Home Categories modern novel advertising war

Chapter 9 Chapter Eight: A Dangerous Move

advertising war 马宇彤 11948Words 2018-03-22
I suddenly remembered Hugo's words, sometimes, no matter what the posture of the body, the soul always kneels. In an abandoned factory building, the glass windows of the entire building were smashed, and the remaining glass shards stretched out like canine teeth. The sky was slightly dark, and weeds half a meter high were swaying in the wind.Xiang Tiangemao bent his waist and held a Chinese Type 56 submachine gun full of bullets. He didn't know the location of the gangster, so he could only dodge into the factory building, move forward a little bit against the wall, and search from room to room. .Occasionally, there would be one or two sporadic gunshots, and when he followed the sound source, the direction of the gunshots changed strangely, and a joking voice came from a distance: "Xiang Tiange, can you find it?" Come to us, we are right behind you.

He suddenly felt numbness in his back, as if several guns were aimed at the back of his head at the same time. He looked around the huge workshop, climbed up the six-meter-high crane, and slid along the track to the other side.Finally, in front of a hill-like material package, he found four people huddled together. He took aim and was about to shoot, but he couldn't release the safety at the right rear of the receiver.He pulled the trigger helplessly, the submachine gun did not respond, he pulled out the walkie-talkie attached to his waist, and shouted hurriedly: I am on the track of the workshop crane, come for reinforcements, come... His voice stopped abruptly , because he saw that the four people on the ground had been alarmed and turned their heads in his direction together. They smiled triumphantly, and slowly turned the muzzle of the black hole to aim at the center of his eyebrows. He wanted to escape, but Unable to move his footsteps at all, he suddenly tilted his body and fell towards the ground...

Xiang Tiange woke up, his head that was resting on the armrest of the sofa slipped off, and his cervical spine was aching. The scene in the dream seemed to continue, chasing, being trapped, and lacking backup, but who the opponent was was always vague, he just I can vaguely see their figures, but I can't see their faces clearly. Xiang Tiange didn't know if this dream was positive or negative, but it was definitely an illusion caused by long-term nervous tension.He reported to Li Haiming about the framework of cooperation with "Love Angel" Group Co., Ltd., and Li Haiming also believed that for the current "Haidu", blood transfusion is far more practical and effective than blood production.He reminded Xiang Tiange that instead of passively waiting for Gao Qingguo to express his opinion, it is better to first cooperate with "Love Angel" on a specific project, on the one hand, to judge its strength and ideas, and on the other hand, to make changes for future shareholders. Prepare for public opinion.

Jin Changsheng provided a very important piece of information. The Haijiang Evening News is also paying attention to the movement of the newspaper. The trader is Jin Kexiao, the general manager of Leomei Advertising Company. This company is the main advertising buyout company of the Haijiang Evening News and controls the Evening News. 80% of the advertising share, and has a four-year agency relationship with the Evening News, and has an extraordinary friendship with the main responsible persons of the Evening News editorial and administrative departments. Xiang Tiange had met Jin Kexiao a few times, he was tall like a basketball player, standing with him, Xiang Tiange could reach his shoulders at most.Jin Kexiao is very thin, with a pair of long legs like bamboo poles, and the frequency is very fast. No matter what kind of clothes he wears, his body looks neat and chic. The back is black and bright, which is in stark contrast to Xiang Tiange's unkempt appearance.Xiang Tiange has heard from several sources that Jin Kexiao is an unscrupulous person, and once let out a cruel word that Xiang Tiange should defeat "Haidu" within a year.Xiang Tiange knew that the advertising cake in Haijiang City was only that big. After he came here, he made a drastic move to straighten things out. He might have cut into Jin Kexiao's territory. After four years of pampering in the Evening News, who moved his cheese? Ke Xiao will never let it go.But in the past six months, Xiang Tiange has never fought against Jin Kexiao. It is said that Jin Kexiao's method of snatching the project is simple and primitive, which is to blindly lower the price.Xiang Tiange's only confidence is that his ideas are the best. Jin Kexiao can lower the price, but he can't suppress brilliant ideas.

