Chapter 33 3. Du Linxiang played the old trick of restraining each other again

Early the next morning, Du Linxiang brought his son to the company.In the morning, Weitong Group will hold an important meeting to discuss the strategy of expansion in the national enclosure.Du Linxiang told his son: "You are not qualified to participate in this kind of meeting, but for your growth, I can make an exception. At the meeting, you don't talk, the key is to listen carefully." The meeting started on time at 9:30, and all the vice presidents and middle leaders of Wisdom Group attended.Du Linxiang took out a cigarette and lit it in no hurry.Lin Zhengliang, Du Linyang and others next to him rushed to take out their lighters and were busy serving the third brother.Du Linxiang only took a puff and put the cigarette on the ashtray.With the smog around him, Du Linxiang made his opening remarks: "Weitong's vision can no longer be limited to Hezhou. In order to meet the conditions for listing, we must expand our territory nationwide."

Inside Witton, An Youqi was the only one who dared to sing the opposite in public, she took a sip of tea: "About expanding across the country and going public in Hong Kong with the scale of the land reserve, I had a chat with Mr. Zhuang a few days ago. I still think that this plan is too risky. In addition, let’s talk about buying land across the country and starting construction. Although the land purchase payment can be paid in installments, there must be start-up funds. This is not a small amount..." Du Linxiang interrupted An Youqi impatiently: "This is a matter that has been decided long ago, so there is no need to discuss it again. Of course, money is needed to expand nationwide. The current financial situation of Weitong is not good, but we don't need it Worried, Mr. Zhuang and I will be responsible for the change of money. Just tell me, what should you do if you have money in your hand?"

An Youqi stopped talking, but Lin Zhengliang and others spoke one after another, praising Du Linxiang for his foresight in making decisions.For these praises, Du Linxiang did not buy it: "Today is not a commendation meeting, everyone just talk about how Weitong should go from Hezhou to the whole country?" The audience was silent for a while, and An Youqi spoke again: "Mr. Zhuang organized a document a few days ago, mainly introducing two real estate companies in Tianjin and Guangdong. They are all hoping to achieve a soaring increase in the size of their land reserves through aggressive expansion. , and then go public for financing to ease the financial difficulties. Two companies, one succeeds and the other fails, the lessons and experiences are worth summarizing.”

"I've also read this material." An Youqi went on to say, "Zhuang is always an expert on listing and financing, so I won't say more. But from my point of view, the different fates of the two companies, apart from the listing The choice of strategy lies more in its own management style. For example, in the process of expanding to the whole country, the company in Tianjin obviously lacks experience and has a lot of management loopholes.” "Boss An is right." Zhuang Zhiqi nodded unconsciously.Du Linxiang was also interested: "Let's be more specific."

An Youqi said: "Mr. Du just said that money will be settled, but besides money, I am also worried about people. How many branch managers do we need to spread the stall? Is the newcomer competent? Internal corruption , collusion with the bidding unit, and how to prevent such problems as taking kickbacks?" Du Linxiang nodded frequently: "What you said is very important, what are the countermeasures?" An Youqi said: "Those mature large companies can use corporate culture to slowly nurture employees. For example, the newly promoted branch manager works at the headquarters for half a year. However, today's Wisdom obviously cannot afford the time cost. If the corporate culture doesn’t work, we can only restrain people with iron discipline.”

Du Linxiang continued to smoke a cigarette: "There are no rules, and I completely agree with what Mr. An said. How can these iron disciplines be implemented?" "Standardization!" An Youqi replied, "In the future, Weitong will form a set of systematic and modular things in the important links of real estate such as land purchase, planning, bidding, and marketing. The group headquarters will issue tasks, such as buying a piece of what What kind of land, what kind of products to develop, how to do marketing, and the branch can complete it according to the standards.” An Youqi emphasized her tone: "Standardization is by no means talking about it, but it should be reflected in details. For example, for the same type of projects that Witton does in different cities, the models of street lights, gates, and door handles must be the same."

Zhuang Zhiqi interjected: "Weitong's expansion path must adhere to standardization. In addition, how to control funds? Every money of Weitong must be spent wisely." An Youqi said: "If you want to use every penny wisely, you must let every penny flow. It is conceivable that Wittone will operate several projects across the country in the future. I suggest that the person in charge of each project and the financial director Every night at 10:00, reconcile with the head office, and if there is spare money in the account of any project, it will be remitted immediately to the place where the money is needed more urgently. When Wittone is in the stage of vigorous expansion, we cannot tolerate any project with spare money.”

"This is a good suggestion." Du Linxiang said, "From now on, the account will be reconciled every night, rain or shine, even on Saturday and Sunday. As long as I am in Hezhou, I will participate in it in person." After lighting a cigarette, Zhuang Zhiqi said: "I have read reports about Dalian Wanda Group. When Wanda expanded to the whole country, Wang Jianlin drew a red line. Funds must not be transferred between projects. Wang Jianlin said that there is a The good thing is that even if one project collapses, other projects will not be affected. If funds are allowed to flow between various projects, there will be risks, and I am afraid that there will be a domino effect.”

