Chapter 4 Chapter 3 The Symphony of Turtle Jing Nuclear Energy

Chinese soft-shelled turtle essence, life nuclear energy, how many real things are there?The old Ma made a small plan, and everyone in the world fell into a misunderstanding.Mr. He went to the Guandong on a snowy night, and the negotiation was successful once.10 million intellectual property rights.After a few dozen days of making a famous product, the big cost will be recovered in that year.Lao Ma did not realize the great significance of his economic exploration. From the autumn of 1993 to the end of the Hiroshima Asian Games in October 1994, in just one year, Ma Junren's economic benefits were astonishing.In this vigorous process, the establishment of the training center has always been a powerful main axis.Lao Ma objectively opened up a large market economy position in the rigid Chinese sports system, although he did not consciously realize the great exploration significance of eating crabs first.

The economic operation of the whole of China during the reform and opening up is not yet regular, and the marriage of sports and economy is in its infancy and embryonic state.The advanced operations of old horses and businessmen are very strange, doing whatever they want, primitive accumulation, but they can win by surprise frequently - God help me! This time it is not the price of raising flowers, feeding dogs, and playing with monkeys.Once sports is married to business, it is definitely not enough to serve with a small amount of money.The people of the country know that the success of Ma's army is not only a lot of exercise training and strict management, but the key lies in the fact that Ma's coach "has mastered a whole set of methods and means to recover from fatigue".Even foreigners are exploring, what miraculous oriental nutrition recipe does Ma Junren use that can quickly eliminate fatigue for athletes?People only vaguely know that these medicines are the wisdom crystallization of traditional Chinese medicine and herbal medicine in the motherland for thousands of years.The Chinese nation has spanned five thousand years, stretched across tens of thousands of miles, and is broad and profound. There should be some magic and morality!It just happened to be discovered and mastered by a coach who teaches middle and long distance running.The practice of repeatedly winning gold medals is enough to prove that this magical prescription is very strong and effective, and whoever takes it is a blessing.I would rather believe in something than believe in nothing.

All the hype has made this point beyond doubt. All nutrient solution manufacturers who are willing to deal with Ma Jiajun are nothing more than running around to promote the sales of their products based on people's admiration and goodwill. Does it work?rise.Don't you see, the rumors of qigong masters and supernatural powers have never been tested face to face in the world's scientific and technological venues. There are still so many people who believe in it, and even go crazy and loyally defend it. Ma Jiajun's iron brigade has made a name for itself in the international sports world, repeatedly breaking world records!Raising a treasure trove of talents for the training center is even more reasoned, and it is a great cause of the nation with great momentum through the ages, and it is not comparable to the warlocks and drug sellers.

Not to mention merchants, even countless qigong masters with boundless mana are eager to worship under Ma Junren, looking for cooperation intentions to discuss the great plan of rejuvenating the country.From this it can be seen that Ma Junren should be superior to Qigong masters. When Lao Ma and I talked about various people in qigong, his tone was firm: there are so many people, there are too many people to talk about, how can we mess with them?They are false! This is where Lao Ma is absolutely smart. When people play virtual games, I am realistic. Only real things can be popular. This is the thinking habit of sports workers.If qigong masters are really supernatural, how many super century champions should China produce and how many world records should they break?Is it still necessary to practice so hard?Or the qigong master himself can directly go to the international arena to run, jump, throw and fight, and the National Sports Commission can organize registration.

International competitions do not restrict older players. All nutrient solution merchants have also spotted this point.There is nothing better than Ma Jiajun's brand, the common people buy it, and the gold medal is priceless. A business war is about to start around the old horse, and the real God of Wealth is about to come.You said, Ma Junren, who has long been aware of business, will open or close the money bag at this time?I'm afraid it won't work if the purse is too small. Here I would like to add a word to some readers who are still in the misunderstanding: "Chinese Turtle Essence" nutrient solution is only advertised through the success of Ma Jiajun, and Ma Jiajun's success is definitely not due to drinking "Chinese Turtle Essence".Mr. Cui Dalin told me that emphasizing Chinese herbal medicines, especially soft-shelled turtles, is just a statement to the media.It turned out that "People's Daily" (Overseas Edition) also published an article titled "International Athletics Federation Chairman Nebbiolo believes that the legend about Mashi's turtle blood is just a Mongolian", the article disclosed that Nebbiolo In 1993, he met and talked with Ma Junren at the Asian Athletics Championships in Manila. Nebbiolo was also a "schemer" at the beginning, and only woke up from his dream after Ma Junren confessed frankly.Nebbiolo says:

"He (referring to the horse) is a very smart guy, he really knows what he's doing, but he also wants to be famous. And all the legends about turtle blood are just for the sake of fooling people. It's not good for journalists to seize this issue. And he is willing to provide them with what they want." It can be seen that Lao Ma positively praised "Chinese soft-shelled turtle essence" in TV commercials and said, "We often drink Chinese soft-shelled turtle essence" because of his own commercial activities. in need.And enterprises need Ma Junren even more. It is enough for the products to have popularity and credibility.Whether supplements work or not, no one knows anyway.According to reports, a soft-shelled turtle can be used to make "Chinese soft-shelled turtle essence", and it can fill more than 1,600 bottles.I really don't know how big a problem can be solved by eating two or three bottles a day.Calculated by drinking four bottles a day, 1,600 bottles can be drunk for 400 days. If you eat a raccoon slowly for more than a year, will it work?It's better to buy a soft-shelled turtle and raise it, and watch it every day to appreciate it, and it will be quite refreshing after watching it for a year.

