Chapter 3 Preamble 2 Inheriting the Spirit, Sustainable Enterprise

Enterprises are the cells of social and economic activities, and the development of social economy depends on the vitality of the economic cells of enterprises.The vitality of the enterprise comes from the entrepreneur, from the entrepreneur's ideal of becoming bigger and stronger, becoming better and longer, and from the entrepreneur's continuous doing perfect things and the realm of doing things perfectly. This is the entrepreneurial spirit, and its essence is to pursue higher goals goals, leaner processes. In the 20 years of Suning, the founder of the company, Chairman Zhang Jindong, has developed Suning into a socialized and publicized large enterprise from individual entrepreneurship to team struggle.In this development process, Chairman Zhang Jindong's personal corporate values ​​and management realm are also constantly sublimated.He often said that when a company is small, it is personal, self-employed, self-reliant, and seeking wealth for the family; Yes, the development of large enterprises affects the upstream and downstream enterprise groups in the industry, affects the mode and process of industrial development, and affects the country's competitiveness and sustainable development capabilities.Therefore, the development of a large enterprise must stand outside the enterprise and plan its development path. This requires not only a detached attitude and state, but also superior strength and ability.

In Suning, Chairman Zhang Jindong used his personal entrepreneurial spirit to influence Suning's management team and employees through precepts and deeds.Suning, a company started purely by individuals, has no shadow of family management at all. It always strives to cultivate a family-like atmosphere and advocates a team spirit in which colleagues are more important than relatives and friends.In a family-like atmosphere, Suning has always strived to establish the absolute authority of the enterprise system, advocating the spirit of jurisprudence that the system is more important than power.

Year after year, and batch after batch of Suning manager echelon training, we have always adhered to the belief of shaping and selecting Suning business managers.In the future, Suning's business managers must have the professional ability and professional attitude of super professional managers. At the same time, they must also have the sense of responsibility and mission of the business owner for the company, and integrate personal material interests and social reputation into the long-term development of the company. of success. As a social enterprise, Suning's future pursuit is endless, and Suning's long-term development has no boundaries.The lives of the founders and business managers of enterprises are limited. To operate unlimited enterprises with limited lives, only by inheriting the spirit and mission of enterprises can Suning pass on the torch from generation to generation of business managers. , Sustainable enterprise development.