Chapter 8 Chapter Seven Enlightenment in the Mountains

You bought your horse for someone. If you don’t equip it with a saddle, he will still complain about your inconsiderate journey while riding your horse. Xiang Tiange was worrying about how to get close to Mazda again. Shen Changle pushed the door open and said to Xiang Tiange, "Mr. Xiang, I finally have some good news today. I got three tickets from the Vienna Philharmonic Orchestra to welcome the new year." Concert tickets, Mazda's only daughter, Ma Yan, is studying vocal music at the Central Conservatory of Music and will graduate next year. Let's send the tickets there, not only will it give the couple a reason to go to Beijing to see their daughter, but it will also be an honor for them. A rare gift that is not willing to spend money can make Mazda earn a lot of face in front of his wife and daughter. It took me a lot of effort to get it."

"Hey, Xiao Shen, when you become an apprentice in the advertising department, you can go directly to work as an agent. Studying the living habits and hobbies of customers is one of the qualities of an advertising person." Xiang Tiange said these two sentences irrelevantly. Come on. Shen Sing asked: "Do you want this ticket or not?" Only then did Xiang Tiange remember to ask, "How much is it?" Shen Chang said: "The ticket price outside the VIP area we want is 3,800 yuan. My friend and I played tricks and gave her the 3,000 yuan ticket, a total of 9,000."

Xiang Tiange clicked his tongue: "Heh, it's really extravagant to pay 10,000 yuan for two hours of ear feasting. But you give them three tickets, how can they go?" Shen Chang said: "Then we still care?" Xiang Tiange said: "No matter what you do? You bought your horse for someone. If you don't equip it with a saddle, he will ride your horse and complain about your inconsiderate journey. In the end, all other benefits are forgotten. Remembering such a loophole, the gain outweighs the gain. How about this, I will ask Director Jin to drive them there, and you will go too. If they are willing to stay in Beijing, you just wait. If they don’t, you can drive back in a special car. Anyway Spend the money this time until he feels embarrassed."

"Director Jin and I went, so we need to buy two more tickets?" Shen Sang asked. Xiang Tiange said: "Forget it, the guests eat meat, the host drinks soup, and they all eat with them. How can there be so much meat? Six thousand yuan, it hurts to talk about it, why don't you sing to each other. I said you are really With great powers, there are three tickets for such a tight ticket.” Xiang Tiange received a letter from the Youth Federation of Haijiang City, hoping to develop him as a member of the Youth Federation.Xiang Tiange remembered what Mazda said to him. To make a name in the media advertising industry, one must use political power and commercial fame. As long as you wear a red hat, all aspects of the relationship will be smooth.Mazda suggested that he consider the Youth Federation and the Political Consultative Conference. If he can't enter the city at once, he can consider the district first.Xiang Tiange thought, popularity is really a good thing, a good thing that you can't even think about normally, when you become famous, everyone will line up to come.

Xiang Tiange's car was sent to the repair shop for routine winter maintenance. Without the car, he felt like he lost two legs, so he had to call a taxi back.When approaching People's Square, I heard the sound of drums beating in the distance, and I saw about a hundred elderly men and women divided into two square formations, with red hair bands on their heads and small waist drums on their waists, following the rhythm , a pair of drumsticks fluttered up and down, interspersed and changed in an orderly manner, and the morning sun slanted on their faces, setting off their ruddy outlines.Xiang Tiange gently rolled down the car window, stared at their steps intently, and listened to the beauty of the gongs and drums with some intoxication. Take it easy?

The red light in front was on, and Xiang Tiange saw Hui Jingxuan's car parked beside it.He hurriedly got out of the car, paid the fare, and got into "Haidu", the only decent official car.Hui Jingxuan was taking a nap, when the car door opened, he was startled: "I said you didn't even say hello, you thought it was a robbery when you fell from the sky like this." Xiang Tiange said: "You really can't help but think, just as I was about to call you, I ran into you right here." Hui Jingxuan was also very happy, so he said to Xiang Tiange: "I'll be home soon, go sit up and have a drink or two."

