Chapter 21 3. To do business or to be an enterprise?Du Linxiang rejected the easy-to-get 200 million profit

After shaking hands with Du Linxiang, Wan Shunlong warmly greeted An Youqi again: "Youqi, we haven't seen each other for many years. How are your father-in-law and your lover? My old man still misses them all the time." An Youqi smiled and said, "Everything is fine!" Wan Shunlong said: "That's good, that's good. When I'm free, I'll accompany our old man to visit the house. It's been years since we got together. You must be with me then!" Du Linxiang listened impatiently, this Wan Shunlong, why is he so obsessed with this topic?An Youqi divorced her ex-husband, why should she accompany her!Alas, maybe Wan Shunlong didn't know about An Youqi's divorce, that's why this embarrassment happened.

However, An Youqi gave another explanation afterwards.At the beginning, many people were discussing that she married the son of the vice principal in order to stay in school.Not long ago, I divorced my ex-husband again, which is not a glorious thing after all.Wan Shunlong pretended to be ignorant, just wanting to sprinkle salt on An Youqi's wound, making her feel embarrassed or even timid.In An Youqi's view, this was Wan Shunlong's soft-but-hard killing stick, with the purpose of disturbing the opponent's mind, so as to establish her condescending dominant position in the following negotiations.

Du Linxiang felt that An Youqi's analysis made sense.But another possibility cannot be ruled out, that is, Wan Shunlong really didn't know about An Youqi's divorce, and what he said was just a greeting between old friends.The matter of her couple's divorce was handled very low-key. Even Du Linxiang didn't hide it from him at the beginning. Why should Wan Shunlong care about such a big business! Du Linxiang sighed, maybe this is called intrigue.When overly shrewd people get together, any words and deeds of one party will be considered by the other party to be a conspiracy.

Wan Shunlong is a loyal supporter of Moutai, and always goes to Moutai for important banquets.After toasting the wine, Wan Shunlong asked, "Lin Xiang, how are you preparing for the land auction in three days' time?" "I'm a little nervous." Du Linxiang said, "This is the first time for me to buy land in the bidding, auction and listing market. I have no experience. And I didn't know that Shunlong Group would also participate in the auction. With my own strength, How can you compete with Mr. Wan?" When Du Linxiang said this, he felt that it was too hypocritical.

Wan Shunlong didn't care, but just smiled lightly: "It's inevitable to be a little nervous. To tell you the truth, when the 8.31 deadline first came, I also got used to it for a long time, even during several auctions. , and lost to companies from other provinces. Afterwards, it was slowly adjusted to recover.” Wan Shunlong continued: "As for what you said later, there is no need to worry. I have already decided to withdraw from the auction in three days' time." Du Linxiang looked surprised: "Quit, why?" Wan Shunlong swallowed a glass of wine alone, and said: "With you, Lin Xiang, I dare not give way!"

Du Linxiang waved his hands again and again: "Mr. Wan's words really killed me." Wan Shunlong sighed, and said: "I have to withdraw. As far as I know, half of the land transfer fee will eventually flow into your pocket. That is to say, when you raise your placard to bid, you are throwing your shoulders away and going into battle lightly." , while other competitors are dancing in shackles and handcuffs. At this time, if you don’t know how to retreat, it’s called not knowing what is good or bad.” It seems that my trick of turning left and right can only fool ordinary people, but it cannot fool Wan Shunlong.He even knew the specific proportion of accounts!It is not surprising that the signed "Land Reserve Investment Agreement" is archived in the government. With Wan Shunlong's contacts, it is easy to understand the details.

