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Chapter 2 01 I am on CCTV: I am a host and a guest

Are you happy? 白岩松 11869Words 2018-03-18
It has been seventeen years since he joined CCTV in 1993.Seventeen years, both short and long, have transformed me from a twenty-five-year-old youth into a forty-two-year-old middle-aged man. It is not an exaggeration to say that these seventeen years are the most precious years in life; Seventeen years is long and short. By 2010, the 51st anniversary of the establishment of CCTV, my seventeen years only accounted for one-third. For the big ship CCTV, I can proudly say that I am Master, but more soberly understand that he is just a passerby.Between the host and the guest, there are always unspeakable emotions lingering, let's start from that morning!

On the morning of September 12, 2001, at about half past ten, a middle-aged woman angrily pushed open the door of my office, pointed at my face with trembling fingers, and asked me straight to the point: Doesn’t it mean that as long as there is a major event, you can see you?Why didn't I see you yesterday? This moment came suddenly. I stood silently, and other colleagues in the office were also stunned. No one answered, and the silence further permeated the space.This moment seemed extremely long. The eldest sister didn't intend to stay for a long time, just to keep her mouth shut, she stared at me twice before turning away angrily.

At that time, we did not work in the station, but in the building of the Science and Technology Information Office opposite the west gate of the TV station. There were no strict guards outside the building, and there were many other office units in the building, so a big sister broke into our office scene appears. I don't know this eldest sister, and the strange thing is, I haven't seen her again since.Maybe it was because of my guilty conscience when I was accused that I couldn't remember her face, or maybe she just came here for the condemnation and didn't work in this building on weekdays; even, I couldn't remember her face at all, because she His words have made me unforgettable forever.

This accusation is justified, and I have no way to retaliate; in other words, she is not accusing me, but the CCTV I work for. The reason why this scene appeared was because the "9.11" incident that shocked the world happened the night before, and in the spread of this incident, CCTV was almost speechless except for a small piece of news.At the same time, the media, including Phoenix, broadcast the whole process live, putting CCTV in an embarrassing situation. What kind of silence and aphasia should this be? A few minutes after the "9.11" incident, when I was at home, I received a call from a classmate from Fujian. He may have obtained the information from the Taiwanese media. He told me: something big happened in the United States, so I paid close attention to the media.Ask again: Will you broadcast live?

I turned on the TV for the first time and did a comprehensive search. At that time, no media had started reporting. I immediately picked up the phone and called the two directors. One was Time, who was then the general director of "Oriental Time and Space", and the other was Chen Fu, who was then the deputy director of the news commentary department. The phone call was very brief, more like a call for battle: something happened in the United States, it seems to be true, if you want to live broadcast, please notify me as soon as possible, I am ready and ready to go. Not long after the phone was put down, relevant live reports began to appear on TV, including Shanghai Oriental Satellite TV, Phoenix Satellite TV, and I remember a satellite TV in the Mainland.The shocking news images, like a blockbuster, were directly displayed on the TV screen. I became more anxious about this, and my intuition told me: this is a historic event, and logically speaking, we should not be absent.

My home is five to ten minutes' drive from the TV station. As long as the live broadcast is scheduled, I will be there quickly. However, the phone did not ring.The further development of news events, one minute of miss means that the news is dying quickly and is stepping into the camp of history.Many people understand this truth. On the other side of the silent phone, there should be another phone call one after another. Fighting, persuasion, anxiety, hope... They are all journalists, and they all have the same impulse and worry. I believe that time and Chen Yi, I also believe that CCTV is the most essential impulse when facing big news.

The phone still didn't ring, I turned on the computer, and there was already a lot of voices on the Internet. What makes people sad is that almost one-sided online messages are all gloating.At that time, it was not known exactly how many lives had passed away, and it was not known how many Chinese people would be among these lives.It may be that the U.S. mistakenly bombed the Chinese embassy in Yugoslavia just a few years ago. Therefore, there is no way to dispel the anger. The unexpected arrival of "9.11" gave many people a feeling of relief.However, what a terrible emotion this is, and what kind of indifference to life is hidden in this emotion.Looking at these comments, I was thinking: If I live broadcast for a while, what should I say, and how should I mourn my life?

