Chapter 36 Chapter Thirty-Five Persevere in Support, Never Fall Down

The most important thing is to open the store. I don't think it should be delayed for a quarter of an hour. This is a major event related to our future survival and development. The store we fancy that time has not been rented out yet, so my brother and I quickly rented it out. The rent contract is signed, the rent and deposit are paid, and the key to the store is in hand. My brother and I stood in the empty store, planning what materials to put here and what to pile there.Expectations for the future swell in this empty store. My brother and I simply divided up the work. I was in charge of making the shelves, and my brother was in charge of contacting other merchants in the market, asking them to give us samples of products with advantages, so as to prevent the store from looking too empty.

Both my brother and I are a bit overwhelmed with the business of Zhang Luomen City and the delivery of small miscellaneous items to some old customers. I called Xiaoyu and asked her, "Have you found a job yet?" Xiaoyu said, "No." I said, "Don't you want to follow us? How about coming and suffering together?" Xiaoyu said, "Okay, I'm just worrying about my life." After Xiaoyu came, we two brothers became more relaxed. Originally, I wanted to talk about salary with Xiaoyu first, but Xiaoyu said: "We start a business together, why bother so much, first do a good job and then talk about it. If you make more money, you will be paid more. If you make less money, you will be paid less. If you don't make money, you will be paid less." I won’t give it. But let me explain, at least I have to take care of the food.”

I was very moved, and felt that people who came through adversity were the most reasonable. The store has been set up, and the goods are piled up in a dazzling array, but few of them are our own, and we basically get them from other merchants in the market. I seem to be looking forward to the store, but in fact, when many customers walk to the door of our store, they just take a look and then go to other places. Nowadays, customers have clear goals when buying things. Our stores sell everything, which means that we have no advantage.Once, a customer came in and took a look and asked me, "What are you selling?"

Another problem is our price. Since the goods in our store are all taken from other merchants, the price has no advantage.One day, a customer came to buy a power strip, and I just quoted a price: 25 yuan each.Unexpectedly, the customer turned around and left, muttering that there was a merchant who only sold it for 22 yuan. I was not reconciled, so I followed him out and asked him, "Which merchant is it? Why is it so cheap?" He pointed to the back and said the merchant's name, and I was immediately dumbfounded. I got my goods from that merchant. It was agreed that I would sell his power strips, but he had to protect my price.

Unexpectedly, in just a few days, he forgot about it. At this time, I really realized the importance of the product, which also confirmed the correctness of Maomei's product theory. I think we should have one or two flagship products, through which we can increase the overall sales of the store.However, I have found several manufacturers one after another, and almost all the manufacturers whose names I can name have completed their distribution in City C.I want to sell their products OK, but the price is not much different from the retail price. I am very distressed, if the store continues to develop like this, losing money is a certainty.

But I had no other choice but to hold on and wait for a turning point. My idea is that if our store can last for a year, then some manufacturers should come to us on their own initiative. What we have to do is to insist on supporting this store and not let it fall. For this reason, I specially divided the work. First, my younger brother and Xiaoyu guarded the gate, and I still went to the construction site to find business. After Xiaoyu got acquainted with the goods, he took out his younger brother and went to the construction site to find business. At the same time, the store should gradually form its own characteristics.At present, we must continue to maintain this situation, but we must gradually remove some messy things and focus on one or two products.

After thinking about it for a long time, I think the main direction should be set as wire materials.One is the large quantity of wire rods, and the other is that there are many manufacturers producing wire rods, which is conducive to finding agent products.