Speaking of it, the old horse should be lucky.After success, the world will become famous, so there is no telling which hero will pay a visit to the door. Let’s talk about a young man named He Boquan from Xiaolan Town, Zhongshan City, Guangdong Province. Before 1989, he only served as the deputy secretary of the Communist Youth League in the town. The joint development of "nuclear energy for life" has become even more famous. He Boquan first set up a small beverage factory with four young men from this town to produce a health drink called "Robust".This product was later spread all over China today.However, the competition in the beverage industry is very fierce, and it is not easy to achieve great development.Naturally, He Boquan's business was not smooth at the beginning. After the product came out, they just carried it on their shoulders and peddled it along the street.If you want to advertise but have no money, you write and draw by yourself, and then post these eager advertisements everywhere to attract customers.

However, He Boquan, a group of people, took the road of intelligent development and entrepreneurship, and aimed at the big market of children and children, and dared to break through various restricted areas, which made the company leap forward year after year.Later, it developed into a huge today's group, and launched two famous brand products, "Robust" and "Anti-Douxing". The annual output value rose from more than 3 million yuan in that year to more than 200 million yuan. Industry leadership.Even in Guangdong, a battlefield where businessmen compete to show their talents, He Boquan's speed can be called a miracle. Xie Fei, secretary of the Guangdong Provincial Party Committee, called the ultra-high-speed development "rare in Guangdong".

Although there is no obvious difference in the brain structure of people who perform miracles from those of the general public, there is no doubt that they are particularly quick-witted.A report that is entertaining or even exaggerated, others may just look at it and not take it seriously, but the miracle worker will find the value in it and seize the opportunity. In the middle of the night on December 16, 1993, He Boquan, the young general manager of Today Group, was already reclining on the bed. During the day, he was busy with how the company could reach a new level in the new year. Now he had a recreational magazine "Beyond Eight Hours" in his hand.This is a well-known and old-fashioned cultural and entertainment monthly magazine in Tianjin. Most of the articles published are casual articles for reading in spare time.While reading and thinking, He Boquan suddenly found a report about Ma Jiajun, which quickly attracted his attention.The report exaggeratedly stated that Ma Junren was interested in traditional Chinese medicine, secret recipes, and fitness supplements as early as the beginning of teaching in middle school. The first time he went to mountainous areas and ethnic minority areas to collect Chinese herbal medicines. Year after year, he learned from others' strong points and created them. Finally, he unearthed a set of magical formulas from the motherland's medical treasure house and combined them with practical training.Practice has proved that Ma Jiajun's dominance in world athletics not only benefits from strict management and scientific training, but also benefits from this hidden "Ma's formula".It can help athletes to quickly relieve fatigue, restore physical fitness, strengthen their bodies, ensure the quality of training, and ultimately be invincible... He Boquan suddenly regained his spirit, and a bold plan that was enough to make Today Group achieve a second take-off quickly passed his mind In his mind, without realizing it, he threw the magazine away, and blurted out: "It's developed!" Startled his wife, Li Baoming, who was beside him: "What are you calling?"

He Boquan was very excited: "Look, whether it is Pepsi-Cola in the United States or Jianlibao in our country, they all have products first, and then they are drunk by world champions. These drinks are related to sports teams. It doesn't really explain the problem, and Ma Jiajun That’s not the case at all, it’s because there was a world champion first, and people noticed that he had a miraculous nutritional formula in his hand! I’m thinking about daring to buy this formula.” Undoubtedly, the reason why He Boquan, who is in his 30s, has become a big winner in the business war is inseparable from his personal quality and professional sensitivity. He immediately saw that Ma Jiajun's formula, whether it is true or not, already contains a huge cultural value. value and business value.If it is possible to combine the Martens formula with the new products of Today Group, the impact and benefits will be self-evident.In today's business world, if you don't advance, you will retreat. You must be prepared for danger in times of peace every day, and make rapid progress in reform to be invincible.