This is the first time for Xiang Tiange to come back to Jingxuan's house. This is the dormitory building allocated by the Daily News in the early years, and it looks a bit outdated.Entering the door is a small hall of twelve square meters, with a three-seater sofa occupying one wall.Hui Jingxuan changed into slippers, and handed Xiang Tiange a pair of shoe covers: "I'm sorry, you can put them on, or it's my job to wipe the floor, you sit first, and I'll cut some cold vegetables." Xiang Tiange said : "I can't stand your habit of inverting black and white, I just had breakfast, don't bother me too much."

After a while of "jingling", Hui Jingxuan came out of the kitchen wearing an apron, holding a platter made up of vegetarian assorted, preserved egg tofu and fried shrimp crackers and peanuts, Xiang Tiange took it and said: "Look If you don’t come out, Lao Hui, you still have these two skills.” Hui Jingxuan said: “It’s just a meal. I can go up to the hall and down to the kitchen.” Xiang Tiange helped open the beer and said: “Old Hui, Although this person eats with one stomach and sleeps with two square meters, I feel that you are still too aggrieved to live in, and it is time to change rooms." Hui Jingxuan sighed: "I am a person, it is quite enough to make a living. Satisfied, looking around, the people who used to live here at the newspaper office have all moved to the newly built community one after another. I don’t envy you at all. It’s your eldest niece who murmurs when she gets home that someone has bought a new house with a terrace outside the house. There are stairs in the house, and a Japanese fish tank alone costs more than 20,000 yuan. To tell you the truth, I was terrified and guilty when I heard it. You said, I am also a father, so why can’t I satisfy my child? What about vanity?"

Xiang Tiange nodded: "Let me tell you, Laohui, many motivations in life are driven by vanity, and no one is qualified to laugh at vanity. Vanity is like air and water, it is something that cannot be separated from life. Things to avoid, now, what can support this kind of vanity, only money. To be honest, money is not vulgar at all, but on the contrary, elegance and taste, without money, it is nothing, think about it Isn’t that the reason? If you don’t have enough money, how can you live a good life, and if you don’t live well, how can you love it? I say this, you may think that you are too money-worshipping, but who doesn’t yearn to get rich? People who call money dirty are people who can’t make money, but they have a fox mentality. So, it’s absolutely impossible to have no money, and you can’t enjoy it in exchange, and you can’t earn face.”

Hui Jingxuan took a big sip of wine: "Yes, now I not only believe in your theory, but even admire it a little bit. Who doesn't want to earn more money? But is this money earned if you want to earn it?" Xiang Tiange Said: "Old Hui, this good man doesn't earn a lot of money, why I strongly recommend you to Mr. Li, not only because you have been my master, we have no barriers to communication, but because I think you are a rare person in the group. Talented people who know news, nest in the group industry department, answering shyly all day long, no department dares to approve, you come, just can realize your news dream, I realize my business dream, our two dreams are one , do you still worry about not having money to earn? Now the newspaper has entered the era when content is king, which is also the weakness of Haidu. If you read the newspaper well, the momentum will come together. I will immediately catch up with supporting services. If there is no growth point, 'Haidu' is full of life."

Hui Jingxuan didn't understand: "What is the growth point, how can there be supporting services?" Xiang Tiange said: "For example, I can extend the industrial chain of advertising. Let's get rid of the distribution company of the group and build a delivery team by ourselves. Water, rice, noodles, rapeseed and other daily necessities, or enterprises such as model agencies, home improvement companies, and home appliance stores are affiliated to operate activities in the name of the media." Hui Jingxuan is still at a loss: "I am stupid, I have done a good job , why do you have to be affiliated with us?" Xiang Tiange said: "Look, aren't you begging for food with a golden bowl in your hand? The affiliation I'm talking about is a virtual affiliation without any affiliation. It's just a bundle of part of the business. In layman's terms, each takes what they need. What we need is advertising fees, and what companies need is a publicity window. If this matter becomes bigger and louder, for me, it will change from contracting advertising to making advertising. For your side, there will be many pages with strong service. Our only capital is the paper in our hands and the ideas in our minds. For example, if the model agency is affiliated with us, we can hold a contest to promote newcomers , Home improvement companies are affiliated with us, we can hold home design competitions, travel agencies are affiliated with us, we can hold global weddings, anyway, we are an urban newspaper, what happens in the