Du Linxiang waved his hands: "Weitong and Wanda are incomparable, so the style of play is naturally different. If I had a stronger family background, I would also choose Wang Jianlin's way. In the current situation, Weitong can't care about the domino effect." Zhuang Zhiqi smoked silently.Yes, Du Linxiang is leading Weitong to make a big gamble.At this time, the arrogance of daring to put all your wealth on is perhaps more important than anything else. An Youqi continued: "If you want to save money, you have to speed up the opening speed and control construction costs. The faster the opening speed, the faster the funds will be returned, and Wiston will have money to continue investing in the next project."

Du Linxiang looked at An Youqi with admiration: "How to speed up the opening speed, Mr. An has some tricks. The opening speed of Nanguo Chunzao shocked the real estate industry in Hezhou, and even Wan Shunlong sighed. As for the control As for the construction cost, I think it is better to implement centralized bidding. For all kinds of main body, decoration, garden and other large-scale projects, the projects all over the country are unified by the group. Enjoy better service at a reasonable price.” Du Linxiang took a sip of his tea, and continued, "Mr. An put forward a lot of valuable opinions today. Please don't be restrained. If you have anything to say, speak up."

The atmosphere in the venue gradually became active.After all, all of you here are people who have worked hard in the real estate industry for many years, and they still have something in their stomachs.Everyone took turns to speak, and Du Linxiang carefully took notes in his notebook. At the end of the meeting, Du Tingyu, who was sitting in the corner, stood up: "I still have a suggestion." Many people in the company didn't know Du Tingyu, and they all cast surprised eyes, and some whispered: "Who is this young man?" Lin Zhengliang said loudly: "You don't know him yet, right? He is the third brother's son. He has studied abroad for many years and has also worked in the world's top 500 companies. He is a rare talent." "You have only been in the company for a few days, what do you know?" Du Linxiang showed displeasure.Before the meeting, he told Du Tingyu to listen to everyone's opinions more and not to speak. Why didn't this kid listen to greetings! Du Tingyu had no choice but to sit back in his seat.Du Linbin said at this time: "Third brother, everyone can speak at today's meeting, why not let Ting Yu speak? He is a person who has seen the world, so he must have his own insights." Du Linxiang flicked the cigarette ash: "Everyone tells you to talk, so just say a few words." Du Tingyu stood up again: "I think that in the process of expanding to the whole country, we should do something and not do something." "Don't play tricks, tell the truth." Du Linxiang said in a stern tone. Du Tingyu said: "Weitong's expansion focus should be locked in the second- and third-tier cities. As for the first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, they can be avoided for the time being. The water in the first-tier cities is too deep, and it is difficult to acquire land. Many well-known real estate companies have long been in the local We have worked hard for many years. We focus on second- and third-tier cities, which can avoid confrontation with traditional real estate companies such as Vanke. Secondly, the land prices in second- and third-tier cities are not high, which helps us to reduce land costs and quickly recover investment. Finally, to these cities Building a house is mainly faced with rigid demand, which can minimize the impact of the state's macro-control." "What I just said is the right time and favorable location. In addition, there are people." Du Tingyu continued, "The desire for development in second- and third-tier cities is relatively strong. There is no reason for the local government not to welcome large companies to participate in local urban construction." Du Linxiang was still weighing his son's words, but An Youqi said, "What Ting Yu said makes sense, and I completely agree with it." Du Linxiang finally showed a gratified expression: "Your boy has been outside for a few years, and you are finally not in vain!" After the meeting, Du Linxiang specifically said to An Youqi: "Come to my office." An Youqi walked into the office and asked, "What can you do with me?" Du Linxiang smiled lightly: "I would like to chat with you about the next step of development of Weitong." An Youqi's face was getting older, and it was completely incomparable with the youthful and beautiful Xie Yixuan.In fact, Du Linxiang was estranged from An Youqi long before he became attached to Xie Yixuan.The lover relationship between the two can be said to exist in name only.Both of them seem to be prepared for this ending. Du Linxiang once worried that the cooling of his relationship with An Youqi would affect his work?Later he found that worrying was completely unnecessary.An Youqi has always been his right-hand assistant, and is also known as a strong lady in the real estate industry in Hezhou. If you are not a lover, you will be an enemy, maybe it is just the spiritual world of those ordinary people.Both myself and An Youqi are the kind of people who regard career success as their greatest pursuit in life.The previous skin-to-skin date will not become an embarrassment at work, but will bring an unspeakable tacit understanding. When Du Linxiang was on a business trip in Hong Kong, he accompanied his friends to listen to a few Cantonese operas that were boring to his ears.He didn't understand a word of the libretto on the stage, but the story about the Cantonese opera