Chapter 13 Section Thirteen

On the eve of the Spring Festival, Lin Fei's commercials began to hit the air. One week after the broadcast, Jiangnan Tobacco paid for Suo Furui to do a sample survey. The results of the survey showed that the vast majority of viewers were satisfied with the advertisement, believing that it was both informative and visually impactful, and had a certain storyline. , the advertising language is extremely rich.Ouyang Tong also made a special call to Lin Fei's parents. They had seen the sample beforehand and thought the advertisement was beyond their expectations.Ouyang Tong got in touch with Lin Fei himself again.This is Lin Fei's first commercial. Before that, he was very worried and felt that the commercial was a bit nonsensical. After watching the sample, he, his coach and the leaders of the General Administration of Sports only had a four-word evaluation: surprise and surprise.Lin Fei also told him that in the future, as long as it is his advertisement, unless specified by the merchant, it will be done by Boyi Company.

Lei Lei posted the advertisement on the company's website, and at the same time posted it on some famous BBS, and left a link to the company's website.After all, before Lin Fei made this ad, there was a lot of discussion on the Internet. Now that the ad came out, it has attracted the attention of netizens. The vast majority of people said that they did not expect that the advertisement could be both informative and aesthetic. Some netizens even said that they did not expect that this was actually a cigarette advertisement. Netizens heatedly discussed it, which benefited Boyi Company's webpage, and the click-through rate soared.

Next, Ouyang Tong had a very difficult time.The company's affairs were straightened out, and Xu Xiaotong returned to Wang Yudan's side.Lei Lei didn't have much to do in the company, so Ouyang Tong gave her the Spring Festival holiday in advance. At this time, Lei Lei only had one job, which was the maintenance of the company's website and the promotion of Lin Fei's advertisements. Ouyang Tong allowed all these things. She does it at home.Ouyang Tong and Xun Wanfang's vacation time was a bit later, because there were still some last gifts that had not been given out.It wasn't until the last day before the Spring Festival that Ouyang Tong drove home after all the work was done.

The TV station distributed a lot of New Year's materials, and Ouyang Tong was included in every share.Ouyang Tong didn't pick it up by himself, but the TV station sent someone to deliver it to his home, and they sat in the car and waited for several hours before he came home. He couldn't refuse in person, so he had to accept it.He stuffed some perishable food into the refrigerator, while other items were randomly piled up at home.Ouyang Tong is a person with a cleanliness obsession, especially he is very particular about the living environment. He is upset when he sees the mess in the house.But because I was too busy before the festival, I didn't care about cleaning at all, so I wanted to use this last day's free time to clean up, at least to be tidy and beautiful for the new year.

Just as he was about to do it, the doorbell rang.He doesn't like others to come to his door. Except for people from the TV station, social friends know very few of his family.He didn't want to open the door, but he was so persistent that he couldn't escape, so he opened the door.There were two people standing outside the door, the one in front was actually Yang Dayuan, and the one behind was Wu Yanhua. Ouyang Tong never wanted to see this person again. When he saw him, he felt annoyed, his face changed, and he said, I don't know you.Having said that, the door will be closed.Yang Dayuan was obviously prepared, he stretched out his hand to hold the door, and said sincerely, brother, I was wrong, I come to apologize to you.Ouyang Tong said, it was wrong, it has nothing to do with me, everything is over.I don't need an apology, and I don't accept an apology, so let's go.Yang Dayuan unexpectedly knelt down.Obviously, not only Ouyang Tong was surprised by his move, even his wife was also very surprised. She had a smile on her face, but at that moment, the smile froze, and the laughter and surprise mixed together, becoming A very weird expression.Ouyang Tong was stunned for a moment, and then gave Yang Dayuan a chance to perform.He began to cry bitterly, and said in tears that in the past, the topic involved the friendship between the two when they wore crotch pants.

Ouyang Tong was upset and closed the door suddenly.Even so, Yang Dayuan was still crying outside the door, and Ouyang Tong simply entered the room and closed the door, but still could not completely block Yang Dayuan's voice from the door.He had to turn on the stereo, and chose a track so strong that the bass drum made the whole building seem to shake. Originally, Ouyang Tong's mood could not be said to be good or bad, but after Yang Dayuan made such a fuss, his mood was completely bad. Of all the days, what Ouyang Tong fears the most is the Spring Festival.His parents, brothers and sisters hope that he will go back for the Spring Festival, but what he fears most is going home for the New Year.In the past, he was at the deputy division level, half a level lower than the county party secretary and the county magistrate, and equal to the deputy county magistrate.But he is a provincial cadre, and he has a close relationship with the provincial and municipal leaders. He can help the county get money from the province, and he can also speak to the provincial and municipal leaders about someone's promotion.Therefore, once he goes back, all the leaders in the county, even the secretary of the county party committee and the county magistrate, will definitely visit him respectfully to pay New Year's greetings.This year, he has been promoted to the official position and has the actual position of deputy director. The situation is even more different. If he goes back at this time, it can be regarded as returning home.If he doesn't go home, although there are some people who send gifts to the family, after all, there are far fewer. As long as he goes back, the family will probably have to take out a whole house to pile up various gifts.He couldn't take any of these gifts away, so he naturally gave them to his family, who naturally liked them.However, what he is most afraid of is precisely these entertainments. If someone gives you 10,000, what he wants to take away from you must be more than 100,000 million.In addition to these people coming and going that make him hard to deal with, there is one more thing that bothers him a lot.He doesn't drink well, and he doesn't like playing cards, but as soon as he gets home, he will inevitably soak in the wine. He is drunk almost every day, and he can't live well when he is drunk. He has to play cards with his parents and officials in his hometown.General bureau chiefs and the like, that's fine, a certain deputy county magistrate and deputy secretary, do you have to accompany him?One day with one person, the entire Spring Festival holiday, is not enough to accompany the deputy county magistrate and deputy secretary.There is another one who doesn't want to go home because she doesn't want to be forced into marriage by her family.Every time, as long as he goes back, the family will spend a long time, and then bring many women to him for interviews.He always felt that all the women of the right age in the county were registered by their family members.

It is equally uncomfortable to spend the Spring Festival alone in Yongzhou without going home.On holidays, when the family is reunited, everyone catches up with each other, but he is alone, making him even more lonely.I originally thought that Wang Yudan might be in Yongzhou, so I could celebrate the Spring Festival with her, but when I called her, she said she was in Shenzhen.Her son came back from the United States, and she rushed to reunite.Since Wang Yudan can't be found, let's find Qiu Ping, she is also a single woman, and she is also sad about the Spring Festival.I called Qiu Ping and found that she was even more chic, swimming in Hailong Bay in Sanya.Ouyang Tong guessed that she didn't go alone, maybe with a certain man, so she left quietly.It is completely normal for a woman who has been divorced for many years to have several fixed or non-fixed male partners around her.