However, I was destined not to have this opportunity. The live broadcast of the "September 11" incident was destined not to appear on the CCTV screen. Therefore, CCTV will carry a burden that it cannot bear for a long time. I am reporting in New York, USA. For the camera position, I have to stand on a pillar with great difficulty, because behind me is the reconstruction site of the "9.11" ruins. When the incident happened in 2001, we failed to broadcast live simultaneously, and even if we arrived on the scene a few years later, it seems that this lesson cannot be made up.

The phone finally rang. At this time, more than half an hour had passed since the live broadcast of various media. The call came at the time, and the content was also very brief: "Go to sleep, there is no show, and the live broadcast is not allowed." I can hear the helplessness and pain of time, and of course I can also hear the struggle and request of the CCTV people before, but everything must come to an abrupt end. As a media, even CCTV, naturally has an intuitive desire for news about major events, and the possibility of it giving up this report is almost zero.Luo Ming, who later became the deputy director of news at CCTV, was in the United States at the time. After the incident happened, he quickly confirmed the authenticity of the facts, and then quickly contacted his family, hoping to provide support for possible reports.

However, CCTV must obey orders, and I am just a small pawn, so it seems so insignificant to ask for a fight.Maybe some people are worried that our live broadcast will show that we are watching American jokes, so we should be more "atmospheric" and not live broadcast.But it is precisely this "atmosphere" that is a lot more stingy and misses a piece of real history. Of course, when it comes to the reasons, there are other versions of explanations: the leader in charge is not in the country, cannot be contacted, and cannot make decisions by himself... But no matter what version, the ending is the same, we have already missed the live broadcast.

That night, I was almost sleepless, and I believe that I was not the only one who was sleepless in CCTV that night. Eight years later, in 2009, I worked on "Yan Song Looking at America". In Washington, there is a Newseum, and a display board in it is September 12, 2001, which is the second day after "9·11". Today, the front page of the most important newspapers in major countries of the world.It is almost the same choice, no matter which country's newspaper, the front page is "9·11" that happened yesterday.The only exception is China's major newspapers, where the headlines on the front page contain other content, and "9.11" is just a small piece of tofu hidden among other words. This one "exception" is so glaring.It seems that the Americans did not understand our "magnanimity", but were puzzled by this "exception". It was a "9.11" incident that took place in the United States, but left some "wounds" in distant China.However, we should also be grateful for this "wound", which made people collectively think about the responsibilities and duties of the media. The elder sister mentioned at the beginning of the article accused me of being a disappointment after expectations, a conscience and responsibility that transcended my own interests, and I will always remember it for the rest of my life, although sometimes, it is not enough for me alone to remember of. When the time came to 2003, people had already smelled the Iraq War from the very beginning. Although negotiations and sanctions continued on the surface, almost everyone knew that war was inevitable. Maybe it's because after "9.11", there were too many accusations and dissatisfaction with CCTV, or this accusation and dissatisfaction caused people at all levels to think and correct their thinking. In short, the Iraq War Preparations for the live broadcast have already begun.Just after the Spring Festival, Luo Ming, the deputy head of news, issued an order to me: from now on, your radius of action must be within a fifteen-minute drive from CCTV as the center, so that you can start the live broadcast of the Iraq war at any time. It was easy to say this, but the determination behind the easy words was very clear.I have been in CCTV for so many years, I have never received such an interesting and tasteful order, but I am very happy to start to execute it. On the morning of March 20th, the Iraq war kicked off, and CCTV quickly began to broadcast live. After that, I entered the course of live broadcasting the war for more than 20 days.At that time, there was no news channel, and the live broadcast was carried out in a set where every inch of land was expensive, and this was the first time in CCTV history that a large-scale live broadcast of a war with an unpredictable process and ending, a