Chapter 3 The first part - the prosperity of Sanlitun in the near future

I didn't want to go home right away, so I took a taxi to Sanlitun Taikoo Village to find a Starbucks.Since the acquisition of Starbucks by Want Want Group, some Chinese drinks have been developed into global drinks, such as the longan Longjing latte in my hand, which tastes very good. It is said that Baghdad, Beirut, Kabul and other Islamic reconstruction cities are selling well, even in Africa. Luanda in Angola, Khartoum in Sudan, and Dar es Salaam in Tanzania have all opened stores. This is a new market jointly developed by Starbucks Want Want and a Chinese-funded enterprise called Ofeila Friendship Investment Company. There will be places with Chinese people in the future. There is Starbucks Want Want, and business does not forget culture, which can be regarded as the presentation of soft power.

I've come here so rightly, I'm in a better mood again, and the sense of well-being I've been having lately is back.You see, how lively the market is, how good-looking young people are, plus friends and tourists from all over the world, there are so many international cities!What's more, everyone is consuming, stimulating domestic demand and contributing to society.I remember a few months ago, a friend who studied rural culture at the Academy of Social Sciences called me and said that her niece came to Beijing from Lanzhou for the winter vacation and stayed at her house. She asked where she wanted to go, and the niece said she wanted to go to Y-3 to buy Clothes, that friend called me and asked me: What is Y-3?This nerd is really, can't check it online? When Y-3 started, it was a new fashion product brand that Adidas cooperated with Japan's Yohji Yamamoto. Y is Yohji, and 3 probably refers to Adidas's signature three-slope design. The brand is very popular in China. It is said that it is now the world The biggest market is in China, and its flagship store in Beijing is right in front of my eyes, opposite to Starbucks Want Want in Taikoo Village.I remember that when it opened before the Olympic Games in 2008, it only occupied one-third of the fourth floor of the five-story Adidas head office. Now the entire ground floor belongs to Y-3.Of course, Adidas has also expanded its territory in Taikoo Village, occupying the original Nike building. These are all after the merger and reorganization of Li Ning and Adidas. Thank you for the new policy of the Chinese government. Anyone who wants to enter the Chinese market Brands must contain at least 25% of Chinese capital, and more than 50% will enjoy more preferential policies, and then what must be done if they want to be listed in Shanghai, I forgot the details, in short, they are not eligible Foreign brands have to wait for special approval from the Ministry of Commerce, and if they do not get special approval, please withdraw from the Chinese market with 1.35 billion people.

Those of us who have lived in Taiwan and Hong Kong for most of our lives used to think that to develop a place, we had to rely on exports and save our first pot of gold by frugality.Now, we know the importance of domestic demand and consumption.The Chinese are willing to spend money, if they cannot save the world, they can at least achieve themselves.Based on this, China has successfully transitioned. Although internal consumption has risen from 35% to about 50% in the past few years, it can no longer go up, but it is still a remarkable achievement in all aspects. Don’t think that I’m blindly flattering China. I know there are still many problems in China, but think about it. The developed capitalist countries led by the United States have self-destructed. Falling into a period of stagflation, the disaster spreads all over the world, and no one is spared. So far, it has not climbed out of the bottom, but China can stand alone, people retreat and advance, and the economy miraculously takes off again after three climbs. Domestic demand replaces dry exports, and sovereignty Wealth replaces the evaporated foreign capital. It is estimated that this year will be the third consecutive year of growth of more than 15%. This not only rewrites the rules of the game in the international economy, but also rewrites Western economics. More importantly, there is no social turmoil. On the contrary, it is more harmonious. I really can't help being unconvinced, it's amazing... Thinking of this, I was moved by myself again.This is my recent problem, that is, I am easily moved, and sometimes I find my eye sockets are wet.At this moment, I think of Xiaoxi who looks very poor, and I feel a little sad. Everyone around me is living well, but she seems to be living more and more uncomfortable.I took a deep breath and fought back tears.I used to be a cool guy, how can I get so sentimental now?I didn't realize that a teardrop fell out of my eye like a fish slipped through the net, and fell into half a cup of Longjing Longjing Latte.I hurriedly wiped my eyes with a tissue and left Starbucks.