Ouyang Tong naturally thought of Wen Yufang.She is a college student, and he didn't expect her to be in Yongzhou at all, but, since he couldn't resolve the emptiness, he tried to call her.Sure enough, Wen Yufang was on vacation and was currently at home, busy meeting with her classmates, but she completely forgot about him, and she didn't have any text messages for a long time.Wen Yufang's home is in Luyuan City, and her parents seem to be officials in the city.Ouyang Tong joked with her, saying, I'll go to your house to celebrate the New Year, okay?She said, yes.I told my parents, you are my teacher, travel to Luyuan.

Ouyang Tong didn't want to be this teacher, so he simply turned off his mobile phone and stayed at home all day.There is enough food in the refrigerator, but he needs to do it all.He was too lazy to cook, so he bought a box of instant noodles and ate instant noodles when he was hungry.Using this time, he really did something, collected a lot of classic advertisements, wrote comments on each advertisement, listed their advantages and disadvantages one by one, and conducted comparative analysis.Gradually, Ouyang Tong felt that this matter became interesting.After all, I used to just watch advertisements, and just intuitively say that a certain advertisement is good or a certain advertisement is not good. I have never carefully evaluated the concept, structure, lighting, camera position, etc. of a certain advertisement from a professional perspective.After careful study, Ouyang Tong had a completely different opinion.

What he didn't expect was that on the first day of work after the Spring Festival, there were many happy events. While driving the car on the road, I received a call from Xu Wenzhao, and immediately said, BOSS, HAPPY NEW YEAR.Ouyang Tong noticed the change of title, she called herself the boss, does that mean that she has accepted the job of Boyi Company?Sure enough, after talking further, Xu Wenzhao told him that she had already decided to start a business with him.After leaving school for seven or eight years, she has been working in the current department and never thought of changing.But this Spring Festival, she realized that she was already tired of step-by-step and calm as water. She wanted to give herself a new environment and some new challenges.Ouyang Tong said, that's great, then come to the company quickly, we will have a New Year's dinner at noon.Xu Wenzhao said that she had already arrived at the company.

Ouyang Tong was the last one to arrive at the company. He bypassed Zhaobi, and as soon as he appeared at the door of the office, the three employees loudly said, BOSS, HAPPY NEW YEAR.Xun Wanfang even added, Gong Xi Fa Cai, profit is brought.Ouyang Tong quickly said, well, well, everyone will make a fortune.While speaking, he took out three red envelopes from his bag, and gave out one to each of them.Ouyang Tong said that the quantity was a little less, 100 yuan per person.It's not that I can't afford more, but that this amount is good.There are currently only four people in the company, and all of them are entrepreneurs. I hope that everyone will unite as one, build the company, grow with the company, and make a fortune with the company.Therefore, the meaning of my distribution of 100 yuan is to hope that everyone will be single-minded;I go to work on the first day of the New Year today, and the company has nothing for everyone to do. I don’t think it’s better than this. Let’s go to the coffee shop opposite and talk about our work and ourselves at the same time.Have a New Year's Eve dinner at noon, and if you have nothing to do in the afternoon, you can go home. After all, we were facing the boss, and we had only known each other for more than a month. We sat in a private room in the coffee shop, and the three ladies seemed a little reserved.Ouyang Tong said, don't look like Yang Bailao seeing Huang Shiren, okay?If I am a tree, you are three flowers blooming on the tree.I think, we can't always have three flowers on one tree trunk, but also need some green leaves, so that the crown of leaves can be covered with green shade to shade the sun.Xun Wanfang said, Boss, you are like a poet.Ouyang Tong said, yes, when we run a company, it is like writing poetry, which must be full of warmth and romance.Xu Wenzhao said, how can a company be warm and romantic in order to survive in the fierce market competition?Ouyang Tong said that no matter how intense, warm and romantic, it must be well preserved in a corner deep in our hearts.Let me tell you a story. This story happened when the Allied forces broke through Berlin in World War II. At that time, an Allied war reporter followed the troops into a family in Berlin.Because of the powerful firepower of the Allied forces, all the Germans lived in the basement, and this family was also in the basement.The reporter was stunned when he walked into the basement. He saw that the house was very dilapidated and extremely poor. It can be said that there was nothing in it. Not to mention valuables, even ordinary daily necessities were incomplete, and even bread could not be found.However, he saw a rose in this home, a brilliant rose that seemed extremely out of harmony in such a dilapidated home.Why did this rose stun the reporter?Because he saw a kind of power, a kind of warm and romantic power.He could imagine that the family living in this basement faced