Du Linxiang laughed naively: "Nothing can escape Mr. Wan's eyes." Wan Shunlong lit a cigarette and smoked it leisurely: "I remember that you visited my office when I was running the Beiguo Tianjiao project. I told you at that time that Wan has always followed a principle: when doing business, you only count yourself It’s never someone else’s account. Let’s just say that Tianjiao of the North Kingdom, as long as there is a reasonable profit, I can transfer it to you. Even if you end up making a lot of money empty-handed, I will never be greedy.” Du Linxiang didn't understand what Wan Shunlong meant by repeating the old story, but Wan Shunlong continued: "Let's talk about the land on the South Second Ring Road next. What method did you use to sign that clever contract with the government?" , I don’t know, and I don’t want to know. But I understand one thing, it’s a treasure land of geomantic omen, and with Shunlong Group’s operating capabilities, even if it is bought from you at a high price, it can still make money.”

Du Linxiang finally understood that Wan Shunlong knew that he had no chance of winning the auction, so he wanted to wait for Du Linxiang to bid successfully, and then buy the land from Du Linxiang at a high price. At this moment, An Youqi interjected, "Mr. Wan, how much are you going to pay to buy the land from us?" Wan Shunlong said: "According to the current situation, you should finally buy the land at about 500 million yuan. I will only offer 500 million yuan to buy the land from you, how about it?" Wan Shunlong is worthy of being the No. 1 brother in the real estate industry in Hezhou, with amazing market judgment.The transaction price of 500 million yuan was exactly as predicted by Lu Youshun and Du Linxiang.An Youqi smiled at this time: "Mr. Wan, what you just said was buying land at a high price. We bought the land for 500 million, and you just took it away for 500 million. Is this still called a high price?"

Wan Shunlong said: "I have already said that Lin Xiang signed a very clever agreement with the government. Half of the land transfer fee will eventually return to your hands. In fact, you only need to pay 200 million yuan to win this land. Fifty million. Of course, your land consolidation in the early stage will also incur corresponding costs, but no matter what, it can be controlled below 100 million. In other words, the real cost of your land acquisition is 350 million. I will pay 500 million. Your profit is 150 million." Wan Shunlong snuffed out the cigarette butt in his hand, and said: "You don't need to worry about anything, just turn over the land, and you will get 150 million yuan, which is much higher than the profit of the Northland Tianjiao." Wan Shunlong's tone Appearing full of confidence, he believed that the other party could hardly refuse the conditions he offered.

Du Linxiang took out his own Hongtashan, lit it and said, "Mr. Wan, we don't need to hide our conversation. That's right, the cost of my acquisition of the land is 350 million. The price you offered, It is indeed a high price. However, even with a cost of 350 million, I am still walking on eggshells. I am afraid that something will go wrong and I will fail in the end. But the price you offered is 500 million. I am worried for you at such a high cost. Can I earn it back?" Wan Shunlong smiled and said: "With all due respect, Lin Xiang's Weitong Group is just a new company, let alone a brand effect. For the same house, you are even 1,000 yuan cheaper than the market price. Only people will be interested in it. Shunlong Group has established its own brand in the hearts of consumers in Hezhou over the years. The real estate I developed is 1,000 higher than the market price, and consumers are still flocking to it. In this way, I It can sell two thousand yuan more than you per square meter, so can't it offset the 150 million cost?"