simultaneous occurrence abroad Event, a media event in which media from all over the world participates. On the third day of the live broadcast, when I was interviewed by a reporter from Southern Weekend, I expressed my feelings: we are broadcasting a tragedy, and this war is likely to be neither as long as people imagined, nor will it end in a few days. Finish.For live TV, our biggest challenge is: we must calmly judge which information is true and which is false, because this is a real war with TV intervention, so both sides use the media to confuse each other. This poses a huge challenge to the media. However, the real challenge is not with me. I just need to be persistent and judge calmly.A bigger challenge appeared to Shui Junyi in an unexpected way. At that time, he had already arrived in Iraq for a long time. In the first ten days of February, Shui Junyi arrived in Baghdad, and then the two of us started working on "Straight to Baghdad".The war ahead is clouded, and Shui Junyi is doing a lot of reports and interviews. Apart from disseminating information, he is also preparing for the live broadcast of the war. However, what was unexpected was that when the war was about to break out, Shui Junyi was notified that for safety reasons, he had to withdraw from Iraq!Notification is equivalent to an order, and because of its strong background, it is almost impossible for Shui Junyi and the TV station to resist. Many people analyzed why this order was issued, and the reasons they came up with seem to be sufficient. A few years ago, the United States mistakenly bombed the Chinese embassy in Yugoslavia, which caused great anger among the Chinese people. However, it was Shui Junyi and other Chinese journalists who were accidentally injured. How will China, who was out of the matter, be involved in it?How should the Chinese people feel? Of course, this is just a reason derived from the analysis, but for Shui Junyi, this almost seems like an early "death".He is a reporter who arrives at the battlefield, like a soldier, no matter what the reason, leaving means giving up, like a deserter. This is of course unacceptable to Shui Junyi. In those days, every day after the "Straight to Baghdad" program ended, I had a phone call with Shui Junyi, and his anxiety and anger could no longer be concealed.He thought of many ways, such as losing his passport, such as resigning from CCTV's official position on the spot, etc. However, in the face of a huge order, not to mention Shui Junyi, CCTV was powerless. In the forward and backward welcome of the two Chinese ambassadors to Iraq and China to Bahrain, Shui Junyi and his colleagues were "essentially escorted" out of Iraq, where the war is about to come. Then the war started, and Shui Junyi lost contact with us for two short days. At the same time, Luqiu Luwei of Phoenix Satellite TV was continuously reporting in Baghdad.Netizens and audience quit: "Shui Junyi became a deserter!" "Women stay on the battlefield, men shrink back, what kind of men are they!" This is a photo of me and Shui Junyi in January 1996.Compared with now, first of all, my hair was black at that time, and now it is more white; secondly, I was very thin at that time, and now I am losing weight all the time; of course, there is another point that is very different: I was more looking forward to the future at that time , but now I often recall the past. We know the truth, but we cannot defend Shui Junyi. Shui Junyi, in pain and despair, made a bold decision outside Iraq. Two days after I lost contact, I suddenly received a call from Shui Junyi. He told me: They sneaked back to Baghdad quietly and "violated the regulations". right. I knew the weight of the phone call and entrustment, so I didn't have time to ask how difficult and dangerous the journey would be. I immediately went with Shui Junyi's colleague Zhang Xun to find Li Ting, the director of the news center. In the old interrogation room of the news center, we found Director Li. In the dark space, there were only three of us. After I told the director that Shui Junyi and the others returned to Iraq in violation of regulations, Li Ting blurted out immediately : "XX, elite!" After saying these words, Li Ting fell into silence, then took out a cigarette and lit it, sat down on the sofa and took a few puffs, then suddenly stood up and pinched the cigarette, "I'll report to Zhao Tai." Zhang Xun and I were left waiting anxiously in the house, our future uncertain.After all, it is a "violation"! Soon, Director Li Ting rushed back, and he excitedly informed us that he had communicated with Director Zhao Huayong. Zhao Tai instructed: Since we have entered, we should hurry up and report, but we have to evacuate in two days. A much better decision than despair. Soon, I entered the live broadcast room again and started the live broadcast.I