overwhelming artillery fire, endless hunger, a future with no hope in sight, and the grim smile of death.But even in such a harsh environment, they are still full of expectations and hopes.When I saw this story, I was shocked.It is true that we can live in the most difficult environment, and all our material things can be destroyed, but as long as our ideals and beliefs are not extinguished, and there is always a warm seed hidden in our hearts, we will definitely be able to survive. If there is hope, there must be hope for mankind. After he finished these words, the three ladies applauded at the same time. Ouyang Tong said that a person's life seems to be a long time, several decades, but in fact, the decades of a person's life mainly live in two spaces, one is home and the other is society.It is said that the society is too big. During the school days, people live in the school, and after the school life is over, the living space is the unit.If the family is unstable, everyone's hearts will not be settled.Similarly, if the workplace is unstable, the mind will wander.I hope that the current company will become a harbor for the hearts of the four of us in the future, so that our hearts will no longer wander. Regarding the future development of the company, Ouyang Tong said that he had thought about it and hoped that the three of them would become the three sparks and be able to support the three departments in the future.Xu Wenzhao's main job is to be in charge of the company's finances and the office. If he must have a title, it will be the chief financial officer and office director.When the company develops in the future, she will be the CEO.Xun Wanfang is mainly responsible for the marketing business. Of course, he will also focus on marketing. If the company has no business to do, development is a lie.Only when the business is brought back can the company operate normally. Therefore, the burden on Xun Wanfang is very heavy, and it can be said that there is a long way to go.From the current point of view, Lei Lei's work seems to be a little simpler. In the future, she will be mainly responsible for the production of advertisements, that is, content production.But it is only a temporary phenomenon, and it will be busy soon.He said that he doesn't like to hold everything in his hands, but likes to delegate power.Three people are in charge of three departments, and the work of these three departments is up to them to decide and arrange independently.If they need to recruit people or something, as long as they put forward a plan and pass it through him, they can let it go. Xun Wanfang was more lively and cheerful, and she was the first to express her thoughts.She said that the boss said those words and told the story just now, which moved her very much, and she had an urge to die for her confidant.As for her work for the new year, she personally feels that the key now is to bring back business.The key to attracting business, she thinks, is to make good use of network resources.She originally had a little network of contacts, and she will go all out to maintain her original contacts and open up new contacts in the future.As for whether to increase the staff, she personally feels that her department is not necessary for the time being.It takes quite a period of training to recruit newcomers, and it is a waste of human resources to recruit and train newcomers when there is no business.Recruit those who have business?Others may not want to come.Therefore, for the time being, she needs to go all out to attract business, and other things will be considered in the next step. Xu Wenzhao said that she has always been in business before, and never considered the management of a company or a department. This is a new field for her, which is both a challenge and an opportunity.Because I haven't thought about it, I can't say anything.But she had to think about the problem from the perspective of a department manager. For the time being, she didn't think too much. What she thinks now is to do a good job in the company's current work and be the head of Mr. Ou.As for whether to recruit people, she thinks it depends on the company's business development. At present, she thinks that she alone is enough. Lei Lei talked less, she said that after working for a month, she had almost nothing to do.Years ago, not only did she get a salary, but she also got a year-end bonus, and today she got a welcome red envelope.Her idea is very simple, one day she is too busy, one day she will find a way to recruit people. The three women have different personalities, Xu Wenzhao is thick and steady, Lei Lei is restrained and reserved, Xun Wanfang is lively and sharp, but they have one thing in common, they have already begun to think about the future of the company and entered the role.This made Ouyang Tong very satisfied.During the chat later, Lei Lei told Ouyang Tong that the company's website was very popular during the Spring Festival, and the hits so far have exceeded 200,000.This is the second surprise after Xu Wenzhao joined.If there are two hundred thousand, there are two million and twenty million.Before the Spring Festival holiday, he visited the company's website, and the clicks at that time were only a few hundred points. this is a good news.Ouyang Tong said, it seems that our company has made a good start. Returning to the company after lunch, Ouyang Tong