Chapter 3 third quarter

Living in the World Trade Center, Ouyang Tong is not in a good mood. The fundamental reason is that things have not gone well recently.Yang Dayuan's matter was obviously in vain. Whether his own matter can have a good result depends on how much Du Chongguang respects Ding Yingping's choice. Feeling uneasy after thinking about it, he called the leader of the Bureau of Radio, Film and Television.The leader told him that the plan had been finalized, and that democratic deliberation and voting would be carried out at the same time.Two first places will be selected through democratic deliberation and voting, and then the leader of the bureau will select a replacement from the two first places.Ouyang Tong asked, what is the scope of democratic deliberation and voting?The leader said that cadres above the middle level.After hearing this, Ouyang Tong felt a chill in his heart.Voting at this level is definitely out of his game.The fundamental reason is that he is too sharp, which is like the sword spirit mentioned in martial arts novels.A master with high martial arts, once the sword is out of the sheath, the sword will be overwhelming.The master may not have thought of hurting anyone, but once the sword energy leaves the sword, it is out of the control of the sword holder, and he himself does not know who he hurts.Du Chongguang decided on such a plan, not to elect anyone, but to block someone.

He called Dong Shao first, but the other party hung up without answering. After a while, he received a text message from him: Accompanying important leaders in Beijing. It seems that there is no way to ask about this matter for the time being, and we can only consider the current matter. Things are equally troublesome now.Although Ouyang Tong has come to Shanghai, he has no idea whether he can succeed.Wang Yudan once suggested that he make a detailed plan, but he refused.He said, how could there be a detailed plan for such a thing?You can only watch while doing, perfect while doing, and temporarily solve problems when you encounter them.If it is carried out according to a pre-established plan, there will be no difficulty at all, all it needs is execution.Having said that, if you only need execution ability, you have a lot of talents there, how can it be my turn?

According to the information that Ouyang Tong learned, Lin Fei's father, Lin Luogang, was the third child. He went to Jiangxi to jump in the queue, and fell in love with Lin Fei's mother, Zhou Wei, at the educated youth spot.After returning to the city, Lin Luogang worked as a boiler worker in a large hospital in Shanghai, while Zhou Wei entered a textile factory in Shanghai as a car operator.Lin Luogang's hobby is to play Go, amateur six-dan.Zhou Wei's hobby is cooking.Zhou Wei has a sensitive tongue, and can distinguish any subtle taste. People with this ability will naturally become gourmets.Zhou Wei has been laid off for many years, and Lin Luogang also retired a few years ago.With nothing to do, Lin Luogang spends time at the Yida Chess Club closest to his home, teaching children to play chess, and occasionally playing chess with masters, which he never tires of.Because of the master Lin Luogang, the Yida Chess Club has gathered a group of people who love to talk by hand, especially after Lin Fei became an Asian trapeze, all reporters who want to interview Lin Luogang, as long as they come to the Yida Chess Club If you can, this place will become famous.

Ouyang Tong's plan was very simple. He chose a sideways attack direction, targeting Lin Fei's father Lin Luogang and mother Zhou Wei.Lin Fei is a very filial child. In many interviews, he said that his parents have suffered too much in this life. His greatest wish is to improve the living environment of his parents and let them have a happy old age.As long as Lin Luogang and Zhou Wei agreed to this matter, Lin Fei would definitely not regret it.The question is, how to capture Lin Luogang and Zhou Wei?At first, Ouyang Tong wanted to use his classmates and teachers in Shanghai to show up. These people are well-known in Shanghai's political circles.People like Lin Luogang and Zhou Wei have been trained by the organization for many years after all, and the organization should be able to solve the problem.After thinking about it carefully, he felt that it was a bit risky to do so. If he was rejected, there would be no room for maneuver.So, he came up with a new plan, first to contact Lin Luogang and Zhou Wei by himself, and if they were unable to attack, then find those old connections to come forward, this is called a step-by-step attack.

How to get in touch with Lin Luogang and Zhou Wei?He also thought about this point carefully. Lin Luogang likes Go, and it happens that Ouyang Tong's Go is not bad. Maybe he can start from this, get to know Lin Luogang first, and then make plans for the next step.As for Zhou Wei, she is a gourmet, and she must have an extraordinary preference for food.Therefore, Ouyang Tong prepared a master of Cantonese cuisine. As long as this master of Cantonese cuisine can arouse Zhou Wei's interest, at least he has found a way to contact them. That night, Ouyang Tong went to Yida Chess Club. Yida Chess Club was built in a slightly old and run-down alley in Jing'an, Shanghai. The facade has not been repaired at all, but a Wei style sign is hung at the door. There is a guard at the door, and the membership card must be checked. 20 yuan entry fee.After entering, it is a circular building with a patio in the middle, every door is open, and at a glance, there are people playing chess in every door.Although there are many people, the order is good, except for the sound of falling children, it seems that nothing else can be heard.Ouyang Tong turned around, and finally came to the main room facing the gate. On the middle hall, hung a huge chessboard, which was obviously used for teaching chess.Under the chessboard, there was a circle of people around. Ouyang Tong walked over to see what was going on, but he was too short to see clearly what was going on inside the circle from the shoulders of those people, so he had to squeeze through the crowd and arrived. In front of the chessboard.Being thin has its advantages. If he is a big man, he will definitely not be able to squeeze in.Now he just pushed the people on both sides aside a little, and he found his place.