Xiang Tiange remembered the wedding expo and tea festival proposed by Hui Jingxuan. Although it is a bit cliché to use festivals to create momentum, merchants are willing to buy it, and citizens will buy it. You might as well organize a Haijiang International Fashion Festival with "Love Angel". As a result, the poster of the fashion festival is the first customer of the newspaper advertising column. Xiang Tiange stretched his body on the sofa into a "big" character as much as possible. Contrary to the advertisement, he often felt that he was a 40-year-old man with a 60-year-old heart.Xiang Tiange said helplessly to himself, getting old, getting old is not because the body is old, but the mentality is old. The so-called people are in the rivers and lakes and can't help themselves. Endless beatings and killings, retribution?Don't you want to turn around and become a Buddha immediately?Just like in that song, for whom do the wild flowers bloom and for whom?Xiang Tiange figured it out, even a professional killer doesn't have much hatred for the person he wants to kill, and most of the people he kills are the person he just met from the photo, the killer is just a means of making a living.So, it is not energy, not pollution, not hunger, not war, not disease, but passion and expectation, the cooling and loss of passion, the stalemate and despair of expectation.

Thinking about this, Xiang Tiange laughed out loud.What are you doing, aren't you advertising?Why are you always not doing your job properly, why are you always so sentimental, why are you always thinking about issues that philosophers should consider?Earning your own money well is the last word, save the remaining entangled problems and study them slowly when you get old.Xiang Tiange is very clear that in life, fading out of competition is a great state, which cannot be understood by ordinary people.Most of the time, people are duplicity, and they can understand in their heart, but they are not necessarily willing to do that.

Xiang Tiange hadn't finished his music when the phone rang, and it was Sheng Ziren calling, with a hint of excitement in his tone, sounding nonchalant: "The ministry has basically been settled, and the general intention of the talk yesterday was about young cadres. Deputy Director of the Coordinating Department." Xiang Tiange understands Sheng Ziren very well. If you go to any mountain to sing or sing songs, if you work in an agency, you need to pay attention to your status and rank, because those are closely related to treatment, and they are also the value of a person. The most tangible acknowledgment.Xiang Tiange was happy for him from the bottom of his heart. After ten years of hard work, he finally figured it out, and said: "Ziren, drink a drink, this is your destination, but you have to improve faster, and give me more." Light up the sun. You, first adjust your adverb as soon as possible, and then help me adjust all aspects of the relationship, so that you can fully play the role of a high-level human trafficker." Sheng Ziren said: "This is the decision, Come to my house in the evening, we brothers have a good drink or two."

Xiang Tiange thought, this person has been like a bird in an eggshell all his life, desperately pecking away, wishing he could be the first to crawl out to see the sun.Seeing his peers with smooth official careers, Xiang Tiange sometimes feels envious secretly. After all, in that position, he is decent wherever he goes, but this is like queuing up to get on the bus. Choosing this team, even if it is better than others The queue is slow, so you have to stand at the back, because if you waver and continue at the end of the next queue, your original team may overtake the front again.What Xiang Tiange kept in mind was what Mazda said to him: "If you choose to be a reporter, you are tantamount to staying away from the main channel of promotion. The official career is very particular about the main channel. Of course, standing on it, You may not be able to rise up, but if you don’t stand on it, you will definitely not be able to rise up. However, different routes can lead to the same goal. Businessmen focus on profits, while officials focus on future. The profit of businessmen is the future, and the future of officials is the future. profit."

No matter which circle, standing outside the circle, or even climbing the wall surrounding the circle, but as long as you are not really in it, it is difficult to know the mysteries inside.His father-in-law's original version was outdated, so Xiang Tiange made clear the current official rules through Mazda and Sheng Ziren.Being out of season is a big taboo in communication, ranging from making people laugh to others to betraying relatives.When Xiang Tiange heard the theory of "Sanba" from Sheng Ziren at the beginning, he just thought it was wonderful, but the more he thought about it, the more he felt that it was indeed a universally applicable word of enlightenment.The "Sanba" is tailor-made for people in the officialdom. Those who are in politics must "close your mouth, clamp your tail, and control your ****", although this last sentence is vulgar and indecent , but the words are not rough, there is nothing more accurate and expressive than this.All those who are frustrated in the officialdom are, without exception, the victims of the "three buses", and the "three buses" are indeed the most difficult to control, because there are countless impulses and temptations in life, so the officialdom is the most important thing. The place where you hide your strength and bide your time, the most concerned about the city, the most restrained, and the most inconspicuous.The tiredness of officialdom also comes from this.

As long as you have money, you can make friends, even wine and meat friends.As the old saying goes, "shoulders are all brothers", now shoulders are taller, you think, a shabby person, why do people make friends with you, and what do you get if you make friends?Xiang Tiange often said to himself that what powerful people lack is convenience and freedom.It's not that they don't have freedom, but because of their identities, it's inconvenient to enjoy certain freedoms, so they need a step or bridge to transition, buffer, and avoid. This is why power-for-money transactions are so popular.