made New Year's call one after another.In the past, he didn't make such calls. Like everyone else, he just sent a text message. The only difference between him and others was that he never sent text messages that were forwarded. Every text message was specifically aimed at a certain person. Personal, written by him with a lot of thought.Now that I have to run a company, the phone is more convenient for communication and shows more respect for others. While he was talking with Yang Shusen on the phone, Xun Wanfang ushered in a person.When Ouyang Tong saw it, he was overjoyed, and it turned out to be Wen Yufang.Ouyang Tong made a gesture of asking to sit down, ended the call with Yang Shusen, walked around the desk, walked to Wen Yufang and sat down next to Wen Yufang, and said enthusiastically, I said as soon as I went out today, the magpies called, so it turned out that a nobleman came.I remember not telling you the company address, right?How did you find it here?Wen Yufang said, you probably didn't go online to see how famous your Boyi company is.Ouyang said, is it?I really haven't seen it.It's the first day of work today, and it hasn't stopped.Wen Yufang said, there are only so many people in such a big office, isn't it a bit empty?Ouyang Tong said, do you want to join?I am waiting.Wen Yufang asked, why did the phone shut down throughout the Spring Festival?After hearing this, Ouyang Tong judged that she might not be able to find herself during the Spring Festival, so she came to find her on the first day of work.It seems that she has nothing special to do, but she is extremely bored and wants to chat with him.Regarding the relationship between Wen Yufang and himself, Ouyang Tong has always wanted to make a position, but he has not been able to find the answer.Many times, he felt that this girl fell in love with him, but in fact, as long as he wanted to move forward a little, she showed obvious retreat.It looked like a typical hide-and-seek.As early as many years ago, Ouyang Tong no longer had the energy and interest to play this kind of emotional game. Now that he wants to start a company, he must go all out, and he doesn't want to be distracted. Therefore, there is no reason for Wen Yufang's visit. Enthusiasm.He said, so, you came to Xingshi to inquire about the crime on the first day of work?She said, also said, you are too heartless.Ouyang Tong said, do you mean you are affectionate?If so, you should stay and spend the Spring Festival with me.She said it was my fault.Whose fault was that, he asked?She said, forget it, it's the Chinese New Year, why stare and ask who is right and who is wrong?So boring. Ouyang Tong said, then tell me something interesting.Wen Yufang said, now, your Boyi company is very famous. If you search on Baidu, there are more than one million pieces of information related to Boyi.Ouyang Tong said, really?There are so many?Wen Yufang said, you are still the boss, don't you care about such an important matter?Ouyang Tong was joking, so during the Spring Festival, you searched for news related to Bo Yi at home?Wen Yufang said, it wasn't me, it was a friend of mine.Ouyang Tong was surprised and said, what kind of friend of yours would be interested in a little-known company? Wen Yufang said that he was not interested in Boyi Company, but in Lin Fei's advertisement.After seeing Lin Fei's ad, I felt that the ad was done really well.Coincidentally, this friend of mine also wanted to make an advertisement, but felt that the creative level of domestic advertising production companies was too poor, and he was still uncertain who to find.After seeing Lin Fei's advertisement, I decided to find this company.During the Spring Festival, he came to my house to pay New Year’s greetings, and I happened to overhear him when he talked about it with my dad. I said that Boyi Company was opened by a friend of mine.He was very happy to hear that, and asked me to contact you at that time, asking Boyi Company to help him with this advertisement.However, your mobile phone has not been turned on. This news made Ouyang Tong overjoyed.In this way, my luck is really good, and Boyi has earned such a great reputation just by doing a Lin Fei advertisement. If this momentum continues, it will not take a few years for Boyi Company to Probably can become the most well-known advertising company in China.Ouyang Tong said, that's great, so you brought me luck.Why are you alone?Where is your God of Wealth? Wen Yufang said that this person has a very good relationship with her family, so she is fully authorized to represent this matter.Ouyang Tong said to her, since this is the case, please introduce the situation. This is a cosmetics company, belonging to an earlier cosmetics brand in China, which once sold well all over the country.Later, due to various reasons, the company took many detours, its influence became smaller and smaller, and even switched to other products for a while, but they were not very successful. A few years ago, they decided to go all out to make cosmetics.Their new product has been on the market for half a year, and sales are tepid.The company's board of directors therefore decided to expand advertising.They investigated many advertising companies and repeatedly referred to various cosmetic advertisements, but they were not very satisfied until they saw Lin Fei's advertisement.At this point in the introduction, Wen