It was Lin Luogang who played chess inside. He was tall, close to 1.9 meters, sitting there, not much shorter than Ouyang Tong who was standing.He was playing against an old man, probably over eighty years old, most of his hair had fallen out, only a few gray hairs remained on his temples, and surprisingly, his beard was extremely lush.The two have entered the middle game, and the situation is still unclear.Ouyang Tong observed for more than ten minutes, and quickly came to the conclusion that the reason for the unclear situation was that the styles of the two were very different.Lin Luo just moved quickly, and it was often the opponent's next move. He made the move within thirty seconds.On the contrary, the old man moved very slowly.Because it is not a formal game, there is no need to count the seconds. Every time the old man drops a ball, it will be more than double the time stipulated in the game.Lin Luogang was not in a hurry, and after each move, he did not study the chess in front of him, but talked to a young man next to him.That young man seemed to be his student or admirer, and what they talked about was still chess, but it was just chess played by others.

Ouyang Tong learned Go in college.There are seventy-two students in the class, among the seventy-two sages who claim to be Confucius, Ouyang Tong is only fifteen years old, the youngest, and the oldest is twice as old as Ouyang Tong.Ouyang Tong often joked that every student in the class liked him because he was too young and no one regarded him as a rival in love.There are a few students in the class who are quite good at Go, and they practiced it when they went to the countryside as educated youths.When they had no opponents, they asked Ouyang Tong to play chess. Unexpectedly, Ouyang Tong made rapid progress. After four years, he has become a master in the class.After working, I joined a TV station. At that time, the TV station was not as popular as it is today. I belonged to the youngest in the media industry, and lived in the cracks. The reporters of the TV station were either unwanted by newspapers and radio stations or stuffed in by a certain leader. The quality was average. A top student in the journalism department like Ouyang Tong stands out from the crowd. Even if he is playing around, the position of the top reporter of the TV station cannot be taken away by others.In addition to being unique in business ability, what makes him stand out even more is naturally Go. He has really studied it for a few years.Later, he found that the entire TV station could not find an opponent, and other things diverted his interest, so he stopped playing chess.

Now standing in front of Lin Luogang, he instinctively felt that he must get Lin Luogang's attention.How to get his attention?He didn't think about it either, he only had one thought, to speak.If you don't speak, how can you attract others' attention?But there is an ancient saying in China, a true gentleman who watches chess without speaking, if you open your mouth and talk about other things, who will listen?If you talk about the chess game in front of you, people will hate you to death.Join Lin Luogang's conversation with that young man?What they were talking about was an international competition, and Ouyang Tong knew nothing about the specifics of that competition.

After the old man made a move, Lin Luo just stopped talking with the young man, looked at the chessboard in front of him seriously, thought for tens of seconds, and then made a move.Ouyang Tong immediately called out softly, wonderful, this is a coup.Ouyang Tong thought that Lin Luogang would turn his head to look at him.But no, he made a fuss and resumed his conversation with the young man.The following time was extremely boring for Ouyang Tong, and he really didn't understand how the dozens of people around him could bear it.After several hours, the old man finally gave birth to a son.Ouyang Tong immediately said, yo, this is perfect.Lin Luogang still ignored Ouyang Tong, but focused on the coin in front of him for half a minute before turning his head and giving Ouyang Tong a look.After just one glance, Lin Luogang returned to the chessboard.This time, he thought for a longer time, more than a minute, and then made a resolute decision.When the ball fell, Ouyang Tong exclaimed again, the mountains and rivers were full of doubts, and there was another village.The small building listens to the spring rain all night, and the deep alley sells apricot blossoms in the Ming Dynasty.

Sure enough, after this round, the old man surrendered in less than ten rounds. In the next move, Ouyang Tong insisted on his own principles, as long as the two played wonderful moves, he would comment on them in precise language.If anyone's chess is not very good, he will remain silent.Although the old man has occasional clever tricks, compared with Lin Luogang, they are not as good after all.Therefore, Lin Luogang was able to play chess and teach his apprentices at the same time. The next day, Ouyang Tong went again, and Lin Luogang was having sex with a young man again.Ouyang Tong watched a few games, and the level of the young man was obviously incomparable with that of Lin Luogang. Lin Luogang was playing chess while chatting with the people around him.Like yesterday, Ouyang Tong occasionally made a short comment or two, trying to attract Lin Luogang's attention, but it didn't work.Starting in the afternoon, Ouyang Tong changed his approach, no longer watching Lin Luogang play chess, but looking for other people in the chess club to play.These people in the chess club are basically just a hobby of playing chess, they have no level, and none of the opponents they have met have played against him in the middle game.There is a class of people who are not good enough and have no self-knowledge. Ouyang Tong didn't want to get entangled with these people, so he made a rule that those who concede in the middle of two consecutive rounds will not play again.Ouyang Tong plays chess very quickly, and his moves are like flying.At night, people in the chess club have already started talking about him, saying that a master has come.