Wan Shunlong went on to say: "Currently, China's market economy is in a rather peculiar stage. The big framework has been set up, but there are many imperfections. In such an environment, you cannot rely solely on the market. To compete according to the rules, you must also try your best to coordinate various relationships." There is a layer of meaning hidden in Wan Shunlong's words: even though you Du Linxiang can handle officials, you don't have the philosophy and ability to run a modern enterprise!You can get land at a low price, but you don’t have enough branding and marketing tools to sell the house at a high price to ordinary consumers. Du Linxiang silently listened to Wan Shunlong's words.The cigarette was held between his fingers, but he didn't take a puff.One hundred and fifty million yuan is a profit that can be easily obtained in a blink of an eye, and it is a wealth that many people will never be able to achieve in their entire lives.As a businessman, Du Linxiang couldn't be tempted.Wan Shunlong was right. This is a win-win deal. Not only is his own profit guaranteed, but the other party can also make a lot of money by virtue of the brand effect and first-class management level accumulated over the years. Promise Wan Shunlong?Du Linxiang is still hesitating! Du Linxiang felt that there was always a force in his heart that was preventing him from making this decision.If only from the perspective of doing business, this is of course a lucrative business.But from the perspective of running a business, if you give up this land, you will lose a lot. That means that Du Linxiang is just a land speculator, not a real entrepreneur.Weitong Group will never be able to have its own famous reputation and become a well-known brand in Hezhou like Shunlong Group.This seems to be contrary to their original intention.After finally getting this piece of land, and even going all out to enter the real estate industry, what is the purpose?Du Linxiang is not short of money now, what he pursues is precisely to build an awe-inspiring enterprise. Do business or do business?Du Linxiang asked himself in his heart.When a businessman does business, he considers profit. As long as he can make money reasonably and legally, it is a good business.Entrepreneurs consider more when running a business. Apart from profit, there are also brand, reputation, and long-term goals... He suddenly realized that there is not much difference between Du Linxiang with 300 million and Du Linxiang with 400 million, but there is a world of difference between Du Linxiang, a rich man, and Du Linxiang, an entrepreneur.What I pursue is actually something more important than money. There is another person that Du Linxiang has to consider, and that is Lu Youshun.The fact that he made a net profit of more than 100 million by himself will definitely become a good story in the circle, but to some extent, it also directed the disaster to Lu Youshun.Gossip will come one after another, and people will have reason to question: Why was Du Linxiang able to win that piece of land, and why did he change hands to make huge profits? Is there anything tricky about it? After making up his mind, Du Linxiang said: "Mr. Wan, thank you for your kindness. However, the land on the South Second Ring Road is the first piece of land I took, and I still want to develop it myself. In the future, if there is a suitable opportunity, we will cooperate again." Wan Shunlong was a little surprised, this small contractor who used to be very happy to take over the projects under his hands, unexpectedly rejected him today.But he didn't give up completely. After thinking about it for a while, he said: "If I pay 550 million, this is the limit I can bear. And your profit will reach 200 million. Lin Xiang, in the future The strength of your company, if you really want to develop it yourself, maybe the profit will not reach 200 million." Five hundred and fifty million is indeed Wan Shunlong's psychological bottom line.Beyond this number, he cannot guarantee his profits.Wan Shunlong's words were also full of contempt. In his opinion, Du Linxiang was a complete layman in real estate, and he couldn't let a golden land play its due value. What Du Linxiang can't stand the most is the contempt of others: Why should the house I built be sold cheaper than Wan Shunlong?Why can't Weitong Group become a real estate tycoon standing on a par with Shunlong Group?Du Linxiang understood that the reason why Wan Shunlong was willing to pay a high price was because he believed that the land would bring him huge profits.Since Wan Shunlong has the ability to make money, why can't he make it himself?What's more, I have a huge cost advantage over Wanshunlong. Du Linxiang smiled and said: "Mr. Wan, we have calculated internally that the profit of this project is far more than 200 million. So, I still want to do it myself." The so-called internal calculation is completely nonsense.Du Linxiang couldn't bear Wan Shunlong's contempt, so he said this.Although An Youqi knew that he was talking nonsense, she still gave him approving glances at this moment. Wan