After a while, Sheng Ziren called again.Xiang Tiange asked: "It seems that you are really happy today, why are you not afraid that it will be inconvenient to talk?" Sheng Ziren laughed: "It's okay, I'm writing materials in the municipal party committee guest house, I'm the only one, I'm bored to death "Xiang Tiange regards chatting with Sheng Ziren as a kind of enjoyment. There are many things that don't need to be discussed in depth. This tacit agreement has already been reached.Rope Ren is in it, and although he can't help but drift with the tide, he can still see many things clearly: "Have you not watched the black whistle incident in "News Investigation"? There are three types of anti-corruption people, one is those who truly have a sense of justice, one is those who have to say what they are sitting in that position, and the other is those who feel unbalanced because they cannot get opportunities for corruption.” Xiang Tiange nodded and said: "Incisive and incisive, Ziren, which one do you think you are?" Sheng Ziren said: "I have both, I think most people are this type, bad to the core After all, there are a small number of people, and there are also a small number of people who are completely detached, like me, who belongs to the heart of a man who is difficult to get rid of, and still has the ambition of a refined man." Listening to Sheng Ziren's high-level remarks, Xiang Tiange divided the businessmen in the advertising circle into several categories. Giant businessmen rely on policies, big businessmen rely on relationships, middle-level businessmen take advantage of loopholes, and small businessmen work hard.He thinks that the position of "Haidu" is between Chinese merchants and big merchants, and it will be difficult to break through if it reaches a certain scale without a deep background. When Xiang Tiange rushed to Shengziren's house, he hadn't come back yet.The living room of Sheng's house is only a dozen square meters, and with a large table, it is crowded to go in and out.Sheng Ziren’s wife, Zhang Ying, and Xiang Tiange are very familiar, so they speak casually: “They all complain that modern people are impetuous, but you say, is it okay to not be impetuous? There are so many places waiting for money, and even the mentality is asking you for money. , it’s too shabby, children and adults can’t hold their heads up. Look at our poor students, the expressions on their faces are not happy for a day. It was born by a mother. Why do some people have a lot of money? We have to calculate for a long time just to buy a scooter for our children. Only when the society is impetuous, people will be impetuous. Otherwise, schools don’t need sponsorship fees, hospitals don’t need hospital fees, and the unit that buys a house will pay for it. Money, will I still be impetuous, and will I still mutter every day that he can’t make money?” Xiang Tiange said: “Sister-in-law, that’s the reason, don’t put too much pressure on Ziren, he is just going up Don’t let a few money ruin your age, when you use the money, tell me, I’ll find a way, don’t worry, I’m not bribing him.” Zhang Ying said: “Wife is good and husband is less troublesome. I still understand, I’m just complaining to you, but sometimes when I look at our school-choice students, I feel really unbalanced. A pair of shoes costs more than a thousand yuan, and a month’s pocket money is more than a thousand yuan. Sometimes, the parents drive Mercedes-Benz and Lexus to pick them up, and we will never enjoy the nourishment in our lives." Xiang Tiange said: "Sister-in-law, those people also have their troubles. How can everyone in the world live together? What about the law?" While talking, Sheng Ziren opened the door and came in, joking with his wife: "The official is back, hey, it's really an official, I can't help myself, I have to go back later. Tiange, I kept you waiting for a long time There is no way.” Xiang Tiange said, “Why don’t we just find a place to sit near the Municipal Committee’s Guest House, we’ll have dinner anyway, and then I’ll take you there.” Sheng Ziren said, “No, you’re not single When I get home, I will eat at home, the table is already set, my wife, what delicious food do you give us today?" Zhang Ying went into the kitchen to get busy, Sheng Ziren took off his coat, sat down, and said, "Do you know what I was thinking about every day for a while, if there was a policy of early retirement at the age of thirty, I would be the first to sign up, but for a while Thinking of children, I don’t dare to be too lazy. Our generation has caught up with the end of distribution, so we have a stable home. What do children rely on now? Of course, ability is one aspect, but if there is no channel, then ability is doomed To be buried in the soil. Look at the kids in our unit, they are typists, and there are branches and branches