For the next three days, Ouyang Tong played chess with others in the chess club.Many people came to him for a fight, as long as they had never fought against each other, Ouyang Tong would not refuse anyone.From about the third day, the level of those who came to challenge Ouyang Tong suddenly improved a lot.Ouyang Tong thought about it for a while, and then he understood that these people should be the masters of Yida Chess Club, because of work, and also because it is difficult to meet good players, so they rarely come.It's rare to meet a master who seems to be here to smash the scene, and these people will naturally move.Ouyang Tong had to admit that among them, there were indeed a few amateur masters, but compared with Lin Luogang, they were obviously far behind. A whole week passed, and the number of people who came to challenge Ouyang Tong decreased.Challenges turned into dogfights.After all, Ouyang Tong doesn't like to sit there idle, so he will get off when someone invites him.These people are not necessarily masters, and they play without emotion or interest.Ouyang Tong reluctantly played two sets, then left for dinner, and came back to play two sets in the afternoon. At noon that day, Ouyang Tong came to the chess club after dinner and saw that Lin Luogang had already arrived. Unlike before, he did not play chess, but was sitting there drinking tea with a huge glass teacup While chatting, seeing Ouyang Tong come in, he took the initiative to ask, are you coming?Ouyang Tong said, of course.Lin Luo just made a gesture of invitation, leading him to the chessboard. The two sides sat down, Lin Luogang asked him to hold black first, but he insisted on guessing first, and it turned out that Lin Luogang held black.This time, Lin Luogang obviously didn't have time to talk to young people, Ouyang Tong's move speed was faster than Lin Luogang's, extremely sharp.In more than four hours, a total of three games were killed, and Ouyang Tong only lost one game.Lin Luogang obviously hasn't killed so happily for a long time, and he will continue to kill.Ouyang Tong looked at the time, it was already past six o'clock, and he said, how about we find a place to eat and leave in the evening?At first, Lin Luo just agreed, but just as he stood up, he changed his mind, saying that it was the old woman who ordered him to go back to eat. Ouyang Tong joked with him, saying that he didn't expect that you, an old comrade, have quite strong organizational principles.Lin Luogang thought that Ouyang Tong's words were interesting, so he followed up. Of course, we have all been educated by the party for many years. If we don't listen to what the party says, who should we listen to?Ouyang Tong played against him in the fourth set.When playing this game, Ouyang Tong kept thinking about how to lead him to the presidential suite. He was a little distracted, and Lin Luogang took the lead. Later, although Ouyang Tong tried hard to save the situation, he lost his chance after all.When they parted, Lin Luogang took the initiative to say to him, why not go to my house for dinner and then continue in the evening?Ouyang Tong's heart moved, and he could get to know Zhou Wei by going to his house for dinner. Maybe there is a chance in his house?Thinking about it again, everything comes too fast, not necessarily a good thing.Didn't the ancients say, play hard to get?He said, not at night, I have something to do.Lin Luo just said, what about tomorrow? Ouyang Tong said, tomorrow?Hurrah.After a while, he said again, however, I have to wait for an important call tomorrow.How about this?Go to my place, I live in the World Trade Center, it's quiet there.Lin Luogang said, well, tell me the room number, and I will go to you directly tomorrow.Ouyang Tong said, don't bother, just tell me your home address, and I'll send someone to pick you up. With nothing to do at night, Ouyang Tong just watched TV in his room.He was a TV maker, turned on the TV, and switched channels up and down, but none of the programs left an impression on him.I don't know whether it's the mentally retarded Chinese TV people or the mentally retarded leaders of the Chinese TV circle. In short, China's TV screen is a world of rubbish. Entertainment programs are rubbish, and commercial programs are even more rubbish.One company produced garbage, and that one had to follow suit. The result was like an infectious disease, forming a large area of ​​continuous pollution.Hunan TV station plagiarized the Taiwanese program "Very Men and Women" and produced a "Rose Covenant". After a few months, more than 40 TV matchmaking programs appeared across the country. Desperately pull Lang to match.There was a TV show "Millionaire" in Hong Kong that became popular. Within a month or two, the mainland screens were full of similar programs. When Ouyang Tong was scolding those directors and directors of the TV stations for being mentally handicapped children and politicians like Du Chongguang, when the phone rang, it was Yang Dayuan.Yang