He Boquan stayed up all night. The situation developed rapidly in the future, and various newspapers and magazines have made detailed reports on this matter from different angles. Here I summarize it for you as follows: On December 17, 1993, that is, the day after Mr. He Boquan read the magazine report, he stepped into the brand-new Today Group building early in the morning, and immediately convened a meeting of department managers to share the initial ideas of developing the Majiajun formula. Assistant, please discuss. Several managers of the same age quickly reached a consensus, and felt that it was not too late. They should immediately go north to Shenyang, search for the source of the "horse", buy formulas, and produce products. At 6:00 pm on the 19th, He Boquan flew to Beijing and lived in the Beijing branch of the Asian Games Village.At 11:03 p.m., he got on the phone with Li Zhenyong, the manager of the Shenyang branch, and ordered to get in touch with Ma Jiajun quickly to discuss his intentions. If necessary, he would fly to Shenyang in person to discuss plans with Ma Junren. However, the tide of business in the world is turbulent, and He Boquan is by no means the only one who has the foresight to have such good intentions. Not to be outdone, the Liaoning people are close to the water and have already made it to the top.As early as the autumn of 1993, when Ma Jiajun broke the world record, Wen Shizhen, the vice-governor of Liaoning Province, clearly instructed: "We must organize forces to develop a batch of special beverages, food, and equipment, and transfer the achievements of Ma Jiajun from the sports front to the industrial front. Promote the economic development of Liaoning." After relevant people informed Lao Ma of this instruction from the provincial leaders, Lao Ma was overjoyed, which coincided with each other.A few days before this, in Guangdong Province, or in Zhongshan City, there was a "Cordyceps King" company that had a cooperative relationship with Ma Jiajun, although the later disputes were very unpleasant.Now with the support of the provincial leaders, it is just like a fish in water and an opportunity that cannot be missed. Ma Junren has already started a big fight in his hometown.Just when He Boquan was thinking about it under the lights at his home in Guangdong, there were already Shenyang No. 1 Pharmaceutical Factory of Northeast Pharmaceutical Group Company, one of the three major pharmaceutical manufacturers in the national pharmaceutical industry, and Liaoning New Drug Research and Development Center of Traditional Chinese Medicine in Liaoning, who were discussing with Ma Junren about the development of the drug. The big event of "Majiajun No. 1" nutrient solution.In addition, there will be a variety of sports drinks and mineral water named after "Ma Jiajun". Li Zhenyong, the manager of Shenyang Branch of Today Group, is also a very capable person in the "Today" system. He promptly reported the above situation to Mr. He.It seems that good things are long-lasting, and only Mr. He himself flies to Shenyang to explore the camp and break the camp, so that he can survive. A common characteristic of reformers is persistence, and they must do everything they see right to the end, and they will not give up if they don't see the Yellow River.Within a week after that, He Boquan flew back to Shakou Light Industry Development Zone, Zhongshan City, Guangdong Province, and made a comprehensive report to Luo Jinglin, the mayor of Xiaolan Town.I have made up my mind to fly to Beijing again on the 26th to participate in the selection of the protagonist's symbol collection for the 104 episodes of children's cartoon "Fighting Stars" planned and invested by Today Group - this large-scale cartoon is the same as "Fighting Stars" They were conjoined twins—that is, at 7:20 p.m. on December 27, they boarded the plane from Beijing to Shenyang.A few hours later, he had already thoroughly studied the detailed materials he had recently obtained about Ma Jiajun in the superior room at No. 1618 of the Shenyang Nongken Building. The radius of He Boquan's activities spans the mainland of China, from the greenery of the southern country to the frozen soil of the northern country. Although it is thousands of miles away, it is as fast as lightning. Before He Boquan's arrival, Li Zhenyong and others from the Shenyang branch of Today Group had contacted Ma Junren many times, but there has been no breakthrough.Now Ma Junren is not just any businessman who can negotiate business.When He Boquan went to Shenyang, he was regarded as a true Buddha, but meeting and negotiating still needed a process. The next morning, He Boquan and Li Zhenyong went to Liaoning Provincial Sports Development Corporation with a restless heart, and met with General Manager Gao and Beverage Company Manager Wang Jixin to discuss cooperation matters and asked to meet Ma Junren.He Boquan first explained the purpose of coming: "Today, our group will pay