master Hong Xiannv aroused his interest. Hongxiannv can be regarded as a master of Cantonese opera. The most famous story about her is to deliver a note to Deng Xiaoping. April 7, 1988 is "World No Tobacco Day".The next afternoon, the first meeting of the Seventh National People's Congress elected the country's leaders.Deng Xiaoping, who was seated on the rostrum, returned to his seat after voting, and habitually lit a cigarette and smoked it. Hong Xiannv, a deputy to the National People's Congress in the audience, saw it and decided to raise her opinion to Deng Xiaoping.Soon, a note was passed to Deng Xiaoping on the rostrum.He opened it and saw that it said "Please, Comrade Xiaoping, don't smoke."Deng Xiaoping quickly put out the cigarette he was smoking.Since then, no one on the rostrum smoked again. Another good story about the red thread girl is the perfect match with her ex-husband Ma Shizeng on the stage.Ma Shizeng is also a Cantonese opera master of the generation. After he divorced Hongxiannu in 1955, he still often performed on the same stage.The two who have parted ways in the emotional world are still the best partners in art, and have even achieved more remarkable achievements than when they were together.The Ma Hong genre, which shines on the stage of Cantonese opera, was finally carried forward precisely in the performances after the two divorced. From this story, Du Linxiang thought of himself and An Youqi! Du Linxiang tapped on his desk: "In order to achieve standardization in the process of real estate development and control construction costs, I plan to set up a Weitong Architectural Design Institute. What construction standards and materials are used for projects across the country are determined by the Design Institute. " An Youqi nodded and said, "That's good, let's implement standardization into actual work." Du Linxiang asked again: "The dean of the Architectural Design Institute, who do you think will be in charge?" An Youqi said: "Isn't Lin Zhengliang always in charge of the construction of the company?" "Zhengliang?" Du Linxiang thought for a while, shook his head and said, "He is like me, not much educated. The knowledge about construction and construction is all figured out on the construction site. Let him be the dean , it's not appropriate." An Youqi smiled and said, "In terms of construction, don't you just come from practice to practice! I've heard that many professors from the School of Architecture don't have as many ideas as Lin Zhengliang on the construction site." "You have to force me to tell the truth?" Du Linxiang also smiled, "Zhengliang is a good engineer, but he doesn't care about trivial details. The contractors give him money and women, and he never refuses. In the past Weitong's projects are all in Hezhou, and I am watching the big aspects, so I can't make any mistakes. For some small things, I just turn a blind eye and close one eye, and I have the right to give him benefits. Now that the stall is big, I can't let him be alone." "You are not confused about big things." An Youqi said, "I have a candidate, a colleague from my previous Beijing company. He is a serious student of the Department of Architecture, and has worked in the real estate industry for many years after graduation." "Okay." Du Linxiang said, "I believe in your vision. You go and poach him, and the salary is easy to talk about." An Youqi asked again: "In this way, will Lin Zhengliang have any objections?" Du Linxiang said: "I will do Zhengliang's work." He then changed the topic: "The dean has no role for him, and he can also arrange a title of general counsel for him. He can also go out to work if there is anything in normal times." Idea. In terms of construction, Zhengliang has rich experience after all.” An Youqi nodded her head, but said nothing.She knew that Du Linxiang was a very suspicious person.Just as he was worried about Lin Zhengliang, he would not worry about other people either.What Du Linxiang played was still the old trick of keeping each other in check. An Youqi took a sip of tea: "Your son is really nice, what he said today is very insightful. I think in time, he will be much better than you." "He's still far behind!" Du Linxiang said with his mouth, but there was a smile on his face.Whenever it is said who is stronger than the other, the weak side is mostly unhappy, but when the son is stronger than the father, the father is happy. An Youqi said: "Which department of the company does Tingyu go to? Or let him come to my side, and expand to the whole country in the future, it is time to employ people." Du Linxiang shook his head: "I'll let him go to the Strategic Development Department and learn more from Zhiqi." An Youqi said "Oh", and continued: "As soon as today's meeting is held, the future direction of the company will be determined. In the current situation, everything is ready, and the only thing left is the east wind." Of course Du Linxiang knew what An Youqi was referring to by "Dongfeng".He said: "Recently, Zhiqi and I have called on many potential investors, hoping to make a breakthrough. You should do well here. As soon as the funds are in place, there will be a wave of excitement in the real estate industry across the country. Weft whirlwind." An Youqi still had a trace of uneasiness on her face: "You have to think about it. If you take this step, there is really no turning back for Weitong. You can either go to heaven or go to hell." Du Linxiang laughed.The laughter went from small to loud, and at the end it almost made the listener feel horrified.Stopping his laughter, Du Linxiang slowly uttered a sentence: "This is Du Linxiang! I would rather die standing up than live on my knees."