know that Shui Junyi’s trip was not easy. When I reported with Shui Junyi online, the connection time was almost unprecedented, and the connection time exceeded 20 minutes. I wanted to make full use of every minute he was in Iraq, not to explain What, but for the bounden duty of a reporter. A few days later, Shui Junyi was once again ordered to "withdraw" from Iraq. People's accusations were much smaller but still there. No one cared about why Shui Junyi reappeared in Iraq inexplicably, and a few days later , and inexplicably disappeared again.People are just venting their dissatisfaction, and Shui Junyi has almost no excuse, because leaving comes from an order that cannot be refused, and entering again is driven by the individual's heart. He doesn't want to save his reputation, just to make himself feel at ease Some. This is a small detail in the live broadcast of the Iraq war that should hardly be magnified, but it has become an unforgettable memory for too many people. After another period of time, although the war is seesaw, Iraq is far from fighting to the death as Saddam Hussein expressed, but only the Minister of Propaganda is playing the role of thousands of troops. It is estimated that the end is not too far away .One afternoon, when there was no live broadcast, I drove from Taili to the Central Party School to attend a lecture. However, not long after I got out of Taili, I received a call: The U.S. military invaded Baghdad and wanted to broadcast it live, so hurry back. A few minutes later, I went back to the studio and started broadcasting. With the US army entering Baghdad, the end of the war is really not far away. After I finished the live broadcast, I rushed to the Central Party School. Thousands of teachers and students had been waiting for a long time. I was very late for this extraordinary period, and no one blamed me. Everyone was full of understanding. A few days later, the live broadcast of the Iraq War ended, and CCTV won its own battle in terms of ratings and word of mouth.Facts have proved that the development of news must respect the law. In the process of China becoming a big country, it is no longer possible to stay out of the world's major events. Live broadcast is the common demand of the audience and the times. At the end of the Iraq war, in China, SARS was like a ghost with intelligence, driving straight from south to north with almost no opponents. Obviously, a war without gunpowder smoke of our own has already begun.But, that's a story. This is the screen of my interview with Yang Liwei in the program "Moving China".The process of broadcasting Shenzhou V for the first time was full of twists and turns. Due to the unknown result, the live broadcast plan was stopped a few days before the launch of the spacecraft.We had no choice but to cut corners and broadcast the news live. We broadcast live in the studio for more than 20 hours. Due to the successful launch of the spacecraft and the relaxation of supervision in the second half, we finally entered the live broadcast again until Shenzhou 5 was successfully completed. flight. In the winter of 2009, during a lecture at a university in Beijing, a college student stood up and asked me: "I saw your "Dongfanghong Time and Space" video on the Internet. It seems to be a performance at your internal annual meeting. I was surprised when I saw it. How can you still sing, laugh, and use foul language?..." I laughed. I am no stranger to this question. I am used to it being asked many times in recent years. I answered him: "I am not surprised by the question you asked, but by your surprise. No one is black and white, everyone is diverse and complex. In life, each of us is like a host In the state of the news program, it can only be said that life and ourselves are too boring. Fortunately, we all have another side, just like everyone. What you see is the annual internal annual report of our news commentary department. The show that will be performed is the embodiment of our creativity. Those days are the time I miss the most. Ever since "Dongfanghong Time and Space" was posted on the Internet and discussed by everyone indiscriminately, such an equal and full of creativity Gone is the Annual Meeting. Oddly, creativity seems to have been taken with it. I'm so sorry!" My answer is true, and this question also brought back my nostalgia for those passionate days. The annual meeting, which is full of spoofs on the surface, is actually full of eye-catching ideas behind it. It is free, equal, and democratic, and has become a unique part of the avant-garde culture of the CCTV news commentary department in the glorious period. The original origin is related to "Oriental Time and Space". In the summer of 1993, when celebrating the 100th day of "Oriental Time and Space", the Media Center held an awards ceremony, which