a big price to buy all the exclusive production rights of Majiajun beverages." "That won't work," General Manager Gao immediately replied, "We in Liaoning are already developing Majiajun's No. 1 product, and we plan to invest tens of millions. The province is very supportive. If we want to talk now, we can only transfer Majiajun No. 2 to you .” No. 2 is No. 2. In fact, No. 1 and No. 2 don't matter. The key is not here. The key is who can buy out that magical formula.So without seeing Ma Junren, the business cannot be negotiated.He and Li repeatedly proposed to have an interview with Ma Junren.And the negotiation here is just an indirect message to Ma Junren that "a big price will be paid". Lao Ma soon learned that the big boss from Guangdong came here on a special trip and was eager to negotiate, so he wanted to catch He Boquan. He Boquan and Li Zhenyong could only go so far at that time.A general manager and a sub-manager, both of whom are young people in their 30s, encourage each other and make up for each other's omissions in thinking. They support each other in the cold Shenyang with full tenacity. We can hardly imagine the scene. Another two days passed, and He Boquan already seemed a little anxious.Ma Junren has completely entered the active state as a whole, and only then decided to formally meet.Just want to eat hot tofu, not too early, not too late. At 2:00 pm on December 29, He Boquan and Li Zhenyong went to the conference room on the second floor of the main building of the Provincial Sports Technical College as scheduled.After waiting for another hour and a half, while worrying, Ma Junren and Cui Dalin pushed the door in, which can be said to be long overdue. After Ma Junren expressed his welcome, the two sides sat opposite each other across the table.Cui Dalin, Ma Junren and the manager of the beverage company Wang Jixin sat on one side, while He Boquan, Li Zhenyong and others sat on the other side.Cui Dalin greeted: "Let's start talking." Although He Boquan is young, he is a veteran of various business negotiations. Now that he sees a real person, he becomes calmer and more confident. Although Ma Junren is a sportsman, he is a rare commodity in the business field. He has a developed business acumen and has always performed well on the spot. As I write this, I think of words like "Don't scatter eagles when you don't see rabbits, and don't hang strings when you don't see devils". He Boquan observes Ma Junren and sees that he is a character who has his own opinions, personality, and is not easy to be persuaded. If you don't have something real, you will never attract the attention of this kind of person.And Ma Junren was also pondering, what formula was he asking for?We publicized that there is a secret recipe, which is to stop the mouths of foreigners, and of course it is also for the sake of business. How can there be such an effective formula?Without a prescription, but with a real name, can I still earn his millions?Negotiations are undoubtedly a difficult process. Negotiation is a contest of strength. He Boquan first said: "Our Today Group is a company that produces health drinks. We are very interested in Coach Ma's formula and have trained world champions. It is of extraordinary significance. When I came to Shenyang, I learned about it again and felt the basis of our cooperation. It's very deep." After discussing this in detail, Mr. He got to the point: "We originally considered cooperating with Ma Jiajun and bought them all, but Liaoning has already considered development. We think Liaoning can be developed, and we can also develop. There is no conflict, no contradiction." Ma Junren replied in a hoarse voice: "We welcome you from afar. Before that, there were several companies that were willing to pay 10 million yuan. I didn't let go of the Majiajun brand. I am more grateful to you." Interesting, 80% of your management staff are college students, while many Japanese companies only reach 50%. In the 4 years since you started your business, your sales revenue has increased by 57 times. Me, just based on this, I know that you know how to operate, respect people, and are real entrepreneurs." Speaking of this, Ma Junren took a look at Cui Dalin, looked back and said: "I can tell you that I have never provided the formula for the products developed outside. Today I said that if I come up with the formula, I will hand it over to you." , then apart from you, no other company can produce." possible! "Director Ma, is there any difference in physique between Chinese and foreigners?" He Boquan asked knowingly. Ma Junren replied immediately: "Because of the difference in living environment, food structure and nourishment, there are differences in physique between Chinese and foreigners." He Boquan followed closely: "Then can you think of a way to narrow this difference and make up for the physique of the Chinese?" Ma Junren smiled, and patted the table lightly with his hand, "Ma Jiajun can break the world