Chapter 12 Chapter 12 Hunter's Dog Power Resource Management

Chapter 12 Hunter's Dog Power Resource Management 1. Cao Cao's old hatred and new hatred Setting up officials and divisions of duties is the character of the monarch; entrusting and fulfilling the responsibility is the character of the monarch; being willing to plan tirelessly is also the character of the monarch;The king has the body of a king, and his ministers fear and love him. This is the reason why the emperor is successful. ——Tang·Zhao Rui, "Long and Short Classics, General First" It is said that Cao Cao was ashamed and angry when he saw the comments of Liu Bei and Sun Quan from the "Three Kingdoms Management News".Shame, Cao Pi

The two sons, Cao Zhi and Cao Zhi, were jealous of a divorced woman without respecting their status.What made me angry was that Liu Bei and Sun Quan didn't know the heights of heaven and earth, and dared to make irresponsible remarks about President Cao's family affairs.Cao Cao slammed the newspaper and scolded: "Liu Bei, Liu Bei, one day, I will settle the old and new grudges with you!" As the company entered the home appliance market in an all-round way, Cao Cao decided to design a new corporate image system.The youngest son, Cao Zhi, is extremely talented in art, and soon came up with a set of design proposals.The pattern of a flying bird has become the new company logo, expressing Cao Cao's heroic spirit of testing his wings to the sky and showing his grand plans.Cao Zhi also specially designed a tower. In front of the tower, there is a huge copper flying bird, known as "Tongque Terrace".

Cao Cao personally drew up the trademark of the product, which was named "Hero" after the meaning of cooking wine and talking about heroes in those years.The slogan of the advertisement is: "On heroes, I am a hero!" Soon after, the hero brand series of home appliances quickly occupied the dominant position in the home appliance market with a thunderous pride. On the night when Tongque Terrace started construction, Cao Cao asked Yang Xiu, editor-in-chief of the Enterprise News, to have tea with him.Yang Xiu said: "I received a research report on the color TV market, saying that in the middle and lower reaches of the Yangtze River market, Liu Bei's royal family portrait series and Sun Quan's Xiaobawang series have begun to become strong competitors for the hero series. Among them, Liu Bei The royal family photo series emphasizes the clarity of picture quality, and Sun Quan’s Xiaobawang series emphasizes the shocking sound quality, which seems to be forming a pincer attack on the hero series.”

Cao Cao asked: "What is the relationship between Liu Bei's Royal Family Marketing Co., Ltd. and the Jingzhou Group?" Yang Xiu said: "Liu Bei's Royal Family Company is currently a brand and technology shareholder of Jingzhou Group's Xinye Electric Appliance Manufacturing Factory, and at the same time it is the general distributor of the Royal Family Photo Series produced by Jingzhou Group's Xinye Electric Appliance Manufacturing Factory. Among them, Guan Yu is in charge of the markets in Sichuan and Shaanxi provinces, Zhang Fei is in charge of Hunan and Yunnan and Guizhou, and Zhao Yun is the director of the information management center."

Cao Cao said: "I thought he was working under Liu Biao. Liu Bei is indeed a talent. Back then, no matter whether it was with me or Yuan Shao, he never did a single thing with great energy and spirit." Son. I didn't expect him to change jobs everywhere, and finally jumped on a branch to become a phoenix, and he was even shaking! According to the current development momentum of Royal Family Company, he might become a president-level boss." 2. A dog who wants to be president Cao Cao said: "I think of a story, the protagonist of the story is a dog who wants to be the president. Liu Bei's performance back then is very similar to this dog."

In the Spring and Autumn Period, there was a resort area in the northern part of Qin State, where many nobles liked to hunt.You can also hire hounds from the administrator if you want. A man from the state of Chu once hired a hunting dog named "Hourly Worker".This dog is highly capable and very courageous, making it rewarding for him to go out every day.That summer, the Chu people were very satisfied. The next summer, he came to the place again and asked the warden for the hound he had hired the previous year. The administrator shook his head at him and said, "That hunting dog is dead." At the same time, he pointed to the wall, where a dog was lying lazily, basking in the sun with its eyes squinted.