was the first time a group of entrepreneurs in their twenties were recognized.The 100-day broadcast and good word-of-mouth made the director Yang Weiguang very excited. He not only led some station leaders to participate in person, but also asked people to go to his office to take back some special items as prizes and distribute them to the "Oriental Time and Space" fans. Employees. And in the new year, the annual meeting was officially held.From the very beginning, in the open and free atmosphere of the comment department, the main tone of the annual meeting has been formed: the leader must have fun with the people, must endure all blows resolutely, serve the masses well, and consciously accept all kinds of difficulties from the masses .At the first annual meeting, Sun Yusheng, the leader of our department, very consciously got down on the ground and had a balloon-jumping competition with the employees. Since then, it has become our tradition to spoof and "torture" the leaders at the annual meeting. It is not easy to hold such an annual meeting well. Every year when the annual meeting is approaching, the "elites" in the commentary department will gather together and hold several planning meetings to set the main tone and creative performance of the annual meeting. methods, and then implement and implement them respectively.As a result, there is still some time before the annual meeting, and the employees in the commentary department are eagerly looking forward to this day, intending to fully "vent" their dissatisfaction with the leaders on this day (leaders must not complain).What's more attractive is that on this day, you can fully experience the excellent annual creativity of the commentary department, and it will definitely become a topic throughout the next year. At first glance, it is the scene of the internal party.In the beginning, most of the people in the commentary department were not regular employees of CCTV, so behind the word "recruitment" was our move to satirize the unequal employment system and shout for ourselves.Take the opportunity of the party to "appeal" to the leaders in a funny way. As a result, creativity intensifies, and even employees themselves may be "trapped".One year, the annual meeting was held in the suburbs of Beijing.At an intersection that is usually inaccessible but all vehicles participating in the annual meeting must pass through, our organizer set up a bureau, ambushing multiple cameras around, and then arranged for a newcomer who had just entered the department and did not know everyone to borrow the traffic police Put on your clothes, and check the review department one by one to drive the annual meeting.The more famous and powerful the people, the more difficult they were. For example, Shui Junyi was asked to copy the engine number, and the cars of directors such as Chen Yi and Guan Haiying were impounded. Those who call to find acquaintances, those who quarrel, and those who bear it silently, such as Shui Junyi, are very cooperative. Interestingly, at the beginning of the meeting that year, the host asked Shui Junyi: "I heard that the car was checked?" Shui Junyi looked relaxed, "It's okay, it's settled!" Immediately broadcast the sneak shot just now, he is pouting his buttocks and copying the engine number for someone stroke by stroke.As soon as this picture came out, the scene burst into laughter! After that, it became the most fashionable choice to use old movies to lip-sync, satirize or reflect the reality of the commentary department.Among them, "Food" and "Family Separation in October" were hits because they accurately released the voices of the reviewers in the turbulent period. People outside watched the excitement, but the reviewers were the most able to taste the mixed flavors. . From another perspective, this annual meeting full of free air is more and more like an internal psychologist under great pressure, soothing anxiety, releasing depression, communicating emotions, shaping equality, and then, let everyone They all easily returned to the battlefield of competition from the next day. When the glory has reached its peak, it is not far from whereabouts. The annual meeting in 2002 was hosted by "Time and Space Connection". I was the producer of this column at the time, so I naturally regarded it as a major event to implement.Cui Yongyuan, myself, Yang Jihong, and Chen Yi, the main force of the "spoofs", got together early and held countless planning meetings. One idea after another was proposed and rejected, and a bold idea finally came to the fore: According to the epic "Dongfanghong" ", the lyrics were changed throughout the process, and "Dongfanghong Time and Space" was produced, and all performances were performed by internal staff from the commentary department. Everyone is very excited, and the hard work