Chapter 23 Go to Shenzhen to be a master

"Mom, do you know that there is a place called Maldives, where there are shadows of coconut trees, clear water and fine sand, it is a paradise on the Indian Ocean... Mom, when will you take me to Maldives?" According to the plot, McDull was fooled, and the cash-strapped Mrs. Mai just took him to "go to the morning flight and return to the evening flight" to play locally for a day.To be honest, I doubt whether those audiences who are eager to line up to take the cable car to Taiping or go shopping in Causeway Bay can really understand the dreams and bitterness of ordinary Hong Kong citizens.However, fortunately, it is a card, and it is still a pirated version

, so there is no need to be serious, but it is gratifying to be serious. Today's Mrs. McDull and McDull are no longer worried about the Maldives, because most of them go straight to the "travel port" of Shenzhen happily. Deflation persists and the economy is depressed. Except for the poorest, life in Hong Kong is difficult.As the main force of consumption, the middle class and petty bourgeoisie have long been reduced to a "negative bourgeoisie" that is worse than the proletariat.In this case, Shenzhen has become the first choice for the whole people for economical and affordable "outbound travel".The way for Hong Kong people to enter and leave Shenzhen is first to have sex alone, and then call friends and friends, go to work together, and then take care of the family, the old and the young.That is to say, the group of people going north to consume has expanded from men to women, and then extended to family fun (items suitable for women and family consumption, tailor-made clothes, eating and drinking tea, doing hair, buying genuine books, buying fake brand-name handbags, etc.) Sneakers, underwear, etc., even the massage industry, which is traditionally only available to men, has followed the trend and launched family packages).According to the Internet, Li Bihua, a well-known Hong Kong writer, "one of the things he likes the most during the holidays is to call friends and seniors in casual clothes, cross the border to Shenzhen together, go to the bookstore to pick up books, and then drive around the city in a car, looking for Food, she said that Shenzhen can eat all kinds of food, and the quality is cheap, and she knows better than ordinary Shenzhen people what to eat and where to eat in Shenzhen.”

According to statistics from the Hong Kong government, in 2001, Hong Kong residents traveled to the mainland 52 million times, an increase of 80% compared with 1996. The annual consumption in the mainland was 27.6 billion yuan, of which the consumption in Guangdong Province alone has reached 20.3 billion yuan, accounting for 20.3 billion yuan of travel consumption in the mainland. Most of the total expenses.As the first choice for Hong Kong people to go north for consumption, the annual flow of people entering Luohu has exceeded 70 million, with an average of 200,000 people per day.The Luohu Commercial City near the Joint Inspection Building has an average daily passenger flow of more than 20,000 people, and 70,000 to 80,000 people on holidays. More than 90% of the customers are Hong Kong residents.Obviously, traveling to Shenzhen is more about spending than traveling to Shenzhen. Rather than talking about consumption, it is better to say that this matter is being internalized into the way of life of Hong Kong people.In fact, there is a "Shenzhen" in the "outside" of many countries and regions on the earth. For example, Gibraltar is to the Spaniards, Jersey is to the British, and when the citizens of Vancouver crossed the border into the United States on weekends, Americans flooded across the border into Mexico.Although the world is prosperous, it is all for profit; the world is crowded, it is all for profit.However, it is believed that not all such "tourists" in the world will come and go to buy cheap goods, and Hong Kong people should be no exception.The prices in Shenzhen are low, but with the two most precious things, travel expenses and time, it is not difficult to calculate, not to mention that the prices of similar consumer goods in the New Territories are catching up with Shenzhen.Take a look at the "overwhelming" crowds in Luohu again, and think about all kinds of physical pain in the crowds (this year's Easter holiday, 210,000 people entered Shenzhen via Luohu, and six passengers fainted on the spot due to the crowding), any normal Every onlooker may have the same suspicion as me: if you want to develop this kind of "Grand Tour" spirit of "though there are tens of thousands of people, I will go", besides the benefits on the books, there must be other plans.

A Hong Kong woman who made a special trip to Shenzhen to get her hair done admitted that it costs only 600 to 700 yuan to get her hair done in Hong Kong, but she still prefers to go to Shenzhen, where the price difference is not much different, because she feels "comfortable".There are some important background information that this woman didn't mention, or she didn't know it very well: the monthly salary of a hair stylist in Shenzhen is several thousand, while his colleague in Hong Kong's monthly salary is casually tens of thousands.This is probably the root of "comfort".According to a questionnaire survey conducted by the Department of Marketing at the Chinese University this year, there are three main types of citizens who go north to spend money: the "pleasure group", the "face-saving group" and the "thrifty group".Among them, the "face-saving group" is the largest group, accounting for 43%, and they are mainly low-income people.The main motivation for his consumption in the north is "to pursue the feeling of being respected." In the group sharing, the interviewees revealed that they felt frustrated and disrespected when spending in Hong Kong, such as dissatisfaction with small tips and low patronage. They regained these dignity in Shenzhen and felt that they were "a big money".An elderly man said that when he gave a tip of 20 yuan to (the massager) for a foot massage in Hong Kong, "I didn't even say a word (thank you)", but in Shenzhen, "I was treated as a master, and I didn't stop bowing a few times."

Gender research experts point out that only when one woman is not as good as the other can the two women have the basis for developing a close friendship.Although the relationship between consumers and the market is not the same, if we still believe that the stock market and the property market are both "confidence" industries, then the tourism industry since the 20th century is likely to have a close relationship with "self-esteem". associated.In the late 1940s, seeing the influx of European tourists into Brazil, C. Levi-strauss asserted in his book "The Melancholic Tropics": "The era of tourism is over."In fact, far from ending the era of tourism, it is prospering because of the "mutual affectation between host and guest" that Levi Strauss loathes.Christmas and New Year are just around the corner, at the head of Luohu Bridge, inside and outside Pengcheng, there must be another burst of joy for all the people.Here, I sincerely wish both the host and the guest a Merry Christmas.