Dayuan said on the phone, brother, have you told Minister Ding yet?Today the party organization started talking.Ouyang Tong already knew the result, but he couldn't tell Yang Dayuan directly, so he asked, have we talked?without you?Yang Dayuan said with a bit of tears, Chen Zhong is the general manager, and he has already said that he wants to kill me.Ouyang Tong said, don't they even dare not listen to Minister Ding's words?Yang Dayuan said, yes, is Minister Ding fooling you?Ouyang Tong said, it's impossible, because of this, the secretary of the board even scolded me, saying what a big deal it is?As long as he shows up, it's done.I said, well, you call.He said, the boss has already called, so why should he come forward?If he fights again, things might get screwed up. Yang Dayuan said, it's too late to say anything now, I've already made up my mind, and I'll inquire about starting a company tomorrow.Ouyang Tong said, I don't understand, how did that Chen Zhong punish you?What kind of handle do you have in his hand?Yang Dayuan said, what excuse do I have?It's totally him who lied.There are a few distribution stations below, and the unsold newspapers are sent directly to the paper mills, and the number of employees is overstated to make up for the shortfall. These things have nothing to do with me.But when Chen Zhong was in power, the station masters below wanted to curry favor with him, so they listened to his instigation and joined forces to write my complaint letter, saying that I ordered them to do it.He also said how much benefit I took from them.In fact, they couldn't even produce a penny of evidence.Ouyang Tong said, since they can't produce evidence, then you have nothing to be afraid of.Anyway, the worst result is to leave.Why don't you fight with him before leaving?Yang Dayuan said, I think so too, what am I afraid of?I'm just a farmer, a pauper.Then I thought again, it's not completely without reason that he messed with me.You also know some things, publishing is different from other industries, you have to invite others to drink?I invited so many people that I couldn't remember exactly which person was invited.I'm not afraid to tell you frankly, is there any entertainment outside of business?There must be. Everyone does it. Who treats guests every time for business?Many people have been reimbursed for eating, drinking, whoring and gambling.He wants to check this account, I really don't know why.Also, every year when there is a big subscription, some money will always be sent out, and there is no receipt for the money.He clings to it, I really don't know.Coupled with the fact that the webmaster below was staring at the complaint, the falsehood became true. Ouyang Tong asked, what are your plans?Yang Dayuan said, forget it, I am not without food.I used to run a business and it did well every time.I figured it out, I'm still more suitable for this. Because there was nothing to do, Ouyang Tong talked to Yang Dayuan about his relationship with Jiangnan Tobacco for the first time. He told Yang Dayuan that he was also planning to set up a company to do business with Jiangnan Tobacco.He believed that the signing of Lin Fei this time, no matter whether it was successful or not, the relationship with Wang Yudan must be connected.There is absolutely no problem in making some money from Jiangnan Tobacco in the future.Yang Dayuan said, great.In this case, no matter what the result is at the newspaper office, I will quit. From tomorrow onwards, I will start to register the company.I have run a company before, and I am more knowledgeable than you in this area. You can rest assured that when you come back from Shanghai, I will be able to handle things more or less. Ouyang Tong said, don't be in such a hurry, there are some things that need to be discussed. Yang Dayuan said, what is there to discuss?You are the boss, I will work for you, what do you say? Ouyang Tong said, what if you just work part-time?The company is owned by the two of us, and you and I have to have shares. Yang Dayuan said, shares or not, I don't care.In this matter, you can do whatever you say, I have no objection. Ouyang Tong said, how can I be what I say?If I take 100% of the shares, would you like it too? Yang Dayuan said, we two brothers, who is with whom.If you don't give me a share, I have nothing to say. Ouyang Tong's living habit is to go to bed late and get up late, and even stay up at night and sleep during the day.In order to be energetic when he played against Lin Luo the next day, he decided to go to bed early.However, just as she was about to take a bath, the phone rang. She picked it up and saw that it was a text message from Wen Yufang.After leaving the Sheraton last time, they haven't been in touch again, and now she's here to ask her guilt.She said, you are so unmannered, you hurt someone, and you didn't even say a word of comfort.Ouyang Tong thought it was interesting, so he replied, no way, I haven't hurt anyone for a long time.After a while, the reply