechanisms are still I can’t keep up with the form, so I want to raise funds abroad, operate the company in China, and then go public on the NASDAQ stock market in New York to obtain my own development fund. By adopting the method of venture capital, I can really have the initiative of operation.” “Do you think so Okay?" Bian Hong's voice was so small that he could barely hear it. "I have a well-thought-out business plan, coupled with my experience in running companies in China, I believe I can attract venture capital, and it will be a large sum of money." Li Jun is more confident and keeps nodding when he speaks. "Okay, good luck!" Bian Hong raised the tulip cup and drank it down. Neither of them had anything to say, and there was a blank moment. Li Jun looked at the deserted store and said in a dry voice, "Bian Hong! I think you are very capable. I would like to recommend you to the old professor." Are you willing to be the person in charge of the current office?" Bian Hong glanced at Li Jun, smiled lightly, and then said calmly, "Are you joking? Besides, I want to work with someone who has leadership qualities, and I don't want to work for myself. Take the lead." "No! You are a very good leader!" Li Jun looked at Bian Hong very solemnly. Bian Hong looked at his watch and said, "It's getting late, shouldn't we go back?" Li Jun helped Bian Hong put on his clothes, and Bian Hong grabbed Li Jun's hand, looked at Li Jun and said, "I'm here, you're here A mistake. I have this premonition." Li Jun lowered his head and said, "I made a mistake from the beginning. This company has been very amateurish from the very beginning." Then he took his hand from Bian Hong, smiled and said: " Let's go!" In the car, Bian Hong picked up a CD and put it in the stereo, it was "There is no banquet that never ends" by Zheng Jun. Three days later, Li Jun formally submitted his resignation letter to the old man.The old man looked at Li Jun three times with puzzled eyes, and then signed the resignation letter.The old man decided to give Li Jun an extra three months' salary. Li Jun said thank you, and then suggested that Bian Hong could be in charge of the office.The old man stroked his hair and said, "You can hand over all the work to her. As for who is in charge, I don't want to make a decision soon." Li Jun spent a week explaining the current business situation of the office both verbally and in writing , Hastily left the office.He returned to us and stayed with Kang Cheng for a while, working out his business plan every day.We don't know much about foreign venture capital, so we doubted his method of getting money with just a few pieces of paper, so we advised him to stay and work in a larger foreign company. The future is still very good. Li Jun said that he was only interested in starting a business and that part-time work was just a stopgap measure. He left Beijing anyway. When we saw him off at the international airport, we saw Bian Hong.We asked Li Jun if love had already happened, Li Jun said: NOT AT ALL! Ever since Kang Cheng became a hit in the PC Department of Dream Company, he has been very good, and there are often long articles introducing his business ideas.In the dream company, his position is like a helicopter, and he has rarely had the opportunity to meet with us. Xiao Han is quite well mixed in the media, and often travels in Shenzhen, Shanghai, Guangzhou, Shenyang and other places.I called from Guilin two days ago, complaining that PR companies and companies overused him and accelerated the aging of his brain. I work in a PR firm and naturally have more complaints than he does.How can we be dissatisfied with the company that provides us with food and clothing.When Xiao Han came back from Guilin, I had a small gathering with him. "From the perspective of the food chain, we are regarded as parasitic, but our contribution to this industry is not small, but no one applauds you. Being a media is also a meal for the enterprise, but the enterprise respects you For the honored guest." I complained. "It's becoming more and more difficult for the media to stand independently. It's dangerous. Enterprises have more and more influence on the media. Articles are full of praise. Sooner or later, readers will get tired of such media."Xiao Han also looked helpless. "Only "Southern Weekend" is the most independent. Have you read the recent articles? An author named Dongfang Shuo often writes articles against Microsoft, saying that his Vilas has wolf ambitions for China." "Villas is beautiful, and wolfish ambition is alarmist. As long as the operation of the enterprise is not illegal, no one can control it. However, there are such authors, and different voices will be added. If you want to wake up the world through articles, this era is over. Everyone has their own minds to think about problems, and national sentiment can't hold back excellent products." "Kangcheng feels the best now. It is a national enterprise, favored by the state's policies, and it is also the top few in the domestic information field. There is also a few more weights in cooperation." "Kang Cheng is a little overwhelmed." I said, "How much of it is done by him at such a young age? How much is the need of the leadership, does he know it in his heart? One person What do you rely on to get your position? Just rely on your superiors to give you a try. There are also problems with this leadership style. Now there are two capable people in the dream company, and in the future there will be successor problems in the company. Believe it or not? There will be more capable people Now, it is uncertain who to sacrifice and who to keep. If Kang Cheng can see this clearly, he should not be the signboard of a certain company. In personnel management, the power of the collective has not been fully utilized." Xiao Han said: "I still believe in Kang Cheng's mind, he should think clearly, and he can see many examples in the industry." "We have nothing to do with him. .Are you going on a business trip recently?" "I guess I will go to Australia next month to have a look. The American company invited the press corps." Xiao Han wrote lightly. "Don't you don't want to go back after seeing a foreign country." "That's impossible. People who scold the country are the most patriotic. I know this very well. In doing many things, you still have to confront the concept of the country in the end. How about you see Li Jun What are you doing all the time? Even if he has money, he still feels that he is satisfied by showing his heart in front of the Chinese." "Misunderstanding!" "There is no misunderstanding, only understanding, no matter how you live, someone will understand."... We slowly enter a period of professional psychological burnout, just like marriage.