Yufang used a word, love at first sight.She said that the bosses of this company saw Lin Fei's advertisement at the same time, and thought that this advertisement was very classic. If their product advertisements also made this level, this advertisement could be used for many years. Ouyang Tong said, it seems that they still have vision.Let me tell you, I was the right person to do the cosmetics advertisement.It is called a unique eye.Wen Yufang said, brag, you are a big man, what do you know about cosmetics?Ouyang Tong said, let's see, this just shows that you don't know me well.Let me tell you, there are three major advantages for me to advertise cosmetics.The first big advantage is that I have done a cosmetics program and have a relatively deep understanding of cosmetics.The second advantage is that during the Spring Festival, I conducted a very in-depth study on Chinese TV advertisements, especially cosmetic advertisements, and gained a lot of experience.The third and most important advantage is my own creativity.You have already seen Lin Fei's advertisement. I believe that few people in the entire Chinese advertising industry can achieve this kind of creativity.Ouyang Tong originally wanted to talk about the fourth advantage. Unlike most Chinese men, he himself is a cosmetics lover.At least, he is a big spender on perfume. Wen Yufang said, so you shut down your phone during the Spring Festival because you were studying cosmetics advertisements?Ouyang Tong said, you are only partially right. I spent eight days and watched about a thousand advertisements.Cosmetic advertisements are just a part of my systematic research.Wen Yufang asked, what conclusion did you draw?Ouyang Tong said that I cannot say that all cosmetic advertisements are rubbish, but I have to admit that most of them are rubbish.I don't know if it's my vision or something else, but the advertising level of our country is really not one or two levels worse than that of Western countries.For example, our cosmetic advertisements, like pharmaceutical advertisements, are always promoting curative effects.What can cosmetics do?It's simply a legend in the world.What cosmetics change should be people's understanding of aesthetic culture, so cosmetic advertisements should also be a prominent manifestation of aesthetic culture.For example, perfume, why do others choose this kind of perfume and not that kind of perfume?Is it just to choose the fragrance?Absolutely not, the choice is the cultural heritage that perfumes export to consumers.Another example is lipstick. When the reform and opening up was just started, girls began to use lipstick. As a result, most women painted their lips like monkey butts. Do you think anyone still paints like that?Even the ladies don't wear it like that anymore, and they know how to combine the color of lipstick with their personality, environment, mood, and culture.This improvement is the result of the progress of civilization, but obviously not the result of advertising.On the contrary, if the advertising of cosmetics has realized this a long time ago, or has been inputting this concept to consumers, people's aesthetics may improve five or even ten years earlier, and this advertising company has already affected the whole of China. People, its products must be deeply rooted in the hearts of the people. After he gave a long speech, Wen Yufang applauded enthusiastically, saying, "You speak so well, I admire you more and more." Ouyang Tong said nonsense, and then asked Wen Yufang, what should I do with this advertisement? Wen Yufang said that she was not very clear about the specifics.It was only because of seeing Lin Fei's advertisement that the company had the intention of cooperating with Bo Yi.Whether to hand over the advertisement to Boyi depends on whether the advertising plan proposed by Boyi can get their approval.Of course, before coming up with the advertising copy, there are still a few specific things that need to be explained.What specific things did Ouyang Tong ask.Wen Yufang said that it is mainly investment, return and intermediary fees. This point, Ouyang Tong naturally understands, now is the era of group eating.For example, in TV stations, those who have a job eat a job, and those who don’t have a job eat a dock. Of course, those who have a job and a dock naturally eat both. It takes a little pay off.Just like the relationship between Ouyang Tong and Wen Yufang, he doesn't want to be intimate with each other. The key is that he sees clearly that such investment may not necessarily pay off, so it is better not to invest.He said, this is natural, what conditions do they have, just say it. Wen Yufang said that they have a plan, the advertising production and the broadcast rights of Jiangnan Satellite TV are packaged together, the total amount is 20 million. Hearing this number, Ouyang Tong was overjoyed.Lin Fei's ad was only 3 million, but now this cosmetics ad has 20 million, which is really surprising.Although Jiangnan Satellite TV's advertisement broadcast fee is very high, it is not so high that the price is unacceptable.Ouyang Tong also knew that there must be other conditions for such a high bid, so he asked, do they want a kickback?How to arrange the rebate?Wen Yufang said, this is for sure, they are not alone, many people are handling this business, not to mention, I am running around like this, I also want to earn tea