city? Let’s sign a year-round purchase with these affiliated companies They will be very useful to them. What unit has the media to carry out activities conveniently? We made money just by playing around. Let me tell you, this businessman The relationship with the media is like a lover. If we miss each other for a few days, we will become entangled and annoying. But if we do this, we will become hermaphrodites and reproduce ourselves. Who can compete with us?" Jing Xuanle replied: "I said Why can’t you leave your lover when you open your mouth?” Xiang Tiange was also happy: “Because people nowadays, only the feeling when they think about their lover is real, don’t you understand the truth, there is no way to desire It's a fake." Hui Jingxuan nodded: "That's true, but I have no luck in this life." Xiang Tiange grabbed Hui Jingxuan's arm and said, "What kind of hurt are you? Who told you Are you enjoying your lover? I want you to enjoy life. I have been advertising for more than half a year. My biggest feeling is that I can’t keep my eyes open. There are shady scenes, traps and deals everywhere. It’s like moths to a flame, knowing that it is a dead end , you have to go forward and continue, why, instinct. So, even for the sake of your child, you have to find a way to live a little bit more nourishing, besides, it’s not for you to steal and rob, don’t we rely on our brains for tickets?” Hui Jingxuan finally came to his senses and said: "This idea is fine, Tian Ge, I will listen to you on business matters. The key is how to take the first step. Let's do the work of the group together. After New Year's Day next year When the municipal party committee is re-elected, he, Gao Qingguo, wants to go one step further and remove the term of the alternate member of the municipal party committee, the organization department is coming to investigate, we are both in the right place, and he dare not care about these two votes." Back at the newspaper office, Xiang Tiange's head was still a little heavy, and there was a thick stack of advertising and promotion books (draft outline) on the table. He carefully looked at the catalog: planning: Ye Zifan; writing: Shen Chang; execution: Juan, Li prestige,****.The following is divided into six parts: planning background, launch principle, launch plan, advertisement release date, advertisement cost accounting, and media implementation. Set up a hanging tray and hang the "Angel of Love" calendar, one page per week, and set up columns such as reminders, common sense of life, and family events, so as to realize that the words "Angel of Love" must be shaken in front of citizens at least a few times a day to achieve compulsory memory the goal of.Xiang Tiange's alcoholism has almost dissipated due to excitement. He thinks that the copywriting is beautiful and operable. Li Caini should be satisfied. This is the first time his planning team has independently operated a large-scale copywriting, and all the details are professional. And professional. The cooperation plan with "Love Angel" Group Co., Ltd., long before Qiao Dahong revealed it, Xiang Tiange had already arranged manpower for pre-operation.Li Caini was really satisfied with this painstaking work that took two months. She even felt that the idea of ​​hanging the door mirror was wonderful, which suddenly expanded her thinking.For example, the toilet paper holder in the bathroom, the vanity mirror, and the intercom doorbell. Keep the propaganda of "Love Angel" strong and make this brand synonymous with women's clothing in Haijiang people's minds. One of Xiang Tiange's favorite sayings is "colleagues cultivate humanity". The first homework handed in to Li Caini was a resounding burden, which gave him a lot of confidence.When coordinating the cooperation with "Haijiang Metropolis Daily", Xiang Tiange did not beat around the bush, and expressed the intention of the newspaper honestly, of course, there were a lot of his views in it.Li Caini was very interested after hearing this. She has been looking for opportunities for expansion, but because the business is like a mountain, cross-production operations often cost tens of millions of investments. If the battle line is too long and there is no doorway, she may be locked up and trapped. Passive, so she is very cautious in the choice, and she would rather stand still if she is not more than 60% sure.But she was tempted to get involved in the newspaper industry as soon as she heard it. Anyway, the media is still an attractive cake, an industry with a lot of room for growth. Even if you can’t see the benefits immediately, you can rely on the delicious taste Attracted a lot of attention.The original second shareholder of Haitian Media Co., Ltd., the top three real estate groups located in Haijiang City, officially decided to withdraw from the cooperation with "Haijiang Metropolis Daily" due to the continued downturn in the property market and the cut off of the capital chain.Under Xiang Tiange's lobbying, Li Caini also felt that this was a once-in-a-lifetime opportunity, and if she didn't enter at this time, it would be difficult to meet this door again.As for funding, it is just a technical