came, saying, you are so vicious, you have to turn corners when you curse.Ouyang Tong said, did I curse someone?I do not know how?Wen Yufang said, just say that I am not human.Only then did Ouyang Tong realize that she had caught a logical loophole.He really didn't mean it, and felt that it was pointless to explain to her, so he decided to pretend to be confused and said, after talking for a long time, I still don't know who you are.After posting, he went in to take a shower. Looking at the phone after coming out, Wen Yufang sent several text messages.The first is: Is it fun to belittle me in this way?The second is: why not answer?Are you short of words?The third is: You are really stingy, you are still a man, not as good as a woman like me.Article 4 has a question mark.Article 5: I am breasts.Article 6: Sorry, I made a typo, I am Yufang.Article 7: Hey, I met a wretched man.boring.It's better to go with Zhou Gongqing. Ouyang Tong replied: Sorry, I just went to take a shower.Wen Yufang replied, "Golden wind and jade dew meet again?"Ouyang Tong said, yes, there is spring everywhere in the motherland. Originally wanted to go to bed early, but Wen Yufang made such a fuss until the early hours of the morning, so he had no choice but to set the alarm clock. When he wakes up in the morning, his habit is to take a shower in the bathroom first.Today, he changed his habit. The first thing he did after waking up was to explain a lot of things to the waiter: order a breakfast, make a pot of the best Biluochun, and make a pot of Blue Mountain coffee. It was a quarter past nine when Lin Luo first arrived. Before that, he had to do morning exercises and go home for breakfast.Ouyang Tong had just finished the pot of coffee, filled his stomach with water, and was going to the toilet in the bathroom.The car that picked up Lin Luogang was sent by the hotel, and the driver led him directly to the room, and the waiter in the presidential suite opened the door for them.When Ouyang Tong came out of the bathroom, Lin Luo was just looking at the house. Obviously, he was a little dumbfounded. After his son got his grades, Lin Luogang also went to some places, but he had never seen such a luxurious room, let alone living in it, even seeing it.Regarding all of this, he didn't ask any questions. After chatting with Ouyang Tong for a few words, he went straight to the topic and started talking.Ouyang Tong originally only wanted to use chess as an entry point, but he didn't expect that the two people's chess styles are so similar. Once they sit in front of the chessboard, they feel very happy. The advantage of coming here to play chess is that you don't have to worry about everything except going to the toilet, and the waiters will do it.The lunch meal was also delivered to the room, and the waiter came to call them after setting it on the table.When the round was just reaching the middle of the round, Lin Luogang said, wait until the game is over.Ouyang Tong said that these dishes will not taste good when they are cold.Otherwise, should we eat first?Chess is not a rush.Lin Luogang naturally complied. Lin Luogang likes to smoke and drink.Ouyang Tong asked Wang Yudan for four full boxes of the best Jiangnan. When they first met, he couldn't scare him away with a pile of cigarettes, so he just opened one for him to smoke.This kind of tobacco is made with top-grade tobacco leaves and top-quality craftsmanship. It is highly purified and has a clear taste. It is the best of flue-cured tobacco.Lin Luo just took a sip and said that the smoke feels good.Ouyang Tong threw all the cigarettes to him.Lin Luo just insisted not to accept it, Ouyang Tong said, take it, this is given to me by a friend, you see, I don't smoke, so it is impossible to take it back.The wine at noon is naturally the best, Moutai.The best thing is the dishes, although there are not many, but everything is high-quality.This is the heavy bait that Ouyang Tong used to catch Zhou Wei. Ouyang Tong's design worked. Lin Luo just drank the first sip of wine, but did not express his opinion. After taking the first sip of food, he immediately praised it.When he took his second bite, he said that if the old woman was there, she would definitely like it.This was what Ouyang Tong wanted, so he started talking about Zhou Wei with him, and then said to him, why not just bring her over and have dinner together tonight. The next thing is easy.In the evening, Zhou Wei tasted those dishes and praised them.The dishes at night are different from those at noon. Lin Luogang took the opportunity to introduce the dishes at noon, which aroused Zhou Wei's interest. While eating, he studied how these dishes were made.Ouyang Tong said, Auntie, if you are interested, I will send someone to ask and ask for the recipe.Zhou Wei said that these are people's specialties, and they are generally not spread to the outside world.Ouyang Tong immediately asked the waiter to call the chef.When the meal was over, the cook came.The chef is very young, he