attached to them. At first, I was a little unbalanced, just like you said your Xie Zhenzhen. I was born a head taller than us, and then I figured it out, it’s not a big deal, anyone can use it, so why not use people who are related to me? You see, I have been looking forward to this position for seven or eight years. Looking forward to seeing you, in fact, it's not just to get the post allowance of more than 300 yuan, I want to do something, you know people are soft-spoken, and I got this position because I actually got the qualification to be an officer. You know , distance not only produces beauty, fear, and unattainable heights, but more importantly, a sense of mystery. Once the distance is gone, I find that many things that I need to look up to are actually nothing more than that. Just like some of our leaders, who don’t understand bullshit, But he keeps his mouth shut and his fists clenched all day long. From a distance, he looks very powerful. When he gets closer, he opens his hands and sees that he is showing his secrets. All five fingers are short. What happened? , In addition to the feeling of awe in the past, what else can I do, except for being unconvinced? However, there are a bunch of people like this in any unit because they are willing to be dogs. The leader is always You can advance and retreat freely, so people who are good at trying to figure out the intention of the leader will always enjoy it, because the leader can keep silent when he has no idea or can't handle it well, and he can kick the ball to the bottom. Only when it is in place, the people below are different, not only have ideas, but also bear the accusations caused by poor ideas.” Sheng Ziren took a sip of wine, and then said: "Later, I recognized my head, and I must calm down, make a good appearance, and explain to the children in the future. It is said that children and grandchildren have their own blessings, so there is no need for us to be so conscientious." Bitter, but in many cases, the hero still pays attention to the source, don’t wait until the child grows up, ask, Dad, how can others step up to a level so easily, I have worked hard, but why is it so hard? Our generation has never Because of the lack of background, I have blamed my parents, but I don’t want to be blamed by my children and grandchildren in the future. These words seem to be too low-minded. In fact, we always like to separate collective and personal things. There is a youngest director in our unit. He is the former son of the city leader, smart and capable, but at first everyone thought he was immoral and talented, and he came up based on my prestige. Prejudice is part of it, in fact, how can the son of a general not be a general?" Xiang Tiange couldn't get in the way, and let Shengziren talk endlessly: "Over the years, I have seen a lot of things, and I have also learned a little bit of scheming. It's not complicated. Sometimes you don't want to fight for something, but there are A vortex, it will wrap you in, because if you don’t draw yourself into a certain circle, you will have no way to locate, you can only float in mid-air, and others will not use you well. How should I put it, I have heard Zhang Damin Say you’re a juggler, you don’t have a fish tank, you’re Jigong, you’re not that dirty, you’re Zorro, and you don’t have a gun. I’m just afraid of this, so what? It can be said that he is outstanding, so he can only sit in this way, looking forward to the day when the heavens will open their eyes and show mercy outside the law. There used to be an old gentleman in our ministry, who was actually not very old. Because of his seniority, he served three ministers. Deputy secretary of the municipal party committee, so everyone calls him 'Old Mister' in private. When he first arrived at the department, he had a smooth journey, and he was mentioned as deputy director in his early thirties. This is rare in the organization department. I've made progress over the years, but I won't let go solo easily until I reach a certain level. But because this man lacks his own opinions, and he is a typical fool on the wall and falls with the wind, he was called a "three-beat cadre" by others. No.: First pat on the forehead, second pat on the chest, and third pat on the buttocks. He was later assigned to the district. He had the opportunity to be appointed as the deputy secretary of the district committee, but because the team needed a non-Party person and a female cadre, he could only After being a companion, I got another chance later, but because I was not willing to pay the tuition fee of more than 10,000 yuan, I missed the MPA party and government cadre training class at the Municipal Party School, and I lost a certificate of completion that has greatly appreciated in value. I did a bondage again. Later, I heard people say that he often drank his