record, so there's nothing wrong with the matter you mentioned, General Manager He!" "Then we will cooperate. You come up with the formula, and I will develop the product. By then, the physique of the 1.2 billion Chinese people will have a breakthrough." He Boquan directly explored Ma Jiajun's formula. Ma Junren waved his hands straight, and hastily refused: "You want me, an athlete's formula, and I can't sell it if you offer 800 million yuan. Keep the nutritional formula secret!" At this moment, He Boquan smiled, and immediately explained: "Director Ma, I don't want the formula you use for athletes. If you took it out and developed it into a product, the Chinese people can't stand it after eating it. It's too nourishing. My compatriots are not so good. A large amount of exercise may also cause side effects. What I want is to address the differences in Chinese physical fitness compared to foreigners, what is lacking, and what to supplement. In this way, can you improve the formula for athletes and come up with a new one? recipe?" Hearing this, Ma Junren was shocked. He Boquan was only in his 30s. How could he figure out something that so many people didn't think of?Today I met a sensible person, "Okay! Mr. He, I will give you a prescription suitable for all ages based on the athlete's formula." At this moment, Ma Junren made a foregone conclusion, and both sides' hearts are as clear as a mirror. This is what He Boquan wants.He leaned over to make a few notes, and then said, "Director Ma, how much money do we have to spend to buy your miraculous formula?" When money was mentioned, Ma Junren didn't answer right away. After a while, he expressed his opinion loudly: "The value of Ma Jiajun's improved formula is huge, at least not less than 10 million. In order not to be too commercialized, and to prevent outsiders from saying that I am doing it for money, it is best for you to sponsor me to establish a track and field center with 10 million. In return, I will spend more than 20 years of research The formula is provided to Today Group." sponsor?He Boquan felt that something was wrong, and immediately said: "Director Ma, it's not good to use sponsorship for this cooperation. We agreed to take 10 million, but it's not a sponsorship, but spending a lot of money to buy the formula. This in itself is respect for knowledge and talent." "With the 10 million sponsorship, we can write today's middle and long-distance running school on the school name." Ma Junren discussed his ideas around the sponsorship. He Boquan shook his head again and again, and said sincerely: "Director Ma, you are now a national treasure, there is no need to hold a golden rice bowl to beg for sponsorship. If I sponsor you for the 10 million, it is you who asked me to sponsor you, accept your request, yes I support you, and now we should not be in this relationship, but your formula itself is worth 10 million, and it has become I beg you to give me a chance to complete our group today, we will give you 10 million, and I am grateful you!" He Boquan really had ideas.Seeing that the old horse listened intently, he continued to make a big statement: "If we donate money and you run a school, you can only train a few or dozens of world champions, but we spend 10 million to buy your formula so that everyone can see it. Intellectual property rights are respected, knowledge is valuable, and a formula is worth tens of millions, which will prompt us to change our minds, promote great cooperation between the intellectual world and the business world, and spend a lot of money to buy technology, isn’t it more meaningful?” "Yes, yes! That's good." Ma Junren agreed with He Boquan's opinion, and said, "I transferred the formula, then 10 million is mine, and I can use it to run a school, and no one else can touch the money. Okay, You draw up an agreement and get things settled tomorrow." Both sides tacitly, all happy.In the huge Chinese sports world, I am afraid that no one thought that he would have any intellectual property rights before.Ma Junren was overjoyed. He suddenly possessed intellectual property worth tens of millions of yuan, which was completely his own private property and would be protected by law.Sponsorship is different. You must know that all sponsorships are public funds!to be audited. As soon as He Boquan and Li Zhenyong returned to the hotel room, they drafted the terms of the agreement overnight and mobilized funds from various places. Is it more than 10 million?Today Group He Boquan and others prefer to believe that this figure is cheap.They firmly believe that economic benefits should be based on social benefits. Therefore, they bought the improved formula of the world champions for 10 million yuan, or bought out the intellectual property rights. Anyway, it is not expensive. Didn’t they hear that foreigners would pay 40 million yuan? ? When Lao Ma returned to the track and field team, he discussed with the captain Sun Yusen about providing the secret