Chapter 90 non-smoking james bond

In the latest two "007" films "Casino Royale" and "Quantum of Solace", neither Daniel Craig nor James Bond smoked, but James Bond in the previous twenty "007" films De, all appear in the image of an old smoker, as depicted in Ian Fleming's original book, "smoking sixty cigarettes a day"!So, how did James Bond quit smoking?Can we imitate Ms. Wu Xiaoli's question at a famous press conference and ask Mr. Bond: "What kind of mental journey have you experienced?" In fact, James Bond's smoking cessation is not just his own business, nor is it just a part of the changes in this series of movies, but a microcosm of the whole world's attitude towards smoking.

Tobacco has a very long history. On the murals of Mayan temples in Mexico, smoking pictures can be seen, and in the remains of Indian caves in America, there are relics of tobacco and pipes.In 1558, sailors brought tobacco seeds back to Portugal, and then spread them throughout Europe. In 1612, John Rolfe, a British colonial official, planted tobacco on a large scale in Jamestown, Virginia, and began to trade in tobacco.Tobacco, as a plant that can bring pleasure, has penetrated into human life. For a while, people even believed that it could cure diseases and wounds. After the film appeared, cigarettes quickly entered the film as an object with a fashion and sexy imprint, and entangled with the film for more than half a century.In Hollywood movies in the 1930s and 1940s, smoking was the most fashionable thing. One of the means for actresses to display their sexual charm in movies was to put a cigarette on the shelf and half cover themselves in the smoke.Without cigarettes, even a sexy goddess does not know how to put her hands. Without cigarettes, there is no reason to strike up a conversation and hint. Cigarettes are the Esperanto in the sexy world. In an era when movies are still subtle and elegant, they complete the task of sexual hints in a tortuous way .

The typical character is Marlene Dietrich, the woman who contributed the famous line "My heart is a gentleman". One of the contributions to the film industry and the fashion industry is to provide a classic pose of a smoking woman and discover Subtle sexual undertones in the smoking gesture.She always holds a cigarette between her slender fingers, with blurred eyes, and even begs for a cigarette from a man. In Mr. Liang Wendao's view, this is basically a tortuous expression of "I want an official". For male actors, smoking is a masculine prop, such as movies in the 1940s, such as Western films, such as the "007" series of movies, if Humphrey Bogart had no cigarettes in his hand, how could the allure love in Casablanca If Clark Gable didn't squint in the smoke, his witty mellowness would be somewhat discounted, and James Dean's melancholy would be less if he didn't have a smoke in his hand a little later. Like a lake without mist, it becomes dry and unobstructed.

But at this time, for tobacco, it was not "an autumn as bright as a mirror and clear as water" (Zhang Ailing's words), and its troubles gradually came. In 1964, on the basis of 7,000 papers, the U.S. Department of Health issued "The U.S. Department of Public Health Civil Society Begins to Put Pressure on the U.S. Public Health Service (USPHS). In June 1961, volunteer health organizations—the American Lung Association and the American Heart Association—recommended that President Kennedy set up a committee to study smoking and health. Ministerial Report, which made cigarettes a "murderer" and called for "immediate action".Before the release of the report, the U.S. health secretary deliberately chose a weekend to reduce the impact on the stock market, and he himself, before the report, switched from cigarettes to pipes, saying: "I am more and more convinced that cigarettes are harmful. Frankly, I have not set a good example for the American people."

So far, since tobacco entered Europe in the sixteenth century, the debate on whether smoking is harmful to health has finally reached a preliminary conclusion. However, even if smoking is harmful to health, it is also harmful to oneself. There is still the spirit of "a hero who does things like a hero", and others seem to have no interference. People can't choose life, they can always choose how to spend life. In the 1970s, a turning point occurred. In 1974, the World Health Organization first proposed the concept of "passive smoking". In 1986, the U.S. Department of Health stated that second-hand smoke can also cause cancer, and the image of smokers fell to the bottom.In the second year, relevant international organizations designated April 7th as "World No Tobacco Day", and later changed it to May 31st, which is the day before Children's Day!How clear and obvious the intention is.

Smoking scenes in film and television dramas are beginning to be in jeopardy. Data continue to show that imitating the smoking of film and television drama characters is an important factor affecting youth smoking. The research results of a foundation show that teenagers who often see smoking scenes in movies are more likely to try smoking will triple. In 2007, after 20 years of open and secret battles between tobacco companies and smokers and tobacco control organizations, the Motion Picture Association of America announced that they would decide whether a movie would be censored or not based on whether smoking scenes were common in a movie, whether it glorified smoking, etc. rated as "restricted".Disney then responded and claimed that from now on, there will be no smoking scenes in Disney's films. At the same time, they also do not encourage the appearance of smoking scenes in the films of its subsidiaries Touchstone and Miramax Films.

In this context, smoking scenes in movies often become the target of public criticism. In 2006, George Clooney wrote, directed and acted in the film "Good Night, Good Luck", which was shortlisted for the 78th Oscar and received six nominations, but was criticized for smoking 67 times. Finally, The film failed to win major awards and is also believed to be related to the smoking scene. On October 22, 2007, due to the constant complaints from TV viewers, the British radio and television watchdog officially banned the smoking scenes in the cartoons. Even the smoking of movie actors outside of movies has become the object of public crusade. In January 2009, Harry Potter actor Daniel Radcliffe and his rumored girlfriend Laura O'Toole appeared on the streets of New York and were photographed by the media. "Harry" never left his cigarette, And the reported depiction of him smoking twenty cigarettes a day sparked a public outcry that a teen idol who made his name in fantasy movies shouldn't be smoking in such a high-profile way.

But there are exceptions. In 2005, India banned smoking from film and television. In October 2008, the Indian government announced that starting from October 4, smoking will be banned in all public places.But at the same time, Indian director Mahesh Bhatt filed a lawsuit in court to lift the smoking ban in the film. At the beginning of 2009, the Indian government lifted the ban on smoking scenes in movies. Sanjay Kishan Kaur, a judge of the Supreme Court of Delhi, said in a speech: "Smoking scenes in movies also reflect real life. Smoking is a part of real life, although It is unpopular but actually exists." However, Liang Wendao said well, the reason why smoking scenes in movies are canceled, and the reason why we want to create an unrealistic world where no one smokes in the movie world is to use this kind of intentional advocacy , to give people the impression that smoking is not normal.

Although there are exceptions, a consensus on the harmfulness of smoking has been formed, and the general trend has been irreversible. Therefore, the old smoker James Bond had to change his mind and start a new life. Starting from the 2006 "007" movie "Casino Royale", most of the smokers The villain, James Bond not only does not smoke, there are no smoking signs on the car, Daniel Craig thus became the first non-smoking James Bond, and from James Bond's smoking to non-smoking Smoking vaguely reflects a new history of smoking ban for nearly a century.