sorrows by himself, feeling that his career was ruthless, and he was soon diagnosed with advanced liver cancer. He didn't know what factors blocked him from the door until he died. Many people claim to be detached, but there are very few people who can really touch the realm of detachment." Sheng Ziren said to himself, Xiang Tiange understood him very well, knowing that he lives in such a place, every muscle in his body is usually tense, and he needs an outlet for decompression every once in a while.Xiang Tiange said: "Listening to what you said, I feel that you are too tired to live. If you want me to see it, patting your forehead shows you are good at making decisions, patting your chest shows you are full of confidence, and patting your butt shows you know how to make choices. Therefore, this 'three patting cadres' should be Good cadre." Sheng Ziren also ignored Xiang Tiange, as if giving himself an answer: "My experience over the years is that the bigger the official, the softer the ears are, because the chance of him touching the bottom is almost zero. Hearing the truth, therefore, those who can get close to him will have the upper hand. Sometimes, the virtues of those around him determine the virtues of those in power. So, sometimes, people should not fight with their lives, but fight for life anyway. However, Tiange, you are too busy feeling about this matter for me, let’s talk about your major issue. I found the deputy mayor Ye who is in charge of urban construction through our secretary, and it was not bad. I wrote you a note. I won't come forward because this matter involves a lot of things, such as city appearance, urban management, road occupation, gardens, traffic management, and electricity. " Xiang Tiange took the thin but heavy letter paper and read it word by word. The note was written in principle, to the effect that "Haijiang Metropolis Daily" has been enthusiastically reporting on the construction of spiritual civilization in our city, and plans to participate in the Shili newspaper column Project, please consider it according to its strength. These few words are enough. The note from the deputy secretary of the municipal party committee is not just written casually. "Consider it as appropriate" is just stereotyped politeness.Xiang Tiange thought, power is worth money, I have worked so hard for more than a month, it is not as good as this sentence.I was so young before, I only knew that the media is the uncrowned king, but now I understand that power is the best? ?objects.Xiang Tiange put the note in the notepad like a baby, and said: "Zi Ren, I suddenly remembered Hugo's words, sometimes, no matter what the posture of the body, the soul always kneels." Sheng Ziren nodded, picked up his glass and drank it down: "Complaints belong to complaints. It's all after dark. When the sun rises tomorrow, what to do is still what to do. Officialdom is the same as the workplace. Mixing with mediocre people with heavy makeup and light application, this will be balanced, and the taste will be felt, otherwise, it will not be very interesting. Hey, it is really fun for us classmates to talk about our hearts together. My wife can't tell." Xiang Tiange laughed. He didn't know why he was laughing, but he couldn't help it. He felt a rush of anger that made his ticklish parts tingle and uncomfortable. Seeing him laugh, Sheng Ziren also laughed, and the two looked at each other. The more she laughed, the louder she laughed, the more she couldn't stop laughing, the more inexplicable she became, and finally she burst into tears. Since he joined the advertising department, Xiang Tiange has always strengthened his dream of perfectly combining news concept and operating capital. At this point, he now has more and more inspiration and confidence.Using advertisements to drive activities, using activities to promote advertisements, attacking at multiple points, and blooming with multiple positions, this is Xiang Tiange's philosophy and his operating routine. The intention to organize the fashion festival is finalized, and the application for secondment of Ai Xiaomao is also approved, adding wings to Tiange.He made an appointment with Li Caini and took a large team to implement the details.With the keynote of Wuyun Mountain, the two came straight to the point. Li Caini said that she admired the creativity of the "Xiong" brand mineral water that caused a sensation in Haijiang's advertising industry last year, and hoped to design the framework of the fashion festival according to that standard.The "Xiong" brand mineral water that Li Caini mentioned is Xiang Tiange's proud creation. It is a kind of mountain spring collected from the valley of Haixi County, Haijiang City. It is sweet, clear and sweet, without pollution and contains many minerals. Suffering from being unable to find a position, it has