recipe.In fact, Ma's army's victory relied on rigorous training. There are Western medicine and Chinese medicine for recovery methods, but there is no secret recipe at all. Today, this is obviously no secret.At that time, everyone in the world thought that Ma Jiajun's secret recipe was a national treasure, and they were afraid that foreigners would cheat it!Can you become a world champion with just one drug list?That is the real fantasy. The next morning, Ma Junren saw the team doctor Ms. Zhang Qi and instructed her: "Zhang Qi, please write a list of nutritional medicines, asking for Chinese herbal medicines." write chant.What are you writing?She naively asked the horse for guidance.Lao Ma told her that it is enough to write about commonly used Chinese herbal medicines, which are beneficial and harmless.There is no need to write too much, just a few flavors are enough.There is no need to write down the dose, just the name of the medicine. Zhang Qi took out the paper and wrote down the names of eight medicines that were provided to Today Group to produce the so-called "biological nuclear energy", which are now solemnly disclosed as follows: red ginseng, deer tail, gastrodia elata, astragalus, medlar, donkey-hide gelatin, jujube, and angelica. "Life Nuclear Energy" Prescription Ma Junren copied it in Shan's own handwriting. More than a year later, Ms. Zhang Qi repeatedly wrote these eight traditional Chinese medicines to me, and I thought it was very funny when I thought of the past.She smiled and said to me that these medicines are really beneficial and harmless to women and the elderly, but they are not so mysterious.They didn't want any prescriptions, but Ma Dao's name.I also smiled and said that my daughter-in-law has always been in poor health, so I might as well let her decoct according to the recipe when I go back to nourish and nourish.Zhang Qi said, then I will add a few flavors to you, and the effect will be even better.So she added Schisandra chinensis, Wujia skin, rock sugar, longan, and Acanthopanax, and the dosage was indicated behind each medicine.At this time, I joked, well, I also have a real prescription that is more valuable than a prescription worth 10 million! Less than 24 hours before the first meeting, that is, at about 1:00 noon on December 30, 1993, in this meeting room, Ma Junren held the second meeting with He Boquan with this eight-flavored medicine prescription issued by Zhang Qi.This meeting is decisive.Compared with yesterday's first meeting, neither side has any objections.He and Ma solemnly signed the "Life Nuclear Energy" formula technology transfer agreement.Cui Dalin signed the notarization as the deputy director of the Liaoning Provincial Sports Commission and the dean of the Provincial Sports Technical College.The agreement takes effect immediately. This agreement was faxed to Beijing, where Mr. Dou Bolin, the general manager of Beijing Tongjian International Business Consulting Co., Ltd. and barrister, legally made it strict and perfect.This cooperation was the technology transfer between individuals and enterprises with the highest value in China at that time and even today, and it was also the first big transaction of intellectual property worth tens of millions. signed. It wasn't until this time that He Boquan revealed another treasure, which really made Ma Junren and others admire again.Mr. He held Ma Junren's hand and said softly: I hope to go and see the athletes of Ma's army, and then give them some real help. You, Ma, will be able to talk in the future.In order to express our support, love and admiration for Ma Jiajun, I am willing to donate another 300,000 to 500,000 yuan to improve your living conditions. He Boquan mentioned this matter only after the agreement was initialed. Although there are extra problems, it shows the sincerity and sophistication of the entrepreneur.Ma Junren held Mr. He's hand very tightly. He led the way and led He Boquan to the dormitory building of the track and field team, and knocked on the doors of the world champions one by one with his own hands.He Boquan was really moved at this moment. He saw the seepage wall, felt the insufficient heating room temperature, walked into the cafeteria without a special stove for champions, and saw pairs of worn-out sneakers under the bed. Mr. He couldn't accept this harsh environment. Reality.So he immediately decided to invest 600,000 yuan, 300,000 yuan to build a special cafeteria for Ma Jiajun, 200,000 yuan to renovate the dormitory, and the remaining 100,000 yuan to buy the best track and field sneakers in the world.In addition, he also decided to mobilize more than 1,000 employees of TODAY Group to jointly donate more than 10,000 yuan to Ma Jiajun to express the hearts of all TODAY people.Before the funds are cashed out, the immediate task is to buy electric heaters and air humidifiers immediately, and they must be moved into each dormitory for the 18 Ma Jiajun athletes that night! Ma Junren and He Boquan