Chapter 50 Chapter 9 The Golden Age

Over the past 40 years, Modena has seen the Great Leap Forward take place.From the earliest days of Italian Unification until the Great Leap Forward, people have been stuck in a situation of constant waiting, long waiting, with occasional short-term improvements.But suddenly, a complete transformation began, and everything started at lightning speed.But the life that ordinary people enjoy now was previously limited to a small group of special classes. ——Muzzioli (G. Muzzioli 1993, p. 323) As long as a person is clear-headed, he will never spend the last dollar he has on his body to buy things other than food when he is hungry.But once he has enough food and clothing, he will start to consider other uses.Between an electric shaver and an electric toothbrush, he can be persuaded to make a choice.Therefore, besides price and cost, consumer demand becomes another thing that can be managed and manipulated.

——American economist Galbraith (J.K. Galbraith 1976, p.24)