Chapter 40 Chapter Forty

After reading the financial statements for August, Tian Zhenjun was surprised that the advertising revenue of Metro FM dropped to 40,000 yuan.How did this happen?If things go on like this, not to mention dealing with normal expenses, not to mention seeking career development, once the profits and taxes are raised, it will be difficult to guarantee even the wages of employees.Once it is related to the wages of employees, it becomes a big problem.When Hu Yang took the lead, his monthly advertising revenue ranged from 120,000 to 30,000 yuan, and as little as 70,000 to 80,000 yuan. In Fang Xiaowei's hands, the advertising revenue began to decline month by month.He couldn't help being a little worried about this, so he asked Ma Jie why the advertising revenue was declining month by month?Ma Jie said that summer is the off-season for advertising, and it will naturally pick up in August and September.Hearing her answer, he didn't say anything more.Since the advertisement rises and falls with the seasons, let it rise and fall naturally.Originally, Fang Xiaowei was in charge of this FM station. I asked too much, and Fang would think that I didn't trust him, which would affect the relationship between the first and second in command.Unexpectedly, in August, the advertising revenue not only did not pick up, but dropped to 40,000 yuan. This could not but arouse his vigilance. What is going on?Why is there such a big gap?It stands to reason that Fang Xiaowei has been the deputy head of the station for many years, and his management level and social experience will never be lower than Hu Yang. Is it caused by poor management, or has he fallen into a private pocket?

Thinking of this, he called Fang Xiaowei and Ma Jie to find out.This is a very serious problem that must not be ignored.If one day the employees really can't get their wages and the higher-ups blame them, the problem will be big. Fang Xiaowei also felt particularly troubled by this question.He didn't expect the market economy to be so cruel and ruthless. As soon as the summer entered, the advertising revenue would decline month by month, and it couldn't be stopped.Especially last month, after recruiting newcomers and dismissing hirers, I started a night talk show. I thought I would use this show to drive advertising revenue and make a leap. I didn’t expect that instead of keeping the original amount, it dropped to Forty thousand yuan.In this regard, he couldn't help doubting his self-righteous three moves. Could it be that I made these few moves wrong?

In fact, before he concurrently served as the director of Urban FM, he had already thought up a wonderful three-movement game.After taking full control of the FM stations, he implemented them one by one. In the first move, he took out the 400,000 balance in his account and bought an "Audi".His reason is very good. FM stations, big or small, are considered units. Since it is a unit, it must have a decent car to support its face, especially for a business unit.Only in this way can we gain the trust of merchants and show our own advantages.And the van belonging to the FM station is a bit shabby, so it’s okay to run around for interviews, but the representative unit will hinder the image, so it is imperative to buy a new car.Since you want to buy, buy a high-end car, focus on the present, and look forward to the future.Of course, this is a reason he can say, and it is also a reason generally accepted by everyone.But deep in his heart, he had another idea, that is, he wanted to fight Tian Zhenjun equally.You take an "Audi" car, and I take an "Audi", and my car is newer than yours.He just wanted to distance himself from him from the bottom of his heart.

After buying the "Audi", he obviously felt that Tian Zhenjun was a little unhappy.If you are not happy, you are not happy to go.You came from a loss-making enterprise to the radio station, snatched my seat, snatched my "Audi", and even wanted to snatch my lover, I'm not happy, why are you upset? The second move is to take advantage of the opportunity of "recruitment" to make some tricks and get some benefits.He finally achieved this goal.He not only made a fortune in money, but also satisfied his physical desires.Xu Jia's throwing himself into his arms made him overjoyed. He felt that this kind of exchange was really cheap for him, just like exchanging a fake ancient coin for a precious artwork, and he couldn't help but secretly enjoy it.With such a light stroke, in less than three minutes, her grades and Xie Tingting's grades were exchanged, thus washing away the shame and humiliation in his heart, and possessing the body of a young and unrestrained girl , what a joy it is!After "warming up" with Xu Jia, he felt wonderful and fresh.That kind of freshness and beauty can never be found in Ma Jie, and it can't be found in Lu Shuqin's body.Different is different.Youth is youth, the breath of youth, the vitality of youth, and the body of youth make him irresistible, he is ignited by her youth, he is melted by her youth, he completely transfers his interest to her body, The day is gone, like three autumns.What he broke out surprised even himself, and he frequently dated her, either in hotels, restaurants, or in his office.His energy was not exhausted due to overwork, but became more and more abundant and full.He was completely insane, besides her, she was still in his heart, and Ma Jie became a burden in his heart instead.Ignore it, it seems that there is still a little emotion, ignore it, he really doesn't have much interest and energy.

Unexpectedly, during this period of time, Ma Jie found fault with Xu Jia because of jealousy, and Xu Jia relied on him to spoil her and ignored Ma Jie's tricks. The two women fell out because of this, and they both ran to him Come for justice.This was the last thing he wanted to happen, but when he couldn't avoid it, he had no choice but to persuade him to quell this little civil turmoil. Still, he has no regrets.He was able to have such a period of time with Xu Jia, even if he encountered a little trouble, it was worth it. His third move is to appear on the "Midnight Warm" talk show.In fact, before Tian Zhenjun took office, Hu Yang suggested this to him. Hu Yang's suggestion just reminded him, so he rejected Hu Yang simply because the main station also planned to be on this program. .He has to keep a hand. If he becomes the head of the radio station, he wants to hold such a program on the radio station to show his ability and level.If he doesn't become the leader of the radio station, but also serves as the director of the FM station, he intends to start this program on the FM station.This is a trump card, and he will not throw out this trump card easily, let alone allow others to throw it out.If he wants to dump, he must only dump after he has grasped the initiative.