been a long time since he was unable to win the recognition of the city people.After careful analysis, Xiang Tiange chose the perspective of greenness, health, the source of life and returning to nature, and asked Zheng Shuguang to formulate a bundled policy. He subscribed to a year-round "Haijiang Metropolis Daily" and gave five small bottles of "Haijiang Metropolis Daily" as a gift. "Xiong" brand mineral water, and at the same time created the slogan "'Xiong' brand mountain spring asks you good morning", and published an image advertisement on the newspaper eye of "Haijiang Metropolis Daily" every day. For a time, the "Xiong" brand mineral water The name has been integrated into the lives of Haijiang people as before, and "'Xiong' brand mountain spring greets you good morning" has become a well-known greeting among Haijiang people, women and children, and quickly opened up the market. As soon as Li Caini mentioned the "Xiong" brand mineral water, Xiang Tiange quickly compared the similarities and differences between the "Love Angel" costumes and mineral water in his mind, wondering if he could use the original method to impress her, Xiang Tian Song said: "The overall title of this activity we designed is 'Cut out life, design yourself - Haijiang International Fashion Festival', which is mainly divided into three parts, one is the brand display, the other is the clothing evolution exhibition, and the third is the fashion design competition. All of them are highly participatory, informative and interesting activities. At a high level, it is beneficial to the construction of the two civilizations of Haijiang and improving the cultural taste of citizens. At a low level, it can at least activate the lives of Haijiang citizens. We are confident Let this event become a topic of recent citizens. In the past, the activities related to clothing were the work of designers. This time we let the participants play the leading roles and give full play to their imagination. In fact, the history of clothing is the history of opening and covering. France A writer once told such a story, once he went to a striptease show, his heart beat faster as the dancers slowly undressed one by one. On the contrary, he feels like he has entered a butcher shop, because the dancer's complete opening conceals the imagination and creation of the viewer. It is extremely closely related to their lives, and they can create many beautiful details by themselves." Li Caini praised: "Mr. Xiang, you are experts in terms of creativity. I absolutely trust this team, especially Teacher Ai. I have read her prose in the daily newspaper. It is simply a fairy-like writing style. My idea is that one must Quickly, the soldiers are very fast, the plan is worked out first, the news is sent out first, and the staking land is occupied; the second is to be fierce, with carpet coverage, and the welcome lines such as Shengli Road and Changcheng Road are covered with promotional flags for the event; In addition, is it necessary to misplace the packaging and earn money from women, and it is best to start with men?" The "Love Angel" brochure was determined to be the index of the fashion festival. It took only two days for Shen Chang to come up with the first draft of the copywriting. The theme was "Love Angel, Love Life", followed by a short prose ending with "Enjoy the colorful life of red, orange, yellow, green, blue, blue and purple brought to you by the angel of love."Xiang Tiange forwarded the manuscript to Ai Xiaomao, and she locked herself in the study, carefully pondering Li Caini's understanding of clothing, image and market, and began to process it in depth. When the sun was rising, the copywriting of "Angel of Love" was finally finalized.Ai Xiaomao was very proud of this passage, and Li Caini applauded it after reading it, and felt that the positioning and humanistic color of "Angel of Love" were vividly and accurately interpreted. The copywriting is exquisite, and the effect of color spray is very layered. The large font size dominates the title: "Love Angel, Love Life - a symbol of strength, a business card of identity; the background is a club in a high-end community, and several fashionable men and women wear Angel of Love” different styles of clothing, the following is the following text: The breeze blows the sunset, and there is a refreshing oil painting in front of you: on the circular platform, there are toddler children and leisurely old people walking in twos and threes, layer by layer. The falling fountain transmits the cool sound of water, the afterglow of the setting sun obliquely reflects the projection of the main sculpture on the ground, and behind the exquisite colonnade is the quiet church... This is the life that Angel of Love pursues and carefully packs , Exquisite life, perfect life, life like prose poetry.The dream