Shunlong said with a gloomy face, "Well, I can only wish you smooth sailing." The business was not negotiated, and the dinner ended hastily.After sending Du Linxiang away, Wan Shunlong seemed to say something to himself: "People, they are always crazy when they are successful." Sun Xingguo, the executive vice president who stood aside, said: "He is a contractor with mud legs, and he doesn't know the heights of the sky and the earth." Wan Shunlong shook his head and said, "I'm just sorry for that piece of geomantic treasure land. It's a landmark building in Hezhou when it's handed over to me. If it's handed over to him, it's not certain what it will look like." Until now, Wan Shunlong did not believe that Du Linxiang could really play this project well. After leaving Shunlong Group, Du Linxiang said that he drank a little too much and asked An Youqi to drive.An Youqi asked while driving: "What did you think today, that you rejected 200 million so readily?" Du Linxiang replied with a smile: "If you accept the 200 million yuan, Weitong Group is just a loser, and it will never become a real big company. For our common dream, of course we have to refuse." An Youqi asked: "Why do you say it is our common dream?" Du Linxiang said: "Isn't it? I told you earlier that we are actually the same kind of people." An Youqi didn't speak, she agreed with Du Linxiang's actions today, and even more admired the man beside her.Masculine and rough, with an unstoppable ambition surging in his body.Compared with those handsome men and handsome guys, this is the real masculinity!To categorically reject the huge temptation of 200 million yuan is not a decision that ordinary people can make easily.An Youqi was very fortunate that she chose such a man as her partner.She also has a trace of regret that such a man will never be her own. She was almost home, but An Youqi didn't want to go back. To be precise, she didn't want to leave Du Linxiang.She looked at Du Linxiang and said, "You drank a little too much today, how about I take you for a drive?" "Okay!" Du Linxiang said happily.At this moment, he was unwilling to let this woman disappear before his eyes. The car was running on the streets of Hezhou, and inside the car was the exciting and warm smell of perfume emanating from An Youqi's body.At some point, a button of An Youqi's jacket was undone, and a pink bra floated in Du Linxiang's field of vision. After walking on the street for half an hour, the car drove back to An Youqi's downstairs.An Youqi reluctantly said, "I'm going up first?" Such a gentle tone is hard to hear in An Youqi's mouth. The night outside the car was intoxicating, the sky was full of stars, and there was the alluring smell of perfume and the alcohol fermenting in Du Linxiang's body.All of these are teasing a man's lust.Emotion broke through the defense of reason, and Du Linxiang asked unconsciously: "Have you packed up your new home in Hezhou?" His heartbeat was accelerating, and Du Linxiang, who was in his forties, seemed to have returned to his boyhood.He was expecting that the other party would take the hydrangea he had thrown and invite him to his home for a "sit and sit". "It's almost there." An Youqi replied softly, but her face flushed.The expression of this kind of young girl Huaichun should also not appear on the face of a mature woman. Du Linxiang did not give up, he continued: "I have been thinking about it, when will I go to your house to have a look." An Youqi hesitated and said nothing, but her heart was struggling.After a minute, she said, "You are welcome to see it anytime. You can do it now." After the two got out of the car, neither of them spoke.Silently walked into the elevator, then silently entered An Youqi's house.It was clear to both parties what was going to happen next. After entering the house, An Youqi asked Du Linxiang to sit on the sofa, while she let loose her long hair that was originally coiled up.An Youqi also said that she would pour Du Linxiang a glass of water, she took the glass and walked to the water dispenser, bending down gracefully.The round buttocks were facing Du Linxiang right now. Du Linxiang couldn't hold back his emotions anymore, and the wildness in his heart was completely stimulated. He immediately tore up An Youqi's expensive brand-name clothes, and scattered the buttons all over the place... In the following days, the two dated frequently. They enjoyed wonderful moments at An Youqi's home, in hotels, and in the car. Three days later, Du Linxiang won the land on the South Second Ring Road at the auction.An Youqi also gave this real estate a poetic and picturesque name, Nanguo Chunzao.All of this, of course, did not exceed Wan Shunlong's expectations.But then, the incident that made Wan Shunlong break his glasses happened again and again. First of all, the opening speed of Wisdom Group shocked the entire real estate industry in Hezhou.It only took five months from land acquisition to opening.Five months later, the surrounding environment of this real estate is not very ideal, but its own environment has been quite brilliant. The central fountain