along the way is worth noting. As the program team that undertook it, we designed absolutely modern works that were full of pop colors from the program list to the posters, and the final performance reached an unprecedented peak.The warm scene and the unforgettable creativity, you can go online to feel it. However, this is the last madness. Since we have entered the Internet age at this time, I don’t know any good people inside. Maybe they feel that the excitement should be shared with everyone, so they hastily uploaded the video of "Dongfanghong Time and Space" to the Internet, and problems followed.In a country that generally lacks a sense of humor, this internal show has become a crime, "no seriousness at all", "not like a party journalist", "there is something in the words", "liberalism", "smearing journalists"... ...These many words, every sentence is getting heavier, and the leaders of the TV station are feeling more pressure every day.However, what people never think about is that this team is working hard for 364 days out of 365 days a year for columns such as "Oriental Time and Space", "Focus Interview", "News Investigation", "Truth Telling" and so on. Persevere, and only regard the remaining day as your own holiday, but it is wrong! Finally one day, we received an order to take back all VCDs of performances, posters, and program lists. The key point is that the future annual meeting must be sunny and stable; Since then, the annual meeting has returned to the customary mode of all state-owned enterprises or government agencies, where the leaders sit upright on the stage and the crowd applauds below.If there is a problem, I think it is the last few rows, but after careful inspection, the root cause is the rostrum.Everyone tacitly began to get used to the one-size-fits-all discourse that they are not used to.As an important planner and participant of the original annual meeting, I have not participated in such an annual meeting for several years. I don't want to experience the sadness and the disappearance of passion in the peaceful annual meeting. I didn't go to the 2010 annual meeting, and after a while, I received a text message from Jing Yidan: "It's no longer the old annual meeting!" I can guess and feel the frustration in the hearts of the old commentators. The air of freedom, equality, and democracy seems to be sucked away bit by bit while combating "spoofs". own journey. However, I am not really depressed, because we used to have such happy and free days.Just as I comforted my young colleagues, there is nothing to be depressed about. It’s not that the present is abnormal, but that the present is normal, and the past was abnormal. We just happened to be lucky enough to catch up with those abnormal days. After hearing these words, the frustrated colleagues seemed relieved. As the news reform is being vigorously carried out in Taiwan again, I am eager to move in my heart, wondering if this unforgettable annual meeting will return again.I also heard the leaders of the station yelling "passion, passion". Perhaps, if the free and creative annual meeting returns again, it may not only bring back laughter, but also the passion and creativity on the screen! On the night of the Lantern Festival in 2009, a fire broke out in the annex building of CCTV’s new station site. When the fire was shining in the sky, I was blocked on the opposite side of the road 30 meters away from it. The fire has grown from small to large. Of course, we can also see the complicated expressions of the crowd on the side of the road. Since it was the Lantern Festival that day, the "Oriental Time and Space" old "Oriental Son" program group gathered, that was the first and most important space for me to grow up as a TV personality, and it was also the place where TV people from all over the world gathered because of their ideals, so, Everyone has a deep affection for each other, and everyone also has various unsatisfactory feelings that the passion is no longer in reality, so the party is more appealing. Before eight o'clock, I had to leave reluctantly because of the live broadcast of "News 1+1" in the evening. I didn't expect that this early departure made me a witness of the fire. After a while, I drove to the side road on the west side of the East Third Ring Road of the new site of CCTV, and suddenly I couldn’t walk. Many pedestrians on the side of the road had strange expressions. I thought that everyone came to the street early and waited for many years. The fullest moon is coming, but this thought is just a flash, and it feels wrong, as if there is a fire shining on their excited faces. I turned my head to the left and was stunned. The fire was burning rapidly from the bottom to the top from the south half of the annex building of the new CCTV site, accompanied by the sound of "popping". I'm