ushered in the New Year's Day of 1994 with their triumphant smiles.After celebrating the festive season together, He Boquan was not in a hurry to leave Shenyang. He kept his word, and on January 2, the third day after the agreement was signed, he personally handed over a cash check of 5 million yuan as the first phase of payment—— Handed it over to Ma Junren.At the same time, it was decided to hold a grand press conference in the Great Hall of the People in Beijing. All of a sudden, newspapers and periodicals in the north and south of the motherland competed to report that Ma Jiajun had set a new record in another field. Ma Junren pushed the gold medal benefit to a new level that is beyond reach under the condition of the market economy in the mainland of China.The modern media quickly spread the news to every group who cares about Ma Jiajun.The reactions were strong and complex.Economists applauded loudly, reformers in the sports world applauded loudly, and the sub-system subsidiaries of the entire Today Group all over the country applauded loudly, and He Boquan's expected goal was mostly achieved. However, many people who do not know the truth, including national sports leaders, have doubts: How can Ma Jiajun's secrets be easily sold?What if all the coaches of elite sports teams did the same?At that time, the Chinese sports world did not have a law that could correct the right and wrong of such incidents. Should we support it, remain silent or oppose it?More fans of Ma's army lamented that in the future there will be no secret weapon in the Chinese sports world that can put people to death, and the future of Ma's army is worrying!Ma's 24 years of research!Does Ma Junren love money too much?If you are greedy for money after you have a big name, the realm is not high. There are two points that no one attacks. General health-care Chinese herbal medicines can be prescribed by team doctor Zhang Qi, as well as by rural doctors. Since the attitude of Beijing's upper echelon towards this matter has always been relatively calm, they have not expressed their support clearly, and even have doubts, so there is a possibility of delay in holding a press conference in the Great Hall of the People.He Boquan and Ma Junren acted decisively, independently, and self-reliantly. The press conference was changed to Guangdong, and it was held at the gate of their own house.Guangdong is the window of China! On January 19, 1994, Ma Junren led his favorite generals Wang Junxia and Qu Yunxia to fly from Shenyang to Guangzhou, and went straight to Huacheng Hotel in Xiaolan Town, Zhongshan City from Guangzhou Airport as planned. At 9 a.m. the next day, Ma and He officially set off.There were 12 Mercedes-Benz sedans forming a luxury convoy. He, Ma, Wang, and Qu boarded the cars one after another, but the police sirens blared, and the police cars at the front and rear cleared the way and drove on the highway, roaring towards Guangzhou. The police along the way gave green light all the way, and the convoy went straight to the China Hotel in Guangzhou. Ma Junren, coach of Ma Jiajun, and He Boquan, general manager of Today Group, took a group photo at the signing ceremony of the "Life Nuclear Energy" formula At 4:00 p.m. on the same day, the Four Seasons Hall on the first floor of the hotel was full of VIPs, everyone was beaming and well-dressed—the formal signing ceremony and press conference for the technology transfer of the "Life Nuclear Energy" formula was grandly held here.Ms. Ning Xin, the host of CCTV's sports program, presided over the event on the spot, and major news organizations in the north and south sent reporters and photographers to record and report this historical moment. When Ma Junren and He Boquan signed the agreement and handed over the text of the agreement to each other, we did the calculations. From the night when He Boquan was lying on the bedside reading the magazine "Eight Hours Beyond" to the completion of the operation, Ma Junren changed in just one month. , is already a multi-millionaire. After the signing ceremony, representatives of Today Group and armed police escorted the "secret recipe" of Ma Junren to the Guangdong Branch of the People's Bank of China in a police car for safekeeping, and locked it in a safe under the supervision of a notary.Of course, the keys of this special safe should not be handed over easily. For the sake of solemnity, He Boquan, the general manager of Today Group, will hold one set of keys, the mayor of Zhongshan City will hold one, and the president of the City Bank will hold one set of keys. The three people are in charge together. , it will be foolproof.To own one of these keys is a great honor in itself, even equal to the possession of wealth.At the same time, Ma Junren, world champions Wang Junxia and Qu Yunxia returned presents to Today Group, which are a pair of sports shoes signed by all members of Ma Jiajun.Today, the group officially hired Ma Junren as the company's special