money, right?Ouyang Tong joked, I didn't expect that you are still good at business negotiations.Wen Yufang did her part and said, of course, if you don't look, who is sitting in front of you.Ouyang Tong corrected, not sitting in front of me, but sitting next to me.Wen Yufang said that their condition is 30%, and it is after tax. Ouyang Tong quickly made a calculation in his mind.Twenty million sounds like a lot, but the other party wants a 30% rebate, which is six million, and they are not responsible for paying taxes.The broadcasting fee of Jiangnan Satellite TV needs 8 million, and the cost of hiring actors requires more than 3 million for first-line stars. If the other party appoints a star, there is no 4 million, and it is impossible to get it.These three items add up to at least seventeen million.The remaining three million, if it's just the shooting cost of the advertisement, naturally there will be no problem.However, the concept of this three million is completely different from the three million Lin Fei advertised.The 3 million in Lin Fei's advertisement was the actual turnover, but the 3 million in this advertisement was 20 million in turnover.Advertising agencies have to pay taxes on a turnover of 20 million, not 3 million.Among the taxes and fees, the largest expenditure is the business tax and the cultural construction business fee. These two taxes and fees are paid according to the turnover. The turnover of this business of Boyi Company is as high as 20 million, and the taxes and fees add up to 8%. It was 1.6 million, and there were only 1.4 million left.If it is only to pay the production fee, 1.4 million can be used more tightly, maybe it can be taken down.The problem is that there are still many obvious expenses, such as paying the personal income tax of 6 million kickbacks for the other party, and paying other stipulated taxes and fees.This account does not require accounting calculations, and Ouyang Tong just calculated it casually, but he can't pay it. He told Wen Yufang, if this is the case, I can't do this business.For example, you can ask about the broadcast fee of Jiangnan Satellite TV. If it is not nine million, it will definitely not be available in prime time.For a rebate of 6 million, even if we go to write off the invoice, they will charge three points for an invoice of millions, which is 200,000.The sum of the two is 15.2 million.If the advertiser nominates an A-list star, it is likely to require four million.Add up the three items, 19.2 million.If you pay 20 million yuan, even if I do nothing, I will lose 800,000 yuan just to pay business tax and cultural construction expenses.The reason why Ouyang Tong quoted the broadcasting fee at 9 million was because Jiangnan Satellite TV's market price was discounted. Wen Yufang said that the total of 20 million is unlikely to change, can it be saved in other areas? Ouyang Tong said, how to save money?In terms of broadcast fees, it may be reduced a little because I am the deputy director, but this reduction will not solve the problem at all.There is a certain degree of flexibility in the cost of hiring celebrity models, but this flexibility is based on the requirements of advertisers.If an advertiser insists on appointing first-line stars, it will not only be impossible to reduce, but may only exceed the budget.For other expenses, probably only rebates can be used to get some ideas.He told Wen Yufang that if the advertiser insists on refusing to increase the fee, then he has several suggestions: first, the rebate fee will be reduced from 30% to 25%, and the other party will be responsible for writing off the invoice.Second, if the advertiser insists on using first-line stars, then they can't designate them, but Boyi Company will come forward to negotiate, and the cost will be controlled below 3 million.Even so, he still needs to carefully calculate the various budgets before deciding whether to accept this advertisement. The next day, Wen Yufang called again and said that the 30% rebate rate cannot be reduced. As for hiring celebrities, the manufacturer promised to provide a list of at least 40 people. After all, Ouyang Tong is not in business, and he doesn't like the model of extortionate prices and repaying money on the spot. In his opinion, no matter whether it is a person or making money, one should not be too tired.Even if the other party provides a list of 40 people, the cost of hiring a celebrity is probably not three million yuan, and the 30% rebate solves the invoice write-off, which means subtracting about 200,000 from his original budget.This account must not be settled, so he said frankly, I am very sorry, I will not do this business. An hour later, Wen Yufang called and accepted Ouyang Tong's first condition, the rebate rate was 25%, and she paid the bill with the invoice, and the second condition, a list of at least forty candidates remained unchanged.This is the final offer, and it is unlikely to change again. If you agree, you can make an advertising plan now. If you don't agree, the business will have to be forgotten. Ouyang Tong called Xu Wenzhao into his office and told her the general situation of the advertisement.He said, carefully calculate what our financial situation is after this business is done, or what kind of advice you will provide me.Xu Wenzhao carefully recorded in his notebook, and then said to him, okay, I will give you the