fairly familiar with the new site. During the Beijing Olympics, I broadcast live at another office in this compound for 20 days.Our group has also become one of the few CCTV employees who have worked in the new site so far. The burning wing is a hotel that will open soon, similar to the Media Hotel next to the old TV station.In addition, there is also a theater in this building, which may be used by CCTV to record some programs in the future. But the fire changed everything. After dozens of minutes, I finally broke out of the encirclement and immediately called Director Liang Xiaotao of the News Center to inform him of the fire situation and hope to report it. Director Liang told me that he had sent reporters to the scene and would make detailed records. I was very anxious, not only because of the fire, but also because "News 1+1" was going to be broadcast live at 10 o'clock. It was so congested. The more urgent the situation was, the more I arrived at Tiananmen Square, which coincided with the end of the Lantern Festival Gala attended by the leaders of the central government, and I was blocked on the side of the road again.I had no choice but to ask the traffic police for help. I heard that there was going to be a live broadcast. The police helped me remove the iron fence and open another passage. once. I am still lucky in the middle of the hustle and bustle: I am an eyewitness to the fire, can I report and comment on the fire live on the next "News 1+1"? Everyone laughed bitterly, but I also laughed after I finished speaking.I made a self-deprecating joke with my partner: If it is a live broadcast, I have already thought about the introduction - "The latest news from our station, our reporter's report: this station is on fire..." wry smile…… Very bitter smile. After the live broadcast ended, text messages came in one after another.The consolation was a little outrageous, "Old Bai, are you okay?" I thought I was working in the building, but in fact it was too early to move, and it was not our future office building, but a supporting hotel building.More text messages were inquiries, then sarcasm.The classic one is: "Small Shenyang became popular on New Year's Eve, big underpants were added on Lantern Festival, and the horizontal comment: CCTV is not short of money." I received this text message that arrived quickly, and my wry smile intensified. How can the people be so creative! The wry smile is easy to handle, and the real suffering begins with it.Starting from the second day, first of all, in terms of office conditions, smoking is prohibited, refrigerators are not allowed to be used, and what is even worse: microwave ovens are not allowed to be used.This is really hard for the TV people. There is no time for work. I want to have a hot meal when I come back from the interview. In the past, it was heated up in the microwave oven. After the Lantern Festival fire, I can only eat cold food. This situation has continued until now. The deeper pain lies in the heart. In the face of this fire, CCTV people are angry internally, because everyone is also a victim;A fire has detected everyone's dissatisfaction with CCTV, and it has also exacerbated this dissatisfaction. Changing it still requires the efforts of each of us. A big fire delayed the moving indefinitely. For those CCTV people who bought a house in the east early, postponing the move means that the journey to work will continue to be extremely long.For example, I live outside the East Fifth Ring Road, and postponing the move means that I have to go back and forth between Dadongtou and Daxitou in Beijing every day, but what can I do? I heard recently that the earliest time to move is by the end of 2011, or even 2012.The new building was originally prepared for the Beijing Olympics, but this fire has turned into the London Olympics. Xu Wei, the person in charge who was arrested after the fire, I didn’t have much contact with him in Taiwan, but a detail once left a good impression on me for a long time.It was the Sydney Olympic Games in 2000. Before the opening of the Olympic Games, TV media from various countries wired inside and outside the venues, and then they had to have their own people watching to avoid mistakes.At that time, Xu Wei was a person in charge of the technical department. One day at noon, I saw with my own eyes that Xu Wei, who was hungry, took the initiative to replace the shift in order to let the little brothers who watched the line go to eat.A pair of cloth shoes and a small military bag, just sitting on the ground so recklessly, that scene made me feel good about him who was not familiar with him, this is a man with a brother in his heart. However, eight years later, as a criminal suspect, his life was reversed, and a fire completely changed his destiny.I was thinking: if there is enough supervision