He looked straight up, wasn't it the lively, heroic and enthusiastic dog last year? "How did it become like this?" He asked in surprise. "Yes, it was a very good dog at first. However, after a guest from Yan State hired it, he thought it was very good and should be renamed. As a result, after the name was changed, it became like this It's a virtue." "Changed a name? What name should I change for him?" the Chu people asked curiously. The administrator told him: "Originally it was called 'Hourly Worker', right? The people of Yan State insisted on calling it 'President'."

Cao Cao said: "Liu Bei used to be the boss of Xuzhou Trading Company, and this company was given to him by Tao Qian before his death." Yang Xiu said: "Of course I know about this. If you read the twelfth chapter, it is the story of Tao Qian's three surrenders to Xuzhou." Cao Cao explained: "What I mean is that Tao Qian is the troublesome Yan countryman, and Liu Bei is the dog who wants to be the president!" He thought it was funny, and suddenly burst out laughing. Yang Xiu also found it interesting and laughed too. After laughing, Cao Cao said with deep emotion: "Unexpectedly, Liu Bei, the executive dog, has changed from his lazy appearance in the past. Not only is he full of energy, but he can also grin his teeth!"

3. Hunter's dog power resource management Yang Xiu said: "Speaking of dogs, I also have a story about the evolution of a hunter managing hunting dogs. You will find that the boss employing humans is similar to the hunter employing dogs." one A hound chased rabbits all over the mountains and fields for a long time, but they didn't catch any of them. Seeing this, the shepherd dog laughed at the hound and said, "You are really useless. The rabbit is smaller than you, but it runs much faster." The Hound replied, "You don't know that we run very differently! I run just for a meal, but he runs for his life!"

The hunter heard the conversation between the hound and the shepherd, and he thought: "The hound is right. If I want to get more prey, I have to think of a good way." Inspiration flashed through the hunter's mind like lightning. The flames were lit. two So the hunter brought back several hounds from the dog market.Then, he drew up a new system for the hunting dogs. Anyone who can catch rabbits in the hunt can get a "salary" with a few bones as the content, and those who can't catch rabbits will have no food. This trick really worked, the hounds all fought bravely and captured many rabbits, because no one would like to see others have bones to eat, and stare blankly when they were hungry.