looks like he is only in his twenties, but when he asked, he found out that he is already in his thirties.Ouyang Tong said to the chef, Auntie wants your recipe, how about it?The chef doesn't say yes or no.Zhou Wei knew that this was someone's housekeeping skill, and it was impossible to spread it easily, so he said, it's all right, don't take it to heart.Ouyang Tong dragged the chef to another room, and after ten minutes, the two came out together, and the chef left.Ouyang Tong said to Zhou Wei, it has been agreed, he will not give you the recipe, but you can come to the presidential suite and make it in front of your face. Ouyang Tong suggested that they simply live here.Both Lin Luogang and Zhou Wei disagreed. Hiring a chef is too expensive.Ouyang Tong said that even if they didn't come, he had specially hired this chef. The difference now is that the cooking place has been moved from the big kitchen below to the presidential suite.Zhou Wei thought Ouyang Tong was lying and asked the waiter.The waiter confirmed that this chef was indeed specially invited to cook for the presidential suite. After all, they couldn't stand the temptation of delicious food. After a moment of hesitation, they agreed.Since he was going to live here, he naturally needed to make some preparations, so after dinner, Zhou Wei was eager to go back, but Lin Luogang was embarrassed to ask the driver to make two trips, and followed him back.Ouyang Tong stayed alone in the room, bored.Fortunately, at this time, Wen Yufang's text message came. Although there was no content, it could pass the time after all, so he chatted with Wen Yufang without saying a word.Strange to say, after that, he chatted with Wen Yufang almost every night. Although it was all nonsense, it gradually formed a habit. In the next few days, Lin Luogang and Ouyang Tong played chess while Zhou Wei watched the chef cook.After three days like this, both of them felt something was wrong.After all, Ouyang Tong is a young man in his thirties. Living in such a high-end room, it is too abnormal for him to do nothing but play chess and eat vegetables with them.Lin Luogang said, Ouyang, you must ask me for something.Tell me, what's the matter?Ouyang Tong said, can I stop talking?Lin Luogang was a straightforward person, and said, that's not okay.If you don't say it, we have one thing in our hearts, that we can't eat well and have fun.Ouyang Tong said, Mr. Lin, don't ask, okay?I have only one idea now, to live here for a few more days. Lin Luogang and his wife said nothing.After all, the cannibal's mouth is soft but the hand is short. Since they want something and don't explain it, how can they enjoy it for nothing?Ouyang Tong said, in fact, he never thought that this matter could be done at all, so he didn't plan to do it, he just wanted to enjoy it more here.The more he said this, the more Lin Luogang and his wife refused to accept it. China is a society of personal relationships, and human relationships are more important than heaven.The more favors they accept, the heavier the burden.Ouyang Tong said, you must not be burdened, I have made up my mind to kill the rich and help the poor.After staying for a full time, he slapped his butt and left.You must force me to speak, I have no choice but to speak out, what is the result?There are only two, it can be done or it can't be done.Done?We have to leave, if we can't do it, we have to leave.Thanks to that?Just stop asking and let me enjoy it for a few days.Don't worry, when the time comes, success or failure, just a word, success is a pleasant surprise, failure is a matter of course.Zhou Wei said, how could it be done?We eat you, drink you, live yours like this, and finally leave with a slap in the ass, our conscience can't bear it.Ouyang Tong said, don't worry, you are completely at ease.I have thought about everything.Guaranteed to have nothing to do with you. A day later, Lin Luogang brought up the matter again.Ouyang Tong is actually more anxious than them.Since living here, the phone has not stopped.The TV station is engaged in democratic evaluation. If he doesn't go back, people will naturally judge him randomly.Although he also knew that even if he went back by himself, those people would not say good things for him, but after all, the presence of people is different.The most important thing is that if he is at home, the information will be better. In case Ding Yingping can't say hello, he can also take the higher-level route through Zhao Deliang's secretary Tang Xiaozhou. If Tang Xiaozhou or Zhao Deliang are willing to say a word for him, then It must be fine.Balance again and again, the matter in front of me has already begun, if it is abandoned halfway, there may be no hope at all.He pretended to be relaxed and said, oh, I'm not in a hurry, why are you in a hurry? Another day later, Lin Luogang and his wife couldn't take it anymore, and told Ouyang Tong that if this continues, they can't stay.After all, it's one thing. It's not good to eat, and it's