of an angel of love is to change the colorful colors of nature into the colorful colors of life: look, the yellow of the dream, the red of heaven, the green of life, the blue of fantasy, the pink of crystal, the purple of vitality, the The orange of vitality, the colorful orange that weaves into life, the colorful dream, the colorful imagination, the colorful success, branded on the annual rings of the years... Li Caini left a copy. She is an extremely serious person and wanted to synthesize the hand-painted renderings from the Planning Institute and read them all. But she couldn't put it down so much that she even wanted to print them on the packaging of all future clothes. The next day, before dawn, Ai Xiaomao called: "Tian Ge, have you read today's Haijiang Daily?" Xiang Tiange said in a daze, "Not yet, so what?" Ai Xiaomao Said: "A large part of the copywriting approved by Angel of Love was used by an advertisement under the third page. It was an advertisement for the opening of a residential complex. The name of the agency company was not indicated on the advertisement, but I analyzed that someone did it. Take a quick look and come up with an idea." Xiang Tiange woke up suddenly, his fists clenched tightly, "Put the phone down first, I'll read the newspaper later, and then I'll call you .” Xiang Tiange got out of bed quickly, took out that day's "Haijiang Daily" from the newspaper box outside the unit door, and flipped to the third page. There was a whole page of "The Last Pastoral Style in Haijiang City——The Opening Ceremony of Linhu Community" A large advertisement came into view, in which, "the symbol of strength, the business card of identity" and the lyrical text were all moved up intact.Xiang Tiange was circling in the bedroom, his temples throbbing, like a raging wolf, just looking for a target to bite, and couldn't calm down to think of a way to deal with it.Being betrayed and not knowing for a moment who betrayed you is the most annoying thing.Who is the one?This way of drawing salary from the bottom of the pot is really sinister and ruthless, taking out his wallet and smashing his brand, killing two birds with one stone.Xiang Tiange guessed in his heart who stabbed him from the back. His first guess was Li Caini. She sent the copy to this real estate company on purpose, so she could seize his handle and cooperate with him in the future. Make a fuss about the price.No, no, Xiang Tiange shook his head vigorously, what's the matter with you, where's your usual IQ, how can you say that "Love Angel" is now a big brand, and has become a symbol of the clothing industry in Haijiang City, tens of millions They are all ready to launch, there is no need to do this kind of chicken-crowding and dog-robbing, and the opening date of the clothing festival has been finalized, how could Li Caini take the risk with her own brand because of a small loss; or Li Caiqiang, because of family conflicts. Dissatisfied, it seems that it is not right to use this method to retaliate against her sister. After all, it is his own company. Although it cannot be short of open and covert fighting, it will not destroy it by hand, right?But there are only a few people who have been in touch with the final copy of "Love Angel". If it is not Li Caini, then the thief must be at home.Who will be at home?Ai Xiaomao was the first to rule out, because she had no reason to betray the newspaper, so would it be Ye Zifan or Chen Chang? Xiang Tiange's clues are constantly being cut, and the reasoning is still chaotic. The matter has come to this point, it is no longer important who did it, what is important is how to remedy it.Xiang Tiange simply didn't want to think about it. There was such a clause in the initial agreement with "Love Angel": "Love Angel" has the full and exclusive right to use all approved creative copywriting, Party B shall not use it for other purposes, otherwise Party A Party has the right to refuse payment and demand compensation.Although the agreement was initially signed, it did not take effect, but on the issue of strategic cooperation, the credibility cannot be questioned by partners. What Xiang Tiange needs to do as soon as possible is to minimize the loss.Now even if he is being plotted against, he can only temporarily swallow the knocked out front teeth into his stomach. At this time, Xiang Tiange's cell phone rang, and he saw that it was the number of the "Love Angel" company.Xiang Tiange understood that the other party came to Xingshi to inquire about the crime, but he could only pick it up. It turned out that it was Li Caiqiang: "Mr. Xiang, what happened to the advertisement in Haijiang Daily? My sister was very annoyed. I asked about the situation, and if we don’t get a satisfactory answer, our future cooperation will probably be dead.” Xiang Tiange couldn’t find the right words to