issue. How much to invest and how to invest are all negotiable.Besides, the 30 million yuan set by Xiang Tiange is not too scary a figure, the key is whether this form of cooperation is recognized by the city.Prior to this, Xiang Tiange asked Mazda for advice. Mazda said that according to the current policy, as long as the company does not directly intervene, that is to say, both parties can jointly register a new advertising company or cultural communication company, and the company will put funds into the company. This new company is allowed to go through here for a turnaround. Besides, Haitian Media Co., Ltd. already exists, and the procedure for changing shareholders is much simpler. Xiang Tiange has recently read several biographies of media tycoons, and has further confirmed that the development of industrialization and industrialization is an irreversible trend in the media industry. The start-up project "Love Angel" is actually just asking for directions. What he values ​​is word-of-mouth and future cooperation. The future of media must belong to capital operation.If the first real in-depth cooperation between media companies in Haijiang City is really brought about, then "Haijiang Metropolis Daily" will be equivalent to obtaining a golden key that symbolizes status and strength. Coming out of the "Love Angel" company, Xiang Tiange said to Ye Zifan: "Sometimes I really want to go to an uninhabited desert island, just the two of us, blowing the sea breeze, watching seabirds, being hungry, and catching some fish , Tired, get into the tent and listen to the sound of the waves to sleep, don't have to think about these bad things about treating guests and giving gifts, and don't have to fight for those stinky money. That's a day like a fairy. It’s not like we are now, eating a good meal, taking a good car, and living in a good house, but we can’t taste a little taste, in fact, we are an out-and-out ascetic monk.” Ye Zifan disagreed: “This is just your thoughts when you are upset. , if you really go to such a deserted island, you will feel lonely within a few days." "The premise is of course to be with the person you love, so what's the loneliness? Isn’t the deserted island not deserted?” Ye Zifan said with a smile: “Are you crazy about children? What do you do to support a large group of children? You are so clumsy, you can catch a few fish a day You, you are born to be the material for dancing and writing, just take care of our advertising department honestly." Xiang Tiange stopped talking, and he didn't know why he was becoming more and more unhappy now, more and more difficult to be excited, tired It was slumped, like a boneless grilled chicken, it was still a whole on the plate, but it couldn't stand up no matter what.He felt that Li Haiming's words were really vivid: "No matter what, once it turns from pastime to career, there is no fun to speak of, including making money." After choosing and choosing, it was Li Caini who made the final decision and set the venue for the negotiation at Wuyun Mountain.Wuyun Mountain is the most well-known scenic spot in Haijiang City, and has the reputation of "Haijiang's back garden".The fog in Wuyun Mountain is almost continuous every day, and most of them rise with the sun.When the fog is light, it is like a layer of white gauze curtain, netting the blushing sun, only occasionally shining a few times in places where the mist is sparse, and these few times have left endless poems for literati throughout the ages.The best time to climb Wuyun Mountain is early winter, when the fog is heaviest and the trees hang beautifully.Only at this time can we see its remoteness, profundity, thickness and mystery; once the fog clears, everything becomes mediocre. Xiang Tiange drove a "bullet" business car of the "Love Angel" company, and Hui Jingxuan, Ye Zifan, Li Caini, Li Caiqiang and Ma Yan were sitting in the car.Guan Tianliang, Zheng Shuguang, and Jin Changsheng stayed at the newspaper office.Here is another consideration of Xiang Tiange, if the cooperation is successful in the future, he will hand over this big business to Guan Tianliang, with a new face, it will be more convenient for bargaining.Xiang Tiange did not disclose Ma Yan's identity, but only said that she was an intern in the advertising department, and brought them out to meet the world together.When we arrived at the foot of Wuyun Mountain, it was almost dusk, and there was an old and long cloud in the sky, just like a crocodile lying on the shore, with the sunset sun no longer glaring in its mouth, appearing and disappearing from time to time. Along the way, everyone deliberately did not mention the sensitive topic of cooperation, just like a few pure vacationers, chatting about interesting things they heard.When he arrived at the Wuyunshan Hotel, Xiang Tiange found the front desk and got the key to the room he had booked in advance.Ma Yan lived in a single room, Li Caini, Li Caiqiang, and Ye Zifan each lived in a suite, and Xiang Tiange insisted on sharing a room with Hui Jingxuan in order to chat at night. After dinner, Xiang Tiange greeted everyone to go to bed quickly, gather at 4 o'clock in