not good to play.Ouyang Tong said, since this is the case, let's make an agreement, shall we?I booked this room for a month.The money has already been paid, even if we can't live anymore, the money cannot be refunded.I tell the matter, no matter whether it is successful or not, we will live up to the full time, anyway, only the three of us know about it.Lin Luogang said, how can that work?Since things can't be done, we must not be able to live any longer.Ouyang Tong told them that from the beginning, he did not expect to accomplish this task, but just wanted to take this opportunity to enjoy life.If things don't work out, once they leave, he won't be able to stay here anymore, he is really unwilling.Because Lin Luogang and his wife were determined not to be flexible, Ouyang Tong had no choice but to speak out. As Ouyang Tong had expected, Lin Luogang refused without hesitation, let alone discussing with his wife Zhou Wei. Lin Luogang said, what I hate the most in my life are advertisements.Take a look, among the overwhelming advertisements on TV, which one is true?It's all a lie.My son, don't do this deceitful thing, don't make such wicked money.Zhou Wei also said that in the past, our life was really hard. Over the years, Fei Er has made great achievements, and the country attaches great importance to him. With this award and that award, our life has greatly improved.Besides, we are all very old, and we don't have too many requirements for life, as long as we are safe and sound.We don't earn this money.sorry. After Lin Luogang and his wife said that, they were about to leave immediately.Ouyang Tong was not surprised by this result at all. He said, in fact, this result was already in my expectation.However, the reason for your refusal to accept it is because you hate those irresponsible advertisements, which surprises me very much. Zhou Wei said, what's the accident?Now there are spam ads everywhere, who wouldn't be bored? Ouyang Tong said, yes, there are indeed many advertisements with very poor quality.However, have you ever thought about it? In the past, we often said that wine is not afraid of deep alleys.But now?Now is the information age, every day we need to receive a lot of information, of course, including a lot of spam.It is precisely because we receive a lot of spam every day that we need more benign information.If there is no benign information to occupy the market, we will be overwhelmed by spam even more.What would be the consequence?We have to live in a hostile environment filled with more junk information, and many important brands that are important to the national economy and the people's livelihood have to be in the vicious competition where good wine is afraid of deep alleys. Zhou Wei said, what you said makes sense. Ouyang Tong suddenly gained confidence, and said, it's not just a little bit of truth, but a great deal of truth.I'm in TV, and I also hate the amount of crap that's flooding it.But the problem is that the cost of advertising is very high, and if the manufacturer makes it carefully, the cost will be even higher.To take a step back, garbage advertisements are not only reflected in the shoddy production of advertising companies, but also in the fact that some film and television stars only care about making money, are completely irresponsible, and act as disgusting as they like.Some film and television stars, when they act in movies, TV or sketches, we like to hear and see them, and we feel kind when watching them.But once they acted in commercials, the whole image would be distorted and disgusting.Why?The reason is very simple, because they are stars, and they are the group of people with the lowest quality.If you want to improve the quality of advertising, you should let another group of people into the advertising screen, this group of people are not celebrities, but national stars.They not only represent their own image, but also represent the image of the Chinese nation, representing the image of the Chinese people. Lin Luo just didn't come back to his senses for a while, and said, Guoxing?This is a new term, who is the national star? Ouyang Tong said, Lin Fei is.They win glory for the country, they are the stars of the country, and they are the great heroes of our country.If they appear in the advertisement, it means bringing a positive, active and healthy image into the advertisement, which can promote the sound development of the entire Chinese advertising industry.For Guoxing, it is another major contribution to China's economic development and cultural development in addition to its contribution to sports.How can the situation of spam advertisements everywhere change now?By national policy?A death order can indeed cut across the board.The problem is that if advertising is cut, the economic vitality factor is also cut, and the country must not give up because of choking.To change this situation, there is only one way to improve the cultural taste of advertisements, let boutique advertisements influence