express his feelings at the moment, so he could only say: “Caiqiang, let’s be honest. You said, I also just saw that ad, and I don’t know anything about the specifics, but one thing is for sure, I was tricked by someone. I will call your sister in a while and explain to her directly, her anger can be I understand, but doubts are unreasonable. You think, the fashion festival is organized by me on a motion, and I am going to get the listed government to participate. Would I be so stupid as to give such an important copy to two companies? Advertising is a business in black and white, as long as it is publicized Release, how can there be any secrets at all, why do I need to do this kind of thing that will be cheated sooner or later?" Li Caiqiang said: "?? Mr. Xiang, that's what I told my sister, but the problem is that we can't give her a reasonable explanation now. Let's see, she is angry now, you can call after 9 o'clock, In addition, you'd better come up with a new set of copywriting as soon as possible, if she can approve it, it's safe to say, just treat it as a long-term success, I don't want the duck that I got to fly away again." After a lot of ups and downs, it was the first time that Xiang Tiange came across such a comeback like today.He tried his best to calm himself down, he knew that panic was useless, it would only make people more bewildered and dull.Xiang Tiange informed the members of the operation team to join the newspaper immediately, and then called Ai Xiaomao: "I just talked to Li Caiqiang, and according to him, Li Caini is very angry. At this point, any explanation is useless. Cooperation It is to use the contract to talk. Now it seems that we are the unreasonable party. There is only one way, which is to quickly come up with a new plan. You will do it yourself, without letting anyone intervene, and try to get Li Caini's approval. You should think about it first. Pull out an outline from a new angle, see you at the newspaper office at 10:30." When Xiang Tiange arrived at the newspaper office, Guan Tianliang and Ai Xiaomao were already waiting for him in the conference room.A few people didn't even say hello, they hurried together and spread a stack of papers on the table.When I looked at Tiange, I saw Ai Xiaomao scribbled a few words with a pencil: "Draw inspiration from the world, cut out the image of life. The focus of Haijiang people's eyes, and the footsteps of those who love beauty. Angel of love—the angel of love, beautiful Angel." Xiang Tiange savored carefully, whether or not he could get Li Caini's understanding, all depended on these few words.He asked Ai Xiaomao in a negotiating tone: "The tone of the latter is very accurate, but I think the inspiration of heaven and earth is not as good as the inspiration of the city to reflect the positioning of the angel of love. In addition, the scope of the image of life is too broad, and it is changed to the image of youth.好像更能吊起时尚一族的胃口,而且这群人的购买力也是最强的,还有,美的天使换成美的开始怎么样?如果改过来就是,汲取都市灵感,裁剪青春形象,海江人的目光焦点,爱美者的脚步流连。爱天使——爱的天使,美的开始。你觉得呢?”叶子凡沉吟片刻,嘴里念念有词,说:“不错不错,比原来的更有味道,但是后面两句有点长,不如改成海江人的焦点,爱美者的流连,我看咱们这么孤芳自赏是不算数的,但愿李彩妮能给个高分。” 李彩妮这一关总算涉险而过,她觉得这个创意与服装的特点更贴近,也更有韵味,但是她要向天歌最后一定给个说法,查出来究竟是谁有这等偷梁换柱的本领?让向天歌感激不尽的还有,李彩妮反复强调这个意外不会影响双方当初定下的合作计划,她只是希望报社出面协调,把“爱天使”的新款时装做成灯箱挂在长城路上。 长城路很短,从光明桥上延伸下来,只有两个路口,但因为它处在“一桥飞架南北”的迎宾路上,和胜利路并称海江市知名度最高的两条路。长城路两侧共有214个灯杆,都是最新型的花柱型高亮度低能耗灯。海江市路灯管理处下属的光明广告制作公司的报价是包括电费和设计费在内每杆每箱每年三万元,虽然高了点,但是没有办法,垄断必然导致价格虚高。向天歌以前和地铁、公交、道桥这些官办广告公司打交道时都是受气多、顺气少,谁让阵地在人家手里握着呢?但官办广告公司有一个好处,只要找到说话有分量的人,打个八五折甚至更低应该不成问题,这样也就还了李彩妮一个人情。 路牌、灯箱不同于报刊电视,要协调方方面面的关系,哪路神仙打点不好都会惹出麻烦。以往向天歌是迁就退让多于争辩,他总担心一旦撕破脸皮,以后更会处处受卡。向天歌几年前担任过市路灯管理处的社会监督员,和行风办主任很熟,电话打过去,通报单位姓名,不巧,主任出差在外,对方是一个副主任,但也很热情地表示没问题。向天歌趁热打铁赶过去,和副主任叫过来的一个姓何的科长见过面,副主任就出门开会去了。何科长的嘴很甜,说,主任交办的任务保证又好又快完成,我如果不在,就找我们科的小李好了。让向天歌没想到的是,当第二次他带齐手续再去时,前一天的笑脸都不见了,何科长公事公办地对他说:“我们现在要出去,很急的,要不你下午再来?”向天歌没有办法,只好打道回府。 路上,向天歌百思不得其解,怎么昨天才说好的事,睡过一觉就全变了。叶子凡说,这回咱可是急茬儿的,你别太迁就他们,这种人抓住了一般人不好翻脸的软肋变着法刁难你。 下午一上班,向天歌和叶子凡又去了路灯处。何科长还没有回来,只好去找小李。说是小李,实际看上去也不小了,他正全神贯注地坐在电脑前玩游戏,向天歌轻声说:“李先生,上午我们来了一趟,何科长让下午过来直接找你盖个章。” 小李眼睛没有离开屏幕,说:“何科没跟我交代,你们是哪个单位的,等几分钟,我把这局打完了。” 向天歌刚想申辩,叶子凡悄悄拉了一下他的手腕。向天歌看见叶子凡制止的眼神,欲言又止。 叶子凡说:“现在已经是上班时间了,你能不能先把章盖了,再玩你的游戏?” 小李不情愿地关了电脑,接过一沓表格,一张张翻着,说:“这张不行,边上不清楚,章得回去重盖。” 叶子凡说:“怎么不清楚了,你说哪个字看不出来?” 小李一脸不屑:“这不是抬杠吗,你说看得清,我说看不清,章不是还得我盖吗,我盖不就得听我的吗?” 叶子凡知道他是刁难人,就说:“如果你今天不给我把这个章盖了,我会按每天的实际损失向你们索赔的。” 小李抬起头,上下打量着叶子凡:“你以为你是谁呀,一个什么小传媒公司跑这来吵吵什么?” 叶子凡一点不示弱:“我不是谁,我要真是谁,你也不敢这么怠慢,我只是花了钱想得到应得的服务。为了一个章,我们已经跑了好几趟,这个数量是我们的忍耐极限。你可以不尊重我们以及我们的时间,但我们必须尊重我们对客户的承诺。我不相信,你们处把你放在这,是为了刁难客户的。我希望今天在这间屋子里能够把问题解决,没有必要再通过信访办、行风办、处长热线层层反映吧?” 小李不说话了,站起身,出了屋,把向天歌和叶子凡晾在一边。 向天歌悄声说:“别闹太僵了,不然以后见面不好说话。” 叶子凡说:“没事,哪不都是这样吗,阎王好见,小鬼难缠,再等他十分钟,如果他躲了,我就直接找局长去,你说因为这么点儿事就亮出报社的牌子是不是太可悲了?”
Press "Left Key ←" to return to the previous chapter; Press "Right Key →" to enter the next chapter; Press "Space Bar" to scroll down.
Chapters
Chapters
Setting
Setting
Add
Return
Book