the morning, and climb the mountain together to watch the sunrise.Xiang Tiange attaches great importance to this cooperation and looks forward to building an iron triangle of newspaper running and management between him, Hui Jingxuan and Li Caini.Advertising is a dependent industry, and it always depends on the eyes of customers. Only when the media and enterprises are connected can it be possible to expand? ?freely. Fearing that he would not be able to wake up at night, Xiang Tiange turned off his mobile phone, talked with Hui Jingxuan for a while, and then fell asleep.Perhaps because of the monotony in the city for a long time, the decision to climb the mountain made everyone excited. Several people each held a flashlight, and the light beam split the night, and it did not reunite until it shot far away.The beam of light flickered, like chaotic thoughts smearing the night in a mess, only a few steps away from people, circled a small piece of light, like a projection area on a stage.At this moment, the night wind had stopped, and apart from their rustling footsteps, there was no other movement to be heard. After walking for nearly an hour and a half, we finally reached the top of the mountain.The six people were panting again and again, because the fog was so heavy that they couldn't see the sunrise.Everyone waited for a while, but the fog hadn't cleared yet, and the wind on the top of the mountain was so strong that it made our faces numb.Ma Yan said: "It seems that the sun can't show its face anymore, let's go down." Hui Jingxuan suggested: "I didn't see the sunrise, it's a bit of a pity, and when we celebrate, we will make another wish .Come on, there is a Chinese Stone Museum at the foot of the mountain, I will show you." This museum is really magnificent.The three-story building has an antique eaves, the background is mountains, and there are waters on both sides. The inside is divided into areas according to the origin and type of stones. Gobi stones, stalactites, and Yellow River stones are turning around, making people linger.Each stone has a name and description. Several people sighed while looking at it, and Ma Yan shouted in front: "Look at these pieces, it's amazing." It turned out to be three pillars, each about seventy to eighty centimeters high, and the whole body Sleek, from thick to thin, inlaid with dark patterns like plum blossoms, the name is also nice, one is called Yuzhu, one is called Qingtian, and the other is called Masculine.Looking at it from a distance, Xiang Tiange trembled, he felt that these three stones were too sexy, too ambiguous, and too easy to associate.Just in time, Li Caini walked in front, her cheeks turned slightly red imperceptibly.Xiang Tiange noticed this detail, and thought, strong women are also shy in the first place. It was almost noon when we returned to the hotel. After eating and taking a short rest, we rented a small conference room in the hotel from Tian Ge, settled Ma Yan, and the few people sat down formally with aches and pains all over to start the negotiation.Hui Jingxuan briefly introduced the future newspaper form, style positioning, main layout and editorial team size of "Haijiang Metropolis Daily". Three rights: personnel rights and property rights. Li Caini listened and took notes, and finally said: "No problem, Mr. Hui and Mr. Xiang, these requirements you put forward are all part of the job, and I can meet them. There is no doubt about the employment, but I will arrange a director for finance. The business is headed by the general manager, but not necessarily limited to the original team. You can recruit elites from the society, including vice presidents. There must be brave men under heavy rewards. It is best to recruit a few elites from daily and evening newspapers. , The relationship they have established for many years can save the newspaper from many detours. In addition, my idea is that everything is new and alive, and there must not be so many red tapes and seniority rankings in it, except for the staff of the Daily Group , all implement the appointment system, and evaluate according to performance, ability, diligence, and morality. The reason why morality is put last is not to ignore it, but to break the consoling concept of state-owned units that lack of talent is virtue. At the same time, the distribution should also be graded, like Huizong, at least 20,000 yuan a month, and at the end of the year, according to the performance of the red envelope, all positions are clearly marked and completely transparent. This is the strength of a newspaper. A symbol is also the best way to unite people's hearts. Now there has been a dispute between the theory of quick victory and the theory of national subjugation for enterprises to intervene in the media. I think our strategy is not to argue, but to talk about benefits. , don’t worry about the funds.” Hui Jingxuan was taken aback, with a monthly salary of 20,000 yuan!According to his understanding, Gao Qingguo's monthly salary is only a little over 10,000 yuan, but after thinking about it, the Metropolis Daily is fed by machine-made food. Based on his strategy of running the newspaper, it