budget before get off work. In this regard, Xu Wenzhao was indeed a master. Before leaving get off work, she handed him a printed budget statement.Ouyang Tong didn't look at the details, but immediately went to see the final total, and what he saw was a six-digit number, the highest number being one.Ouyang Tong was secretly delighted, could he make a profit of 100,000 yuan?That number, he said, looks surprising.Xu Wenzhao said that this is just a budget figure, or in other words, just an ideal figure.The key lies in the cost control during implementation. If the cost is well controlled, the expenditure may be even less.But in general, it will definitely exceed the budget.The main unmeasurable part lies in some arbitrary or humane expenditures.For example, the various expenses of the production team are lump-sum, but is it possible to invite the production team to have a meal when the filming starts or the shooting is over?If please, this one is not in the budget.In addition, among the management expenses, the travel expenses and transportation expenses of the management personnel are relatively difficult to control.If it is an ordinary person, it is easy to say, but if it is Ouyang Tong himself on a business trip, it is naturally impossible to be too shabby, and the cost may be greatly exceeded. Ouyang Tong said, I understand, if extra-budgetary expenses are included, this business probably won't make any money. Xu Wenzhao said that if the cost control is not good, it is likely to lose 10,000 to 20,000 yuan. Ouyang Tong asked, what advice would you give me?To accept or not to accept? Xu Wenzhao said, take it. Such a straightforward word greatly increased Ouyang Tong's interest.He didn't talk nonsense, he just asked three words: why? Xu Wenzhao said that she believes that the company has just started. If there is no business and everyone sits at home, there will be no income and only expenses.This business may last for two months, and she has included the company's office expenses and the salaries of the four staff and other expenses during the two months.That's tens of thousands of dollars.Taking over this business, even if there is no profit, it can at least offset some of the company's operating costs.In addition, Boyi is a new company, and only made one advertisement. Although the starting point of this advertisement is not as good as Lin Fei's advertisement, it is still a big advertisement.这样的广告，对于公司的品牌宣传，有百利而无一害。如果将这个品牌效益算进来，哪怕是真的亏十几万元，就算是拿十几万替公司做了广告，公司无形资产的增值，暂时还没法用数字来计算。第三，作为一家广告公司，手里如果有业务，就可以与其他相关行业产生紧密的联系，维护这些客户，同样是一笔无形资产。 故意拖了两天，直到文雨芳再次打电话来催问，欧阳佟才答应接下这笔业务。文雨芳随后送来了很多资料，给欧阳佟写策划文案提供参考。 其实，就算文雨芳的资料不来，雷蕾也已经查明，这家公司是芳宝露实业集团。这件事做起来并不难，欧阳佟仅仅将文雨芳透露的点滴信息告诉雷蕾，雷蕾就通过网络查明了芳宝露的全部资料。 芳宝露初创的时候，叫雅琳芳宝，上个世纪80年代末，打出招牌，说是日本进口，结果横扫国内市场的所有化妆品，其中包括真正的进口品牌永芳，一举成为全国知名品牌。后来人们才知道，公司的创始者是两个人，董事长是姐夫，总经理是妻弟。他们不知从哪里弄了一点钱，收购了一家县办小化工厂，将其更名为中日合资雅琳芳宝化妆品有限公司，又通过深圳的一间公司，将这些产品以日本进口货的身份，销往全国各地。不久，公司出了两大麻烦。第一大麻烦，他们毕竟是假洋鬼子，随着名声的增大，这个秘密肯定保不住。有媒体知道内幕，便借机敲诈，他们不得不拿出大笔的钱来封住媒体的口。这一类事，当姐夫的不愿出面，将内弟推到第一线，自己不得不找各种借口躲着媒体。其次，正所谓男人有钱就变坏，姐夫成了大富翁，而姐姐虽然年未老毕竟色已衰，甚至可以说，就算年轻时，也没有多少姿色。姐夫的身边整天围着一大圈年轻美女，哪里控制得住？难免会和这些女人勾勾扯扯。做这种事的时候，他便发现，将内弟弄在身边，实在是太麻烦，不得不找各种借口躲着。内弟不知道是为了这两件事，还以为姐夫背着自己干着什么见不得人的勾当，担心自己的利益受损，暗中搞了一些小手段。时间一久，彼此完全失去了信任，不得不分手。姐姐和弟弟两人得了大头，成立了雅琳集团，姐夫得了小头，成立了芳宝集团。雅琳集团挣扎过一阵，完全消失了，芳宝集团改换门庭，干了些年后，摇身一变，成为芳宝露集团，重出江湖。芳宝露集团的总部，就设在泸原市，因为姐夫就是泸原人。 因为暂时也没有别的业务，欧阳佟、雷蕾和寻万芳便分别做广告文案，反正闲着也是闲着，正可以借此机会进行一番训练，也可以了解广告工作的相关程序，还能让客户觉得他们十分认真，同时做了好几套方案。 最终接下这笔业务的，自然还是欧阳佟亲自捉刀的方案，合同一签，对方立即打款30%。这笔钱留在博亿公司的账上，对于公司的周转，也是一大好处。至少在一段时间内，欧阳佟心理上觉得自己是个富翁。 许问昭确实是个非常好的管家，她向欧阳佟提出，这笔业务的预算实在太紧张了，她希望对此全程跟踪，每一笔开支，先由她把关，然后由她送给欧阳佟批准。幸亏有许问昭把关，不然，以欧阳佟从不计较钱的性格，这单生意是真的会亏得很惨。事后，许问昭给了他一份报表，将他从电视台拿到的2‰的提成算在内，收支刚好平衡。 广告制作完成，尚没有交付之前，欧阳佟请了几个朋友来看样片，其中包括王禺丹和邱萍。 王禺丹看了样片之后说，难怪你小子那么自负，还真是有点小本事。 欧阳佟指着样片说，你说话讲点良心好不好？这只是一点小本事？你也不看看，整个中国，还有人能拍得比我更好吗？这次，王禺丹没有打击他，说第一次看林飞广告，她还觉得他有点碰运气的成分。现在看了他的第二个广告，觉得他确实有点大师的感觉。 这话让欧阳佟的信心像股市的涨停板一样，直冲云霄。他相信，用不了多久，自己就能成为整个江南省乃至全中国最出色的广告人，一定不会像某个广告人那样，吹得天花乱坠，拿出来的，全都是“谁用谁知道”那样将全中国人民恶心得死去活来的垃圾。欧阳佟有一个原则，无论是写文章拍电视还是做广告，他认为只要是创意产品，就应该是人类文化的精品，宁可污染自己，也绝对不能污染受众，这是最起码的人格品格。 没想到，王禺丹又开始打击他了，说，哟哟哟，给你一根葱，你还真以为自己是大象了。你也不想想，就算你真的成了中国最出色的广告人，又怎么样？还是一个小老板。何况，广告业竞争这么激烈，利润又这么薄，你这么挣扎下去，还不知道哪一天就死翘翘了，有什么好得意的？更现实一点说，你的公司，还在社会主义的初级阶段。但凡一家企业，大致需要经历几个阶段，一是成活阶段，二是稳定阶段，三是发展阶段。你现在连存活期还没过呢，就得意忘形，完全不知道死字怎么写。 王禺丹总是一针见血。就如面前这个广告，他是做得不错，又因为有许问昭这个出色的财务顾问把关，结果才赚了三万元。还有两大笔钱没算，一是他个人的广告提成，那就是两万多。再加上他个人的时间成本。他的两个月时间怎么算？也值三五万吧。这样计算的话，这个广告实际上亏了几万元。这样做下去，公司真的有前途吗？如此搞法，就算他真的成了中国最出色的广告人，恐怕也是做得多亏得多，最后连裤子都没得穿了。可是，不这样做，他又能做什么？ 王禺丹说，你想没想过一种新的产业？ 欧阳佟问，什么新产业？ 王禺丹说，资源重组。 欧阳佟一时没有转过弯来。资源重组？听起来像是股市上大行其道的资产重组。一般来说，股市上的资产重组，往往是这家公司重组另一家公司，但还没有一家专门经营重组的公司。难道说，王禺丹想办这样一间公司？王禺丹说，是资产重组，但又不完全是资产重组。资产重组，主要指的是公司资产的重新组合。但她说的资源重组，则主要是将各种社会资源进行整合，突显其资源实力和资源优势。公司通过两个方面获得回报，一是将重组后的资源当成产品出售，一是通过帮助客户重组资源获得回报。 欧阳佟说，我没有完全搞明白，你能不能举个例子？ 王禺丹说，我在烟草公司，就以我们烟草销售为例。我知道，你之所以开公司，就是在打我们江南烟草的主意。可你没有想到，像林飞广告这种业务，之所以被你接下来，完全是机缘巧合，因为别人请不动林飞，你请动了。相反，你想拿我们公司其他业务？不是不可能。问题在于，对于一个正常运行的公司来说，每一项业务，都牵涉某些个人的利益，我把这些业务给你了，势必影响下面某些人的利益，一次两次还行，多了，人家就会怀疑我和你是什么关系，我和你之间，是否有不正常的经济来往。你夺了人家的饭碗，人家就会和你拼命。但是，如果你不做这些，而是改做别的。比如说，与我们相邻的江北省，有关情况，你肯定也知道。江北省为了扶持本省的烟草工业，以行政命令的方式，严禁江南烟草进入，只要是进入，便认定是走私，不仅没收，而且处于重罚。你可以去两省交界的主要路口看一看，那里是严防死守，公安、工商、税务、城管等部门，在全省各个交通要道建立联合执法点，设卡检查。美其名曰打击车匪路霸，维护交通秩序，其实是对江南烟草的流入穷追猛打。工商还在全省各市场巡查，只要发现江南烟，不仅仅是没收烟草，连人家的工商执照也吊销。所以，江南烟草在邻省的销售是空白，一包都没有。如果说，你有办法撤销这一纸行政命令，然后将撤销命令的命令卖给我，你说，我愿意出多少钱买？你出价三五千万，我肯定眼都不眨一下就掏。我们再进一步，假如你有一种办法，在邻省建立一个销售网，而这个销售网又恰好允许销售江南烟，你将这个销售网卖给我，哪怕你出价几个亿，我也买。 欧阳佟说，我有点明白了。拿到这个撤销命令，需要的是行政资源的配合。