Just last month, he threw out what he hoped would bring him a good name, but instead he threw out a stinky card that didn't have the effect he expected at all.In the first few episodes, although he also made careful planning, the effect disappointed him completely.There were only a few participants, and there were many cold silences in the conversation. The host had to fill in some plausible words, or simply play a piece of music instead.The program did not achieve the desired effect, and the merchants who originally planned to advertise were naturally unwilling to invest, and those who invested were also withdrawn one after another due to the poor ratings.

Afterwards, he had to seriously ponder whether this move was wrong, or the positioning of the program was inaccurate, which led to this defeat? Before that, he had always been stubborn to make this program a high-grade and high-grade thing.The topics of the talks were all big topics selected by him, such as "Western Development, what should we do", "How to brew three environments", "I offer a strategy for the Western Development" and so on.He felt that these topics would definitely attract the attention of the leaders in the city, and would definitely arouse huge social repercussions.As soon as he announced this idea at the team meeting of the FM station, he was immediately praised by the team members. They all said that Fangtai has a high level, stands tall, and can see far. .Only Li Xiaoyang, director of the editorial department, holds the opposite opinion. He believes that the positioning of talk shows must be closely connected with the common people, and cannot be set too high.Since it is "Midnight Warm", we must make it warm.You might as well make family, marriage, love and even personal physical problems as the main topics, and ask a psychologist to sit in if necessary, so that there is an affinity.Or simply hold a hotline conversation for seeking medical advice, which not only enriches the content of the program, but also increases advertising revenue.Unexpectedly, his speech was refuted by everyone, saying that it was too tasteless and tasteless to do so.If things go on like this, wouldn't the FM station become an epidemic prevention station, wouldn't it become a street office.Hearing everyone's rebuttals, Fang Xiaowei deeply felt everyone's trust and support for him, which further strengthened his idea of ​​abandoning vulgarity and vulgarity, and insisting on playing the strong voice of the era.

Now, looking back and examining it again, he found that maybe Li Xiaoyang was right. Was he being too radical on this issue?But no matter what, it is a fact that the new recruits are not familiar with the business for a while. You, Tian Zhenjun, should be well aware of this.Thinking of this, he said: "I have also made a serious analysis of this issue. I think there are many reasons, both objective and subjective. Objectively speaking, summer is the off-season for advertising. The reality that no media can avoid. Another reason, and possibly the most important reason, is that after recruiting newcomers and dismissing those hired workers who are more familiar with the business, there has been a phenomenon of lack of acceptance. The quality of the programs has generally declined. Some losses lead to a natural decline in advertising revenue. Of course, this phenomenon is only temporary. After everyone adapts to work, once the quality of the program improves, the advertising revenue will also increase. In addition, there are also subjective reasons, such as the need for new recruits. The training work is not strong enough, there is little emotional communication with advertisers, etc. I think it is not surprising that advertising has declined. As long as we face it squarely and make more efforts subjectively and objectively, we will be able to reverse this passive situation .”

Tian Zhenjun nodded and felt that what Fang Xiaowei said was reasonable. Now that the subjective and objective reasons have been found, there is hope to reverse this passive situation, so his heart is more at ease.Thinking of this, he glanced at Ma Jie and said, "Xiao Ma, tell me too." At this stage, Ma Jie had very strong opinions on Fang Xiaowei, especially when it came to treating her and Xu Jia, she could clearly see his partiality.She felt that besides what Fang Xiaowei said, there was another main reason, which was that there was a daji like Xu Jia on the stage, which made Fang Xiaowei addicted to wine and sex, lost his old wisdom, groggy all day long, and had no energy to work. In addition, Xu Jia was defiant and domineering, which caused the positive atmosphere to overwhelm the evil spirit, people's hearts were scattered, work was slack, the quality of the program declined, and the audience was lost.Another reason is that Fang Xiaowei is too conceited and too headstrong.For example, talk shows, if run according to Li Xiaoyang's ideas, can definitely be run well, but he has already set the tone, how dare he stand up and support Li Xiaoyang?Even if someone agrees with Li Xiaoyang's point of view, Fang Xiaowei will never give up his own opinion and give in to others.

Of course, this is just a thought in Ma Jie's heart.Ideas belong to ideas. From an emotional point of view, she is still very grateful to Fang Xiaowei.If it wasn't for Fang Xiaowei's promotion, would she have the status and power she has today?Can she be the deputy director of FM?Certainly not.Because of this, she also had to defend Fang Xiaowei.Even if he is wrong, she has to defend his fault. With such thoughts as the keynote, Ma Jie had no choice but to say something like agreeing with Fang Xiaowei's opinion, strengthening internal management, improving the quality of personnel, reversing the passive situation, and striving to generate income.

When Ma Jie said these words, Tian Zhenjun nodded his head consciously or unconsciously.This subtle movement was caught by Fang Xiaowei who was sitting on the side.Fang Xiaowei had doubts in his heart, did they also have a hand?He thought of Ma Jie's words that he heard outside Tian Zhenjun's door that day, and felt agitated, and secretly warned himself that he must guard against her when speaking and doing things in the future, and he must not be as naked as before.