will take less than a year to get 120,000 to 150,000 copies. In that case, according to Xiang Tiange's calculations, the advertisements will climb to a platform of 80 million to 100 million yuan. After all, the market has been hungry for so long. If there is a refreshing newspaper and trendy promotional methods , the realization of an extraordinary jump is just around the corner.Hui Jingxuan regards Wuyun Mountain as his turning point, where he wants to rejuvenate his second youth. Xiang Tiange and Li Caini also regard Wuyun Mountain as a turning point. They each get what they need and want to realize their own dream. After hearing these words, Xiang Tiange also secretly admired Li Caini. Once a woman is happy, she is more daring than a man.He thought, men are really worthless sometimes, and when they are jealous of women, they think in the wrong direction. They would rather arbitrarily believe that their success is operated under their skirts than admit that their brains are indeed brilliant. Hui Jingxuan is very optimistic about Li Caini's thinking, thinking determines the way out, vision determines the realm, and character determines the style.In the past, they were always lingering in place, always repeating at a low level, that is, internal friction was serious, and the coordination cost was too high. I can't find anyone who dares to take responsibility.Back in the room, he excitedly hummed a ditty, and said to Xiang Tiange: "Tiange, you have accumulated great virtues. For Haidu, you are the number one hero in Tianzi." Xiang Tiange said : "I lured you to Haidu earnestly, and the annual salary is more than 200,000. Didn't I deceive you?" Hui Jingxuan was a little embarrassed, and hurriedly explained: "I'm not just happy for the treatment." Xiang Tiange laughed loudly: "Seeing that you are so honest, this is not teasing you, go for a walk, tonight, we have to unify all ideological issues." The two of them each put on a piece of winter clothing, went out of the yard, and walked to the landscape area along a path paved with green bricks.This is a large-scale resort, which is divided into four major areas: accommodation, catering and entertainment, exhibition and landscape, separated by a lake in the middle and connected by a bridge. The accommodation area is composed of hotel-style rooms and villas. The catering and entertainment area includes bowling, The golf practice hall, swimming pool, KTV private rooms and other recreational facilities are all available. The three pavilions arranged in Chinese characters, the Chinese Kistler Pavilion, the Flower Pavilion, and the Bird Pavilion constitute the exhibition area, which is exclusively for those who have such a good taste. .The landscape area has the largest area. A vast water surface extends directly to the grove on the opposite bank. There are three islands in the center of the lake with different shapes dotted on the lake. Because it is winter, the leaves are falling, which looks a bit chilling. Looking from a distance, Only the trestle bridge on the winding path across the lake and a cruise ship pier are faintly flickering lights, and other places are submerged in gray shadows. The two walked along the trestle bridge, looked up at the cold night sky to Tiange, and looked at the sky full of stars that seemed to be pluckable, and couldn't help feeling: "What urban people lack most is such a kind of spiritual clarity, old Hui, I am the biggest beneficiary of your governance of Haidu. Have you ever heard of this statement? In any city newspaper, the relationship between the editor-in-chief and the general manager is either very antagonistic or very ambiguous. Qiao Dahong and I It’s self-evident which one it belongs to, right?” Hui Jingxuan lit a cigarette, the fiery red head of the cigarette was a punctuation point added to the night, flickering, he pulled the zipper of the winter clothes all the way to his chin, and said: "Tian Ge, I have been here for half a month, It feels like I have lived again, and I suddenly have the urge to be excited. "Haidu" has indeed spoiled Jian Anxiang, but I don't believe that the fate of "Haidu" is so bad. In fact, weak media can also be in some places. Realize a strong operation. But the immediate problem is to use advertising to solve survival, and use news to solve development. These are two levels and two stages. The order cannot be reversed. Don’t worry, I will definitely give you a good start.” Xiang Tiange also lit a cigarette: "Master, let's be 51 this year. Know your fate, don't accept your fate, make the last fight, don't worry about anything, as long as you don't break the law, there is nothing wrong. You have been in the daily newspaper for most of your life. Fortunately, your mentality has not changed." To be abolished. There is a twenty unspoken rules of officialdom, I will read you the complete version: 1. It costs money to do things. 2. Refund if you can’t do it. 3. Report good news but not bad news. 4. Digest internally if there is a problem 5. If you can’t hold back, you can’t lose your car and keep your handsome man. 6. You can’t mention the opinion of the leader. 