而组织一个销售网，则是商业操作。不过，要整合出一个全省范围内的销售网，那需要多大的成本投入？我哪来这样的成本？ 王禺丹说，说你情商不行你还不服气。整合这样一个网，需要多少资金？只要你能拿到这样一个批文，然后以这个批文来吸引经销商，和他们签合同，有选择地加盟，你不仅不需要掏钱买下他们的经营网点，甚至还可以收他们的加盟费。这里面的关键，在于你是否能够拿到这个批文。 欧阳佟说，这个主意好，下一步，我就好好考虑这个方案。 王禺丹说，你可以考虑的，远远不止于此。 欧阳佟问，还有什么？ 王禺丹说，多了去了。比如说，我听说你最近和杨树森关系不错。我知道你打的什么主意，他其实也清楚，你想拉他做广告。他这个人是理工科脑袋，思维模式跟电脑程序没什么区别，针插不进水泼不入，讲的是酒好不怕巷子深，根本不信宣传。欧阳佟说，你说得太对了。我说宣传做好了，股价可以大涨，股民可以获得投资收益，就会更加信任上市公司。他说，他不希望人家拿他的公司搞投机，他只考虑那些真正投资者的收益，而不会考虑投机者的收益。我说，股价高了，你融资就容易了呀。他说，他现在融资并不难，好多人拿着钱求他融资。王禺丹说，所以说嘛，你想做他的广告生意？门儿都没有。你看看他们也在外面做广告，所以才动这个脑筋，是吧？可你不想想，那是广告吗？有些话，我不能说得太明白，你是聪明人，你自己去想。 就算欧阳佟再聪明，他也想不出来。南方重机做了很多路牌广告，那为什么不是广告？直到很久以后，有一个恰当的机会，他因为别的事问胥晓彤，才总算明白了王禺丹这句话的含义。现在有很多人拿真金白银向领导行贿，这种做法实在是太蠢了，有些领导不敢收，就算有的领导收了，送的人也担心留下后患。你如果给某位领导的儿子媳妇情人什么的送上几个广告，送的人心安，收的人理得。 王禺丹没有就这个话题深入，而是话锋一转，说，杨树森不是想当中国制造业老大吗？这个事，你可以去琢磨。琢磨好了，可以说财源滚滚。有人认为，做生意就是买卖产品，这种想法实在太天真太单纯，你有产品人家也有产品，你的产品不一定比人家的过硬，或者你的营销队伍没有人家的强大得力，甚至你没有人家胆大敢送敢花，你凭什么胜过人家？你以什么样的实力和人家竞争？社会上有一句话，鱼有鱼路虾有虾路，整个世界上，鱼和虾实在太多，每一条鱼每一只虾都有自己的生存之道，你要从中杀出一条血路，容易吗？既然不容易，你就得想别的办法。我不推销产品行不行？或者说，我不着眼于产品，行不行？不着眼于产品，那着眼于什么？着眼于人们的需要，或者用更为商业化的话说，是着眼于市场的需求。人们总结李嘉诚成功的经验，都说他做塑料花是因为抢占了先机。可从来没有人想到，就算你抢占了先机，也不一定就能成功。王禺丹举了一个例子，有一个非常著名的职业经理人，名叫王大东。这个王大东，曾经是肯德基的重要人物，早在他之前，肯德基曾想打入华人市场，他们选的点是香港。从理论上说，选择香港是对的，肯德基的食品相对于中国菜来说，贵得离谱，在中国内地是很难打开市场的。可是，肯德基先后两次进入香港，全都失败而归。后来，王大东负责拓展中国市场，他放弃了南方而选择了北京。Why?因为肯德基是油炸食品，中国南方湿热，吃油炸食品容易上火，所以，香港人乃至整个广东人，见了油炸食品就绕开走。肯德基最初进入中国的失败，就是因为没有找准人家需要。王大东在中国成功了，将肯德基开了几百家。这时候，他想找一件更有挑战性的事业，看中了另一个市场，即女性卫生巾市场。人口中的二分之一是女性，而女性中的大约二分之一必须使用卫生巾。这是多大个市场？而当时，中国没有一家生产卫生巾的企业。王大东觉得，如果能够做成这笔生意，很可能几年之内，就成为中国首富。可是，王大东努力了几年，投入了几百万，最终却不得不放弃了。Why?原因很简单，他虽然抢占了先机，却太超前了，当时的中国妇女主要用卫生纸，农村妇女主要还用月经带。中国的卫生纸只要三角钱一刀，王大东的卫生巾却要一两块钱一包。更致命的是，卫生纸是中国的福利，很多部门发放福利的时候，直接发卫生纸，很多人家，卫生纸多得用不完，不需要花一分钱。在这种背景下，抢占了先机，又怎么样？没有需求市场，先机也是空的。所以，商业经营的根本点，就在于需求。王大东说，他的失败，就在于他超前了五年。五年之后，他再到中国来看，发现市场上出现了一种叫小护士的卫生巾，正在大力做广告。 欧阳佟知道王禺丹所说是对的，可他并不能完全理解这番需求理论与杨树森的广告有什么关系。 王禺丹说，自然跟杨树森的广告没有关系，因为他没有这方面的需求。可他有做行业老大的需求。只要你能满足他这种需求，他就能心甘情愿让你赚钱，甚至是大把地赚钱。这也就是说，假若你的经营是针对某些人的需求，那么，你就可以迅速取得成功。仍然以杨树森为例，他的企业，已经做到了现在这种程度，再想扩张，怎么扩张？卖产品？将现在的市场份额扩大1%，都是一件巨大的难事。既然如此，他还能有什么办法做产业老大？只有一个办法，那就是并购。他将人家现成的企业收购过来，同时也就是将人家的市场份额收购过来了。进行市场并购，这就是杨树森的需求，假设你针对他的这一需求，鼓捣一间公司，然后卖给他，你说，他要不要？肯定要。那么，你怎么鼓捣出一家公司？去注册一个空壳公司？杨树森不是傻瓜，他要你这个空壳干什么？除了这之外，你还有没有别的办法？比如说，你弄到几家经营不是太好的公司进行重组，组合成一家新的公司。或者你直接物色一家市场份额相当不俗但目前经营困难的公司，把它买下来，再加进一些新的概念，使之升值，再卖给杨树森，我相信杨树森肯定就要了。 欧阳佟吃惊地望着她，说，你这脑子是怎么长的？怎么这么空灵？ 王禺丹说，也不是我的脑袋空灵，而是在商言商。你不是说我是商人吗？既然是商人，我每天接触的都是市场是商机，脑袋里每天想的，也都是这些。以我的经验看，做生意，只有两种方法，一种是先做好产品，然后去找市场。这样的公司，死的肯定比活的多。二是看准了市场，然后去设计产品，这样的公司，就算你产品质量差一点，也一定是做一家成一家。你现在做的是什么？是先做产品，然后去找市场。你的产品就是广告，你的市场呢？就是那些给你提供广告的人。如果换我第二种思路，你应该找什么？应该找市场找需求。你想和我做生意，就努力找我的需求。只要我做不到的你能做到，我出多少钱，都愿干。你想想，林飞广告上，我出钱连眼都不眨，是不是因为你符合了我的需求？还有林飞广告没做之前出现在网络的那场轩然大波，你后来所做的一切，是不是适应了我的需求？在这件事上，你做得还不好。最初我是打算出三百万甚至五百万的，可是，你给了我建议，让我没有继续投入。What does this mean?你是文化人而不是商人，还是一个很实在的文化人。如果是商人，他会怎么做？他肯定先想方设法把我的后期投入捞到手，然后再考虑替我揩屁股。刚才我说的开辟邻省市场，你如果能做成，也是符合了我的需求。同样的道理，你要和杨树森做生意，必须研究他的需求，只要你能满足他的需求，他自然也肯出大钱。沿着这个思路，你还可以更进一步地想，现在，有很多相当不错的企业，他们手里有钱，他们有些什么需求？不同的企业有不同的需求，但相当一部分企业，有一个共同的需求，上市融资。假若你能有办法让某些企业上市融资，你想想，会是什么结果？ 欧阳佟在心中说，天哪天哪天哪。原来，成功有时候竟然是如此简单，仅仅只是将传统的思维路径倒过来。我一直自认为聪明，可为什么竟从来没有想到这么简单的道理？ 王禺丹接着说，你不是很想拉我合伙做生意吗？我不同意，你心里肯定还有点怪我。可你大概没有想过，我为什么不同意？现在你应该想到了，其实很简单嘛，你没有搞清楚我的需求。有一点，你说对了，我是商人。但更准确地说，我是官商。什么是官商？是官员身份的商人，往左偏一点，我可能就是官，往右偏一点呢？我可能就是商。到底会往哪一边偏？说到底，在于哪一边的牵引力更大一些。 欧阳佟暗想，这话简直就是真理。不是有一句话嘛，没有永恒的敌人，只有永恒的利益。换一种说法也对，没有永恒的朋友，只有永恒的利益。这就是商场原则。你要和王禺丹当朋友或者是当情人，都可以，但别在商场上搞这一套。以前，欧阳佟认为，只要在床上牢牢地拴住王禺丹，自己的公司就会一路绿灯。现在看来，这真是一种愚蠢至极的想法。许多贪官落马，都因为背后的情妇争利益。可能最根本之处便是没有明白朋友和利益之间的关系。某些女人认为，只要和男人上过床，她的利益便和这个男人的利益永恒了。事实上，无论是商场还是官场，法则都是一样，只要是交换，就定然是一次性的，根本没有永恒可言。因此，对于王禺丹的话，欧阳佟只有一句评价：精辟之至。 王禺丹显然还没有说完。她继续说，你现在弄的这个公司，我为什么不感兴趣？这是你需要明白的。创办一家企业，必须经历这么三个阶段，第一个阶段是成活期，第二个阶段是稳定期，第三个阶段是发展期。你现在迈出的是第一步，也就是在成活期里挣扎。作为朋友，我可以为你做两件事，第一，帮你一把，让你迅速度过成活期，第二，正如你所愿，参股，让你在成活期里，不至于随时被死亡威胁。这两件事，我都可以做得到，而且，你也知道，我如果做，一定会显得非常轻松，还不违背任何原则。但你没有想过，第一，参股我是肯定不会的，因为我不可能跟你一起，在一个芝麻绿豆企业里为了成活而挣扎，为什么？你自己去想。第二，我给你一些业务，让你迅速度过成活期，有好处吗？Have.但我也担心，没有经历成活期，直接进入稳定期，对于一个企业和企业家来说，到底是好事还是坏事？比如说吧，中国人为什么有穷三代富三代之说？第二代往往和父亲一起创业，经历过企业的成活期。但到了第三代，就是所谓抱着金钥匙出生的一代，他们的骨子里没有忧患意识，没有危机处理意识和方法。 欧阳佟说，我赞同三阶段的说法。不过有一点我不明白，就算是创办资源重组公司，难道就没有成活期？这个时期，是可以超越的吗？ 王禺丹摆了摆头，说，严格说来，任何一家企业，都要经历这三个阶段，这三个阶段，是不可超越的。不过，也不是完全不可以避免。比如说，一家大型公司，完全可以引进高管人才，这些人才，实际上已经经历了成活期考验。从这种意义上说，成活期的必要性，很可能不是对于企业的必需，而是对于企业管理者的必需，或者对于积累管理经验的必需。 欧阳佟说，真正是醍醐灌顶，茅塞顿开。我这个人从来不说别人的恭维话，不过今天，我真的忍不住要恭维你一句，你真是太伟大了。 王禺丹说，少来。我不吃你这一套。 欧阳佟说，我会好好考虑你的话，然后重新决策公司的经营方向。不过，我想问你，假若我开始按你所说的重新结构公司，你是不是有意掺上一脚？ 王禺丹说，如果真是这样，我有兴趣。如果真有那一天，我会慎重考虑的。不过，有几件事，你需要想清楚。一是公司的股本结构，二是公司的投资规模。当然，你如果下决心做资源整合，就算公司起点低一点，规模小一点，我也还是有兴趣参与。但就我个人来说，我更希望的是你弄一个大结构出来，我本人再加几个朋友，一起来投资。如果你的结构不够大，我们投资以后，你的麻烦就来了，你的股份很可能被稀释得没有了。 欧阳佟不自觉地哦了一声，没有再说话。 晚上躺在床上，欧阳佟一直在回想王禺丹今天所说的一切。越想越深入，也就想明白了很多事情。比如说，当初他搞公司，想拉王禺丹入伙，最终发现，只不过是自己一相情愿，王禺丹连一丁点兴趣都没有。王禺丹没有兴趣，他以为只不过是某种观念上的冲突，比如王禺丹严格说来属于官员，大概不会去冒这种私开公司的风险。他之所以想当然地以为王禺丹会同意入股，也是觉得王禺丹是官员，她在江南烟草赚再多钱，也不属于她。相反，如果在自己的公司哪怕赚一分钱，也是自己的。这显然是一种资产或者说利润转移方式。可他忽视了一点，王禺丹早已经是企业界响当当的人物，这种人物做事，既要符合自己的身份地位，同时还要有足够刺激她兴奋的力量，相反，利益已经不是最重要的考量。什么样的力量能够刺激像王禺丹这样的人？不外乎两点吧，一是投资额，一是IPO前景。没有这两大条件，小打小闹，反倒与她的声誉地位成为一种反讽，她会干吗？ 所以，若想与王禺丹这种重量级的人物合作，就一定要有与之相匹配的项目。 如此一来，他就面临一大问题了，有了与之相匹配的项目，就没自己什么戏了。比如说，真按王禺丹所说的，将博亿变成一家资源整合公司，成为一家投资上亿的公司，那时，王禺丹倒是有兴趣了。而他欧阳佟到哪里去了？变成一个占股份不足10%的小股东了，也就是说，他不得不出局了。仅从赚钱的角度看，占有一家亿元公司10%的股份，那也是一千万。他发财了。可一千万和一百万的区别有多大？当你成为一个有钱人之后，重要的恐怕就不再是钱，而是那种成功的喜悦，是那种操纵资本所带来的愉悦。 他也因此想到了博亿公司未来的发展。 正如王禺丹所说，按照他此前的计划，就算是成了中国最杰出的广告人，那又如何？随着行业竞争越来越激烈，随着某些占有优势平台以及人脉资源的公司的壮大，另外一些公司，肯定会越来越艰难。他也完全有理由相信，博亿公司会在较短的时间内得到长足发展，或者说高速发展。可是，他忽略了一个重要事实，那就是这种高速发展的前提，并不是他做出了怎样出色的成就，而是因为他的起点太低。对于