nutrition consultant.Although this title is not easy to identify its level, it is also very meaningful. There is another happy event for the master and apprentice of Ma Jiajun's trip to Yangcheng, as if it is specially for the group's big happy event today.The day after the press conference, Ma Junren, Wang Junxia and Qu Yunxia went to the Yangcheng Evening News to receive the prizes from the National Sports Dragon Award Ceremony.Ma Junren won the Special Award for the Best Coach of the National Sports Dragon Award, and Wang Junxia and Qu Yunxia respectively won the Best Athlete Award of the National Sports Dragon Award. This is the epitome of an economic activity in the 1990s, that is, in 1993, under the market economy conditions in Mainland China.Just ask, who can stop this extremely fast pace? He Boquan pursued him relentlessly, Ma Junren did his part, and the high price of 10 million hit it off. Behind this, there must be a rational invisible hand manipulating and manipulating the parties.Since He Boquan is a proud businessman with the qualities of a modern person, he certainly knows what he got in exchange for investing 10 million yuan in buying a common prescription from Ma Jiajun: buying a prescription is not just pure input, but also output.Ma Jiajun's big-name prescription undoubtedly has a wider dissemination effect than any new product brand, and the mass effect of the participation of the whole people. Its resources are vast and huge, and it has strong economic significance.Mr. Ba Junyu from the Northeast Economic Circle revealed the secret: a kind of nutrient solution supplement, especially a popular and regular nutritional consumer product, not to mention opening up the international market, is to open up the marketing situation in the country in an all-round way. If you don't have a certain "entry fee", that is, the cost of commodity circulation, it is unimaginable.The competition in the modern market is becoming increasingly fierce, and the advertising expenses alone generally cost millions or even tens of millions. Many manufacturers have been operating poorly for many years. The market is everything.Who else does Ma Jiajun need to use to create a brand!The president of "Coca-Cola" in the United States once proudly declared to the world: Now burn up all my plant, equipment, talent assets, and as long as I rely on the "Coca-Cola" trademark, I will soon have a brand new company!It can be seen how jaw-dropping is the role of intangible property rights factors such as popularity and trademarks in economic life.Regardless of the scientific nature and practicability of Majiajun products, and the authenticity of the secret recipes provided here, as long as you can borrow them, you will have the help of Majiajun's popularity and the credibility of the world's gold medals. First of all, you don't need to spend tens of millions of yuan直至近亿元的广告营销资本投入，其自身有着难以量化的潜在资本。有人惊叹于马俊仁随便拿出一个配方值千万，似乎不甚公平，殊不知就经济学意义讲，此种属性很强的配方交易仍然是一种廉价的出售——这大约就是何伯权果断拍板并毫不迟疑的全部意义所在。 何伯权是生意场上闯杀出来的人，他不是靠小聪明制胜，他的大思路是从实践中从许多失败中不断总结提高的结果。而当初老马偏偏提出了1000万而没有少提或多提，亦非信口开河，他经过细心度衡当今中国经济社会，内心里也有一杆准星儿秤，少了不合算，不理想，再多了怕是很难谈成——有市场规律，有那只看不见的手，在把握着一个度。 何伯权拍板1000万的同时，其实已经对如何收回成本有一套秘不示人的保底计划。如果满街没人吃猪肉，屠户绝不买猪杀，他就改杀羊了。摸着石头过河，那不是现在的何伯权。 一年内收回1000万，你信不信？ 何伯权从沈阳马俊仁那里调头南返之后，并不坐等隆重的正式签字仪式举行，而是趁热打铁，当即击鼓开张，组织精兵强将，火速成立了多达13人的“生命核能攻关组”，亲自挂帅指挥。他要争分夺秒赶上当年3月中旬在成都举行的全国糖酒商品交易会。按常规，一项正规的新产品从研制到验证到批报到亮相到批量生产到市场交易，环环相扣，关山重重，最短也需一年半载，他却要攻关小组在短短一个多月里拼出来，死命令，最迟限于2月底全部完成40项报批，产品要出笼亮相上市！全体攻关组的人立刻疯了，就像王军霞破纪录时那样疯跑，他们要从地球的另一端进口成套设备，要招工培训，要大批原材料采供，要安装调试开机，要全方位广告出台，要炸开中国庞大的层层官府机构，要啪啪啪地猛盖千千万万个图章，要拿出全中国所有省市自治区的市场分析推销绝招儿，要把春节元宵节休假日切成无数的分秒碎片使用光，他们为推敲包装盒上两秒钟即可读完之文字而连续十几个钟头热烈讨论各抒己见吃喝全忘，他们为那份短诗般美妙泰山般坚实的说明书要大改十五稿小改无其数，他们……我这儿也快写疯了，总之何伯权手下这帮人仿佛真的加注了核能，几十天时光，就让那“生命核能”营养液像江河的波涛一样哗哗地奔流起来了。马俊仁在广州签完字儿回到东北觉得这事儿好像还没开始，何伯权就来电话说“生命核能”真能喝了，奇迹！攻关小组的人为此获奖金2万元。3月里，何伯权即携大批产品强攻巴山蜀水，在全国交易会上打出“核能”王牌，制造爆炸震波，在大会上独占鳌头。商家趋之若鹜纷纷要单订货，真是无限风光在险峰。 更令人叹为观止的是，值此关头，要单订货者甚众，何伯权反而不卖货！他推出了更恢宏的奇销方案——只在全国各大城市拍卖“生命核能”经销权！我想起了西方一座著名赌城之著名开张法，赌城竣工日进斗金。 老板决策：一周仅对全世界的赌徒开放一天，其余六天关门谢客。结果赌徒欲望更加强烈，以平生在此豪赌一回为荣，门票订单须提前一年乃至更久，方能如愿以偿。赌城倍加火爆，成本大大降低而利润远超计划，据说连本世纪末下世纪初的赌客都储备好了。何伯权不想搞短期效益，他最大限度地利用了马家军辉煌的优势，推出“产品经销权”拍卖加商议出让手段，又获巨大成功。拍卖槌声在大江南北此起彼落，请看： 南京地区经销权拍卖，以“天价”320万元成功，造成轰动效应。 江西地区经销权，该省供销公司以55万元成交，仅允许经销2年。 广州华新贸易公司以100万元获珠江三角洲地区经销权，亦仅限2年。 汕头万商集团下属公司以100万元获粤东地区经销权。 浙江土产副食品公司以150万元获该省区经销权。 湛江东方贸易商行以50万元获粤西地区经销权。 沈阳农垦经济技术开发公司以50万元获沈阳地区经销权。 成都是拍卖最早成功的城市，以将近80万元首开纪录，而何伯权在西安同样大获成功，遗憾的是我手上未及搜集到具体成交数字，应均在百万左右。还有一些地区的成交情况也十分可观，我资料不全，由读者们去填空。仅上面确认的数字已达825万元，如加上已知确切成交的成都、西安两地，何伯权当年就收回并超过了1000万元的巨额成本——至为关键的是，厂家的风险这一来同时也成了全国商家的共同风险，大家都是一根藤上成串的苦瓜。如今看来，这个决策当是深谋远虑的一招吧？ 据报道，“生命核能”在常州等市场上市后，到第二周，销量已是多种畅销保健品的总和。在重庆，开头上市的几周其销量每周翻一番。各地市场均反映回头客增多，追加要货的商人不断增加。这正是当年马家军不可思议的金牌效应。 何伯权又不失时机地将“生命核能”揳入卫生系统各地医院和医药系统各地药店，实为享受公费医疗职工一大福音。这个市场更加大得可怕，据前几年的统计资料，中国每年到医院就医者达25亿人次，在街上药店开药的公民也为数众多。 由商界骄子何伯权一手策划、导演的这出与马俊仁联姻的大喜剧就是这样启动帷幕的。当然，一年后马家军的风云突变兵溃大连，实在是何伯权和我们都没有料到的事情。就在1995年4月份我告别马俊仁那一天，我得知今日集团派要员飞赴大连基地同老马做彻夜长谈，再度相商大事，天亮后又飞返广东。可惜我前脚已登程赴京，一次绝好的采访会晤未能参加，是很遗憾的。他们具体谈了些什么，我不敢妄加推测，只好留下一些空白了。