square is surrounded by flowers, the experience center is well-decorated, and the garden landscape is even more impressive: the huge The lawn, rattan wooden chairs, stretches of birch forests and purple lavender bring a romantic atmosphere. Laymen watch the excitement, while experts watch the doorway.An important indicator to measure the management level of a real estate company is the opening speed.And looking at the sales situation of a real estate, it depends on when its sales department can be officially demolished.The faster the opening speed, the higher the operating level of the company. This involves not only coordinating government relations and obtaining the pre-sale permit in time, but also testing the company's financial strength and construction level.In Hezhou, for some small real estate companies, it takes almost one or two years from the acquisition of land to the opening of the market. Shunlong Group once set a record opening speed of half a year, which was once regarded as an unsurpassable myth by the industry.Unexpectedly, Du Linxiang's Weitong Group broke this record as soon as it debuted. What is even more unexpected is the house price of Nanguo Chunzao.Before the market opened, Du Linxiang held several meetings to discuss how to set prices.An Youqi proposed that the high-rise residences with sky gardens on the roof of each building are priced at 15,000 yuan per square meter, while the price of ordinary residences is around 6,500 yuan per square meter. At that time, the house price in Hezhou was about 7,000, and the real estate of brand developers such as Shunlong Group only sold for 8,000 to 9,000.Many people pointed out that the price of 15,000 yuan for high-rise residential buildings is completely out of the market reality, and they cannot be sold at all.And with the quality of Nanguo Chunzao's buildings, an ordinary house would cost 6,500 yuan, which seems too cheap. An Youqi, who is familiar with marketing, explained: The high price is for air cover, and the low price is for firepower reconnaissance.In the whole real estate, there are only more than ten high-rise residences, even if the sales situation is not satisfactory, it will not hinder the overall situation.But launching a high-priced house of 15,000 yuan can create a gimmick and establish Nanguo Chunzao's status as a high-end community in the minds of consumers.There are high-priced houses as air cover, and ordinary houses can be sold hot.When the sales of the entire real estate are over, there are still a few high-priced houses that cannot be sold, and it will not be too late to sell them at that time. The price of 6,500 yuan for ordinary houses is indeed too low, but it is by no means to sell all the houses at the time of sale, but to test the water with more than a dozen houses first.After the first batch of houses sold out, the price of the second batch will increase immediately.Chinese people have the mentality of chasing ups and downs. Only when the price of this real estate rises all the way will people pursue it.In short, it is better to sell cheaper now and raise the price later than to sell expensive now and lower the price later. Du Linxiang fully adopted An Youqi's advice, and the sales situation was surprisingly good.Even because the high-rise housing price of 15,000 yuan became a landmark event in Hezhou’s real estate market at that time, the media reported it repeatedly, and many experts also joined in to analyze whether Hezhou’s housing prices have entered the era of 10,000 yuan.All of these are tantamount to free advertisements for the Nanguo Spring Morning. Only a few months after the opening, the well-decorated sales office was transformed into a coffee shop.This also means that the sale of real estate is basically over.As a result of the hot sale of Nanguo Spring Morning, Du Linxiang earned 400 million back.The average selling price of this real estate is close to 9,000 yuan, which is not inferior to the selling price of the real estate launched by Shunlong Group at the same time.More importantly, through this project, Weitong Group has grown from an unknown new company to a well-known real estate company in Hezhou. It has been rumored in the world that although the sales volume of Weitong Group is far lower than that of Shunlong Group, Wanshunlong has repeatedly reminded in internal meetings that the whole company should cheer up and keep a close eye on Weitong Group's every move. "The sales price of their real estate has been able to keep pace with Shunlong Group, which is a very dangerous signal." Having won the first battle, Du Linxiang couldn't wait to release his long-suppressed ambition.He ran around to enclose land, and the real estate of Weitong Group also blossomed everywhere in Hezhou City.An Youqi once reminded him, is the speed of expansion too fast?Du Linxiang always said unmoved: "Is it fast? I still think it's too slow." In that era when the real estate market was booming and house prices soared like a rocket, An Youqi's reminder was indeed superfluous.Almost every real estate project opened by Weitong will be sold well.