and touch those junk advertisements, and finally drive junk advertisements out of the market. Lin Luogang said, what you said really makes sense. Zhou Wei said, so Lin Fei should advertise? Ouyang Tong said, of course it should be done.We can make an assumption.If Lin Fei doesn't advertise, will other movie stars and sports stars do it?do the same.In this way, two problems arise.First, the public would think, why no one is looking for Lin Fei to advertise?He is the number one sportsman in China and the fastest runner ever in Asia.Advertisers and commodity manufacturers, why are they not optimistic about him?Is there something wrong with his character that may have an adverse effect on the image of the product?Second, the advertising price of first-line film and television stars is about 3 million, and the advertising price of first-line stars in Hong Kong and Taiwan is higher.The advertising prices of first-line sports stars, such as Olympic stars, are much lower than those of film and television stars, and the highest is only about one million.Lin Fei, an Asian flier, what is his advertising price?是不是因为他的价格上不来，所以，他不肯接广告？如果真的出现这种情况，你们说，会不会对林飞的个人声誉有不利影响？ 林洛刚和周蔚都愣住了，两人好一会儿没说话，你看我，我看你，显然不知该怎么接话。 欧阳佟接着说，明星做广告，赚钱或者广告影响，仅仅只是事情的一个方面，还有更重要的一个方面，那就是美誉度的检测。林飞拿了奥运冠军，而且是有史以来分量最重的一个冠军。不论你们乐意与否，我可以肯定，有很多广告商希望找林飞签约，也一定用不了多久，林飞就会做广告。现在的问题来了，既然林飞一定要做广告，你们作为林飞的父母，应该考虑的问题是什么？不是做不做的问题，也不是做什么广告的问题，而是两个问题：一、广告的质量，二、广告的价格。广告的质量高，对林飞的社会美誉度有正面影响，相反，就一定会有负面影响。而广告的价格，其实并不仅仅是一个钱的问题，更为重要的，是对林飞的社会影响力的定位问题。如果按照现在广告商的定位，一线体育明星的广告价格只有一百万左右，只有一线影视明星的三分之一，这就不是钱的问题了，而是对林飞这种国星的污辱。应该说，受污染的并不仅仅是林飞和与林飞有关的人，而是所有支持、热爱林飞的国人。 林洛刚和周蔚承认，此前，他们考虑问题简单了，确实没想到做不做广告，竟然是一件如此之大的事。 欧阳佟又一次感到了希望之星的升起，他趁机邀请他们坐下。他们也并不反感地坐了下来。欧阳佟便对他们说，看来，你们对广告行业的了解，还非常有限。我是做电视的，对这方面，还有点研究。我可以给你们作一个简单的介绍。目前，我们看到的广告，主要有两大类，一类是产品广告，一类是形象广告。什么叫产品广告？广告的目标是为了宣传某一种产品，比如大家都熟悉的脑白金广告，某种品牌的洗衣粉广告、化妆品广告、洗发水广告等等。这类广告，重点宣传的是产品的使用价值。另一类是形象广告，重在宣传某一企业或者品牌系列的产品形象。比如麦当劳广告、雀巢咖啡广告。麦当劳广告有一些很经典的案例，比如一个孩子睡在摇篮中，摇篮摇起的时候，看到麦当劳的大M，立即笑了，摇篮摇下去，看不到这个大M，小孩立即哭起来。还有一个经典广告，一群鸭子叼着麦当劳的食盒过马路，所有行人和车辆，全部让路。雀巢广告和人头马XO的广告语非常经典，前者是滴滴香浓，后者是人头马一开好事自然来。除此之外，还有一类广告，形象宣传和产品宣传合二为一，这类广告主要是做单一品牌的公司，比如可口可乐或者百事可乐。 周蔚问，如果林飞要做广告，你认为是做产品广告还是做形象广告？ 欧阳佟说，这不是问题的关键。林洛刚问，关键是什么？欧阳佟说，关键还在于美誉度定位。这个美誉度定位，可能存在两个方面，一是政府定位，一是社会定位。一些时候，政府定位和社会定位是一致的，更多的时候，政府定位和社会定位是背离的。比如说，政府宣传的某些模范人物，或者某些各类明星被选为了人大代表政协委员，这都属于政府定位。几十年前，这种政府定位和社会定位是一致的，但现在，两种定位基本是背离的，民众根本不买账。政府定位很好办，看政府授予某个人的荣誉，就可以看出来。社会定位怎么办？不可能搞一次全民投票，只有一个办法，就是通过此人的社会价格。而这种价格的体现，最直接的就是广告价格。 林洛刚和周蔚完全被欧阳佟说服了。他们不再反对林飞做广告，但是，对于林飞的社会价格，还没有一个概念。欧阳佟说，这就是他所要谈的关键所在，一线体育明星的广告价格，只有一线影视明星的三分之一。这种定位本身，就说明了一个极其重要的价值取向：精品不如垃圾。既然全社会早已经这样定位，还能指望广告业抛弃垃圾而追求精品？人家投入这么多的钱，自然要追求等值回报，没有回报的事，没有一个商人肯做。如此一来，问题来了，林飞难道去接那些一百万的广告？将来就算是升值，也很难达到影视明星的价位。所以，选择第一个广告，一定要对林飞的身价进行定位。 欧阳佟说，他个人认为，林飞的第一个广告，必须将价位定在六百万左右，比一线影视明星翻一倍，一开始就将距离远远地拉开，拉大到影视明星想都不可能想到的程度，这才适当。问题在于，拍一个广告，制作等费用的投入很高，需要好几百万，更高的是播出费用，需要几千万甚至更多。一般广告，制作和播出费用加起来，可能在三千万以上。这还仅仅只是选择一两个电视台播出，如果选择全国播出，可能需要几个亿。国内有多少企业，能够拿出这个数？就算有些企业拿得出，他们也需要评估一下，是否物有所值？林飞的第一个广告，等于为自己定价，因此一定要选择一个实力雄厚的企业，获得一个高位定价。价位一旦确定，今后就水涨船高，再难降下来。江南烟草是一间实力雄厚的企业，国内这样的大企业，不超过100家。除掉那些经营资源产品比如钢铁、有色金属等根本不需要做广告的企业，可选择的，就没有多少家了。所以，接下江南烟草广告，对于林飞来说，是进行身价定位的一次好机会。 林洛刚本人的烟瘾很大，对于烟草广告，并无反感。周蔚则相反，就丈夫吸烟这件事，数落了几十年，对于烟草自然没有丝毫好感。她说，现在，全世界都在禁烟，烟草形象是一种不健康的形象，是一种毒品形象，接下这个广告，会不会对林飞的个人形象产生不利影响？ 欧阳佟说，如果我说做这个广告对林飞的形象有益无害，那是骗人。打死我，我也不说。不过，我觉得这件事并不是评估林飞是否接下这个广告的根本。正如你们一开始的态度所表现出来的，明星做广告，对于明星本人的社会美誉度，肯定有不利影响。一方面是不利影响，另一方面又必须进行市场价格定位。这就是一个问题的两个方面。两害相较取其轻，既然其他广告也一样可能对明星的美誉度产生不利影响，那么，我们就要从另外的角度考虑问题，第一，价格上，是否能够有所补偿？第二，广告制作上面，是否能够回避或者弥补？我觉得，如果兼顾了这两个方面，就不是问题了。 林洛刚说，我想问一个问题，你这么努力想促成这个广告，江南烟草将给你什么样的好处？ 在这件事情上，欧阳佟不想对林洛刚夫妇说假话，又不好直说王禺丹许诺了二十五万，便将当晚的情形向他们介绍了一番，单单隐去了王禺丹出价这件事。最后，欧阳佟说，她们去谈判这件事，事前我不知道。我知道以后，就说，你们真笨，这么点小事都办不成，如果让我出马，保证马到成功。说到这话时，林洛刚夫妇的表情有点严峻。欧阳佟说，你们一定猜到了，我这样说，并不是说我真的有把握，只不过是男人的弱点，喜欢吹牛。吹牛真不是一件好事，可男人就这个弱点，明知道吹牛会害了自己，关键时刻，又管不住自己的嘴。她们当然也不相信我能办成这件事，就给我下套子，说，你呀，就活在那张嘴上，鸭子死了，嘴还是硬的。我说，我告诉你们，我还真不是吹。你们把上海世贸大厦的总统套房给我包一个月，我保证把这件事给你们搞定。只要她们不做，那就怪不得我了。可我没想到，她们还真把总统套房包下了。结果就是你们现在看到的，我被逼到了山穷水尽，只好硬着头皮上了。来之前，我就知道，这件事肯定谈不成，其实她们心里也清楚。只不过，以后我在她们面前，再也没有吹牛的本钱了。 他介绍到后半段时，林洛刚和周蔚已经开始微微发笑，到了最后，两人已经笑得前仰后合。 林洛刚说，欧阳，你真是可爱，我喜欢你。这样吧，你这件事，我答应了。 欧阳佟说，不会吧，这么容易？ 周蔚说，老头子虽然答应了，不过，有件事，我还是想了解清楚。你说的那两个女能人去北京，为什么没有谈成？ 欧阳佟说，为什么没有谈成，我也不清楚。我根本就没想谈成这件事，所以从来没有想过要了解她们谈判的经过。既然阿姨问起来，我大胆猜测一下，可能存在两个方面的问题：第一，林飞的形象和烟草确实有点不协调。但这不是主要问题，主要问题，可能还是一个利益分配问题。林飞能有今天，肯定与国家体育总局的扶持和王指导的培养分不开。林飞拿到大笔的广告费，他们却两手空空，心里肯定不痛快，又不好直接说出来。 林洛刚显然是性情中人，听了欧阳佟刚才说到吹牛的事，一高兴，就答应下来了。还是周蔚心细，问起体育总局的事，林洛刚听了，觉得确实是个问题，便说，如果国家体育总局坚决不同意，这件事也办不成呀。 欧阳佟恨不得掌自己的嘴。都是这张臭嘴，说话不把门。干吗要提国家体育总局？只要林洛刚夫妇答应了，他欧阳佟的任务就完成了。至于以后和国家体育总局谈不成，那与他无关了。岂知自己嘴碎，先将底牌亮了出来，使得林洛刚缩了回去。 欧阳佟说，我倒不认为国家体育总局是个问题，只要林飞和王指导同意，国家体育总局方面，我的两个朋友会去想办法。话说回来，要王指导和体育总局答应，你们还是要在经济利益方面做出一点让步。当然，我也可以向江南烟草提出来，让他们在广告费方面，再做一点让步。 林洛刚表态说，既然是这样，那我可以向你表态。我们包括林飞以及王指导这方面，肯定没有问题，我代表林飞答应你了。至于体育总局，我们也会争取，但结果如何，我无法保证。这个答复，你满意吗？ 欧阳佟说，能有这个答复，我已经是意外惊喜了。好了，这件事，我们不说了，继续下棋，怎么样？ 林洛刚看了一眼老伴，发现周蔚的表情非常平和，便说，好，继续下。 第二天一早，林洛刚夫妇坚持离开了。欧阳佟则拨通了王禺丹的电话。王禺丹正在开会，看了一眼电话号码，便将会议终止，问道，欧阳佟，你搞什么鬼？十几天了，一个电话都没有。欧阳佟说，首长你别急嘛，我这不是向你报喜吗？听说报喜，王禺丹果然心中一喜，口里却说，你别油腔滑调，我正开会呢。有什么事快说。欧阳佟说，林飞的父母已经答应了，我估计，这事有了80%的成功率。王禺丹说，哪怕99%，最后剩下的1%还是变数。我要100%。这样吧，我正在开会，过一会儿给你电话。