and restraint, Xu Wei may still be the calm man who wore cloth shoes and carried a military cloth bag back then. However, life and life have no assumptions.In fact, for any tragedy, it is not possible to just shift the responsibility to one person or a few people and get the job done.Perhaps, we should all seriously think, if I have the opportunity, will I also be there?Is it also possible to be responsible for the accident?Is it also possible to attribute the reason only to "a little memorization" and "coincidence"?I think it is possible.Therefore, it is better to blame yourself than to condemn them. A fire in winter, like a mirror, reflects too many things.Of course, it is not a bad thing, and it also shows the path that CCTV should take in the future.The fire may be an alternative new starting point. In the spring of 2009, the media were reporting that CCTV would start another round of reform.Of course, in media reports, "News Network"'s change of face has become "the target of public criticism". This can't be called fake news, but I laughed anyway.I understand the enthusiasm of the media and experts, but not everyone understands everything.In fact, I often thank the "News Network" for holding one end and letting go of the other. A relatively stable "News Network" has provided the greatest space for the reform of many other news columns.From this perspective, although "News Network" is often talked about, it has been contributing to news reform in a unique way. So I know: "News Network" may continue to have small changes and changes in a timely manner, but it is impossible to make a big change.I understand the intentions of my colleagues, and I hope that through this, the Chinese media can make greater changes, and I hope that they can accomplish all their achievements in one battle. Knowing that "News Network" will not change greatly does not mean that we do not expect a new round of changes.In fact, those who are in it know more about the problems and look forward to better changes. When reform seemed to be coming soon, I was invited by the newspaper to have a long talk with a reporter from Southern Weekly, and expressed my personal thoughts and expectations for reform in this dialogue.for example: "The news reports of CCTV should truly respect the scene, and more reports should come from the first-hand scene; the style of writing should be changed, and it should be liberated from empty words; each center has its own news gathering and editing team, which seems to be backward, and should be integrated; Taiwan should return to the tradition of emphasizing business departments, rather than administration as the center; foreign journalists should be managed by business departments, not administrative departments; there must be real changes in internal mechanisms that are invisible to the audience; Politics should be talked about in a business way..." "News 1+1" is a column name I like very much, because it is simple and complex, and you can add a lot of associations and explanations to it.As a commentary program that is broadcast live every day, I always feel the pressure of facing an abyss and walking on thin ice. However, even if there are risks and pressures, I still often think: How long can it last?Will it help this society get better? 自然有人不高兴,甚至在报社登完这篇对话之后都能感受到一点儿小压力,但更多人支持。这么做的考虑很简单,作为一个还不算老还有改革冲动的传媒人,有义务谈一些自己的看法,也许不中听,但如果对将要进行的改革有一些帮助和支持,也算尽了心。而如果等到改革之后,再去马后炮,没意义。 幸运的是,在一两个月之后开始的又一轮改革中,我当初的很多想法居然真的变成了现实,当然与我的建议没有任何关系,而在于决策者的共识和决心,更在于时代的需求与推动。 前几年,也曾有两家很大的国际猎头公司找我谈过,聊天中也都会问到:“什么可以让你离开这里?”或者,更直接地说:“是什么样的价码?” 我的回答也都很直接:起码从目前看,没有任何物质的条件,可以让我从央视离开。 这个回答,不仅仅因为多年的感情或成长的感恩,又或者是冰冷大机构中一个又一个活生生常给我温暖的同行者,一个很重要的理由是:至少在当下的中国,当越来越多的卫视,由于现实的难题或者更快可以看到的目标,纷纷放弃新闻阵地的时候,想做电视新闻,这里依然是离新闻与战场最近的地方。对一个新闻人来说,这就是最大的诱惑,而对于央视自己来说,是否也该意识到这一点? 又一轮改革不过才刚开始不久,过早的鼓掌也许并不恰当,对于央视来说,我们身在其中的任何人都是过客,这是一艘太大的船,调头不易。其实,CCTV一直沉默、中性,向哪个方向航行,取决于工作在这里的人们以及相关人士的努力与决定。不过,我想,最终真正起决定作用的还是观众与时代。人们的需求与期待,也许不会那么迅速,但最终会改变一切。 尊重新闻规律,屏幕后面的改革必须跟上,求上进有理想的人要有正面回报,承担着再大的宣传任务也要让观众看得进去听得有味道。该干的坚决干好,别人不干的自己也要干;不该干的坚决别干,干了对自己有利也不能干。创新精神必须鼓励,不能原地踏步固步自封…… 这一切,都在被看重并陆续在改变中,我看到了决策者和员工们的这种努力,并看到了在未来的很多可能。同时,我也会好奇地观察:这是上一次以《东方时空》为标志的改革的余波,还是和未来有关的新一轮改革的开始?如果是后者,那将是我们与时代的幸事。 在CCTV工作时间长了,我已经习惯了这样的一种评价与现状:你干的事情再好再漂亮,也别指望人家太多的喝彩,因为这是正常的,因为你在央视;而你哪一点干得不好出了漏洞,就必须接受人们的冷嘲热讽,因为你在央视,还因为别人认为你在某些领域的垄断。虽然,这种垄断并不一定给央视带来的都是好处,甚至很多是限制,但毕竟有某种垄断的存在,就很难改变别人对此产生的不满意。 在中国做新闻,你们为什么那么严肃?我想回答的是:得给我们一些笑的理由吧?不过,这张照片倒是告诉人们:笑的理由不多,但似乎还是拥有笑的能力。其实,全世界真正做新闻的人都严肃。 到了2010年夏天,我又得知:CCTV内部,拿出二十多个部门主任的位置,让台内众多有意者直接竞聘。这动作是改革的另一种纵深,观众看不到,不过或许将来会在屏幕上感受到。我的一位年轻同事打算参加,之前并不太自信地给我打过一个电话,“能真竞聘吗?”我安慰了他:“就当真的……”之后,他竞聘成功,我发短信祝贺他,并附上一句:“还是要相信阳光下的东西。” 台内业务领导者的产生,用公开民主的方式来竞争上岗,怎么说都是好事。虽然我无心参加,但作为民主尝试的这一变革动作,我当然鼓掌支持,希望竞争者多带一些理想,多带一些观众的期待,多带一些忧患和变革的勇气,因为时代与人并不会给我们太多时间。不主动就会被动,身在央视,我总会有一种莫名的危机感,我想,央视自身,也该有。因为真正的危机感,不仅是一种动力,还是一种新生。
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