7. The opinion of the leader is the biggest law. 8. The people around the leader are equivalent to the leader. 9. You can’t get personal limelight. 10. Benefits 11. Procrastinate on difficult matters. 12. Ignore the predecessor’s affairs. 13. Talk less and ask more. 14. Hold more meetings and build momentum. 15. Make collective decisions on violations. 16. Don’t stand on the wrong team. 17 .Rather use mediocrity. 18. Eating and drinking do not break the law. 19. Cars are worth. 20. When sports come, we must pay attention to it. It’s okay to be in the limelight. Conclusion: Unspoken rules are not abolished, and ordinary people suffer. Although newspapers are not as good as officialdom, the truth is still the same It's similar. Several of the articles here are aimed at the two of us. It's impossible to deal with the ex, but it's impossible not to stand on the wrong team. Gao Qingguo must feel uncomfortable when we manage the 'Haidu', but he didn't look back. The arrow, if you return it, you may be the one who shot to death first." Hui Jingxuan was tired from walking, so he stopped in the pavilion in the middle of the trestle and sat on a chair made of wooden boards: "In fact, the prerequisites for success are very simple. , most of the team can’t do it.” Xiang Tiange stood opposite him with his arms akimbo: "That's right, the advertising department is a place to test human nature. I didn't know it before, but when I came here, I found out that the advertising department has so many benefits. How many times stronger. When a reporter goes out, he can at most get a red envelope, and it will be convenient for him to do something. Advertising is different, real money, tens of thousands, and put it in his pocket without leaving a trace. I conclude In a word, if you do advertising, once your mind is a little bit crooked, the benefits will flow endlessly." Hui Jingxuan asked: "Really? Can it be so affordable?" Xiang Tiange said: "I'll give you an example. For example, a version was originally 20,000 yuan. Over there, he colluded with the advertising company to sing the oboe. He asked the client for 25,000. The 5,000 that was left behind was raised from the advertising company; Here we need to ask the newspaper for policies, such as bad printing quality, wrong color, wrong layout, color version changed to red version, etc. Also, if a business card is less than 100 yuan cheaper, the advertising department You have the right to make decisions, and without anyone noticing, you do the math, we have 48 business cards per version, which is worth thousands of dollars. In peak season, we can make 30 versions a month, which is ten Tens of thousands, what about a year?" Hui Jingxuan gasped: "My God, it's quicker to get rich than robbers! This kind of thing can't be tolerated, and we can't practice the law and blame the public. The rich units will still sit on the mountain, not to mention we are still living without money. When I was in the group industry department, I exposed several inside stories about black matchmaking and fake Mingqian tea in the largest tea city in Haijiang, and I made friends with the City Wedding Association and the Tea Association??? It’s a huge market, but the information is seriously asymmetric. Consumers are confused, and there is a lack of industry norms and public opinion guidance. I think that no one has held wedding expos and tea festivals before. If they are successful, But it is the first time for Haijiang to open up the world, and it may become a brand festival in the future." At this time, the screen of the phone Xiang Tiange was holding lit up, and it was a text message. After reading it, he immediately handed the phone to Hui Jingxuan: "I am so godlike, is it God's will?" Author: Issue 094 of the special code material, the horse and the horse were forgotten around March 8th, and the white snake and three three dogs made a fortune.Watch out for red and green.Hui Jingxuan didn’t understand this inexplicable text message: “What’s the mess?” Xiang Tiange said: “Spam text messages, I have received them occasionally before, but this one makes people think. Think about it, just after you finished speaking, Doesn’t the idea of ​​the Wedding Fair and the Tea Association happen to be one red and one green?” Hui Jingxuan smacked: “That’s right, it seems that we have to do it.” The two people's feet were a little numb from the cold. They came out of the pavilion, walked back along the path they came from, and looked at the dark rolling hills not far away to Tiange and said: "Before this mountain, people can always understand something." .Old Hui, there is one more thing. I have never said in the operation team that you are the master, help me make up my mind. Now the planning ideas of the advertising department have improved a lot, but the level of expression is not high enough, although there is Zifan to check , but he has to sign and print the special issue every day, and his energy is limited, I want to ask Mr. Li for help, and transfer Ai Xiaomao here for a few months, do you think there will be gossip?" Hui Jingxuan gave him a meaningful look, and said simply: "As long as your heart is fine, the outside world will be fine."