three After a while, the problem reappeared.The hounds found that big rabbits were often harder to catch than small rabbits, but the rewards were similar no matter whether they caught big rabbits or small rabbits.The observant hunting dog discovered this trick and went to catch the little rabbit.Slowly, everyone discovered the trick. The hunter asked: "Recently, the rabbits you catch are getting smaller and smaller. Why?" The hounds replied: "Anyway, there is no difference. Who wants to spend so much effort to catch the big one?" After thinking about it, the hunter decided not to link the number of rabbits hunted with the bones of the hunting dog, but to use the method of performance evaluation to reward, that is: every time, count the total weight of rabbits caught by each hunting dog, Evaluate the performance of the hunting dog according to the weight, and decide the treatment for a period of time. The performance management soon achieved results. The number and weight of rabbits caught by the hounds increased, and the hunter was very proud. Four However, the good times didn't last long.The hunters found that the number of rabbits caught by the hounds decreased significantly again, and the more experienced the hounds, the more severe the decline in the number of rabbits caught. The hunter went to ask the hound again.The hunting dog said: "We dedicate our best time to you, master. However, we will gradually grow old as time goes by. When we can't catch rabbits, will you still give us bones to eat?" " So the hunter summarized and analyzed the number and weight of the rabbits caught by all the hunting dogs, and made a stipulation of rewards for meritorious service: if the number of rabbits caught exceeds a certain number, he can enjoy the corresponding amount for every meal when he is old. bones. The hounds were very happy, and they all went forward bravely and worked hard to complete the task set by the hunter.After a period of time, some hounds finally reached the goal according to the number stipulated by the hunter. Fives At this time, one of the hounds said: "We worked so hard and only got a few bones, and the prey we caught far exceeded these few bones. Why can't we catch rabbits for ourselves?" So some hounds left the hunters, and went to catch rabbits by themselves. Cao Cao laughed again when he heard this, and praised again and again: "You! You! Hehe, it's interesting! But what's the point?" Yang Xiu asked back, "What do you think it means?" Cao Cao said: "It is very familiar, but it is inexplicable." 4. Five Stages of Management Evolution Yang Xiu said: "Look, there was only one Lv Bu under Dong Zhuo back then. In terms of working ability, Liu Bei, Guan Yu, and Zhang Fei combined were no match for him. Ordinarily, if a person can boast, one can stand up to a bunch. But such a Later, Lu Bu not only did not want to make progress, but also dared to compete with Dong Zhuo for women, and caused a Fengyi Pavilion incident, which forced the company to collapse. Why? Lack of scientific management. This is the first stage of the evolution of management. The flames began to be ignited." Cao Cao said, "Well, it makes sense." Yang Xiu said: "Later, Yuan Shao became smarter. He didn't have only one dog like Dong Zhuo, but owned several fierce dogs such as Yan Liang, Wen Chou, Gao Lan, Zhang, and Chunyu Qiong, and established the first motivating dog. Internal competition mechanism. This is the second stage of the evolution of management, the stage of the birth of the incentive mechanism.” Cao Cao said: "That's right. Although Yuan Shao has fallen into the sand now, he has some achievements." Yang Xiu went on to say: "The reason why our President Cao was able to defeat Yuan Shao was because he was superior in skill after all. You not only want your dogs to catch rabbits, but also big rabbits. Those dogs are also willing to do so, because there are performance evaluations. A reward! This is the third stage." Cao Cao was taken aback, and reminded Yang Xiu, "You are too courageous, to compare my capable generals to dogs! They are all marketing directors in charge!" "Now I'm talking about learning with Mr. Cao. Only when the sea and the sky are bright can we be vigorous!" Yang Xiu continued to say casually: "Mr. Cao's excellent management ability has not stopped at the third stage, but is constantly moving forward. .You proposed a profit-sharing plan and a pension plan. This plan is very powerful and very effective in retaining talents, and it became a hot topic in the corporate world for a while. This is the fourth stage of the evolution of management." Cao Cao said: "Yes, it is not easy for such a big company to tie everyone together!" Yang Xiu smiled lightly and said: "Although these plans are promising, there are exceptions. Mr. Cao treated Liu Bei well, but in the end, he ran away! What does this mean? Many employees also want to start their own businesses. Ours Management should also evolve to the fifth stage. Not only hunters, our hunting dogs also need entrepreneurial opportunities.” Cao Cao was taken aback: "Hound dogs also need entrepreneurial opportunities?" Yang Xiu explained: "Yeah, instead of watching the hounds leave one by one, why not create an opportunity for them to start a business within the company? I suggest that Mr. Cao set up a company within our company. 'Encouraging Employee Entrepreneurship Committee' through this committee to take certain measures to encourage and support innovative employees to start businesses. In this way, on the one hand, the company can continuously obtain new investment opportunities; on the other hand, employees can manage a new Entrepreneurship projects to gain career advancement.” Cao Cao said in surprise: "This is indeed a good idea. Not only can those smart and innovative employees stay in the company, so that they can create more profits for the company, but also it can avoid the rapid increase in the number of new and complicated competitors. Increase. Yes, we should understand every dog ​​who just wants to be president. But, let’s never make another Liu Bei again.” Yang Xiu asked proudly: "So, how are you going to reward me?" Cao Cao said: "Listening to your words is better than studying for ten years. Of course I should reward you. By the way, a digression: You are also a talent, but your arrogant personality is not good, and it is easy to attract people's envy." author comment Whether an enterprise can win the dedication of its employees depends on whether it can create conditions for them to have the opportunity to obtain a career with a sense of accomplishment and self-realization.Piece wages, bonuses, performance appraisals, employee stock ownership plans... Managers hope to encourage employees' enthusiasm for work through an effective management technique. A truth that has been discovered is that real work passion does not come from money, but from employees' love of work.Subconsciously, every employee hopes to be able to engage in the work he likes and develop accordingly. Career planning is an emerging management technology. On the one hand, it can help employees clarify their position in the enterprise and career development direction, improve their personal abilities, and achieve the perfect combination of people and work; It can ensure the effective development of human resources for enterprises to meet current and future needs. Using this management technique, you can design many useful planning tools to enable employees to obtain learning opportunities, entrepreneurial opportunities, and development opportunities.By encouraging their enterprise, you will continuously improve the company's business performance and achieve strategic goals.